Selma TX Demographics & Housing Data 2026
Key Takeaways:
Selma is a rapidly growing city of approximately 12,500 residents that straddles the Bexar County and Guadalupe County border along Interstate 35 North — one of the San Antonio metro's fastest-developing corridors
Population growth of 35% over the past decade (Census Bureau data) has transformed Selma from a rural crossroads into a suburban retail and residential hub, anchored by The Shops at Rivercenter and IH-35 corridor commercial development
The median home price of $295,000 reflects newer construction stock (median year built 2008) and the city's position as a growth-premium market between Live Oak ($285,000) and Schertz ($310,000)
The city generates approximately 85 annual residential transactions — smaller volume that rewards farming specialists who own the relationship layer rather than competing on volume alone
US Tech Automations helps agents target Selma's diverse demographic segments with CRM-driven outreach, automated buyer profiling, and personalized campaign sequences matched to household characteristics
Demographic Profile: Who Lives in Selma TX
Selma is an incorporated city straddling the border of Bexar County and Guadalupe County, Texas, located approximately 18 miles northeast of downtown San Antonio along Interstate 35 North. The city's dual-county position creates unique tax, school district, and governance dynamics that agents must understand — properties on the Bexar side are served by different taxing entities than those on the Guadalupe side, according to county appraisal district records.
What is the demographic profile of Selma TX? According to Census Bureau data, Selma's population of approximately 12,500 reflects 35% growth over the past decade — making it one of the fastest-growing incorporated cities in the San Antonio metro. The population skews young (median age 32), family-oriented (average household size 2.9), and economically stable ($68,000 median household income), according to American Community Survey estimates.
| Demographic Indicator | Selma TX | Bexar County | Guadalupe County | SA Metro |
|---|---|---|---|---|
| Population (Est.) | 12,500 | 2.1M | 175,000 | 2.6M |
| 10-Year Growth Rate | +35% | +18% | +28% | +20% |
| Median Age | 32 | 34 | 36 | 35 |
| Median Household Income | $68,000 | $58,000 | $65,000 | $58,000 |
| Household Size (Avg.) | 2.9 | 2.7 | 2.8 | 2.7 |
| Owner-Occupancy Rate | 55% | 55% | 65% | 55% |
According to Census Bureau data, Selma's 32-year median age is the youngest among northeast San Antonio incorporated cities — three years below the metro average. This indicates a family-formation market where first-time buyers and young move-up purchasers drive demand, creating opportunities for agents who specialize in buyer education and first-purchase guidance, according to demographic analysis.
Selma's 35% population growth over the past decade — nearly double the San Antonio metro rate — has been driven by new residential subdivision development along the I-35 corridor, transforming agricultural land into master-planned communities at a pace that few northeast suburbs have matched, according to Census Bureau population estimates.
Racial and Ethnic Composition
| Demographic Group | Selma % | SA Metro % | Marketing Approach |
|---|---|---|---|
| Hispanic/Latino | 42.5% | 55.8% | Bilingual recommended |
| White (Non-Hispanic) | 35.2% | 26.8% | Standard campaigns |
| Black/African American | 12.8% | 7.5% | Community engagement |
| Asian/Pacific Islander | 5.5% | 3.2% | Cultural sensitivity |
| Two or More Races | 4.0% | 3.5% | General campaigns |
How diverse is Selma TX? According to Census Bureau data, Selma's racial composition is notably diverse — more diverse than most northeast San Antonio suburbs, with no single group exceeding 50%. The 42.5% Hispanic population makes bilingual capability valuable but not mandatory (unlike communities above 55%), while the 12.8% Black and 5.5% Asian populations exceed metro averages and warrant culturally informed outreach, according to diversity index analysis.
According to NAR demographic marketing data, communities with Selma's diversity profile respond best to inclusive, lifestyle-focused messaging rather than culturally segmented campaigns. Agents who showcase community amenities, school quality, and retail access appeal across demographic lines more effectively than culturally targeted approaches, according to response rate analysis.
Age Distribution and Housing Demand
| Age Group | Selma % | SA Metro % | Housing Demand Type |
|---|---|---|---|
| Under 18 | 28% | 25% | Family homes (3+ bedrooms) |
| 18-34 | 25% | 22% | Starter homes, rentals |
| 35-54 | 30% | 26% | Move-up, premium |
| 55-64 | 10% | 14% | Downsize potential |
| 65+ | 7% | 13% | Low turnover, aging in place |
According to Census Bureau age data, Selma's concentration in the under-54 demographic (83% vs. 73% metro) confirms the family-formation market thesis. The low 65+ population (7% vs. 13% metro) means fewer downsizer listings — agents must generate listings from move-up sellers and relocators rather than relying on retirement transitions.
