Sera Systems Competitors: 7 Options Compared for 2027

The short answer for Sera Systems competitors

The category decision comes before the vendor list: choose how you want to be billed, check the integrations you need, then compare the price in writing. The main Sera Systems competitors are ServiceTitan, Housecall Pro, Jobber, FieldEdge, FieldPulse, Service Fusion and Workiz, and they bill in three different ways: per technician, per user, or by plan tier with unlimited users.

Field service management (FSM) software runs scheduling, dispatching, job records, estimates, invoices and payments for trade crews in one system.

TL;DR: If you need a monthly price you can check before a sales call, start with Housecall Pro, Jobber or Service Fusion, which publish prices on their own pages (Sera's price appears only in a third-party ServiceMag listing). If you need dispatch at large scale and will accept a sales-led quote, ServiceTitan is the platform a 2026 buyer's review credits with dispatch that holds up at 50+ trucks. Quote-only tools such as FieldEdge, FieldPulse and Workiz deserve a demo only after you have a written price in hand.

Key Takeaways

• Housecall Pro, Jobber and Service Fusion publish monthly prices on their own pricing pages. Sera's price appears only in a third-party ServiceMag listing, and ServiceTitan, FieldEdge, FieldPulse and Workiz publish no price at all, so their totals depend on a sales conversation.

• Per-technician billing (Sera) and per-user billing (Housecall Pro and Jobber) produce different totals as a crew adds people. Service Fusion prices by plan and allows unlimited users.

• Integration depth is the least transparent part of this category. An independent API report card grades Sera as having no public API, and Housecall Pro keeps webhooks on its top plan.

• Ask every vendor for the all-in monthly price for your headcount, including onboarding and add-ons, in writing before you compare features.

• Zapier, Make or n8n can handle one narrow flow, but the buyer owns error handling, access control and upkeep whichever route you choose.

• Our weighting favors price transparency and integration evidence over feature count, because feature pages rarely say what you will pay or what connects to your books.

How we evaluated these tools

We weighed each product against six criteria. The weights are our analysis, not vendor data, and every fact in the matrices and profiles comes from a page we opened on the vendor's site or from an independent source. Capterra and G2 blocked our access, so we did not use their star ratings. The two independent sources we relied on are a 2026 buyer's review that ranks products on a 10-point scale and an API report card verified in November 2026. The buyer's review places Housecall Pro at 8.3 out of 10 and ServiceTitan at 7.6, according to Field Service Software IO (2026), and it does not include Sera, FieldPulse or Workiz in that ranking.

Our weighting puts price transparency and billing fit ahead of feature count. Feature pages rarely say what you will pay or which connections are included on the plan you would buy.

What the feature pages promise

The matrix below records only what we read on each vendor's pages or in the independent sources. A cell that says "Not verified" means we did not confirm that item in this session, which is different from saying the product lacks it.

Our read: the "Not verified" cells are where a buyer should spend the demo, especially the integration questions, because that is where the sources disagree most.

What each competitor charges

Pricing checked November 13, 2026. Every figure except Sera's is printed on that vendor's own pricing page, and the Source column links the page that carries each one. Sera's figures come from ServiceMag's third-party listing of Sera, not from Sera's own pricing page.

Sera base price: $399 per month for up to 4 technicians according to ServiceMag (2026). The Core Essentials plan is the only Sera tier ServiceMag's listing shows, and it includes unlimited admins. Each extra technician adds $149 per month, according to ServiceMag (2026), and the page says there is an onboarding fee without listing an amount.

Housecall Pro's three tiers are in the table below, along with the Max tier's webhook gate, which is covered in the integrations section. On Service Fusion, the Starter plan costs $259 per month on monthly billing or $220 per month billed annually, a 15% annual saving, according to Service Fusion (2026).

Workiz publishes no dollar prices. Its Standard, Pro and Ultimate plans are quote-based and include 5, 10 and 30 automations, according to Workiz (2026). FieldEdge's Select, Premier and Elite plans are also quote-based and include 2, 4 and 6 mobile app licenses, according to FieldEdge (2026).

"Quote-based" means the vendor's page shows no dollar figure. Sera does not publish an annual price.

The totals are not like-for-like. Sera counts technicians only, Housecall Pro and Jobber count every user, and Service Fusion sets its cost by plan with unlimited users. Jobber's page also conflicts with itself: the wizard lists Plus from $399 per month for 15 users, while the grid shows $399 as the 5-user annual price and $529 as the 15-user annual price (Jobber's pricing page). Ask for the Plus quote in writing. FieldEdge's page carries a promotion with May 2024 terms, so we treated it as outdated.

Integrations, APIs and the DIY alternative

Integration evidence is where the sources disagree most, so this section separates what each vendor says from what independent checks report. Sera's integrations page lists QuickBooks, Zapier, and partners for call tracking, payments, financing and review management, but it does not state whether any of them runs through an open API. Supergood's API report card, verified November 2026, grades Sera F and says "No open or public API," according to Supergood (2026).

Max plan on Housecall Pro: $329 per month, the webhook tier according to Housecall Pro (2026). Housecall Pro is the clearest of the group about events. Its help center says webhooks are available only on the Max plan, and that after you save a receiving URL the platform returns a signing secret. The page lists 41 event names, including job.completed and invoice.paid, according to Housecall Pro Help Center (2026).

