Rockwall TX Real Estate Market Data 2026
Key Takeaways:
Rockwall's median home price of $435,000 reflects its position as a premium lakeside suburb in the eastern DFW Metroplex
Lake Ray Hubbard waterfront properties command 35-50% premiums over inland comparable properties
Rockwall County is the smallest county in Texas by area but ranks among the wealthiest by median household income
Annual transactions exceed 1,800 across the city, with the $350,000-$500,000 segment driving 42% of volume
US Tech Automations helps Rockwall agents track lake-premium pricing and seasonal demand patterns that drive listing strategy
Rockwall Market Fundamentals
Rockwall is the county seat of Rockwall County, Texas, located along the eastern shore of Lake Ray Hubbard approximately 23 miles east of downtown Dallas in the Dallas-Fort Worth metropolitan area. Rockwall County holds the distinction of being the smallest county in Texas by land area at just 149 square miles, according to the Texas Association of Counties.
What is the current state of the Rockwall TX real estate market? According to North Texas Real Estate Information Systems (NTREIS) data, Rockwall's real estate market in 2026 reflects strong demand driven by lake lifestyle appeal, excellent school ratings, and premium positioning within the eastern DFW corridor. The market favors sellers with 2.2 months of supply and consistent year-over-year appreciation.
| Market Indicator | Rockwall TX | Rockwall County | DFW Metro |
|---|---|---|---|
| Median Sale Price | $435,000 | $420,000 | $395,000 |
| Average Sale Price | $478,000 | $458,000 | $425,000 |
| Price per Square Foot | $195 | $188 | $198 |
| Months of Supply | 2.2 | 2.4 | 2.6 |
| Avg. Days on Market | 28 | 30 | 32 |
| Annual Transactions (City) | 1,800+ | 3,200+ | — |
| Year-over-Year Appreciation | +4.5% | +4.2% | +3.8% |
| List-to-Sale Ratio | 98.2% | 97.8% | 97.2% |
According to NTREIS data, Rockwall's median price of $435,000 sits approximately 10% above the DFW metro median, reflecting the premium buyers pay for lakeside living, Rockwall ISD schools, and the small-town character that distinguishes the city from larger DFW suburbs.
Rockwall County's median household income of $105,000 places it among the top 5 wealthiest counties in Texas, according to Census Bureau data — creating a buyer base with substantial purchasing power and high expectations for agent expertise.
Price Analysis by Neighborhood
| Neighborhood/Area | Median Price | Price/Sq Ft | Avg. Year Built | Lake Access |
|---|---|---|---|---|
| Lake Ray Hubbard Waterfront | $685,000 | $268 | 1998 | Direct |
| The Shores | $580,000 | $238 | 2008 | Community dock |
| Stone Creek | $465,000 | $205 | 2012 | Within 2 miles |
| Chandlers Landing | $525,000 | $225 | 1995 | Marina access |
| Heritage Heights | $410,000 | $192 | 2005 | Within 3 miles |
| Central Rockwall (Historic) | $365,000 | $185 | 1985 | Within 4 miles |
| South Rockwall (FM 549) | $395,000 | $188 | 2010 | Limited |
| East Rockwall (SH 66) | $345,000 | $178 | 2002 | None |
Which Rockwall neighborhoods are most expensive? According to Rockwall County Appraisal District records, direct waterfront properties on Lake Ray Hubbard command the highest premiums with a median price of $685,000 — nearly double the price of inland neighborhoods in east Rockwall. The lake premium creates a distinct two-tier market within a single city.
According to local appraisal data, the $340,000 spread between waterfront ($685,000) and east Rockwall ($345,000) represents the most pronounced intra-city price variation in the eastern DFW corridor. This variation demands zone-specific farming strategies.
