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AI & Automation

Samsara vs FourKites: Which One in 2026?

Sep 2, 2026

If you operate the trucks, Samsara is the product that matches the job. If you buy capacity and have to see freight across other people's networks, FourKites is the product that matches the job. They are not close substitutes, and a partner who treats them as two flavors of tracking will buy the wrong stack.

Neither vendor publishes a price you can print. Write quote only on both. Ask Samsara about devices, camera modules, ELD coverage, and install labor. Ask FourKites about shipment volume, modes, facilities, and which control-tower jobs sit in the first contract. The rest of this page is how to defend that choice without inventing a number a salesperson will later contradict.

How we evaluated

We scored the pair as a logistics buyer who has to stand in front of a partner and explain why money, driver time, and customer promises will get better. The method is criteria first. A feature only counts if it changes a named job: hours-of-service on your power units, a late inbound that will miss a dock, a damaged-freight file that still lives in email, or a receiver who never got the appointment change.

We did not score a fictional third product, and we did not put either vendor into a winner-for-everyone column. Samsara's public product set is hardware on vehicles, trailers, and sites, plus a driver app, ELD, cameras, maintenance, and coaching. FourKites' public product set is a multi-party control tower: shipment and order twins, predictive ETAs, carrier and facility exception work, and multimodal movement including ocean legs. Those are different operating systems.

Pricing is excluded from the score because both lanes are quote-only. Where a cell is not on a public product page, it reads not published. Where a vendor markets a customer-story dollar figure, we leave it off this page. Industry cost and crash numbers below come from trade and regulator sources, not from either vendor's store.

CriterionWeightWhat a miss actually costs you
Hardware, ELD, and driver workflows on owned assets22%A roadside inspection or an unseated truck you already pay for
Multi-carrier, multi-mode shipment visibility22%A late inbound you cannot assign to a carrier, port, or dock
Safety coaching and camera evidence on your drivers16%A claims file with no video and a partner who will not share fault
Predictive ETA and exception handling16%Detention, production holds, and a customer who learned it from the gate
Yard, appointment, and receiver communication12%A live ETA that never becomes a text, a door, or a claims packet
Switching cost, data ownership, and quote structure12%A month of dual running with no owner for the cutover

Source: evaluation weights used for this page. They are a method, not a vendor price or a published product score.

The weights exist because logistics is not a side process. Trucks moved 72.7% of U.S. freight by weight. That share is why a wrong visibility choice shows up in service, not just in IT. Put another way, according to the American Trucking Associations, trucks moved 72.7% of the nation's freight by weight in 2024. The same page is where the revenue figure that funds these tools lives: according to the American Trucking Associations, the nation's trucking freight bill was estimated at $906 billion in 2024.

MetricFigurePeriod
Truck share of U.S. freight by weight72.7%2024
Trucking freight bill (primary shipments)$906 billion2024
Domestic truck tonnage (primary shipments)11.27 billion tons2024
Carriers with 10 or fewer trucks91.5%June 2025
Carriers with 100 or fewer trucks99.3%June 2025
Truck drivers employed3.58 million2024
Year-over-year change in driver employment-0.8%2024 vs 2023
Combination-truck miles traveled195.76 billion2023

Source: American Trucking Associations, Economics and Industry Data. These are industry figures, not Samsara or FourKites prices.

Safety is in the weight table because cameras and coaching only matter if you operate drivers, and network ETAs only matter if someone else's driver is holding your inventory. According to the Federal Motor Carrier Safety Administration, 5,837 large trucks were involved in fatal crashes in 2022. That is a regulator count, not a product claim, and it is why a private fleet can justify in-cab hardware that a pure shipper will never install.

Cost pressure is why we will decide later is a weak partner answer. Average truck cost hit $2.336 per mile in 2025. According to the American Transportation Research Institute, the industry-average cost to operate a truck in 2025 was $2.336 per mile, 3.4 percent higher than the previous year. If your stack cannot show idle time on your own units or detention on someone else's, you are arguing about a number you cannot move.

