Medina OH Demographics & Housing Data 2026
Medina is a city in northeastern Ohio (Medina County) that serves as the county seat, located approximately 30 miles south of Cleveland and 22 miles west of Akron along Interstate 71. With a population of roughly 26,800 residents, Medina is recognized for its Victorian-era public square, top-rated school system, and its role as the commercial and governmental center of Medina County. The city attracts families from both the Cleveland and Akron metropolitan areas seeking strong schools, historic character, and a suburban-rural lifestyle at accessible price points.
Key Takeaways
Medina's median household income of $78,400 exceeds both county and state averages, reflecting a predominantly middle-to-upper-middle-class community with strong purchasing power according to the U.S. Census Bureau
Population growth of 4.8% since 2020 outpaces most northeastern Ohio communities, driven by Cleveland and Akron commuter migration according to Census Bureau estimates
Median home price of $252,000 positions Medina as the premium market in Medina County, commanding values comparable to Summit County's upper-tier suburbs according to Zillow
Homeownership rate of 71.4% indicates a stable, owner-occupied community with predictable turnover patterns suitable for farming according to the American Community Survey
Medina City Schools' A rating ranks among the top 10% of Ohio school districts and serves as the primary demand driver for residential real estate according to Niche.com
Population and Demographic Overview
Medina's demographic profile reflects a growing, family-oriented suburban community positioned at the intersection of the Cleveland and Akron labor markets. According to the U.S. Census Bureau 2024 American Community Survey, the city has grown to approximately 26,800 residents, making it one of the fastest-growing communities in the tri-county region spanning Medina, Summit, and Cuyahoga counties.
What is the population of Medina OH? According to Census Bureau estimates, Medina's population reached approximately 26,800 in 2025, a 4.8% increase from the 2020 Census count of 25,564. This growth rate substantially exceeds the Ohio statewide average of 0.8% over the same period.
| Demographic Metric | Medina | Medina County | Ohio | National |
|---|---|---|---|---|
| Population (2025 Est.) | 26,800 | 182,000 | 11.8M | 335M |
| Median Age | 39.8 | 41.5 | 39.4 | 38.9 |
| Median Household Income | $78,400 | $74,500 | $59,300 | $74,580 |
| College Degree or Higher | 42.8% | 32.6% | 29.6% | 33.7% |
| Persons Per Household | 2.52 | 2.58 | 2.39 | 2.53 |
| Poverty Rate | 6.2% | 7.8% | 13.4% | 12.6% |
According to the Census Bureau, Medina's educational attainment level of 42.8% holding bachelor's degrees or higher significantly exceeds county (32.6%) and state (29.6%) averages. This educational profile correlates with the community's above-average incomes and demand for quality-of-life amenities that drive housing preferences.
According to the U.S. Census Bureau, Medina's median household income of $78,400 exceeds the national median by 5.1% and the Ohio median by 32.2%. This income advantage translates directly into housing purchasing power: at current mortgage rates, the median Medina household qualifies for homes up to approximately $290,000, comfortably above the city's $252,000 median home price.
Real estate agents farming Medina benefit from a population that can afford to buy and sell at price points that generate meaningful commission income. US Tech Automations enables agents to segment their farm databases by income bracket and household composition, ensuring marketing messages align with each homeowner's financial capacity and likely motivations.
Household Composition and Family Structure
According to the American Community Survey, Medina's household composition skews toward married-couple families with children, creating a dominant buyer profile that farming agents should understand and target.
| Household Type | Count | Percentage | Avg Home Value |
|---|---|---|---|
| Married w/ Children | 3,250 | 30.5% | $275,000 |
| Married, No Children | 2,980 | 28.0% | $262,000 |
| Single Person | 2,340 | 22.0% | $195,000 |
| Single Parent w/ Children | 1,180 | 11.1% | $218,000 |
| Non-Family Households | 895 | 8.4% | $188,000 |
What is the typical household in Medina OH? According to the Census Bureau, the most common household type in Medina is a married couple with children (30.5%), followed by married couples without children (28.0%). These two categories together represent 58.5% of all households, explaining the community's strong family orientation and demand for homes with 3+ bedrooms.