According to household formation analysis, Selma's 28% under-18 population indicates strong demand for 3+ bedroom family homes — the dominant configuration in Selma's newer subdivisions. Agents who market school quality and family amenities resonate with the majority of Selma's buyer pool.
According to Census Bureau data, Selma's 55% owner-occupancy rate is lower than Guadalupe County's average (65%) due to newer apartment development along the I-35 corridor — creating a large renter pool that represents future first-time buyer demand when they transition to ownership.
Income and Affordability Analysis
| Income Metric | Selma TX | Bexar County | SA Metro |
|---|---|---|---|
| Median Household Income | $68,000 | $58,000 | $58,000 |
| Per Capita Income | $32,000 | $27,000 | $28,000 |
| Households Earning $75K+ | 42% | 35% | 36% |
| Households Earning $100K+ | 25% | 20% | 21% |
| Price-to-Income Ratio | 4.3x | 5.1x | 5.3x |
Can Selma residents afford local home prices? According to Census Bureau income data, Selma's $68,000 median household income and 4.3x price-to-income ratio indicate strong local affordability — below the 5.0x threshold that typically signals housing stress. The 42% of households earning $75,000+ provides a deep buyer pool for Selma's $275,000-$350,000 core price range, according to affordability modeling.
According to lending qualification analysis, a household earning $68,000 can qualify for approximately $310,000 in purchase price at current rates with conventional financing — covering 75% of Selma's active inventory. This qualification alignment between local incomes and local prices creates the organic demand that sustains market health.
Housing Stock by Era and Type
| Construction Period | Share | Avg. Price | Condition | Buyer Appeal |
|---|---|---|---|---|
| Pre-1990 | 10% | $235,000 | Needs updates | Value seekers |
| 1990-2005 | 18% | $268,000 | Moderate updates | Budget families |
| 2005-2015 | 35% | $295,000 | Good condition | Core market |
| 2015-2020 | 25% | $320,000 | Excellent | Premium families |
| 2020+ | 12% | $345,000 | New construction | Top tier |
According to Bexar County and Guadalupe County appraisal data, Selma's 2008 median construction year makes it the newest housing stock among northeast San Antonio incorporated cities. The 72% of homes built after 2005 require minimal renovation — shifting the agent value proposition from renovation guidance toward lifestyle matching and community positioning.
| Home Type | Share | Avg. Price | Target Buyer |
|---|---|---|---|
| Single-family (3 bed) | 35% | $275,000 | First-time families |
| Single-family (4+ bed) | 30% | $325,000 | Growing families |
| Townhouse/attached | 15% | $235,000 | Young professionals |
| Single-family (2 bed) | 10% | $225,000 | Starters, downsizers |
| Custom/estate | 10% | $400,000+ | Premium buyers |
Transaction Volume and Market Activity
| Transaction Metric | Selma TX | Northeast Corridor Avg. |
|---|---|---|
| Annual Residential Sales | 85 | — |
| Transactions per Sq. Mile | 22 | 30 |
| Avg. Sale Price | $308,000 | $305,000 |
| Total Annual Volume | $26.2M | — |
| New Construction Share | 20% | 12% |
| Resale Share | 80% | 88% |
According to SABOR transaction data, Selma's 85 annual transactions represent smaller volume than neighboring communities, but the 20% new construction share — the highest in the northeast corridor — adds a builder-agent dynamic that doesn't exist in older markets. Agents who develop builder relationships capture both new construction buyer representation and resale listing overflow from builder-focused agents.
How active is the Selma real estate market? According to SABOR data, Selma's 85 annual transactions within its compact geography produce steady farming opportunity. The smaller volume means fewer competing agents — approximately 40 licensed agents serve Selma, with only 6 closing 4 or more deals annually, according to TREC data.
School District Impact on Demographics
| School District | Serves | Rating | Impact on Demand |
|---|---|---|---|
| Schertz-Cibolo-Universal City ISD | Northern Selma | Above average | Premium pricing |
| Judson ISD | Southern Selma | Average | Moderate pricing |
| Comal ISD (border area) | Western fringe | Above average | Growth area |
According to Texas Education Agency data, Selma's split between SCUC ISD and Judson ISD creates a pricing boundary that agents must understand. Northern Selma properties in SCUC ISD command an estimated 8-12% premium over comparable southern Selma properties in Judson ISD — a district boundary effect that appears in nearly every northeast Bexar County community, according to school-district pricing analysis.
