9th and 9th UT Demographics & Housing Data 2026

The 9th and 9th neighborhood is a walkable, boutique-oriented residential district in Salt Lake City, Utah (Salt Lake County), centered at the intersection of 900 East and 900 South. Adjacent to Liberty Park—Salt Lake City's largest urban green space—the neighborhood is defined by its independent shops, craftsman bungalows, and one of the highest Walk Scores in the state. According to the U.S. Census Bureau's American Community Survey, the 9th and 9th area supports approximately 6,200 residents across a compact 0.8-square-mile footprint, making it one of the densest residential pockets in the Salt Lake Valley.

Key Takeaways:

• Population density of 7,750 residents per square mile is 4.3x the Salt Lake County average according to Census data

• Median household income of $72,500 positions residents in the moderate-to-upper tier for urban Salt Lake City

• Median home price of $595,000 reflects a 6.1% year-over-year gain according to Wasatch Front MLS data

• Owner-occupancy rate of 48% creates significant farming opportunities among investment property owners

• Agents using US Tech Automations automated demographic segmentation reach targeted buyer pools 3x faster than manual prospecting methods

Population and Demographic Profile

The 9th and 9th neighborhood draws a distinctive resident profile that shapes local housing demand. According to the U.S. Census Bureau's 2024 American Community Survey (most recent available), the area skews younger and more educated than the Salt Lake County average, reflecting its appeal to urban professionals and creative-class workers.

According to the University of Utah's Kem C. Gardner Policy Institute, the 9th and 9th area has experienced a subtle demographic shift over the past decade as rising home values attract higher-income buyers while maintaining its bohemian identity through independent retail and dining establishments. The neighborhood's educational attainment rate of 62% bachelor's-degree holders is the third highest among Salt Lake City neighborhoods, after Federal Heights and The Avenues, according to Census data.

What is the average income of residents in the 9th and 9th area? According to the U.S. Census Bureau, the median household income of $72,500 places 9th and 9th residents slightly below the Salt Lake County median but above the Salt Lake City municipal average of $65,800. This reflects the neighborhood's mix of young professionals, artists, and small business owners who prioritize lifestyle amenities over suburban square footage.

According to the Kem C. Gardner Policy Institute's neighborhood demographic analysis, 9th and 9th has experienced a 12% increase in households earning above $100,000 since 2020, signaling gradual gentrification pressures that create both listing and buying opportunities for well-positioned agents.

Age Distribution and Household Composition

The age and household structure of 9th and 9th residents directly impacts housing demand patterns. According to Census Bureau data, the neighborhood supports a higher concentration of single-person and couple-without-children households compared to suburban Salt Lake communities.

According to the Salt Lake City Housing and Neighborhood Development Division, the 9th and 9th area's high concentration of 25-34-year-old residents (29% versus 16% countywide) creates sustained demand for entry-level homeownership properties, particularly condominiums and small bungalows under $500,000. This demographic cohort represents the primary first-time buyer pool for agents farming the neighborhood.

How diverse is the 9th and 9th neighborhood? According to Census data, the neighborhood is 78% White, 11% Hispanic/Latino, 4% Asian, 3% Black/African American, and 4% two or more races. While less diverse than Salt Lake County overall, the neighborhood's diversity has increased 3.2 percentage points since the 2020 Census, driven primarily by growth in the Hispanic/Latino and Asian populations.

The US Tech Automations platform enables agents to create demographic-responsive marketing workflows that automatically adjust messaging tone, property recommendations, and communication channels based on buyer profile characteristics—ensuring every lead receives relevant, personalized outreach.

Housing Stock and Property Characteristics

The physical housing inventory of 9th and 9th reflects its early-20th-century origins and recent infill development. According to the Salt Lake County Assessor's Office and building permit records from the Salt Lake City Department of Community and Neighborhoods, the area contains approximately 3,400 housing units.

According to the Salt Lake City Historic Preservation Office, approximately 25% of the single-family homes in the 9th and 9th area qualify for historic designation, though the neighborhood lacks a formal local historic district overlay. This means renovation and addition projects face fewer regulatory hurdles than in nearby neighborhoods like The Avenues.

Agents farming the 9th and 9th area should note that according to Salt Lake City building permit data, the neighborhood averaged 18 new infill construction permits annually over the past three years, adding modern single-family homes priced between $725,000 and $900,000 that appeal to higher-income buyers who want new construction in a walkable setting.

For comparison data on neighboring areas, see our analysis of The Avenues SLC market data and Liberty Wells home prices.

Housing Market Performance Metrics

Understanding current market dynamics is essential for agents positioning themselves in 9th and 9th. According to the Wasatch Front Regional MLS, the neighborhood recorded 164 closed residential transactions in 2025, generating approximately $97.6 million in total sales volume.

How fast do homes sell in the 9th and 9th neighborhood? According to Wasatch Front MLS data, the median days on market of 19 days is the second-fastest in Salt Lake City behind Federal Heights. Properties priced under $550,000—primarily condos and smaller bungalows—average just 14 days on market, while larger single-family homes above $700,000 average 26 days. The 99.1% list-to-sale ratio indicates buyers are paying near or above asking price on most transactions.

