Moz vs Frase in 2027: Which SEO Tool Fits Your Team

Start with the category, not the feature list

Moz Pro and Frase solve different problems, so the first decision is which problem costs you more time. Moz Pro is an SEO measurement suite built around domain-level metrics, keyword research, site crawling and backlink data. Frase is a content research and production platform. It studies pages that already rank for a topic, turns the gaps into briefs, drafts content in your brand voice and scores the result for search and for AI answers. A content brief, in this context, is a one-page plan that sets the target keyword, the questions the page must answer and its structure before anyone writes a word.

Neither product appears renamed, merged or discontinued in the sources reviewed. Frase did change owners. Frase acquired by Copysmith: October 6, 2022 according to PR Newswire (2022), and that release did not disclose the deal amount. Moz sits inside Ziff Davis's Martech business. The company's FY2023 annual report names the MOZ Group as part of that segment, according to U.S. SEC (FY2023 10-K).

TL;DR: Pick Moz Pro when the job is measuring domain health and keyword opportunity, and someone on your team will read the reports each month. Pick Frase when the job is turning research into briefs and drafts, and a person will edit everything before it goes live. Do not decide on price alone, because this review could not verify Moz's plan prices from Moz's own page.

Key Takeaways

• Moz Pro is the measurement-first option, and Frase is the content-production-first option. Most small teams feel one of those jobs far more than the other.

• Frase publishes its plan prices and a free trial on its pricing page, so its cost is easy to check before you buy.

• Moz plan prices could not be read from Moz's own pages in this review. Read Moz's current plan page before you set a budget.

• Frase documents a REST API and an MCP connector, and its pricing page lists 5,000, 20,000 and 50,000 monthly API, MCP and CLI requests on Starter, Professional and Scale.

• Reviewers praise Moz's Domain Authority metric and flag gaps in its keyword data and a strong US focus.

• Frase has a change of owner on record. Neither product shows a rename or shutdown in the sources reviewed.

How we evaluated these tools

This is an informed buyer's guide built from public vendor pages, an SEC filing and third-party reviews. We did not run either product for this article, so each claim below is labeled as a vendor statement, a reviewer's statement or a gap. The weights reflect what a small business owner has to justify before paying a monthly line item. They are our judgment, and you can change them to fit your priorities.

Job fit carries the most weight because a measurement tool and a production tool can both look useful while solving different problems. Keyword depth and brief quality come next, since they decide whether the output can be trusted. Pricing and trial terms carry 15% because a small business has to justify the line item, and a vendor whose prices cannot be verified scores lower on this criterion. API access gets 10% because it only matters if you plan to automate. Ownership gets 10% because a change of owner can shift a product's direction during a contract term.

Side-by-side capability matrix

Read the matrix in two parts. Factual cells come from vendor or documentation pages. Reviewer cells say so. A "Not verified" cell means this review could not confirm the capability. It does not mean the product lacks it.

Our read: Frase covers more of the path from research to publishing, and Moz covers more of the domain-measurement path. A business with no one to publish content should weigh the measurement rows more heavily. A business that already has a content calendar should weigh the brief and drafting rows more heavily.

What the plans cost and what that buys

Frase's Starter plan is $39 a month and $468 billed yearly, its Professional plan is $103 a month and $1,236 billed yearly, and its Scale plan is $239 a month and $2,868 billed yearly, according to Frase (2026). Professional and Scale each charge $29 a month per extra seat. The self-serve plans include a 7-day free trial with no credit card, and that trial caps usage at 5 articles, 50 audit pages, 25 AI prompts and 3 seats. Enterprise is quote-based.

Pricing checked November 13, 2026. The monthly figures in the table below are the prices shown on Frase's page.

The plan fee per article is the monthly price divided by the included articles. It leaves out seats, extra audit pages and add-ons, so treat it as a floor, not a full cost. This review could not open Moz's own pricing page, so no Moz plan prices appear in the table. Sources that repeat Moz's prices disagree on tiers and on whether API access is included, so treat any third-party figure as unconfirmed until you read Moz's live page.

