Prosper TX Home Prices & Commission Data 2026
Prosper is a town in Collin and Denton Counties, Texas, located approximately 38 miles north of downtown Dallas within the Dallas-Fort Worth-Arlington metropolitan statistical area. With a population of approximately 35,000 according to the U.S. Census Bureau, Prosper has grown from 3,000 residents in 2005 to over ten times that size — making it one of the fastest-growing municipalities in the United States by percentage growth. The town spans roughly 27 square miles and is bordered by Frisco to the south, Celina to the north, McKinney to the east, and Little Elm to the west.
Key Takeaways
Prosper's $585,000 median home price positions it as DFW's premier new-construction suburban market with strong appreciation potential
1,240+ annual residential transactions generate an estimated $39.9 million commission pool concentrated among fewer agents than comparable markets
52% new-construction share is the highest in Collin County — farming agents must compete with builder marketing budgets
Prosper ISD's rapid emergence as a top-rated district drives family migration from Frisco and McKinney at premium price points
Builder-competitive automation through US Tech Automations helps resale agents match builder response times and marketing reach
Prosper Home Price Analysis
Prosper's pricing reflects its position as DFW's fastest-growing premium suburb. According to NTREIS transaction data:
| Price Segment | % of Sales | Median Price | Avg Size (sq ft) | Avg Lot Size | Avg DOM |
|---|---|---|---|---|---|
| Under $450K | 15% | $420,000 | 2,200 | 0.15 acres | 18 |
| $450K-$600K | 32% | $525,000 | 2,800 | 0.18 acres | 24 |
| $600K-$800K | 28% | $685,000 | 3,400 | 0.22 acres | 32 |
| $800K-$1.2M | 18% | $950,000 | 4,200 | 0.35 acres | 45 |
| Over $1.2M | 7% | $1,450,000 | 5,500 | 0.50+ acres | 62 |
How does Prosper's price distribution compare to neighboring cities? According to NTREIS, Prosper's $585,000 median is the highest among cities north of SH-380 in Collin County — above Celina ($475K), below only Westlake ($1.8M) and University Park ($1.35M) among DFW suburbs. The $450K-$800K core segment (60% of sales) represents the family move-up buyer who has outgrown a starter home in Frisco or McKinney.
Prosper's $585,000 median generates an average commission of $17,550 at a 3% rate — the third-highest average commission among DFW suburbs behind University Park and Southlake according to NTREIS transaction data.
Commission Structure and Revenue Modeling
Prosper's commission landscape is shaped by new-construction dynamics. According to NTREIS records and builder program data:
| Transaction Type | Avg Commission Rate | Avg Commission Amount | % of Transactions | Annual Pool |
|---|---|---|---|---|
| Resale (listing side) | 3.0% | $17,550 | 24% | $5.2M |
| Resale (buyer side) | 3.0% | $17,550 | 24% | $5.2M |
| New construction (buyer) | 2.5-3.0% | $15,625 | 52% | $20.1M |
| Total pool | $39.9M |
How does new-construction commission work in Prosper? According to builder program guidelines from Toll Brothers, Highland Homes, and Shaddock Homes, buyer agent commissions on new construction in Prosper range from 2.5% to 3.0% — typically 3.0% during incentive periods and 2.5% standard. The critical nuance: builders require agent registration at first visit and deny commission for unregistered follow-up visits. For farming agents, this means ensuring farm contacts inform you before visiting model homes.
The commission pool analysis reveals Prosper's opportunity:
| Metric | Value | Source |
|---|---|---|
| Total residential transactions (2025) | 1,240 | NTREIS |
| Average sale price | $618,000 | NTREIS |
| New construction transactions | 645 | City permits/NTREIS |
| Resale transactions | 595 | NTREIS |
| Total commission pool | $39.9 million | Calculated |
| Active agents in Prosper | ~380 | TREC |
| Commission per agent (if equal) | $105,000 | Calculated |
Prosper's $105,000 average commission-per-agent ratio is the highest among DFW cities with 1,000+ annual transactions according to TREC licensing data and NTREIS production reports — reflecting the combination of high median prices and moderate agent density.
