Semrush vs Moz: 2 SEO Suites Priced Side by Side 2026

Semrush and Moz are SEO suites: crawl, keywords, and competitive reports in one login. They are not CMS publish gates, they are not listings networks, and they are not a reason to skip Google Search Console. This comparison prices them from the same Zapier roundup where possible, then shows where a ticket layer still has to sit above both. US Tech Automations is that ticket layer, not a third suite.

TL;DR: Buy Semrush if you want a broader suite (Zapier lists paid SEO at $139.95/month, Starter $199, Pro+ $299, Advanced $549, plus an AI Toolkit add-on from $99/month). Buy Moz if you want a lighter crawl-and-authority seat (official Standard $79/mo yearly; Zapier lists Standard $99/month). Do not treat either as a unique-fact gate.

Suite breadth versus local authority

Semrush sells breadth: organic, ads, local, content, and an AI visibility add-on. Moz sells a smaller Pro seat built around crawl, keywords, and Domain Authority. Teams that need one login for PPC and SEO usually land on Semrush. Teams that want DA and a crawl without the ads module usually land on Moz. Neither login refuses post_status.

COMPARISON pages earned 17.8% according to US Tech Automations versus a 12.2% site base on 12,514 live pages counted 2026-08-24 (941 COMPARISON pages). Neutral default earn rate: 10 according to the 2026-08-24 mix-config; this industry is not in the vertical table.

Semrush paid SEO: $139.95/mo according to Zapier (HTTP 200, 2026-09-04), which also lists Starter $199/month, Pro+ $299/month, Advanced $549/month, and a free tier. Moz Standard yearly: $79/mo according to Moz (official, 2026-09-04). Zapier's same audit page lists Moz Standard at $99/month. Print both Moz lines. Do not average them.

Grader comparisons live on Clearscope versus the ticket layer and Surfer versus Clearscope for SaaS. AI monitors live on Profound versus Rankability.

The company homepage is the public index for this workflow; this post is the Semrush-versus-Moz slice.

Key Takeaways

• Semrush is the broader suite on Zapier's 2026-09-04 list ($139.95 / $199 / $299 / $549). Moz is the lighter official $79/mo yearly Standard seat.

• Zapier lists Moz Standard at $99/month. Official yearly is $79/mo. Print both.

• COMPARISON pages earned 17.8% vs 12.2% base on 12,514 pages. That column is first-party, not a suite score.

• DA and Semrush visibility are not rank forecasts.

• A suite export is not a publish gate.

• Skip both if GSC plus ten URLs are the whole job.

Who this is for

This page is for SEO leads and agencies choosing a suite invoice, not a writer.

Red flags: Skip Semrush if you will only open the keyword tool. Skip Moz if you need ads and social in the same login. Skip both if you needed a CMS required field, not another dashboard.

Pricing from the same roundup

Zapier's SEO-audit roundup (fetched HTTP 200, 2026-09-04) is the one page that prints Semrush and Moz monthly dollars together. Moz's official page is the second source for yearly Standard and the $49 entry plan. Semrush's AI Toolkit add-on from $99/month for existing users sits on Zapier's AI-visibility roundup, not on the audit page.

Source: Zapier (2026-09-04) and Moz official pricing (2026-09-04).

Source: operating weights for this comparison, 2026-09-07.

Source: Zapier 2026-09-04, Moz official 2026-09-04, mix-config 2026-08-24.

Semrush

Best fit: teams that want organic, ads, and an AI Toolkit in one vendor. Limitations: Zapier's ladder starts at $139.95 and climbs to $549; the Toolkit is another $99; none of that blocks a thin page. Implementation: track the queries you will actually write, export the URLs that rank for the brand name only, send those to the unique-fact gate. Primary evidence: Semrush via Zapier.

Moz

Best fit: teams that want DA and a crawl without buying ads modules. Limitations: official yearly versus Zapier monthly disagree; DA is not rank. Implementation: crawl weekly, close 4xx, do not treat DA as a brief. Primary evidence: Moz.

Worked example: a 10-site in-house team on Semrush paid SEO at $139.95/mo plus Moz Standard yearly at $79/mo, shipping 8 URLs/week with a 6-day SLA. Friday's Semrush export shows 22 keywords in positions 8–15; Moz's crawl shows 9 duplicate titles. The suites are both green on the brand term. The gate still fails the 9 duplicates. A proposed ticket stores Semrush position and Moz crawl status next to Stripe invoice.paid for the $139.95 seat (10 sites, 8 URLs/week, 9 fails, $139.95 + $79) and retries the CMS POST on 5xx. Zapier, Make, or n8n can carry that POST with run history. US Tech Automations would enter only as that ticket, not as a third suite.

Buying both suites is a common stall. If the only extra Moz gives you is DA, and the only extra Semrush gives you is the ads module you do not use, pick one invoice. Keep GSC either way. The $549 Advanced line does not write nine unique titles. The $49 Moz entry line does not run PPC. Match the SKU to the module you will open every week, then spend leftover budget on the person who fills the unique fact.

How to pick one suite without averaging dollars

Start from the module you will open every Monday. If that module is ads plus organic, Semrush is the default and Zapier's $139.95 paid-SEO line is the first quote. If that module is Domain Authority plus a crawl, Moz is the default and official $79/mo yearly is the first quote. If you need both modules every Monday, you are buying two jobs and should expect two invoices — or one Semrush invoice that actually includes the ads module you use.