Here is a worked example, and it is illustrative only. Imagine a three-person marketing team at a small service firm that wants 40 articles a month and expects to add a fourth editor. On Frase's Professional plan, the $103 monthly price covers 40 articles and 3 seats, so the plan fee works out to $103 divided by 40, or $2.58 per article. A fourth editor adds one extra seat at $29 a month, which lifts the monthly cost to $132 and the annual cost to $1,584, a $348 yearly increase over the $1,236 Professional annual price. If the team also wants a script that pushes new briefs into its project tool, a developer would point an assistant at next.frase.io/api/mcp through the MCP connector. Frase's pricing page lists 20,000 API, MCP and CLI requests a month on Professional, and each API task uses the same plan credits as the app, so check that the script's volume fits before building anything.

Moz Pro: where it fits and where it falls short

Moz Pro's strongest reputation in the sources reviewed is its domain metrics. Experte rating: Moz Pro 7.2/10 according to Experte (2026), and the reviewer calls it "a classic with strong backlink metrics and a solid crawler."

Factual, reviewer-reported: The review lists Domain Authority as an industry standard, an extensive historical data archive and on-page optimization among the strengths. The cons are limited language support and a strong US focus, incomplete keyword data, and no traffic estimates. The reviewer says the platform is aimed at in-house marketing teams and agencies, and that for international users "there are often better alternatives."

Our read, best fit: A business whose main question is how strong its domain is and where its technical problems sit, with someone who checks those reports every month. The reviewer's own suitability note points to US-focused businesses that value a stable technical foundation.

Our read, limits: Keyword gaps mean you will need another source for volume and intent on some queries. The lack of traffic estimates means Moz will not answer a revenue question on its own. Plan prices and API access both need verification before you commit.

Implementation: Start by listing the three reports you will read each month. Confirm on Moz's live pricing page which plan includes the crawl and export features you need. Check API access before you plan any automation, because sources disagree on it.

Frase: where it fits and where it falls short

Frase's documentation is the clearest primary evidence for its automation path. Frase API: 50+ REST endpoints according to Frase docs (2026). The same docs page lists the coverage as content and briefs, SERP analysis, AI visibility, site audits, topic research, analytics and publishing. It says each API task uses the same plan credits as the app. It does not list plan allowances, but Frase's pricing page does (5,000, 20,000 and 50,000 API, MCP and CLI requests a month on Starter, Professional and Scale), and the docs direct users to Settings → Billing & Usage to check remaining runs.

Factual, vendor page: The homepage describes SEO research and topic clusters that map existing content to gaps, briefs built from those gaps, and Frase Agent drafting in your brand voice. It lists content and GEO optimization scores, AI Visibility tracking across several AI assistants, Content Guard, which drafts fixes for pages that decline and waits for your approval before anything goes live, and Site Audit. Publishing targets are WordPress, Webflow, Sanity, Wix and FraseCMS. The page says the MCP server and CLI work "on every plan."

Reviewer-reported: Rankability, which sells a competing SEO product, reviewed Frase in an article dated May 26, 2026, according to Rankability (2026). That review praises the research and outline features and calls Frase suited to "solo writers or small teams." Its cons are that AI drafts still need human editing, that Frase is "not a keyword database," and that some advanced features may need a higher tier.

Our read, best fit: A one- or two-person content operation with an editor who signs off on every draft. Our read, limits: Frase is not a keyword database, its drafts need editing, advanced features may sit above the base plans, and API requests are capped per plan.

Implementation: Decide which publishing target you will use, who approves each draft, and whether the team needs the API at all. Check that your plan's monthly API request allowance covers the automation before you plan it.

Where a workflow layer fits, and a proposed design

The alternative many small teams actually run is a stitched workflow in Zapier, Make or n8n, or a script built in-house. Those tools can support run histories, retries, error branches and audit evidence when they are configured that way. The buyer still designs and owns the parts that keep an automation safe: idempotency, so a retry does not create a duplicate brief; escalation when a step fails; access controls on each connected account; and maintenance when an API changes.