According to NAR's Profile of Home Buyers and Sellers, married-couple families are the most active real estate transaction segment, accounting for 62% of all home purchases nationally. In Medina, where this demographic dominates, farming agents can tailor their outreach to family-specific motivations: school enrollment timelines, space needs as children grow, and eventual downsizing as children leave home.
| Life Stage | Estimated Households | Typical Transaction | Timing Trigger |
|---|---|---|---|
| Young Families (Under 35) | 1,850 | First-time purchase | Job/school enrollment |
| Established Families (35-54) | 4,100 | Move-up/lateral | Space needs/school zoning |
| Empty Nesters (55-69) | 2,680 | Downsize | Children leaving |
| Retirees (70+) | 2,015 | Downsize/relocate | Health/lifestyle |
According to the Medina County Board of Realtors, the most active transaction segment in Medina is established families (35-54) who are moving up to larger homes or laterally relocating within the school district. This segment generates approximately 42% of annual transactions, making it the highest-value farming target for agents building their Medina practice.
Income Distribution and Housing Affordability
According to the U.S. Census Bureau, Medina's income distribution creates a broad middle class with substantial home-buying capacity across multiple price tiers.
| Income Bracket | % of Households | Count | Max Mortgage Qualification |
|---|---|---|---|
| Under $35,000 | 14.8% | 1,576 | $122,500 |
| $35,000-$49,999 | 10.2% | 1,086 | $175,000 |
| $50,000-$74,999 | 18.5% | 1,970 | $262,500 |
| $75,000-$99,999 | 20.1% | 2,141 | $350,000 |
| $100,000-$149,999 | 21.8% | 2,322 | $525,000 |
| $150,000-$199,999 | 8.4% | 895 | $700,000 |
| $200,000+ | 6.2% | 660 | $700,000+ |
Can most Medina residents afford the median home price? According to Census income data and standard mortgage qualification ratios, approximately 56.5% of Medina households earn enough to qualify for a mortgage at the $252,000 median price point (assuming 20% down payment and 6.5% interest rate). This healthy affordability ratio supports sustainable demand without reliance on subprime lending.
According to the Medina County Auditor, the effective property tax rate in Medina is approximately 2.3%, adding roughly $5,796 annually to the cost of owning a median-priced home. Including taxes, insurance, and mortgage payments, the total monthly housing cost for a median-priced Medina home is approximately $1,850, well within reach for households earning the $78,400 median income.
For agents presenting this affordability data to prospective buyers, US Tech Automations provides automated affordability calculators that generate personalized purchasing power analyses based on current rates and local tax data. These tools position agents as financial advisors rather than just transaction facilitators.
School District Impact on Housing Demand
According to Niche.com and GreatSchools.org, Medina City Schools rank among the top 10% of Ohio school districts, serving as the strongest demand driver for residential real estate in the community.
| School | Grades | Niche Rating | Enrollment | Student:Teacher |
|---|---|---|---|---|
| Ella Canavan Elementary | K-3 | A | 480 | 18:1 |
| Heritage Elementary | K-3 | A | 460 | 17:1 |
| Sidney Fenn Elementary | K-3 | A | 440 | 18:1 |
| A.I. Root Middle School | 4-6 | A | 820 | 19:1 |
| Claggett Middle School | 7-8 | A | 680 | 18:1 |
| Medina High School | 9-12 | A | 1,650 | 20:1 |
How do Medina schools affect home values? According to the National Bureau of Economic Research and Zillow data, homes within the Medina City School District command an estimated 12-18% premium over comparable properties in adjacent districts with lower ratings. This translates to an approximate $30,000-$45,000 premium on the median Medina home relative to communities like Seville or Lodi served by lower-rated districts.
According to Niche.com, Medina High School's college readiness score and Advanced Placement participation rate both exceed statewide averages by significant margins. These metrics resonate with the 42.8% of Medina adults who hold college degrees and prioritize academic preparation for their children.
Farming agents who incorporate school performance data into their marketing campaigns create an emotional connection with family buyers that transcends price-per-square-foot comparisons. According to NAR research, 30% of buyers with children rank school quality as their top location criterion, ahead of commute time and neighborhood safety.
US Tech Automations allows agents to build school-focused farming campaigns that automatically update with new school year data, test scores, and enrollment figures, keeping content fresh and demonstrating ongoing community expertise.
