Compare 7 Semrush Pricing Tiers 2026 (With Templates)
Semrush pricing is the public list dollar for Semrush's SEO and AI-visibility plans, compared here against six other competitive-SEO platforms so a buyer can see what the invoice covers and what it does not. The seven products are Semrush, Ahrefs, Similarweb, BrightEdge, Conductor, Moz, and SE Ranking. US Tech Automations sits above them as the ticket layer that can turn a keyword export into a fail-closed CMS write.
TL;DR: Pay Semrush SEO at $117.33/mo billed annually if you need Position Tracking, Site Audit, and 500 daily keywords on 5 sites. Step up Starter ($165.17/mo annual) when you also want 50 daily AI prompts. Moz Standard is $79/mo yearly or $99/mo monthly on Moz's own page. Ahrefs, Similarweb, BrightEdge, Conductor, and SE Ranking are contact vendor for $ on this retrieve. None of these suites is a publish ticket.
Semrush SEO annual: $117.33/mo according to Semrush (2026), retrieved 2026-09-07 ($139 if billed monthly; 5 websites, 500 daily keywords). Semrush Starter annual: $165.17/mo according to Semrush (2026) on the same retrieve ($199 monthly; 50 AI prompts). Moz Standard yearly: $79/mo according to Moz (2026), retrieved 2026-09-07 ($99/mo billed monthly; 1 user, 3 sites, 300 tracked keywords). BEST_OF pages: 15.2% earn rate according to US Tech Automations (2026) on 12,514 pages counted 2026-08-24. Neutral vertical default: 10 according to US Tech Automations mix-config (2026) — seo_automation is not in the counted vertical table. Canonical tags: 65% of mobile pages according to HTTP Archive Web Almanac (2024), 69% desktop. Search Engine Land's What Is SEO guide (updated 18 May 2026) defines SEO as optimizing websites and digital content to increase visibility across search engines and AI search, spanning technical, on-page, and off-page work — use that as the job description, not as a reason to buy every add-on.
Parent: the company homepage.
Semrush list price versus what the seat does
The 2026-09-07 public grid is SEO, Starter, Pro+, and Advanced, plus Enterprise as custom. SEO is the self-serve keyword-and-audit seat. Starter adds AI-visibility prompt tracking (50 prompts, 1 domain). Pro+ raises sites to 15 and keywords to 1,500 and adds content optimization and cannibalization. Advanced is $455.67/mo annual ($549 monthly) with 40 sites, 5,000 keywords, share of voice, and API. Additional users start at $45/mo. Those dollars buy research and tracking. They do not buy a unique-fact gate on post_status.
A proposed workflow on agentic workflows would take a Semrush keyword export as the trigger, open a ticket per phrase as the action, and land a draft URL in the CMS as the output only after a human signs the unique-fact cell. Prerequisites: a Semrush API or CSV export plus a CMS token. Human review point: the editor who may flip post_status. Configurable, not a live customer result.
Buyer fit for a suite invoice
This page is for SEO leads and finance partners who have a Semrush cart or renewal open and need a dated comparison to Ahrefs, Moz, and enterprise suites.
Red flags: Skip Semrush if you only needed MozBar and 300 keywords. Skip Advanced if Pro+ already covers the site cap. Skip BrightEdge or Conductor if you do not have an enterprise RFP and a content hub to attach.
Step map from keyword export to a ticket
Export the keyword list (Semrush Keyword Magic or Position Tracking).
Deduplicate against live URLs so you do not create a second canonical for the same intent (HTTP Archive's 65%/69% canonical usage is a reminder to check, not a target).
Write a unique fact per row.
Draft in whatever writer you already pay for.
Human signs.
CMS write with an idempotent
page_key.14-day GSC
ctrcheck.
Zapier, Make, or n8n can run steps 1, 6, and the 5xx retries, with run histories and error branches, when you configure them. You still own observability, idempotency, escalation, access, retention, and the Semrush token. US Tech Automations would, in a proposed design, own the ticket between steps 3 and 6 so an empty unique-fact cell cannot publish.
Weighted criteria for suite TCO
| Criterion | Weight | Min n | Fail if |
|---|---|---|---|
| Public dated list $ | 20% | 1 $ | $ only on a demo |
| Keyword cap vs calendar | 20% | 1 cap | Cap blown in week 1 |
| Site / project cap | 15% | 1 site count | Extra projects unpaid |
| API or CSV export | 15% | 1 export | Manual copy only |
| Rank tracking cadence | 15% | daily or weekly | No position history |
| Human publish gate | 15% | 1 reviewer | Suite auto-publishes |
Source: this page's evaluation model. Weights are not a vendor rank.
