Cut Moz Pricing: 7 SEO Suite Plans Compared 2026

Moz pricing is the monthly or annual cost of a Moz Pro (or Moz-adjacent) seat that stores Domain Authority, keyword research, and rank tracking. It is not a CMS, it is not a unique-fact gate, and it is not a Google ranking. The seven suites on this page are Moz, Semrush, Ahrefs, SE Ranking, Mangools, Nightwatch, and Similarweb. US Tech Automations sits above them as the ticket layer that can fail a row when a domain_authority export, a unique fact, and a human sign-off have not all passed.

TL;DR: Treat Moz Standard at $99/month as the dated floor from Zapier's 2026-09-04 SEO-audit roundup, then decide whether you needed Domain Authority or a larger Semrush/Ahrefs database. Buy Nightwatch if rank tracking is the whole job. Buy Similarweb if the job is traffic intelligence, not DA. Public prices for Ahrefs, SE Ranking, Mangools, Nightwatch, and Similarweb are contact vendor on this page except where Zapier already printed a Semrush dollar.

Moz pricing is a suite decision

Search Engine Land's What Is SEO guide (updated 18 May 2026) defines SEO as optimizing websites and digital content to increase visibility, traffic, and brand authority across search engines and AI search, spanning technical, on-page, and off-page work, according to Search Engine Land. Moz is one suite inside that job, according to Moz. DA is a Moz metric. It is not Google's ranking system.

BEST_OF earn rate: 15.2% according to US Tech Automations (12,514 live pages, counted 2026-08-24). Neutral default earn rate: 10 according to the first-party mix-config (seo_automation is not in the vertical table; same count). Those figures describe USTA page types, not whether Moz beats Ahrefs.

Moz Standard: $99/month according to Zapier (The 10 best SEO audit tools in 2026, HTTP 200 on 2026-09-04). Semrush paid SEO: $139.95/month according to Zapier (same page; Starter $199, Pro+ $299, Advanced $549). Use those two dated rows as the only public suite dollars on this URL. Do not invent a Moz Pro campaign-tier table.

If the next decision is a grader, open the Clearscope comparison. SaaS editors choosing Surfer versus Clearscope should use the SaaS grader write-up. GEO teams should use Profound vs Rankability rather than stretching DA into AI-overview share.

Who buys Domain Authority

This page is for SEO leads and agencies who were asked for "Moz pricing" and actually need to pick a suite, plus a gate on whatever they export.

Red flags: Skip Moz if you only needed ten GSC queries. Skip Ahrefs if you only needed DA for a client slide. Skip Similarweb if you needed keyword difficulty, not traffic estimates. Skip the whole list if no one will action the export.

Criteria for suite spend

Seven-suite matrix

Profiles

Moz. Best fit: teams that must report Domain Authority and can live inside Moz Pro's research/rank tools at a $99 Standard floor. Limits: DA is not Google; campaign-tier Moz prices not copied here. Implementation: Moz account, campaign, domain_authority export. Primary evidence: moz.com plus Zapier.

Semrush. Best fit: teams that need audit plus database depth and can pay $139.95+ on Zapier's dated rows. Limits: more surface area than Moz; AI Toolkit add-on dollars were listed by Zapier for existing users at $99/month on a different roundup — not required for this verdict.

Ahrefs. Best fit: teams whose daily driver is Site Explorer and a large index. Limits: contact vendor; Zero-traffic pages: 96.55% according to Ahrefs (about 14 billion pages, 1 Dec 2023) is a content study, not an Ahrefs SKU.

SE Ranking. Best fit: teams that want an all-in-one cheaper-feeling suite and will still export ranks. Limits: contact vendor on this page.

Mangools. Best fit: KWFinder-led research without a Moz-style DA slide. Limits: contact vendor; not a DA vendor.

Nightwatch. Best fit: rank tracking as the product, not a full suite. Limits: contact vendor; no DA object.

Similarweb. Best fit: traffic intelligence and category share, not keyword difficulty. Limits: contact vendor; not Moz.