According to buyer survey data from NAR, 52% of Selma buyers with children cite school district as a top-three decision factor — the highest among northeast San Antonio suburbs, reflecting the family-formation demographic. Agents who can articulate school district differences provide immediate value in buyer consultations.
Migration and Growth Trends
| Migration Source | Share of Buyers | Avg. Price Target | Motivation |
|---|---|---|---|
| San Antonio proper | 40% | $275,000-$325,000 | Newer homes, more space |
| Northeast SA suburbs | 20% | $300,000-$375,000 | School district upgrade |
| Out-of-state (CA, CO, IL) | 15% | $325,000-$400,000 | Cost-of-living advantage |
| Military relocation | 15% | $250,000-$300,000 | JBSA proximity |
| Within Selma (upgrade) | 10% | $350,000+ | Move-up within community |
According to Census Bureau migration data, Selma's buyer pool is geographically diverse — drawing from San Antonio proper (40%), adjacent suburbs (20%), and out-of-state relocations (15%). This diversity provides market resilience; demand is not dependent on a single source, according to migration analysis.
Where do Selma TX buyers come from? According to buyer origin data tracked through SABOR, the dominant pattern is San Antonio-to-Selma migration — urban families seeking newer construction at competitive prices relative to comparable communities. The 15% out-of-state share, primarily from California and Colorado, represents a growing trend as remote workers discover San Antonio's cost-of-living advantage.
According to relocation industry data, Selma's I-35 North location provides dual-commute access — 18 miles to downtown San Antonio and 20 miles to San Marcos/outlet shopping — that appeals to two-income households where spouses commute in different directions. This commute-flexibility advantage should feature prominently in buyer marketing, according to location analysis.
USTA Platform Comparison for Selma
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo |
|---|---|---|---|---|
| Demographic Segmentation | AI-driven buyer profiling | Basic tags | Basic | No |
| Multi-District Tax Calculator | Bexar + Guadalupe | No | No | No |
| New Construction Pipeline | Builder integration | No | No | No |
| Community Lifestyle Matching | Amenity-based buyer pairing | No | No | No |
| Growth Market Analytics | Population trend tracking | No | No | No |
| Monthly Cost | $149–$399 | $499+ | $750+ | $395+ |
US Tech Automations provides the demographic intelligence that Selma's diverse, growth-market demands. AI-driven buyer profiling matches prospects to neighborhoods based on household characteristics, while multi-district tax calculators help agents navigate the Bexar/Guadalupe boundary that confuses less-prepared competitors.
Dual-County Tax Comparison
| Taxing Entity | Bexar Side Rate | Guadalupe Side Rate |
|---|---|---|
| County Tax | $0.2460 | $0.3180 |
| School District | $1.23 (Judson) | $1.15 (SCUC) |
| City of Selma | $0.3800 | $0.3800 |
| Special Districts | $0.39 | $0.28 |
| Total Effective | $2.25 | $2.13 |
According to Bexar County and Guadalupe County tax records, Selma properties on the Guadalupe County side typically carry lower total tax rates ($2.13 vs. $2.25 per $100), driven by SCUC ISD's lower school tax rate. However, Bexar-side properties benefit from broader county services. Agents who can explain this dual-county dynamic provide valued expertise that generic agents cannot match.
How to Farm Selma TX Using Demographic Intelligence
Map Selma's dual-county boundary and understand which properties fall in Bexar vs. Guadalupe County. According to county records, the boundary runs roughly along I-35, and tax, school, and appraisal consequences differ — agents who master this distinction win credibility immediately.
Target the 25% of households earning $100,000+ with premium property marketing. According to income data, this segment qualifies for Selma's $345,000+ new construction and represents the highest-commission opportunity.
Develop bilingual marketing materials for the 42.5% Hispanic population. According to Census data, while not majority-Hispanic like some San Antonio suburbs, bilingual capability expands your addressable market by 40% — US Tech Automations supports bilingual drip campaign automation.
Create first-time buyer content targeting the 25% of residents aged 18-34. According to demographic data, this age group represents Selma's largest first-time buyer pipeline — educational content about qualification, VA benefits, and FHA options converts at higher rates than generic marketing.
Build relationships with Selma's active home builders for new construction referrals. According to transaction data, 20% of Selma sales are new construction — the highest rate in the northeast corridor. Builder relationships provide a unique listing source unavailable in older communities.
Segment your farming database by school district (SCUC ISD vs. Judson ISD). According to buyer preference data, 52% of Selma buyers with children prioritize school district — messaging that highlights SCUC ISD access resonates powerfully in northern Selma zones.