Feature matrix of 7 platforms
| Job | Semrush | Ahrefs | Similarweb | BrightEdge | Conductor | Moz | SE Ranking |
|---|---|---|---|---|---|---|---|
| Keyword database | Yes | Yes | Partial | Yes | Yes | Yes | Yes |
| Site audit | Yes | Yes | No | Yes | Yes | Yes | Yes |
| Rank tracking | 500–5,000 | contact vendor | Partial | Yes | Yes | 300–3,000 | contact vendor |
| Traffic / market | Partial | Partial | Yes | Partial | Partial | Partial | Partial |
| Public entry $ | $117.33/mo annual | contact vendor | contact vendor | contact vendor | contact vendor | $79/mo yearly | contact vendor |
| AI prompt tracking | 50–200 | contact vendor | No | contact vendor | contact vendor | 50–200 | contact vendor |
| Ticket / publish gate | No | No | No | No | No | No | No |
| Self-serve cart | Yes | Yes | contact vendor | No | No | Yes | Yes |
Source: Semrush and Moz public pricing retrieved 2026-09-07. Other dollars: contact vendor.
Dated dollars
| Plan | Vendor | Monthly list | Annual-billed monthly | Caps printed |
|---|---|---|---|---|
| SEO | Semrush | $139 | $117.33 | 5 sites, 500 kws |
| Starter | Semrush | $199 | $165.17 | + 50 AI prompts |
| Pro+ | Semrush | $299 | $248.17 | 15 sites, 1,500 kws |
| Advanced | Semrush | $549 | $455.67 | 40 sites, 5,000 kws, API |
| Extra user | Semrush | from $45 | from $45 | add-on |
| Standard | Moz | $99 | $79 | 1 user, 3 sites, 300 kws |
| Medium | Moz | $179 | $143 | 2 users, 10 sites, 1,500 kws |
| Large | Moz | $299 | $239 | 3 users, 25 sites, 3,000 kws |
| Starter | Moz | $49 | contact vendor | single site (Moz page) |
| Ahrefs any | Ahrefs | contact vendor | contact vendor | — |
| Similarweb any | Similarweb | contact vendor | contact vendor | — |
| BrightEdge any | BrightEdge | contact vendor | contact vendor | — |
| Conductor any | Conductor | contact vendor | contact vendor | — |
| SE Ranking any | SE Ranking | contact vendor | contact vendor | — |
| Ticket layer | USTA software | contact vendor | contact vendor | — |
Source: Semrush pricing and Moz Pro pricing retrieved 2026-09-07. Zapier's SEO-audit roundup listed Moz Standard $99 / Medium $179 / Large $299 — those are the monthly list numbers, printed here next to Moz's own yearly $79 / $143 / $239. Do not average them.
Keyword caps versus list dollars
| Seat | List $ (annual-billed) | Keywords | Sites | $ per 100 keywords |
|---|---|---|---|---|
| Semrush SEO | $117.33/mo | 500 | 5 | $23.47 |
| Semrush Starter | $165.17/mo | 500 | 5 | $33.03 |
| Semrush Pro+ | $248.17/mo | 1,500 | 15 | $16.54 |
| Semrush Advanced | $455.67/mo | 5,000 | 40 | $9.11 |
| Moz Standard yearly | $79/mo | 300 | 3 | $26.33 |
| Moz Medium yearly | $143/mo | 1,500 | 10 | $9.53 |
| Moz Large yearly | $239/mo | 3,000 | 25 | $7.97 |
| Moz Standard monthly | $99/mo | 300 | 3 | $33.00 |
$ per 100 keywords is list $ ÷ (keywords/100), a buyer napkin, not a vendor metric. Source: same 2026-09-07 pricing pages.
Yearly TCO at Semrush SEO annual is about $1,408 before extra users. Moz Standard yearly is $79 × 12 = $948. The gap is not "Semrush is worse"; it is 500 daily keywords and a different audit/AI-visibility bundle versus Moz's 300 tracked keywords.
Alternative suite profiles
Semrush
Best fit: Teams who want keyword research, site audit, and position tracking in one self-serve cart, with a dated $117.33/mo annual SEO plan. Limitation: Additional users from $45/mo; Advanced's API is a different invoice. Implementation: Export phrase and volume, then ticket the CMS write elsewhere. Starter at $165.17/mo annual is the first AI-prompt add; Pro+ at $248.17 is the first real cap jump (1,500 keywords, 15 sites). Skip Advanced's $455.67 until you can name the API consumer. Evidence: Semrush.
Ahrefs
Best fit: Backlink-heavy research and Keywords Explorer as the daily driver. Limitation: Public $ on this retrieve: contact vendor. Implementation: Same export-then-ticket pattern. Ahrefs versus Semrush is a research-language choice (DR and Site Explorer versus Semrush's volume and audit bundle), not a reason to invent an Ahrefs dollar. When the next step after the export is a content score rather than another suite, read Clearscope versus the ticket layer. When the score question is Surfer versus Clearscope on SaaS URLs, keep Surfer versus Clearscope for SaaS in a second tab. Evidence: Ahrefs.
Similarweb
Best fit: Traffic and market share, not on-page scoring. Limitation: Public $: contact vendor. It will not replace Site Audit. Implementation: Use it for TAM and referral; keep Semrush or Moz for keywords. Evidence: Similarweb.