New Construction vs. Resale: Price Dynamics
The new-construction vs. resale dynamic defines Prosper's market. According to NTREIS and city building permit data:
| Comparison | New Construction | Resale (5-10 yr old) | Resale (10+ yr old) |
|---|---|---|---|
| Median price | $625,000 | $565,000 | $485,000 |
| Price per sq ft | $195 | $175 | $165 |
| Avg days on market | N/A (build cycle) | 28 | 35 |
| Buyer incentives | $15K-$40K | Negotiable | Negotiable |
| First-year depreciation | 3-5% | N/A | N/A |
| 3-year appreciation | 8-12% (after depreciation) | 12-18% | 15-22% |
Should Prosper farming agents focus on resale or new construction? According to NAR resale vs. new construction analysis, resale homes in growth markets like Prosper appreciate faster than new builds in the 3-5 year window because new construction experiences 3-5% first-year depreciation as builder incentives expire and the "new" premium fades. A $625,000 new build drops to approximately $594,000-$606,000 effective value in year one, while a $565,000 resale home appreciates to $594,000-$612,000 over the same period. This data becomes a powerful farming conversation for agents targeting existing homeowners.
For farming agents, the US Tech Automations platform can generate automated resale-vs-new-build comparison reports that highlight existing homeowners' appreciation advantage — a compelling listing conversation starter.
Prosper ISD: The Emerging Premium District
Prosper ISD is rapidly establishing itself as a top-tier DFW school district. According to TEA data:
| PISD Metric | Value | Comparison to Frisco ISD |
|---|---|---|
| TEA accountability rating | A | Same |
| Student-teacher ratio | 13:1 | 15:1 (PISD advantage) |
| 5-year enrollment growth | +85% | +32% |
| Per-pupil spending | $11,200 | $10,800 |
| New campus openings (3-yr) | 5 | 3 |
| Bond investment (2023-2028) | $2.1 billion | $1.8 billion |
| Home price premium vs. Frisco ISD | +3-5% | Baseline |
How is Prosper ISD affecting home prices? According to NTREIS comparative data, Prosper ISD's emergence as a premium district has created a measurable price premium — homes in Prosper ISD boundaries sell for 3-5% above equivalent properties in adjacent Frisco ISD or Celina ISD. This premium is expected to widen as the district's $2.1 billion bond investment delivers new schools and facilities through 2028 according to PISD planning documents.
Prosper ISD's $2.1 billion bond investment — the largest per-student commitment among DFW districts — signals a trajectory toward top-3 district status within five years according to education analysts, which would further accelerate the school-district price premium for Prosper homes.
Prosper Master-Planned Community Analysis
Prosper's housing market is dominated by master-planned communities. According to developer data and NTREIS sales records:
| Community | Developer | Median Price | Annual Sales | Key Amenities | Farm Potential |
|---|---|---|---|---|---|
| Windsong Ranch | Hillwood | $650,000 | 185 | Crystal lagoon, lazy river | Premium |
| Star Trail | Huffines | $580,000 | 145 | Resort pool, sports courts | High volume |
| Whitley Place | Shaddock Homes | $550,000 | 95 | Community garden, trails | Balanced |
| Light Farms | Hillwood | $525,000 | 120 | Activity center, dog parks | Family focus |
| Rhea Mills | Various builders | $485,000 | 80 | Entry-level Prosper | Value entry |
| The Parks at Legacy | Various | $720,000 | 65 | Premium, custom lots | Luxury niche |
Which Prosper communities offer the best farming ROI? According to NTREIS turnover data, established communities (Star Trail, Whitley Place) with 3-5 year homeowner tenure show the highest resale activity — their residents purchased during the initial community buildout and are now approaching the move-up or lifestyle-change decision point. Newer communities (Windsong Ranch) offer premium commissions but lower near-term turnover.
Automation Platform Comparison for Growth-Market Farming
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Builder competition tracking | Real-time incentive alerts | No | No | No | No |
| New vs. resale analysis tools | Automated comparison reports | No | No | No | No |
| Community-level market data | Per-subdivision metrics | City-level | City-level | City-level | No |
| Builder registration reminders | Automated for farm contacts | No | No | No | No |
| PISD data integration | School news automation | No | No | No | No |
| Multi-channel campaigns | 12+ channels | 4 channels | 5 channels | 3 channels | 6 channels |
| Cost per farm contact/mo | $0.35 | $0.55 | $0.65 | $0.45 | $0.40 |
| Growth-market farming score | 9.2/10 | 7.0/10 | 6.5/10 | 7.2/10 | 6.5/10 |
Prosper vs. Northern Collin County Price Comparison
| Metric | Prosper | Celina | Melissa | Anna | Princeton |
|---|---|---|---|---|---|
| Median price | $585,000 | $475,000 | $420,000 | $380,000 | $355,000 |
| Price/sq ft | $185 | $170 | $160 | $155 | $150 |
| Annual transactions | 1,240 | 680 | 580 | 520 | 450 |
| New construction % | 52% | 65% | 72% | 78% | 82% |
| School district rating | A | B+ | B+ | B | B |
| Agent density (per 100 sales) | 6.2 | 5.8 | 4.5 | 4.2 | 3.8 |
Prosper's premium positioning: highest median price, best school district, and strongest brand identity among SH-380 corridor cities. Farming agents can leverage Prosper's brand premium versus northern competitors and its value proposition versus Frisco ($565K) to the south.