A proposed design from US Tech Automations would be a configuration, not a running system. It would keep the same steps as a stitched flow but make the review points explicit: a named owner for each brief, an approval gate before any writing starts, and an escalation path for failed runs. The prerequisites are an export or API connection from the SEO tool, a project tool with write access, and a written list of owners. Those prerequisites matter more than which tool you pick.

Proposed workflow one: the trigger is a weekly export of target keywords and gap notes from the SEO tool, or an API pull where your plan allows it. The action is that US Tech Automations would create one brief record per keyword in your project tool, with the keyword, the question list and an owner field filled in. The output is a queue of briefs marked "needs editor review." The human review point is an editor approving each brief before any draft starts, and a keyword without an owner stays out of the queue.

Proposed workflow two: the trigger is a scheduled export of page positions from your monitoring tool, flagging any page that dropped past a threshold your team agrees on in writing. The action is that US Tech Automations would open a review task with the URL, the old and new position and the page owner. The output is a task in the owner's queue, not an automatic rewrite. The human review point is the page owner deciding whether to change the page, and the workflow never publishes anything on its own.

Who this is for

Frase fits a team that already has a writer or editor and needs a repeatable brief-and-draft process. Moz Pro fits a team that already reads SEO reports and needs domain-level measurement, especially for US-focused work. Neither fits a team that wants fully hands-off publishing.

Red flags: you have no one who will read SEO reports each month; you cannot get Moz's current price in writing before you budget; you expect either tool to publish content with no editor involved.

When NOT to use US Tech Automations: if you pull one keyword report a quarter, the tool's own export and a spreadsheet will do, and a workflow layer adds upkeep you do not need. If one person writes and publishes everything, a shared checklist will beat an automation that creates tasks nobody reads. If your team already runs a Zapier or Make flow that works and someone maintains it, keep that flow, because a rebuild buys little.

Glossary

• Content brief: A plan for one page that sets the target keyword, the questions to answer, the structure and an owner.

• Domain Authority: Moz's metric for how strong a domain's link profile looks relative to others.

• Search intent: The reason behind a query, such as wanting to buy, compare or learn.

• SERP: The search engine results page for a query, and the pages that rank on it.

• GEO (generative engine optimization): Making content easy for AI answer engines to find and cite.

• MCP connector: A standard link that lets an AI assistant call a tool. Frase lists one at next.frase.io/api/mcp.

• Seat: A paid user login that a plan counts against its limit.

Making the call this quarter

• Name the one job that costs you the most time each week: measuring SEO health or producing content.

• Confirm who will read the reports or approve drafts, and write that name down before you buy.

• Get Moz's current plan price and API terms from Moz's own page before you compare budgets.

• For Frase, check that your plan's monthly API request allowance covers your automation and whether you need an extra seat.

• Decide which steps in any automation need human approval, and where a failed run escalates.

If you reach the automation stage, see how US Tech Automations configures this before any connection goes live, with the review points written out first.

Frequently asked questions

Is Moz Pro better than Frase for a small business?

Neither is better across the board. Moz Pro is the stronger choice for measurement, and Frase is the stronger choice for turning research into briefs and drafts. The right pick depends on which job is slower for you each week.

Does Frase do keyword research?

Frase researches topics from pages that already rank and maps the gaps, but a competing vendor's review says it is not a keyword database and advises pairing it with a research suite.

Who owns Frase now?

Copysmith acquired Frase in the 2022 deal cited at the top of this guide, and that release did not disclose the price.

Does Moz Pro include API access?

The sources reviewed disagree, and this review could not confirm the answer on Moz's own pages. Check Moz's current plan and API documentation before you plan any automation.

Does Frase have an API, and which plan includes it?

Yes, Frase documents a REST API and an MCP connector. Its pricing page lists 5,000 API, MCP and CLI requests a month on Starter, 20,000 on Professional and 50,000 on Scale, and API tasks use the same plan credits as the app.

Is there a free trial for Frase?

Its self-serve plans offer a free trial with no credit card, and the pricing section above lists the trial caps.