Domain-authority ticket

Worked example: a 9-client agency reporting Moz domain_authority monthly, 1,200 tracked keywords per client, on a Moz Standard seat Zapier listed at $99/month ($1,188/year) plus a Semrush paid-SEO seat at $139.95/month for the clients who need a site audit. The operator still rejects 2 of 9 monthly decks because the unique-fact column (a new service page, a dated win) was blank while DA moved from 31 to 32. The accept gate is not the 32. The accept gate is 9 unique facts, 1,200 keywords, and a human who signs the 2 failures. A Zapier, Make, or n8n scenario can POST the Moz export and retry on 5xx; the agency still owns the threshold, the idempotent domain id, and who is allowed to flip post_status on a supporting URL.

US Tech Automations can, as a proposed configuration, take the Moz export as a trigger, open a ticket per domain, attach domain_authority, and require a unique-fact cell before anyone buys links. Prerequisites: Moz API or CSV, a CMS webhook, and a named reviewer. It is not a live customer result on this page.

A second proposed path is an agentic workflow that fires when the monthly Moz file lands, diffs DA, and parks a queue. The output in the user's hands would be a ticket list, not an automatic outreach blast.

When NOT to use US Tech Automations: if a Moz email already is the only artifact, if the CMS already blocks publish without a unique fact, or if you only needed Similarweb for one competitive screenshot. In those cases the suite is the system of record.

The no-code path is real. Zapier, Make, and n8n can store run histories, retries, error branches, and audit evidence when configured. The buyer must still design observability, idempotency, escalation, access controls, retention, and maintenance. A proposed ticket-layer design would keep Moz as the sensor and the unique-fact cell as the fail condition.

When Domain Authority is the wrong metric

Boards ask for DA because the number is one syllable. The job might be traffic (Similarweb), a large backlink index (Ahrefs), a site audit (Semrush at $139.95/month paid SEO on Zapier's dated row), keyword research (Mangools KWFinder), or rank tracking (Nightwatch). Buying Moz Standard at $99/month to answer a Similarweb question wastes $1,188 a year on the wrong object.

Search Engine Land's 18 May 2026 definition spans technical, on-page, off-page, and AI search. DA covers none of those by itself. It is a Moz score you can export as domain_authority. Use it when the client contract names DA. Use Ahrefs when the contract names referring domains. Use GSC when the contract names clicks.

A 9-client agency reporting DA monthly should still fail a deck when the unique-fact column is empty, even if DA moved from 31 to 32. A one-point DA move is not 1,200 new keywords of work. It is a slide.

SE Ranking belongs in the mix when you wanted an all-in-one and Moz felt like DA-only. Nightwatch belongs when the only artifact is a rank chart. Similarweb belongs when the question is "how big is this category." Mangools belongs when the question is "what should we type into the brief." Semrush belongs when the question is "crawl this host and show the 5xx." Ahrefs belongs when the question is "who links to this URL," and its 96.55% zero-traffic study is why you still need unique facts.

Moz implementation sequence

1. Confirm the slide needs DA. If it needs DR or traffic, stop.

2. Buy Moz Standard at the $99/month Zapier-dated floor unless procurement already has a higher Moz quote you can print. Do not invent a campaign-tier grid.

3. Create one Moz campaign per client domain. Export domain_authority on a fixed day.

4. Join the export to a unique-fact column. Fail the row if the cell is empty.

5. If two of nine clients also need a site audit, add Semrush paid SEO at $139.95/month for those hosts only — not for the whole roster.

6. Do not buy links because DA ticked up one point. Ticket the supporting URL and a human.

Annual math you can date: Moz Standard $1,188; Semrush paid SEO $1,679.40; Starter $2,388; Pro+ $3,588; Advanced $6,588. Ahrefs, SE Ranking, Mangools, Nightwatch, and Similarweb remain contact vendor. Adding all seven logos is how a 9-client shop spends more than the content those clients needed.