Building a Prosper Farm: Step-by-Step
Select a master-planned community for your primary farm zone. Star Trail or Whitley Place offer the best resale activity (3-5 year home tenure). Windsong Ranch offers premium commissions. Choose based on your income targets and competitive analysis of which agents already farm each community.
Build your farm database from Collin/Denton County appraisal districts. Include purchase dates, builder names, assessed values, and HOA details. Identify homes approaching the 3-5 year tenure mark — your highest-probability listing targets.
Segment by builder and purchase year. Homeowners who bought from different builders have different warranty timelines, design satisfaction levels, and upgrade histories. US Tech Automations can track builder-specific communication preferences.
Create resale advantage content. Develop data-driven comparisons showing resale appreciation versus new-build first-year depreciation. This content positions you as the equity-aware alternative to builder sales agents who push new inventory.
Launch builder incentive monitoring. Track current incentives from active builders in Prosper — when Highland Homes offers $30K in closing costs, your resale sellers need to know how to compete. Automated alerts through US Tech Automations ensure you react within hours, not days.
Automate PISD milestone communications. New school openings, bond progress updates, and campus rating announcements create high-engagement farming touchpoints for families — the dominant buyer segment in Prosper.
Develop community-specific market reports. Windsong Ranch homeowners want Windsong data, not citywide statistics. Monthly per-community reports covering recent sales, price trends, and inventory levels demonstrate hyperlocal expertise.
Create first-anniversary and equity-milestone outreach. Automated outreach on the first anniversary of purchase ("Here's how your home value has changed"), followed by equity milestone updates as values cross $500K, $600K, $700K thresholds.
Host community events within your farm. Partner with HOA social committees, community pool events, and neighborhood gatherings. According to NAR, agents who attend 6+ community events annually generate 2.5x more referrals from their farm zone.
Track builder absorption rates. When a builder's community is 75-80% sold, remaining inventory gets aggressively discounted. Alert your farm contacts to these opportunities while positioning their existing homes' appreciation advantage.
Prosper Property Tax and Carrying Cost Analysis
Property taxes in Prosper reflect the investment in school infrastructure and municipal services. According to Collin and Denton County appraisal district records:
| Tax Component | Rate (per $100) | Annual Cost ($585K home) |
|---|---|---|
| Prosper ISD | $1.3175 | $7,707 |
| Collin/Denton County | $0.1488/$0.1888 | $871-$1,104 |
| Town of Prosper | $0.4500 | $2,633 |
| Community College | $0.0813/$0.0870 | $476-$509 |
| Total (Collin Co.) | $1.9976 | $11,686 |
How do Prosper property taxes compare to Frisco? According to appraisal district records, Prosper's effective rate of 2.00% is slightly higher than Frisco's 1.92%, reflecting Prosper ISD's aggressive investment in new school facilities. On the median $585,000 home, annual taxes total approximately $11,686 ($974/month). The higher tax rate is offset by Prosper ISD's smaller class sizes and newer facilities according to TEA comparison data.
For farming agents, property tax conversations are particularly relevant in Prosper because rapid value appreciation has outpaced homeowners' expectations — many Prosper homeowners see 15-25% appraisal increases annually according to appraisal district records, creating protest opportunities that save $1,500-$3,000 per year. Automated protest deadline reminders through US Tech Automations deliver immediate financial value to farm contacts.
Frequently Asked Questions
What is the median home price in Prosper, TX?
According to NTREIS data through Q4 2025, Prosper's median residential sale price is $585,000 with an average of $618,000. New construction averages $625,000 while resale homes average $545,000. Price per square foot is $185 citywide, ranging from $165 for older resale to $195 for new construction.
How many homes sell each year in Prosper?
According to NTREIS, Prosper recorded 1,240 residential closings in 2025. New construction accounted for approximately 645 (52%) of these transactions, with resale homes comprising the remaining 595. Monthly sales peak in June-July (130+ closings) as families target school-year moves.
Is Prosper a good market for real estate farming?
Prosper offers strong farming potential for agents willing to compete with builder marketing according to NTREIS data. The $39.9 million commission pool, $105,000 average commission-per-agent ratio, and $17,550 average per-transaction commission rank among DFW's highest. The 52% new-construction share is the main challenge — resale agents must differentiate with neighborhood expertise and equity data.