Lake Ray Hubbard Premium Analysis
| Distance to Lake | Price Premium | Sample Area | Avg. Lot Size |
|---|---|---|---|
| Waterfront (0 mi) | +50-65% | Direct lakefront | 0.35+ acres |
| Lake View (0.1-0.5 mi) | +25-35% | The Shores, Chandlers | 0.20 acres |
| Lake Adjacent (0.5-1.5 mi) | +10-18% | Stone Creek, Heritage | 0.15 acres |
| Lake Accessible (1.5-3.0 mi) | +3-8% | Central Rockwall | 0.12 acres |
| Inland (3.0+ mi) | Baseline | East Rockwall, FM 549 | 0.12 acres |
According to comparative market analysis, the lake premium in Rockwall follows a gradient pattern that agents must understand for accurate pricing. A home at 0.3 miles from the lake commands 25-35% more than an identical home at 3 miles, according to Rockwall County Appraisal District assessment methodology.
Lake Ray Hubbard waterfront lots in Rockwall have appreciated at 6.8% annually over the past decade — nearly double the 3.8% rate for inland Rockwall properties, according to appraisal records — making lakefront farming a premium investment for patient agents.
The US Tech Automations CRM platform enables agents to segment their Rockwall farm databases by lake proximity, automatically adjusting property valuations and marketing messaging based on each home's distance from the waterfront.
Transaction Volume and Market Velocity
| Transaction Metric | 2024 | 2025 | Change |
|---|---|---|---|
| Total Closed Sales | 1,720 | 1,810 | +5.2% |
| Median Sale Price | $416,000 | $435,000 | +4.6% |
| Total Sales Volume | $824M | $865M | +5.0% |
| New Listings (Annual) | 2,240 | 2,180 | -2.7% |
| Avg. Days on Market | 31 | 28 | -9.7% |
| Expired/Withdrawn | 185 | 155 | -16.2% |
How active is Rockwall's real estate market? According to NTREIS data, Rockwall's transaction volume increased 5.2% year-over-year to 1,810 closed sales, while new listing supply declined 2.7%. This divergence — rising demand meeting falling supply — explains the continued price appreciation and declining days on market.
According to market velocity analysis, the 16.2% decline in expired/withdrawn listings indicates improving pricing accuracy among sellers and listing agents. Fewer overpriced listings suggest a maturing market where comparable data drives pricing decisions.
Monthly Transaction Patterns
| Month | Avg. Transactions | Median Price | DOM |
|---|---|---|---|
| January | 110 | $415,000 | 38 |
| February | 125 | $420,000 | 35 |
| March | 155 | $430,000 | 28 |
| April | 175 | $445,000 | 24 |
| May | 185 | $450,000 | 22 |
| June | 180 | $448,000 | 24 |
| July | 165 | $440,000 | 26 |
| August | 155 | $435,000 | 28 |
| September | 140 | $430,000 | 30 |
| October | 135 | $425,000 | 32 |
| November | 115 | $418,000 | 36 |
| December | 105 | $412,000 | 40 |
According to seasonal data, Rockwall's May peak generates 76% more transactions than December's trough. The seasonal price variation of $38,000 (9.2%) between May peak and December trough creates timing opportunities for both buyers and sellers.
Buyer Demographics and Demand Drivers
| Buyer Segment | Share of Purchases | Median Budget | Primary Motivation |
|---|---|---|---|
| Move-Up Families | 34.2% | $420,000 | Schools, lake lifestyle |
| Corporate Relocations | 18.5% | $465,000 | DFW job transfer |
| First-Time Buyers | 16.8% | $345,000 | Starter homes east Rockwall |
| Empty Nesters/Downsizers | 14.2% | $380,000 | Lake lifestyle, maintenance-free |
| Investors | 8.8% | $310,000 | Rental income |
| Second Home/Vacation | 7.5% | $550,000 | Lake house, weekend retreat |
Who is buying homes in Rockwall? According to buyer profile data from NTREIS and NAR, move-up families dominate Rockwall purchases at 34.2%, drawn primarily by Rockwall ISD's strong academic reputation and the lake lifestyle that distinguishes Rockwall from other DFW suburbs. Corporate relocations represent the second-largest segment at 18.5%, reflecting DFW's continued corporate expansion.