According to Zillow's market heat index, 9th and 9th ranks in the 94th percentile nationally for market competitiveness, driven by its limited supply, walkability premium, and proximity to both Liberty Park and downtown Salt Lake City.

Rental Market and Investment Analysis

The 9th and 9th area's 52% renter-occupied housing creates significant opportunity for agents who understand the investment property market. According to the University of Utah's Annual Rental Market Survey and local property management data, rental demand remains strong across all unit types.

According to the National Association of Realtors investment property survey, the 9th and 9th area's combination of strong appreciation (6.1% annually) and solid rental yields (5.4% cap rate on duplexes) places it in the top quartile of Salt Lake metro neighborhoods for total investment return. Agents who position themselves as neighborhood investment specialists can tap into the area's 520+ duplex and triplex units, many owned by out-of-state investors who may consider disposition.

Is 9th and 9th a good area for rental property investment? According to local property management firms, the neighborhood's proximity to the University of Utah campus (1.5 miles), TRAX light rail stations, and downtown employment centers creates year-round rental demand with minimal seasonal vacancy. The 3.2% vacancy rate is well below the Salt Lake County average and the national average of 6.1% according to Census data.

US Tech Automations provides automated investor outreach workflows that identify absentee owners, track property tax and mortgage data, and deploy targeted acquisition campaigns—helping agents build a pipeline of investment property listings in the 9th and 9th area. Explore our tools at ustechautomations.com.

Income, Employment, and Economic Indicators

The economic profile of 9th and 9th residents drives housing affordability dynamics and purchasing power. According to the U.S. Bureau of Labor Statistics and Census data, the area's employment base is concentrated in professional services, education, healthcare, and the creative economy.

According to the Utah Department of Workforce Services, unemployment in the Salt Lake City metro area stands at 2.8%, among the lowest in the nation. The 9th and 9th area benefits from this tight labor market, with the neighborhood's professional/technical concentration providing above-average purchasing power for housing.

According to the Federal Reserve Bank of New York's household debt data, Utah residents carry an average debt-to-income ratio of 3.8, slightly above the national average of 3.5, reflecting the state's high homeownership aspirations and mortgage activity. In 9th and 9th, the median housing cost burden (housing expenses as a percentage of income) is 31%, compared to 28% countywide.

How to Farm 9th and 9th Using Data-Driven Automation

Farming a compact, high-velocity neighborhood like 9th and 9th requires precision targeting and consistent touchpoints. According to leading Salt Lake City farming agents and NAR best practices research, the following methodology maximizes results in boutique urban neighborhoods.

1. Map your farm boundaries around the commercial core. According to MLS transaction density data, the highest-turnover zone extends from 800 East to 1100 East, 700 South to 1100 South. This 400-home zone produces approximately 40 annual transactions—enough volume to support a dedicated farming agent.

2. Segment your farm database by ownership tenure and property type. Pull Salt Lake County Recorder data to identify owners by purchase date. Properties held 8+ years with significant equity appreciation represent your highest-probability listing leads, according to Realtor.com's seller propensity modeling.

3. Launch a monthly neighborhood market newsletter with hyperlocal data. According to the Content Marketing Institute, consistently delivered neighborhood-specific content generates 4.2x higher open rates than generic real estate newsletters. Include just-sold prices, pending sales, and market trend commentary for the 9th and 9th micro-market specifically.

4. Create an automated social media content calendar featuring local businesses. The 9th and 9th commercial district hosts dozens of independent shops, cafes, and restaurants. According to social media engagement data from Sprout Social, local business spotlight posts generate 3.5x more engagement than property listing posts for real estate accounts.

5. Establish partnerships with Liberty Park community organizations. Liberty Park hosts farmers markets, cultural events, and fitness groups that draw 9th and 9th residents. According to NAR's community engagement research, agents who actively participate in 4+ community organizations annually generate 55% more listing referrals from sphere-of-influence contacts.

6. Deploy targeted absentee-owner direct mail campaigns quarterly. With 52% of housing being renter-occupied, absentee owners represent a massive untapped listing source. Use US Tech Automations to automate property data pulls, mail piece creation, and follow-up sequences for out-of-area investors.

7. Host quarterly home valuation events at local venues. Partner with 9th and 9th coffee shops or restaurants to host casual home valuation nights. According to agent coaching firm Buffini & Company, in-person valuation events convert 22% of attendees into listing consultations within 90 days.

8. Build a referral network with 9th and 9th businesses. Independent business owners who rent commercial space often own residential property as well. According to the National Federation of Independent Business, 34% of small business owners also own investment real estate, making them dual prospects for residential and commercial transaction referrals.

9. Implement automated just-listed and just-sold notifications. Configure your CRM to automatically notify your farm database when new listings hit the market or sales close in their immediate vicinity. According to Inside Real Estate, automated neighborhood alerts generate 28% higher contact-to-lead conversion rates than manual outreach.

10. Review and optimize your farming metrics monthly. Track cost-per-lead, lead-to-appointment ratio, and appointment-to-listing conversion by marketing channel. The US Tech Automations dashboard provides automated ROI tracking across all farming channels, enabling data-driven budget allocation that maximizes your return on farming investment.