We read each vendor's public product pages once and stopped. Samsara lists cameras and video, fleet telematics, equipment and trailer tracking, workforce apps, ELD compliance, routing, diagnostics, and an API. FourKites lists an Intelligent Control Tower, digital twins for shipments, orders, inventory, and facilities, and named digital workers for carrier follow-up, dock appointments, customer updates, and document intake. We did not treat marketing adjectives as evidence, and we did not convert case-study savings into a printed figure next to either name.

Who Samsara is actually for

Samsara is for the logistics team that owns or leases the metal. Private fleets, dedicated contract fleets, and carriers who put their own drivers in their own seats are the fit. The product you can actually see on the site is a connected-operations stack: a vehicle gateway, GPS, engine diagnostics, an FMCSA-registered ELD, driver workflows, DVIR, routing, commercial navigation, trailer and asset gateways, reefer monitors, and AI cameras with coaching.

That is a shop-floor and cab-floor system. Dispatch sees where the truck is. Safety sees the event. Maintenance sees the fault code. Compliance sees the log. The driver is a user, not an anonymous ping from a carrier you do not control. If your partner's first question is whether you can prove what your driver did at 2:14 p.m., you are in Samsara territory.

It is a weaker fit when the freight that hurts you is on someone else's authority. A shipper who tenders to dozens of carriers, a 3PL that never touches a diagnostic port, and a control-tower team whose exceptions live in ocean, rail, and dray handoffs will not get an ELD or a dash cam onto those power units. Samsara can still track the trailers and site cameras you own. It does not, on the public product list, replace a multi-party shipment twin that follows a container from a foreign port to your dock.

Ask for a quote in this order: how many power units, how many trailers and unpowered assets, which camera package, whether ELD is in or out, who installs the gateways, what cellular coverage is assumed, and how historical GPS, HOS, and DVIR records leave the current box. Do not accept a single line that hides hardware, software, and professional services in one lump. Samsara does not publish a figure you can take to a partner, so the quote packet is the only number that counts.

Who FourKites is actually for

FourKites is for the logistics team that buys movement rather than operating every mile. Shippers, 3PLs, and manufacturers who live and die on inbound OTIF, detention, and customer where-is-my-order work are the fit. The public platform is a control tower: a graph of network activity, digital twins that trace a delay into orders and inventory, machine-learning ETAs, and agents that contact carriers, reschedule docks, notify customers, and ingest documents.

That is a planner-floor and customer-floor system. The user is often not a driver. The object is a shipment, a PO, a container, a dock door, or a stockout risk, not a VIN you maintain. If your partner's first question is whether you can see the ocean leg, the dray, and the live truck ETA in one place, and whether someone can act before the plant stops, you are in FourKites territory.

It is a weaker fit when the pain is your own CSA exposure, your own HOS, your own camera coaching, and your own shop. FourKites publishes multimodal visibility and facility appointment work. It does not, on the public product list, replace an FMCSA-registered ELD, an in-cab camera program, or a vehicle gateway that talks to your engine. A carrier that only needs to log hours and coach drivers will overbuy a control tower and still fail a roadside inspection.

Ask for a quote in this order: annual shipment volume by mode, number of facilities and appointment portals, which twins and digital workers are in the first year, how carrier EDI and API connections are staffed, what happens to your data if you leave, and whether pricing is tied to loads, facilities, outcomes, or something the salesperson has not named. FourKites is not in a public store. Print no figure. Make the quote list the modules, because control tower is not a SKU.

The comparison that actually matters

The useful table is jobs, not logos. If a cell cannot be sourced from a public product page, it is not published. Pricing cells are quote only for both names.

Job in logisticsSamsaraFourKites
Vehicle gateway, GPS, and engine diagnostics on your fleetPublished as a core productnot published as a core product
FMCSA-registered ELD and driver HOS workflowsPublishednot published
In-cab cameras, drowsiness alerts, and driver coachingPublishednot published
Trailer, asset, and reefer hardware you installPublishednot published as vehicle-gateway hardware
Multi-carrier shipment twin across truck, ocean, rail, and draynot published as a core productPublished
Predictive ETAs used to reschedule docks and notify customersLimited to the fleet you instrumentPublished as a control-tower job
Carrier exception follow-up across a tendered networknot published as a network control towerPublished
Yard and appointment orchestration from live ETAsSite cameras published; yard control tower not publishedPublished
Package-level temperature and tamper IoT on a shipment cardEnvironmental monitors published for your assetsPublished as shipment-level IoT labels
Public list pricequote onlyquote only
Who the daily user isDriver, dispatcher, safety, shopPlanner, customer desk, facility, control tower

Source: vendor public product pages (Samsara products and telematics; FourKites platform and Global Movement). Pricing is quote only because neither vendor publishes a figure we can print.