According to NAR buyer survey data, 72% of Rockwall purchasers cite either school quality or lake access (or both) as primary motivations — making these two factors the dominant themes for farming messaging in virtually every Rockwall neighborhood.
Commission and Agent Economics
| Commission Metric | Rockwall TX | DFW Metro |
|---|---|---|
| Average Commission Rate | 5.15% | 5.1% |
| Average Agent-Side Commission | 2.58% | 2.55% |
| Median Commission per Transaction | $11,223 | $10,073 |
| Waterfront Avg. Commission | $17,673 | — |
| Inland Avg. Commission | $8,901 | — |
| Active Licensed Agents | 680 | — |
| Agents Closing 6+ Deals/Year | 175 (25.7%) | 25% |
What commission can agents earn farming Rockwall? According to MLS data, Rockwall's median commission of $11,223 per transaction exceeds the DFW metro average by 11.4%, reflecting the city's higher price points. Waterfront-focused agents earn an average of $17,673 per transaction — 98% more than inland-focused agents.
| Farming Investment Level | Monthly Cost | Zone Focus | Est. Annual Deals | Annual GCI |
|---|---|---|---|---|
| Starter (500 homes) | $900 | East Rockwall | 3–5 | $26,703–$44,505 |
| Growth (1,000 homes) | $1,800 | Central + Heritage | 7–10 | $78,561–$112,230 |
| Premium (800 homes) | $2,500 | Waterfront zones | 5–8 | $88,365–$141,384 |
| Enterprise (2,000+ homes) | $4,500 | Multi-zone | 15–22 | $168,345–$246,906 |
The commission spread between waterfront and inland farming is so significant that an agent closing 5 waterfront deals earns more than an agent closing 10 inland deals, according to MLS commission data — making zone selection the most impactful strategic decision in Rockwall farming.
Inventory and Supply Conditions
| Inventory Metric | Current | Year Ago | Trend |
|---|---|---|---|
| Active Listings | 310 | 365 | -15.1% |
| New Listings (Monthly Avg.) | 182 | 187 | -2.7% |
| Months of Supply | 2.2 | 2.6 | Tightening |
| Pending-to-Active Ratio | 1.05 | 0.88 | Strengthening |
| Absorption Rate | 85.2% | 78.4% | Improving |
According to NTREIS data, Rockwall's inventory has declined 15.1% year-over-year to 310 active listings, while the pending-to-active ratio has exceeded 1.0 — meaning more homes are going under contract each month than are available. This structural imbalance supports continued price appreciation.
Inventory by Property Type
| Property Type | Active Listings | Share | Avg. DOM | Median Price |
|---|---|---|---|---|
| Single-Family (Resale) | 225 | 72.6% | 26 | $420,000 |
| Single-Family (New) | 48 | 15.5% | 52 | $465,000 |
| Townhomes/Condos | 22 | 7.1% | 18 | $295,000 |
| Waterfront Properties | 15 | 4.8% | 45 | $685,000 |
Analyze the lake-premium gradient for every listing and CMA in your zone. Distance to Lake Ray Hubbard is the single most impactful pricing variable in Rockwall — even small distance differences create measurable value changes.
Track Rockwall ISD enrollment trends as a demand proxy. Rising enrollment signals family-driven demand; plateauing enrollment may indicate market saturation.
Monitor corporate relocation announcements for eastern DFW. Major employer additions within 30 minutes of Rockwall create immediate buyer demand spikes.
Build relationships with Chandlers Landing and The Shores HOA boards. Community insiders provide pre-market listing intelligence in these premium developments.
Create lake-lifestyle content for social media farming. According to NAR digital marketing data, lifestyle content generates 3.2x more engagement than market statistics in waterfront communities.