BrightEdge
Best fit: Enterprise content hubs that need a platform RFP, not a $117 self-serve cart. Limitation: Public $: contact vendor. Implementation: Run an RFP; do not treat it as a Semrush Pro+ upgrade. If the procurement packet also names Conductor, keep both as RFP rows and keep Semrush Advanced ($455.67/mo annual) as the self-serve ceiling you can actually print. Mixing an RFP suite with a credit-card suite without naming the system of record is how you pay twice for Site Audit. Evidence: BrightEdge.
Conductor
Best fit: Enterprise organic platforms with services attached. Limitation: Public $: contact vendor. Implementation: Same as BrightEdge — RFP, not a credit-card seat. Evidence: Conductor.
Moz
Best fit: Smaller self-serve SEO with Domain Authority and a dated Standard at $79/mo yearly. Limitation: 300 tracked keywords on Standard; AI visibility dashboards are 1 on Standard. Implementation: Track 300 money terms; do not pretend it is Semrush Advanced. Medium yearly at $143/mo (1,500 keywords, 10 sites) is the Moz seat that actually overlaps Semrush Pro+'s 1,500-keyword cap; Large yearly at $239/mo (3,000 keywords) still sits under Semrush Advanced's 5,000. Moz also prints a $49/month starter for a single website — useful when the "suite" question was always one domain. Evidence: Moz.
SE Ranking
Best fit: Teams who want a rank-and-audit suite at a sales-quoted or self-serve price this page cannot print. Limitation: Public $: contact vendor. Implementation: Compare caps to Semrush SEO's 500 keywords before you switch. Evidence: SE Ranking.
AI-overview citation work is not a Semrush SEO-plan substitute; start from Profound versus Rankability if that is the actual job.
Mistakes on a Semrush invoice
Buying Advanced for the API when a nightly CSV plus Make would have covered the export. Paying extra users at $45/mo to people who only needed a shared report. Treating 500 keywords as 500 published URLs. Ignoring canonicals (65% mobile usage in HTTP Archive is not your license to skip the check). Stacking BrightEdge on top of Semrush because an RFP template mentioned both.
When NOT to use US Tech Automations: Stay in Semrush SEO alone when the team only needs research and a weekly deck. Stay in Moz Standard alone when 300 keywords and 3 sites are the whole calendar. Stay in Zapier or n8n alone when the export-to-sheet-to-Slack path already retries and logs, and no one is asking to fail-close post_status.
Worked example: a 5-site B2B org tracking 480 of Semrush SEO's 500 daily keywords, paying $117.33/mo annual ($1,408/year), with 22 new URLs/month from the gap list and WordPress post_status left at draft until a unique fact exists. Twelve of 22 drafts fail because the SERP already has a canonical sibling; those 12 never publish. A Make scenario pulls the Semrush export, retries 5xx, and writes run_id; the ticket layer's job, if configured, is to block the 12, not to buy Advanced at $455.67/mo.
Key Takeaways
Semrush SEO is $117.33/mo annual ($139 monthly) on 2026-09-07; Starter $165.17; Pro+ $248.17; Advanced $455.67.
Moz Standard is $79/mo yearly or $99/mo monthly; print both, do not average.
Ahrefs, Similarweb, BrightEdge, Conductor, and SE Ranking are contact vendor here.
A suite invoice is not a publish gate.
seo_automation uses mix-config's neutral default of 10, not a vertical earn rate.
Semrush pricing questions
What are Semrush alternatives in 2026?
Ahrefs for backlinks and keywords, Moz for a cheaper self-serve SEO seat, SE Ranking as another suite, Similarweb for traffic, BrightEdge and Conductor for enterprise RFPs. Dated public $ exists here for Semrush and Moz only.
How do I choose Semrush vs Ahrefs vs Similarweb?
Pick Semrush for keyword + audit + position tracking in one cart. Pick Ahrefs when the daily driver is links and Keywords Explorer. Pick Similarweb when the question is traffic share, not on-page. Similarweb will not replace Site Audit.
What is an enterprise competitive SEO platform?
BrightEdge or Conductor: RFP-led, content-hub, services-attached. Semrush Advanced ($455.67/mo annual, API) is the self-serve top of this page, not the same procurement.
Does Semrush Starter replace a GEO tool?
Starter adds 50 daily AI prompts and 1 domain of AI brand performance on the 2026-09-07 page. That is prompt tracking, not a dedicated AI-visibility platform. If citations in answer engines are the job, read Profound versus Rankability rather than assuming Starter is enough.
Can I stitch Semrush to WordPress in Zapier instead?
Yes. Zapier, Make, and n8n can poll an export, retry 5xx, and PATCH post_status with a run history. You still write the unique-fact rule and own the token. A ticket product is optional.
When is Moz Standard enough instead of Semrush SEO?
When 3 sites, 1 user, and 300 tracked keywords cover the calendar and you accept Moz's metrics (including Domain Authority) as the research language. Yearly list is $79/mo versus Semrush SEO $117.33/mo annual.
If you want a fail-closed ticket on top of a Semrush export, start from agentic workflows.
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