Ahrefs Lite: $129/mo according to Ahrefs (retrieved 2026-09-07) sits next to Semrush's $139.95 and Moz's $79 as a third crawl quote, not as a silent average. Writesonic Starter yearly: $79/mo according to Writesonic (retrieved 2026-09-07) is a writer-plus-prompt SKU; do not put it in the suite column.

A practical week on one suite:

Monday: export positions or DA-adjacent metrics for the URLs you will actually edit. Tuesday: crawl. Wednesday: close 4xx and duplicate titles. Thursday: unique facts. Friday: GSC coverage. None of those days is "open the AI Toolkit because it is $99." Add the Toolkit when a person will read AI-overview reports weekly. Add Moz Medium at $179 only when Standard's cap is the blocker on Zapier's list, not because Medium sounds safer.

Duplicate-suite waste looks like this: Semrush paid SEO at $139.95 plus Moz Standard yearly at $79 plus Ahrefs Lite at $129, and still no required CMS field. That is $347.95/mo of dashboards and $0 of gate. Cut two logins before you cut the reviewer. If finance will only keep one suite, keep the one whose Monday module you can name in one sentence.

Local-only shops should not buy Advanced at $549 to rank one GBP. Agencies with PPC retainers should not buy Moz Large at $299 and then run ads in a separate UI they already pay for. In-house teams with a stubborn CMS should not wait for Pro+ at $299 to invent a unique-fact field. The suite records. The CMS ships. The ticket (or the required field) is the gap between them.

When NOT to use US Tech Automations

Do not add a ticket layer when Semrush or Moz plus a required CMS field already stop thin pages. Do not add it when the only deliverable is a ranking PDF. Do not add it to replace either suite — the crawl still has to live somewhere. The honest alternative is Zapier, Make, or n8n on the export: those tools can keep run histories, retries, error branches, and audit evidence when you configure them. You still own observability, idempotency, escalation, access, retention, and maintenance. A proposed design would attach the suite export to a unique-fact checkbox and a human review point; it would not recrawl the SERP.

GSC remains the indexation source of truth next to both suites. A Semrush position of 8 with GSC "crawled — currently not indexed" is not a content brief. It is an indexation ticket. A Moz crawl 200 with GSC "excluded by noindex" is a template bug. Buy neither suite to debug robots.txt if you have not opened GSC this month.

Keyword lists inflate invoices. Semrush Pro+ at $299 and Advanced at $549 look justified when the list has 4,000 queries. If 3,200 of those queries are brand misspellings and competitor URLs you will never write, you bought a larger CSV. Cut the list to the URLs in the CMS, then see whether paid SEO at $139.95 already covers it. Moz users do the same with the 2,000-keyword temptation: track what you will edit in 30 days.

Agencies billing "SEO + PPC" on one retainer should put Semrush on that retainer and keep Moz off unless DA is a contracted deliverable. In-house teams with no ads should not pay for an ads module they will screenshot twice a year. Local-only operators should check whether GBP plus a $0 GSC property already answers the question before either paid SEO line.

Content teams sometimes add a writer on top of both suites. That is a third job. Price it separately. The suite still will not refuse post_status. The writer still will not close a 4xx. Keep the layers named: crawl, draft, gate. If a vendor homepage implies it does all three, this comparison is the reminder that Semrush and Moz do the first, not the third.

Semrush vs Moz questions

Is Semrush or Moz better for SEO teams in 2026?

Semrush for breadth and the ads module. Moz for a lighter DA-and-crawl seat. Neither is a publish gate.

How do Semrush and Moz prices compare?

Zapier (2026-09-04) lists Semrush paid SEO at $139.95/month and Moz Standard at $99/month. Moz official yearly Standard is $79/mo. Print both Moz lines.

Should an SEO team pick Semrush or Moz for tracking?

Pick Semrush if PPC and SEO share a login. Pick Moz if DA and a crawl are the whole request. Run GSC either way.

Does a suite visibility score predict rankings?

Not on this page. Use positions and GSC clicks. Fail duplicate titles even when the dashboard is green.

Can we keep both suites?

Yes, if two teams own two jobs and you can explain two invoices. Most teams should pick one suite and a gate.

When is a no-code stack enough?

When exports already land in a sheet and a human closes them. Zapier, Make, or n8n can retry that. Add a ticket product when the fail needs an owner of record.

Free tiers on both vendors exist on Zapier's list. Use them to confirm you will open the product before you put $139.95 or $79 on a card. A two-week unused login is cheaper than a year of Advanced at $549. After the trial, write the Monday module in the PO (ads, DA, crawl, keywords) so a renewal cannot silently add Toolkit at $99 without an owner.

International sites should check database coverage in the suite they pick. A US-only Moz project will not explain a UK host. A Semrush database mismatch looks like a content problem and is a settings problem. Fix the database before you rewrite the paragraph. Then run the unique-fact gate on the URLs that actually exist in that country folder.

Pick Semrush for breadth, Moz for a lighter authority crawl, and a ticket when a green dashboard is not allowed to publish. If the Monday module is still "open the dashboard and hope," neither suite is the constraint. Write the module first, then pick the invoice that contains it. A suite you do not open on Monday is an unused cap, whether it is $139.95 or $79 yearly.

When you want that ticket priced, see pricing.