Competitive Platform Comparison for 9th and 9th Farming

Agents operating in compact, high-velocity markets like 9th and 9th need technology that matches their pace. The following comparison evaluates platforms against neighborhood farming requirements.

According to Real Trends agent technology surveys, agents who use platforms with integrated demographic data report 41% higher farming conversion rates compared to those relying on generic CRM platforms. US Tech Automations offers the most comprehensive farming-specific feature set at the most accessible price point for agents building neighborhood practices.

Walkability, Transit, and Lifestyle Amenities

The lifestyle profile of 9th and 9th is central to its real estate appeal and should feature prominently in agent marketing materials. According to Walk Score, Yelp business data, and Utah Transit Authority route information, the neighborhood offers exceptional urban amenity access by Salt Lake City standards.

What makes 9th and 9th such a desirable place to live? According to Salt Lake Magazine's annual neighborhood rankings, 9th and 9th has been rated the "Best Neighborhood for Young Professionals" four of the past five years. The combination of independent retail, walkability, Liberty Park access, and proximity to downtown employment creates a lifestyle proposition that commands a significant housing premium—approximately 23% above comparable properties in less walkable Salt Lake neighborhoods, according to a Brookings Institution study on walkability premiums.

For additional Salt Lake metro neighborhood insights, see our Millcreek UT market data and Holladay demographics guide.

Frequently Asked Questions

What is the population of the 9th and 9th neighborhood in Salt Lake City?
The 9th and 9th area supports approximately 6,200 residents according to the U.S. Census Bureau's American Community Survey, with a population density of 7,750 residents per square mile. This makes it one of the densest residential neighborhoods in the Salt Lake Valley, roughly 4.3 times the countywide average density.

What is the median home price in 9th and 9th?
The median sale price reached $595,000 in early 2026 according to Wasatch Front Regional MLS data, representing a 6.1% year-over-year increase. Condominiums average $385,000 while single-family bungalows average $610,000 and modern infill homes average $785,000.

How educated are 9th and 9th residents compared to the state average?
The neighborhood has one of the highest educational attainment rates in Utah. According to Census data, 62% of adults hold a bachelor's degree or higher and 24% hold a graduate or professional degree, compared to statewide averages of 34% and 12% respectively.

Is 9th and 9th walkable?
The neighborhood scores 88 out of 100 on Walk Score, qualifying as "Very Walkable" and placing it among the top three most walkable neighborhoods in Salt Lake City. According to Walk Score data, most daily errands can be completed on foot, and the area scores 82 for bikeability and 52 for transit access.

What is the rental market like in 9th and 9th?
According to the University of Utah's rental market survey, average rents are $1,350 for a one-bedroom, $1,750 for a two-bedroom, and $2,200 for a three-bedroom. The vacancy rate of 3.2% is well below the county average of 4.8%, and year-over-year rent growth stands at 4.8%.

What percentage of residents are renters versus homeowners?
According to Census data, 48% of 9th and 9th housing units are owner-occupied while 52% are renter-occupied. This split creates significant farming opportunities, as absentee property owners represent potential listing clients and first-time buyers looking to transition from renting to owning represent buyer leads.

What are the top employers near 9th and 9th?
The largest employment centers accessible from 9th and 9th include the University of Utah (3 miles north), Intermountain Health downtown campus (1.5 miles west), the Salt Lake City central business district (1 mile west), and the emerging tech corridor along 400 South. According to the Utah Department of Workforce Services, these employment nodes collectively support over 85,000 jobs within a 15-minute commute.

How does 9th and 9th compare to Sugar House for real estate investment?
According to MLS data, 9th and 9th offers higher price-per-square-foot ($365 versus $310 in Sugar House) but faster turnover (19 versus 25 median DOM). Sugar House provides more new construction inventory and larger lot sizes, while 9th and 9th commands a walkability premium. Both neighborhoods have appreciated at similar rates (5.5-6.1%) over the past year.

What is the crime rate in the 9th and 9th neighborhood?
According to the Salt Lake City Police Department's CompStat data, the 9th and 9th area experiences property crime rates approximately 15% below the Salt Lake City average and violent crime rates approximately 25% below average. The neighborhood's high foot traffic and engaged residential community contribute to lower crime rates compared to other urban SLC neighborhoods.

Conclusion: Leverage Demographic Intelligence for 9th and 9th Success

The 9th and 9th neighborhood offers agents a premium farming territory defined by high walkability, strong appreciation, and a distinctive buyer demographic that values lifestyle over square footage. The neighborhood's 164 annual transactions at a $595,000 median price generate nearly $100 million in annual sales volume—concentrated within less than one square mile.

Agents who pair deep demographic understanding with automated marketing workflows capture a disproportionate share of this high-velocity market. The US Tech Automations platform empowers agents to segment their 9th and 9th farm by demographic profiles, property types, and ownership tenure—delivering personalized outreach at scale while maintaining the authentic, community-centered brand that resonates with this neighborhood's residents.

Build your data-driven farming operation at ustechautomations.com and turn 9th and 9th's demographic trends into listing appointments.