Read the table as a fork, not a scoreboard. A private fleet that never tenders outbound can live in the left column and never miss FourKites. A brand that never puts a gateway in a truck can live in the right column and never miss Samsara. The painful buyer is the midsize manufacturer that runs a small dedicated fleet and also buys spot and contract capacity. That buyer still should not smash the two jobs into one contract. Instrument the owned fleet. Put network freight in a control tower. If budget only funds one this year, fund the job that is currently failing in front of customers or inspectors, not the job that makes a nicer demo.

Samsara: what you gain and what you give up

You gain a single place for the assets you actually wrench on. Location, idle, fault codes, DVIR, HOS, and camera events can sit with the same driver record. That is the difference between a late load you can explain and a late load you can only apologize for. For a partner who worries about inspections, Samsara's public ELD story is concrete: registered device, driver app, inspection mode, log management, and rulesets that follow GPS location. For a partner who worries about claims, the camera and coaching products are the evidence path, not a slide about visibility.

You also gain hardware you can point at in the yard. Gateways plug into diagnostic ports. Unpowered asset gateways cover trailers that used to disappear. Reefer monitors cover temperature on equipment you own. That physical layer is why Samsara shows up in fleet RFPs and why it looks oversized in a pure shipper RFP.

You give up a clean answer for freight you do not operate. When the load is on a contracted carrier, Samsara can tell you what your trailer did if your trailer is instrumented. It cannot, as a published core job, run a multi-party twin that traces a port delay into three purchase orders and a dock schedule you do not control. You will still need people on the phone, or a second system, for that work.

You give up a printed price. The vendor site still resolves to a sales conversation. Treat every module as a line the quote must name: gateway, camera, ELD, workforce, cellular, install, training, and API access. If the quote cannot split those, you cannot defend it.

FourKites: what you gain and what you give up

You gain a model of the freight you buy. The public platform talks about shipment twins, order twins, inventory twins, and facility twins, which is a long way of saying a delay is not just a red pin. It is a missed production slot, a customer promise, and a dock that should move. Digital workers are published as the hands: carrier contact, appointment moves, customer messages, document intake. If your partner's complaint is that the tower only pages humans, this is the product that claims to close that loop.

You also gain modes the cab-centric stack does not treat as native. FourKites' Global Movement pages describe machine-learning ETAs, door-to-door ocean visibility, cold-chain integrity, and shipment-level IoT. A logistics org that lives on imports will feel that immediately. A local private fleet that never sees a bill of lading from a foreign port will not.

You give up the owned-fleet compliance spine. There is no public FourKites ELD, no public in-cab coaching suite, and no public vehicle gateway that is meant to be your CSA program. Putting FourKites in that gap is a category error. Inspectors will not accept a control-tower login in place of a transfer-ready log.

You give up a printed price, and you give up the illusion that seats is the unit. The vendor's own positioning says it does not sell seats. That can be honest, or it can hide volume tiers, facility counts, and outcome packs. Your quote request should force those into rows. If they will not write the unit of measure, you do not have a number you can take to a partner, and you still must print none here.

What switching actually costs

Switching is not a license key. It is a month where two systems tell different stories and someone has to pick which one the customer hears.

For Samsara, the physical work comes first. Every in-scope power unit needs a gateway. Cameras need install time, mounting rules, and a coaching policy drivers will not treat as a gotcha. ELD cutover has to land on a weekend you can staff, because a bad cutover is an out-of-service risk, not a messy dashboard. Drivers need the app, inspection mode practice, and DVIR forms that match how your shop actually wrenches. Dispatch needs geofences that match real yards, not the addresses in the old TMS. Safety needs a queue for events, or the camera program becomes a video archive nobody opens.