Migration Patterns and Growth Drivers
According to the U.S. Census Bureau migration data and American Community Survey, Medina draws new residents from a defined set of feeder markets, each representing distinct buyer profiles.
| Origin Market | Share of In-Migration | Primary Motivation | Avg Budget |
|---|---|---|---|
| Cleveland South Suburbs | 38% | Schools, value | $240,000-$300,000 |
| Akron Metro | 24% | Schools, space | $220,000-$280,000 |
| Within Medina County | 20% | Upgrading | $250,000-$320,000 |
| Out-of-State | 11% | Employment | $260,000-$340,000 |
| Other Ohio | 7% | Lifestyle change | $230,000-$290,000 |
Where do Medina homebuyers come from? According to Census migration data, the largest source is Cleveland's southern suburbs (38%), where families trade longer commutes for better schools and lower housing costs. The Akron metro contributes 24%, with buyers seeking similar school quality advantages at a comparable commute distance.
According to the Census Bureau, Medina experiences net positive migration of approximately 180 households per year, sustaining the 4.8% five-year population growth rate. This consistent in-flow supports housing demand and price stability without overwhelming the market's absorption capacity.
For agents targeting these migration streams, understanding each feeder market's pain points enables precision messaging. Agents farming Medina should build comparison content showing how the city stacks up against Cleveland's inner-ring suburbs and Akron-area alternatives like Stow and Hudson on the metrics that drive relocation decisions.
Housing Stock Analysis
According to the Medina County Auditor and American Community Survey, Medina's housing stock reflects a community that has grown substantially since the 1980s while maintaining its historic core.
| Housing Characteristic | Count | Percentage |
|---|---|---|
| Total Housing Units | 11,200 | 100% |
| Occupied Units | 10,650 | 95.1% |
| Owner-Occupied | 7,604 | 71.4% |
| Renter-Occupied | 3,046 | 28.6% |
| Single-Family Detached | 7,840 | 70.0% |
| Townhomes/Attached | 1,232 | 11.0% |
| Condominiums | 896 | 8.0% |
| Apartments (5+ units) | 1,232 | 11.0% |
According to the Medina County Auditor, the median Medina home was built in 1985, with approximately 22% of the housing stock dating to pre-1960 construction (concentrated around the historic Public Square) and 15% built after 2005. This age distribution creates farming opportunities across multiple renovation and upgrade cycles.
| Construction Era | Share | Median Value | Typical Style |
|---|---|---|---|
| Pre-1960 (Historic) | 22% | $198,000 | Victorian/Craftsman |
| 1960-1979 | 18% | $228,000 | Ranch/Colonial |
| 1980-1999 | 30% | $258,000 | Colonial/Cape Cod |
| 2000-2015 | 20% | $295,000 | Contemporary/Colonial |
| 2016-Present | 10% | $345,000 | Open-concept Modern |
According to the Medina County Auditor, homes built in the 1980-1999 era represent the largest segment (30%) and the core of the move-up market at $258,000 median value. Many of these homes are approaching their first or second major renovation cycle, creating opportunities for farming agents to connect updating homeowners with buyers seeking turnkey properties.
Automation Platform Comparison for Medina Agents
Medina's family-driven, school-focused market demands technology that supports relationship-based selling with demographic intelligence and community-oriented content.
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Demographic-Segmented Farming | Yes | No | No | No | No |
| School District Integration | Yes | No | No | No | No |
| Migration Pattern Tracking | Yes | No | No | No | No |
| Life-Stage Campaign Targeting | Yes | No | Limited | No | No |
| Automated Market Reports | Yes | Yes | Yes | No | No |
| Community Event Integration | Yes | No | No | No | No |
| Affordability Calculator | Yes | Limited | No | No | No |
| Starting Monthly Cost | $149 | $499 | $1,000+ | $295 | $69 |
US Tech Automations provides Medina agents with the demographic intelligence and school district integration that family-driven markets demand. The platform's life-stage campaign targeting allows agents to deliver age-appropriate messaging to young families, established households, and empty nesters from a single automated system, a capability not available through any competing platform.
How to Farm Medina Using Demographic Intelligence
Map your farm by household composition. Using Census tract data, identify which Medina neighborhoods concentrate married families with children versus empty nesters versus single-person households. Target the segment that matches your ideal client profile.
Build a school-focused relocation guide. According to NAR data, 30% of family buyers choose location primarily based on schools. Create a comprehensive Medina schools guide with test scores, extracurriculars, and enrollment procedures that serves as a lead magnet for relocating families.
Set up life-stage triggered campaigns. Configure US Tech Automations to deliver different messaging based on estimated household lifecycle: young families receive space-upgrade content, empty nesters receive downsizing opportunities, and long-term owners receive equity growth updates.