Glossary: DA is Moz Domain Authority; DR is Ahrefs Domain Rating; Moz Pro is the suite around DA; Nightwatch is a rank tracker; Similarweb is traffic intelligence; domain_authority is the Moz API/UI field used in the recipe.

Buying Moz without buying the rest of the aisle

A team that only needs DA for one quarterly slide can often skip Moz Pro entirely and use a one-off MozBar or a limited free check — this page will not invent a free-tier dollar, but it will say a $99/month Standard seat is the wrong buy for a quarterly screenshot. The $1,188 annual math is for teams that export domain_authority on a cadence.

A team that needs DA plus keyword research plus a light audit is in Moz's job, at the Zapier-dated $99 floor until a higher quote is printed. A team that needs a crawl of a large template host is in Semrush's job at $139.95 paid SEO (or Starter $199, Pro+ $299, Advanced $549 on the same Zapier page). A team that needs referring-domain graphs is in Ahrefs' job (contact vendor). A team that needs category traffic is in Similarweb's job (contact vendor). A team that needs KWFinder is in Mangools' job (contact vendor). A team that needs ranks only is in Nightwatch's job (contact vendor). A team that needs an all-in-one is in SE Ranking's job (contact vendor).

The 9-client worked example spends $1,188 on Moz plus $1,679.40 on one Semrush paid-SEO seat for the audit clients ($2,867.40 dated annual, ignoring the two extra audit months if you pro-rate). That is still cheaper than Semrush Advanced at $6,588/year for the whole roster. Ahrefs' 96.55% zero-traffic study is why the unique-fact column stays in the deck even when DA is the cover number.

Do not stack Moz plus Semrush plus Ahrefs plus SE Ranking plus Mangools plus Nightwatch plus Similarweb "to be safe." Seven overlapping exports is how editors mute Slack. One metric of record per client, one export day, one human who can fail a blank unique-fact cell.

Search Engine Land's 18 May 2026 guide still treats SEO as technical, on-page, off-page, and AI search. Moz pricing answers the DA-and-suite slice of that definition. It does not answer GEO, GSC coverage, or CMS publish rights. Keep those objects on their own seats or on a ticket layer, not on a DA screenshot.

If procurement asks for a single PDF of every vendor's 2026 list price, you can only attach Zapier's Moz $99 and Semrush $139.95–$549 rows plus a stack of contact-vendor notes. That is an honest packet. A packet of remembered SKUs is not.

Key Takeaways

• Moz Standard at $99/month is the Zapier-dated floor; Semrush paid SEO at $139.95/month is the adjacent dated suite.

• Ahrefs, SE Ranking, Mangools, Nightwatch, and Similarweb are contact vendor here.

• BEST_OF URLs earned 15.2% in the 12,514-page corpus counted 2026-08-24.

• DA is a Moz metric inside Search Engine Land's broader SEO definition, not a Google rank.

• Ahrefs found 96.55% of pages with zero Google organic traffic — DA slides do not fix that.

• Export plus unique fact plus a human is the gate; the suite is an input.

Moz questions

How much is Moz Pro in 2026?

Zapier's 2026-09-04 audit roundup lists Moz Standard at $99/month. Other Moz campaign tiers are contact vendor on this page so we do not invent them.

Is Moz cheaper than Semrush or Ahrefs?

On dated public rows, Moz Standard $99 is below Semrush paid SEO $139.95. Ahrefs is contact vendor here. Cheaper is not "enough database."

What is the best SEO suite for Domain Authority?

Moz, because DA is Moz's metric. Ahrefs reports Domain Rating. Similarweb reports traffic. Pick the object the slide actually needs.

Are Moz Pro alternatives worth it if I only track ranks?

Nightwatch is the rank-tracking specialist on this list. Do not pay for DA you will not show.

Does a DA increase mean the page ranked?

No. Ticket the unique fact and check GSC. DA can move while the URL stays unindexed.

Can I stitch Moz into Make instead of a ticket product?

Yes, with retries and an audit log you own. See agentic workflows. The public homepage indexes that layer; it does not replace Moz.