Data is the quiet cost. If you cannot export GPS breadcrumbs, HOS logs, and DVIR history from the incumbent, you will argue last year's claims with a new system that has no memory. Ask for the export format before you sign. Retraining is a full dispatch cycle, not a lunch-and-learn. Plan a parallel month: old box still legal, new box proving that logs transfer and that a roadside inspection will not become a story your partner hears from a driver.

For FourKites, the master-data work comes first. Carrier connections, facility records, PO and shipment identifiers, appointment portals, and customer notification rules have to match how freight actually moves. A twin that does not know your dock's real capacity will reschedule fiction. A carrier follow-up agent that cannot authenticate to the people who own the load will spam the wrong inbox. Document intake that cannot hit your AP or TMS will create a second records pile.

Data ownership is the clause to underline. FourKites describes a federated architecture and anonymized network intelligence. Your lawyer still has to answer what shipment-level data you can take with you, what remains in the graph, and how long a parallel feed has to run before you trust ETAs enough to retire the old track-and-trace mailbox. Retraining lands on planners, customer service, and the dock, not on drivers. Plan a parallel month here too: old emails still exist, new tower has to beat them on the loads that actually miss.

Industry cost is why that parallel month is expensive even when software is quote-only. Dual-running a stack while a tenth of trucks already have no driver is how a simple cutover becomes a service failure. The table below is industry pressure, not a vendor fee schedule.

Cost pressure (industry, not a vendor price)FigurePeriod
Average operating cost per mile$2.3362025
Year-over-year change in average cost3.4%2025 vs 2024
Average cost per mile excluding fuel$1.8542025
Change in costs excluding fuel4.2%2025 vs 2024
Tolls, largest line-item percentage gain13.2%2025
Repair and maintenance8.6%2025
Driver benefits6.6%2025
Tires6.4%2025
Reduction in truck counts2.4%2025
Share of trucks left unseated10%2025
Cut in non-driver staffing7.8%2025
Truckload and refrigerated operating marginsbelow 1.0%2025
Tank-carrier average operating margin4.0%2025
Flatbed average operating margin-0.5%2025

Source: ATRI press release dated July 15, 2026, on the 2026 Analysis of the Operational Costs of Trucking. Do not read these cells as Samsara or FourKites fees.

After the cutover, leftover work is still human unless you attach it to a workflow. A camera event that never becomes a claims file is a storage bill. An ETA slip that never becomes a receiver text is still detention. That is the step where US Tech Automations belongs: not as a third box in the comparison table, but as the automation that takes a Samsara safety event into a damaged-freight claims route, or takes a FourKites appointment change into receiver reminder texts. Price that work on the pricing page the same way you price modules: named steps, not a vibe.

Accounting close is the other leftover. Gateway data and control-tower milestones both die if they never reach the general ledger. The same month you train drivers or planners, map how settlement and accessorials land in QuickBooks without a second spreadsheet. US Tech Automations can sit on that extract-and-post step once the event already exists in Samsara or FourKites. That is a workflow, not a reason to rename the vendor decision.

The verdict, and who should pick the other one

Pick Samsara if the asset is yours and the failure mode is hours, cameras, shop time, or a driver you employ. Pick FourKites if the freight is bought and the failure mode is a multi-party ETA, a dock, a customer promise, or a mode your cab hardware will never see. They are close only in the shallow sense that both draw maps. They are not close in the sense that matters to a partner: who the user is, what you can install, and which exception you can close without a phone tree.

Who should pick the other one is the honest half of a verdict. If you are a private fleet that already knows where every truck is and still loses inbound production time, Samsara will not fix the carrier you do not control; FourKites is the other one. If you are a shipper with a complete control tower and a dedicated fleet that still fails inspections, FourKites will not be your ELD; Samsara is the other one. If you are a 3PL, start with FourKites unless you also run a sizable owned fleet, in which case you still have two jobs and should not pretend otherwise.