Track migration feeder markets. Monitor real estate activity in Cleveland's south suburbs and the Akron metro for families exploring Medina. Target these out-of-area buyers with digital ads highlighting school quality and value comparisons.
Create neighborhood comparison content. Build detailed comparisons of Medina neighborhoods by price, lot size, school proximity, and walkability. This granular content demonstrates the expertise that generic agents cannot match.
Automate anniversary touchpoints. Track each homeowner's purchase anniversary and automate equity update messages showing their home's current estimated value. According to NAR research, homeowners who receive regular equity updates are 28% more likely to use the sending agent when they sell.
Integrate community event marketing. Medina's Public Square hosts numerous events throughout the year. US Tech Automations allows agents to time campaign touches around community events, building local brand association.
Monitor demographic shifts. Census estimates update annually in September. Review fresh data to identify emerging trends such as age-bracket shifts, income growth, or household formation changes that affect housing demand patterns.
Leverage income data for pricing confidence. Use Census income distribution data to demonstrate buyer depth at various price points. Showing sellers that 56.5% of Medina households can afford their home's price creates listing confidence.
Expand systematically. Once your Medina farm produces consistent closings, expand to adjacent areas. Wadsworth offers complementary demographics and strong schools for agents building a multi-market Medina County practice.
Frequently Asked Questions
What is the median household income in Medina OH?
According to the U.S. Census Bureau American Community Survey, Medina's median household income is approximately $78,400, exceeding the Ohio statewide median of $59,300 by 32.2% and slightly above the national median of $74,580.
How many people live in Medina OH?
According to Census Bureau population estimates, Medina's population reached approximately 26,800 in 2025, representing a 4.8% increase from the 2020 Census count of 25,564, making it one of the faster-growing communities in northeastern Ohio.
What percentage of Medina residents own their homes?
According to the American Community Survey, 71.4% of occupied housing units in Medina are owner-occupied, above the Ohio statewide homeownership rate of 66.1% and the national rate of 65.7%.
How do Medina schools rank in Ohio?
According to Niche.com, Medina City Schools earn an overall A rating and rank in the top 10% of Ohio school districts. The district's consistent academic performance is the primary driver of residential demand and the housing price premium relative to adjacent communities.
What is the median home price in Medina OH?
According to Zillow's Home Value Index, Medina's median home price reached approximately $252,000 in early 2026, positioning it as the premium market within Medina County and comparable to Summit County's upper-tier suburbs.
Where do most Medina homebuyers come from?
According to Census Bureau migration data, approximately 38% of new Medina residents relocate from Cleveland's southern suburbs, 24% come from the Akron metro, 20% upgrade from within Medina County, 11% arrive from out of state, and 7% come from other Ohio communities.
What is the property tax rate in Medina?
According to the Medina County Auditor, Medina's effective property tax rate is approximately 2.3%, resulting in annual taxes of roughly $5,796 on the $252,000 median home. This rate includes city, county, and school district levies.
Is Medina OH growing?
According to Census Bureau estimates, Medina has grown 4.8% since 2020 with net positive migration of approximately 180 households per year. Growth is driven by family relocation from Cleveland and Akron suburbs seeking strong schools and housing value.
How does Medina compare to Hudson for families?
According to Zillow and Niche.com, Medina offers comparable school quality (A vs A+) at a significantly lower price point ($252,000 vs $385,000). Hudson provides higher incomes and more prestigious positioning, while Medina delivers better affordability with similar educational outcomes.
What tools help agents farm Medina effectively?
According to agent productivity research by T3 Sixty, agents in family-oriented markets like Medina benefit most from platforms that combine demographic segmentation with school district analytics. US Tech Automations provides the integrated demographic intelligence, life-stage targeting, and automated campaign management that Medina agents need to build sustainable farming practices.
Conclusion: Transform Medina Demographics Into Farming Success
Medina's growing population, strong income profile, and top-rated schools create an ideal environment for agents who commit to demographic-driven farming strategies. With a median household income of $78,400 and a median home price of $252,000, the community generates consistent demand from families willing and able to transact at price points that deliver meaningful commission income.
Converting demographic intelligence into predictable revenue requires automated systems that segment homeowners by lifecycle stage, deliver personalized messaging, and track engagement across every touchpoint. US Tech Automations provides Medina agents with the integrated demographic analytics, school district data, and campaign automation platform they need to transform population data into closed transactions and long-term farming success.
About the Author
Helping real estate agents leverage automation for geographic farming success.