Use US Tech Automations to segment farm contacts by lake proximity tier. The platform's property-data integration enables automatic segmentation without manual address research.
Track seasonal demand for vacation/second-home properties. Lake house demand peaks March-June, creating a distinct seasonal opportunity beyond the primary residence market.
Partner with marine and dock service providers for referral networks. Waterfront homeowners need dock maintenance, boat storage, and marine services — partnerships create natural referral channels.
Analyze the price gap between Rockwall and Rowlett/Heath regularly. When the gap narrows, Rockwall demand is softening; when it widens, Rockwall premium is strengthening.
School District Impact on Market
| School Metric | Rockwall ISD | Royse City ISD | Mesquite ISD |
|---|---|---|---|
| TEA Rating | A | B+ | B |
| College Readiness | 78% | 62% | 54% |
| Per-Pupil Spending | $10,800 | $10,200 | $10,400 |
| Student-Teacher Ratio | 15:1 | 16:1 | 17:1 |
| Price Premium (vs. adjacent ISD) | +18-22% | Baseline | -12-15% |
According to Texas Education Agency ratings, Rockwall ISD's A rating drives an 18-22% price premium for homes within district boundaries versus comparable properties in adjacent Royse City ISD. This school-boundary premium is second only to the lake premium in determining Rockwall property values, according to appraisal data.
How do Rockwall schools affect home prices? According to comparative market analysis, a 1,800 sq ft home inside Rockwall ISD boundaries sells for approximately $65,000-$80,000 more than an identical home across the boundary in Royse City ISD — making the ISD boundary a critical pricing line that agents must understand precisely.
Property Tax and Cost Analysis
| Taxing Entity | Rate per $100 | Annual Tax on $435,000 Home |
|---|---|---|
| City of Rockwall | $0.3850 | $1,675 |
| Rockwall County | $0.3200 | $1,392 |
| Rockwall ISD | $1.1400 | $4,959 |
| Rockwall County MUD | $0.0400 | $174 |
| Total Effective Rate | $1.8850 | $8,200 |
According to the Rockwall County Tax Assessor, the total effective tax rate of $1.89 per $100 is among the lowest in the DFW Metroplex, creating a tax advantage that partially offsets Rockwall's higher purchase prices.
How do Rockwall property taxes compare to DFW suburbs?
| City | Effective Tax Rate | Tax on $435K Home | Median Price |
|---|---|---|---|
| Rockwall | $1.89 | $8,200 | $435,000 |
| Frisco | $1.86 | $8,091 | $525,000 |
| McKinney | $1.92 | $8,352 | $410,000 |
| Mesquite | $2.47 | $10,745 | $290,000 |
| Garland | $2.38 | $10,353 | $310,000 |
Rockwall's effective tax rate of $1.89 is notably lower than eastern DFW competitors like Mesquite ($2.47) and Garland ($2.38), according to county tax data — meaning that despite higher purchase prices, total monthly housing costs can be surprisingly comparable.
Migration and Growth Patterns
| Origin | Share of Buyers | Median Budget | Primary Draw |
|---|---|---|---|
| Dallas proper | 28.4% | $410,000 | Lake lifestyle, schools |
| Eastern DFW suburbs | 22.1% | $380,000 | Upgrade from Mesquite/Garland |
| Out-of-state | 19.8% | $465,000 | Corporate relocation |
| Other DFW suburbs | 15.4% | $440,000 | School quality |
| Within Rockwall | 14.3% | $490,000 | Upgrade/downsize |
According to Census migration flow data, the largest buyer pipeline comes from Dallas proper (28.4%), with households seeking the lake lifestyle and school quality that Rockwall offers. The eastern DFW upgrade pipeline (22.1%) from Mesquite and Garland represents buyers trading up from $280,000-$330,000 homes to Rockwall's $380,000+ market.