Do not let a demo collapse the fork. Ask each vendor to run the last ten exceptions you actually had, with the artifacts you already keep: a log, a camera clip, a BOL, an appointment, a customer email. The product that can close those exceptions without inventing a new process is the one you can defend. The product that needs a new process might still be right, but then the switching month has to be in the same packet as the quote.

For the automation layer around either choice, start at US Tech Automations and the pricing page. Keep the vendor quote and the workflow quote separate so a partner can see which dollar buys hardware or network visibility and which dollar buys the claims, reminder, and posting steps those systems will not do on their own.

FAQs

Can a shipper replace Samsara with FourKites and still cover a small dedicated fleet?

No. FourKites can watch the freight you buy; it is not published as an FMCSA-registered ELD, in-cab camera program, or vehicle-gateway suite for the trucks you operate. Keep Samsara, or an equivalent owned-fleet stack, on the dedicated units, and use FourKites for the tendered network. Mixing the jobs in one contract is how the dedicated drivers keep paper habits while the control tower looks complete.

What should we put in a Samsara quote request so a partner can audit it?

Ask for a line per device type, a line for each software module (ELD, cameras, coaching, maintenance, routing), a line for cellular, a line for install, and a line for training and data export. Samsara publishes no figure, so any bundled number without those rows is not defensible. Add the parallel-month staffing cost on your side; that is yours, not theirs.

How is a FourKites quote different if they say they do not sell seats?

You still need a unit of measure. Ask whether the contract moves with shipment volume, modes, facilities, digital workers, or named outcomes, and ask what happens when volume spikes. Print no figure from a guess. If the paper cannot name the unit, you cannot compare it to last year's track-and-trace spend, which is the conversation your partner will actually have.

Should a carrier that never sees an ocean bill of lading buy FourKites?

Usually no, not as the first system. A carrier's daily jobs are HOS, DVIR, cameras, fuel, and shop, which is Samsara's published ground. FourKites becomes relevant if that carrier also sells visibility as a product to shippers, or runs facilities that need appointment orchestration from live ETAs. Those are extra jobs. Buy them when they exist, not because a control-tower demo was polished.

When would we run both without failing a vs decision?

When you truly have both jobs: an owned fleet that must stay legal and coached, and a bought network that must stay visible across carriers and modes. That is two purchases, not a tie. Sequence them by the failure that is currently public: inspections and claims first if drivers are yours, OTIF and detention first if the pain is inbound you do not drive. Do not use both as a way to avoid the fork for a team that only has one job.

How do late loads turn into receiver texts and claims files without another inbox?

Use the event the system already has. A FourKites ETA change should trigger the appointment reminder path, not a forward from dispatch. A Samsara camera or DVIR event should open the damaged-freight claims path. US Tech Automations is the layer that binds those events to the next action, which you can price as named steps on the pricing page.

Is there a public crash or cost number that tells us which vendor to buy?

No, and anyone who uses one that way is selling. 5,837 large trucks were in fatal crashes in 2022. According to the Federal Motor Carrier Safety Administration, of about 503,000 police-reported crashes involving large trucks in 2022, 5,279 were fatal and 114,000 were injury crashes. Those figures justify taking safety hardware seriously on owned fleets. They do not score FourKites, and they do not set a Samsara price.

Key Takeaways

  • Samsara fits logistics teams that operate trucks, trailers, drivers, shops, and cameras; FourKites fits teams that buy capacity and need a multi-party control tower.

  • They are not close substitutes. Score the job you are failing, not the prettier map.

  • Both are quote only. Print no vendor figure. Split Samsara quotes by device and module, and split FourKites quotes by volume, modes, facilities, and workers.

  • Industry pressure is already high: $2.336 per mile, thin operating margins, and a large share of freight still on trucks. A parallel cutover month is part of the real cost.

  • After you pick a system, attach the leftover human steps — claims, receiver texts, and posting into accounting — instead of hoping a dashboard closes them.

  • If you only fund one this year, fund the failure your partner can already see: inspections and driver evidence, or inbound OTIF and detention, not both as a compromise.

About the Author

Garrett Mullins
Garrett Mullins
Workflow Specialist

Helping businesses leverage automation for operational efficiency.