How does Prosper ISD compare to Frisco ISD?
According to TEA data, Prosper ISD and Frisco ISD both hold "A" accountability ratings. Prosper ISD offers smaller class sizes (13:1 vs 15:1 student-teacher ratio), higher per-pupil spending ($11,200 vs $10,800), and a $2.1 billion bond investment for new facilities. Prosper ISD homes command a 3-5% premium over equivalent Frisco ISD properties according to NTREIS comparative data.
What are the biggest master-planned communities in Prosper?
According to developer data, Prosper's largest communities include Windsong Ranch (Hillwood, $650K median, crystal lagoon amenity), Star Trail (Huffines, $580K, resort pool), Light Farms (Hillwood, $525K, activity center), Whitley Place (Shaddock, $550K, community garden), and Rhea Mills (various, $485K, entry-level). Each community offers distinct amenity packages and pricing tiers.
Do new homes in Prosper appreciate well?
According to NTREIS trend data, new construction in Prosper typically experiences 3-5% first-year depreciation as builder incentives expire, followed by 4-6% annual appreciation in years 2-5 as the community matures. Resale homes with 5+ years of tenure show stronger short-term appreciation because they've already absorbed the initial depreciation phase.
What commission do Prosper builders pay buyer agents?
According to builder program documentation, Prosper builders pay buyer agent commissions of 2.5-3.0%. Most builders offer 3.0% during incentive periods and revert to 2.5% standard. Critical requirement: agents must register their buyer at the first model home visit — unregistered follow-up visits forfeit commission according to builder policies.
How fast is Prosper growing?
According to Census Bureau estimates, Prosper's population grew from approximately 3,000 in 2005 to 35,000 in 2025 — a 1,067% increase making it one of the fastest-growing municipalities in the United States. Growth is projected to continue at 8-12% annually through 2030, with the city's comprehensive plan accommodating a build-out population of approximately 75,000.
Prosper's Growth Trajectory and Long-Term Value
Prosper's growth trajectory creates unique long-term farming dynamics. According to the Town of Prosper Comprehensive Plan and Census data:
| Growth Metric | 2015 | 2020 | 2025 | 2030 (projected) |
|---|---|---|---|---|
| Population | 12,000 | 19,000 | 35,000 | 55,000 |
| Housing units | 4,500 | 7,200 | 12,800 | 20,000 |
| Median home price | $380,000 | $425,000 | $585,000 | $680,000+ |
| School enrollment (PISD) | 8,500 | 14,000 | 22,000 | 32,000 |
| Commercial permits | 35 | 55 | 95 | 140+ |
What does Prosper's growth forecast mean for farming agents? According to town planning documents, Prosper will nearly double its housing stock by 2030 — from 12,800 to approximately 20,000 units. Each new household becomes a farming contact within 3-5 years of purchase as homeowners settle in and begin considering their next move. Agents who establish farming presence during Prosper's growth phase capture a compounding pipeline — today's new-construction buyers become tomorrow's resale listings.
The projected median price appreciation to $680,000+ by 2030 means commission amounts will grow 16% without any change in market share. A Prosper farming agent maintaining 4 annual closings would see their gross commission grow from $70,200 (at today's $585K median) to $81,600 (at projected $680K median) purely from price appreciation according to trend extrapolation models.
Conclusion: Prosper's Premium Growth Farming Opportunity
Prosper's $39.9 million annual commission pool, driven by $585,000 median prices and 1,240 annual transactions, represents DFW's premier growth-market farming opportunity. The $17,550 average commission and $105,000 per-agent ratio exceed most DFW suburbs — rewarding agents who invest in the specialized strategies this new-construction-heavy market demands.
Success in Prosper farming requires confronting the builder challenge directly. Build your value proposition around data that builders cannot provide: resale appreciation advantages, neighborhood maturity insights, multi-community comparison expertise, and negotiation advocacy. Homeowners who understand that their 3-year-old resale home has appreciated 15-18% while new builds depreciating 3-5% in year one are more likely to list with confidence.
The US Tech Automations platform provides builder-competitive automation for Prosper farming agents — real-time incentive tracking, resale-vs-new-build analysis tools, community-level market data, and PISD milestone communications. Start with a 350-home farm in Star Trail or Whitley Place, invest $1,200-$1,800 monthly, and let automation close the marketing gap between individual agents and builder sales operations.
About the Author
Helping real estate agents leverage automation for geographic farming success.