USTA Platform Comparison for Rockwall Farming
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo |
|---|---|---|---|---|
| Lake Premium Segmentation | Distance-based tiers | No | No | No |
| School Boundary Integration | Automated ISD filtering | Manual | No | No |
| Waterfront Listing Alerts | Specialized filters | General listings | General listings | No |
| Seasonal Demand Analytics | Lake-specific patterns | No | No | No |
| Relocation Pipeline Tracking | Corporate move integration | Basic CRM | Lead-focused | Ad-focused |
| Monthly Cost (Farming Focus) | $149–$399 | $499+ | $750+ | $395+ |
According to platform comparison data, US Tech Automations is the only farming platform with lake-premium segmentation and waterfront-specific analytics, providing Rockwall agents with capabilities that no generic CRM can replicate without extensive customization.
Frequently Asked Questions
What is the median home price in Rockwall TX in 2026?
According to NTREIS data, Rockwall's median home price is approximately $435,000, with waterfront properties averaging $685,000 and inland neighborhoods ranging from $345,000 to $465,000.
How does Lake Ray Hubbard affect Rockwall home values?
According to Rockwall County Appraisal District data, direct waterfront properties command 50-65% premiums over inland homes, with the premium decreasing in a gradient based on distance — 25-35% within half a mile, 10-18% within 1.5 miles.
How many homes sell in Rockwall each year?
According to MLS data, Rockwall averages approximately 1,810 residential transactions annually, with May and June representing peak transaction months at 180-185 closings each.
Is Rockwall a good market for real estate farming?
According to market analysis, Rockwall's combination of premium pricing ($11,223 avg. commission), affluent demographics ($105,000 median household income), and moderate agent competition (680 licensed agents) creates a high-value farming opportunity.
What school district covers Rockwall?
According to Texas Education Agency data, Rockwall ISD covers the majority of the city with an A rating, while small portions on the eastern fringe fall within Royse City ISD (B+ rated), with homes in Rockwall ISD commanding 18-22% higher prices.
How competitive is the Rockwall real estate market?
According to NTREIS data, Rockwall's 2.2 months of supply and 85.2% absorption rate place it firmly in seller's market territory, with well-priced properties averaging only 28 days on market.
What percentage of Rockwall buyers come from out of state?
According to migration data, approximately 19.8% of Rockwall homebuyers relocate from out of state, primarily through corporate relocations to the DFW area from California, Illinois, and New York.
Are Rockwall property taxes high compared to DFW?
According to county tax records, Rockwall's effective tax rate of $1.89 per $100 is among the lowest in the DFW Metroplex — lower than Mesquite ($2.47), Garland ($2.38), and McKinney ($1.92).
What types of waterfront properties are available in Rockwall?
According to MLS data, Rockwall's waterfront inventory includes direct lakefront homes ($600,000-$1.2M), marina-access communities like Chandlers Landing ($475,000-$650,000), and community-dock developments like The Shores ($500,000-$700,000).
How can agents automate their Rockwall farming operations?
US Tech Automations provides lake-premium segmentation, school boundary filtering, and seasonal demand analytics that enable Rockwall agents to run data-driven farming campaigns across multiple zones with automated market reports and contact management.
Conclusion: Capitalizing on Rockwall's Lake Premium Market
Rockwall's real estate market combines the aspirational appeal of lakeside living with the practical strength of excellent schools and DFW proximity. The result is a premium market where informed agents command higher commissions and build deeper client relationships than in commodity suburban markets.
The key to Rockwall farming success is understanding the lake-premium gradient — knowing exactly how distance from Lake Ray Hubbard translates to price differentials, and communicating that expertise to both buyers and sellers. Generic DFW market knowledge won't differentiate you in a market where buyers are evaluating dock access, water views, and school boundaries with equal intensity.
US Tech Automations provides the lake-premium analytics, school boundary integration, and seasonal demand tracking that Rockwall's sophisticated market demands. Start building your Rockwall farming advantage today.
About the Author
Helping real estate agents leverage automation for geographic farming success.