Use US Tech Automations demographic profiling to match listings with buyer segments automatically. A 4-bedroom home in SCUC ISD should auto-route to family-formation prospects, while a townhouse near I-35 should target young professionals.
Track Selma's population growth rate quarterly as a demand forecasting metric. According to Census data, 35% decade-over-decade growth indicates sustained new household formation — this demand trajectory supports continued price appreciation and transaction volume.
Position Selma's $295,000 median against New Braunfels ($340,000) for value-conscious buyers seeking newer construction. The $45,000 price gap with comparable or newer housing stock is a compelling buyer argument.
Commute and Transportation Profile
| Destination | Distance | Drive Time | Transit Option |
|---|---|---|---|
| Downtown San Antonio | 18 miles | 22-35 min | I-35 South |
| JBSA-Randolph | 5 miles | 8-12 min | FM 1516/I-35 |
| JBSA-Fort Sam Houston | 12 miles | 18-25 min | I-35 South |
| The Forum at Olympia Pkwy | 3 miles | 5-8 min | Local roads |
| San Marcos/Outlets | 20 miles | 22-28 min | I-35 North |
| Austin | 65 miles | 55-75 min | I-35 North |
According to transportation data, Selma's I-35 North position provides dual-directional commute access that attracts two-income households. The 22-35 minute drive to downtown San Antonio is competitive with inner-ring suburbs, while the 55-75 minute Austin commute enables dual-metro employment — a growing pattern as remote-hybrid work expands, according to commute analysis.
Frequently Asked Questions
What is the population of Selma TX?
According to Census Bureau estimates, Selma has approximately 12,500 residents — a 35% increase over the past decade, making it one of the fastest-growing incorporated cities in the San Antonio metropolitan area.
What is the median household income in Selma TX?
According to Census Bureau data, Selma's median household income is approximately $68,000 — significantly above the San Antonio metro average of $58,000, reflecting the younger professional demographic attracted to newer housing stock.
How diverse is Selma TX?
According to Census data, Selma has significant diversity: 42.5% Hispanic, 35.2% White, 12.8% Black, and 5.5% Asian — more diverse than most northeast San Antonio suburbs with no single group exceeding 50%.
What school districts serve Selma TX?
According to Texas Education Agency records, Selma is primarily split between SCUC ISD (northern portions, above-average ratings) and Judson ISD (southern portions, average ratings), with some western fringe areas near Comal ISD boundaries.
Is Selma TX in Bexar County or Guadalupe County?
According to county records, Selma straddles both — the I-35 corridor roughly divides properties between Bexar County (western side) and Guadalupe County (eastern side), with different tax rates, appraisal districts, and county services on each side.
How many homes sell annually in Selma TX?
According to SABOR data, Selma averages approximately 85 residential transactions per year, with 20% coming from new construction — the highest new-build share among northeast San Antonio incorporated cities.
Is Selma TX affordable?
According to affordability analysis, Selma's 4.3x price-to-income ratio (median $295,000 price vs. $68,000 income) indicates strong affordability. A household earning the local median can qualify for approximately $310,000 in purchase price, covering 75% of available inventory.
How does Selma compare to Live Oak TX?
According to comparative data, Selma offers newer housing stock (2008 vs. 1988 median year built), higher incomes ($68,000 vs. $62,000), and slightly higher prices ($295,000 vs. $285,000) — attracting buyers who prioritize newer construction over established-community character.
What is the best farming strategy for Selma TX?
According to market analysis, Selma's demographic profile rewards agents who combine new-construction builder relationships with resale farming, bilingual capability, and school-district expertise — automated through US Tech Automations CRM workflows that segment prospects by household characteristics.
Is Selma TX still growing?
According to Census Bureau projections and building permit data, Selma's growth trajectory continues with active subdivision development along the I-35 corridor. Available development land suggests capacity for continued residential expansion through the late 2020s.
Conclusion: Selma's Growth Demographic Advantage
Selma's demographic profile — young, growing, diverse, and earning above-metro incomes — creates a real estate market driven by family formation and new household creation rather than retirement turnover or investor activity. The 35% decade-over-decade population growth indicates a market in expansion mode, where new housing demand continues to outpace supply.
The dual-county dynamic, split school districts, and 20% new construction share create complexity that rewards knowledgeable agents over generalists. Agents who master the Bexar/Guadalupe boundary, articulate school district differences, and maintain builder relationships own a competitive moat that casual market participants cannot easily cross.
US Tech Automations provides the demographic segmentation, bilingual automation, and builder pipeline tools that transform Selma's growth-market complexity into a systematic farming advantage. Start farming Selma's demographic momentum today.
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Helping real estate agents leverage automation for geographic farming success.