A proposed, configurable workflow through US Tech Automations could start when Housecall Pro sends a job.completed webhook to a receiving endpoint. It would then pull the job details the webhook carries, create a draft invoice in QuickBooks, a named integration on that site, and place the draft in an approval queue. The output is a draft, not a sent invoice: an office person checks amounts, line items and tax before anything reaches the customer. Prerequisites are a Housecall Pro Max plan, an endpoint that verifies the signing secret, QuickBooks access, a written field mapping, and an idempotency rule so a retried webhook cannot create a second draft. Confirm the payload fields in Housecall Pro's API documentation before design. A Housecall Pro connection is not on the integration list we read, so it would be a custom build that needs confirmation before anyone commits to it.

A second proposed workflow would start in Sera rather than Housecall Pro. Sera's integrations page lists Zapier, so the trigger would be a Zapier flow that fires when a completed job is available. That flow would hand the job row to US Tech Automations, which would compare recorded labor minutes with the quoted time and write any job that ran long to a Google Sheets review tab. Google Sheets is a named integration on that site. The output is a sheet the owner reviews weekly, and nothing is written back to Sera. Prerequisites are a Zapier plan that exposes a Sera trigger along with the labor-time and quote fields, which we did not confirm, and a threshold the owner sets. Because the platform has no public API according to Supergood, this path depends on a connector rather than an endpoint you control.

The alternative many shops actually run is a stack of Zapier, Make or n8n flows, or an in-house script. Those tools can keep run histories, retry failed steps and branch on errors when they are configured, and they can produce audit evidence. The buyer still designs and owns observability, idempotency, escalation paths, access controls and ongoing maintenance. A managed build changes who does that work, not whether it has to be done. The homepage describes mapping the process, building the workflow, testing it, and then monitoring and maintaining it, so a proposed design would put those steps in scope. Confirm that scope in writing.

Vendor-by-vendor profiles

Each profile separates facts from vendor pages and independent sources from our reading of them.

ServiceTitan

Facts: The pricing page lists three plans, Starter, Essentials and The Works, all quote-based. It says "Our per-technician pricing is designed to fit your business and goals, at any size." The Works swaps standard payroll for configurable payroll and adds advanced reporting, commission tracking and customizable memberships. The same 2026 buyer's review says ServiceTitan "does not publish list pricing," credits its dispatch with holding up at 50+ trucks, and says "at under 15 techs, the per-seat cost is difficult to justify" (Field Service Software IO).

Best fit: operations with heavy dispatch volume and a budget for a sales-led rollout.

Limitations: no published price, sales-led quotes, and a per-seat cost the review calls hard to justify at small headcounts.

Implementation: scoped by sales. The pricing page gives no setup timeline, so ask for one in writing.

Our read: a poor first stop for a small shop unless you already expect the crew to grow well past that review's threshold.

Primary evidence: ServiceTitan pricing.

Housecall Pro

Facts: Three tiers, Basic, Essentials and Max, are priced per user. The Max tier lists open API access, and its help center confirms webhooks are available only on that tier. The 14-day free trial needs no card and gives full Max access, and the pricing page says no long-term contracts are required. Add-ons such as CSR AI, Sales Proposal Tool, Pipeline, Payroll and Voice are listed without prices. Sera's own comparison page says Housecall Pro's calendar cannot store jobs before they are assigned. That is a competitor's claim, and we did not verify it independently.

Best fit: owners who want published tiers and a no-card trial before committing.

Limitations: the buyer's review finds no equipment hierarchy, limited flat-rate pricebook tooling, and reporting less granular than enterprise platforms. Webhooks require the top tier.

Implementation: a 14-day trial with full Max access, then monthly or annual billing.

Our read: the easiest of the published-price group to test. Check the plan gate before you assume an integration works.

Primary evidence: Housecall Pro pricing and Housecall Pro Help Center.

Jobber

Facts: The plans are Core, Connect, Grow and Plus. The pricing page describes a 14-day trial with full Grow-level access and no card required. Add-ons, including Marketing Suite, AI Receptionist and Pipeline, are priced separately.

Jobber added users: $29 per month each according to Jobber (2026). The buyer's review credits Jobber with reporting it calls "deep for the SMB FSM tier" and a native QuickBooks integration. It also says service notes attach to the customer rather than the individual equipment unit, and that the product lacks flat-rate pricebook presentation tools.

Best fit: small crews that want quotes, invoices and scheduling with a QuickBooks link.

Limitations: service notes attach to the customer, not the equipment, and flat-rate pricebook tools are thinner than some rivals.

Implementation: a 14-day trial with no card. Get the Plus quote in writing, because the pricing page conflicts with itself.

Our read: a sensible shortlist candidate if your work is mostly quotes and invoices rather than equipment history.

Primary evidence: Jobber pricing.

FieldEdge

Facts: The plans are Select, Premier and Elite, each marked "Request Pricing." Add-ons such as Proposal Pro, MarketingEdge, Academy and Consumer Management Portal are "Call for Pricing" on Select and Premier, and Elite includes all four. The buyer's review credits FieldEdge with a native QuickBooks integration "with no double entry," flat-rate pricing tools and drag-and-drop dispatch, and it lists no explicit weaknesses. That review gives two different pricing descriptions, so we did not use its figure.

Best fit: HVAC and plumbing shops that run flat-rate pricing and want a QuickBooks sync.

Limitations: no published price, and add-ons are quoted by phone.

Implementation: quote-led. Ask which add-ons each plan includes, in writing.

Our read: a strong candidate for flat-rate HVAC shops, but the total cannot be estimated from public pages.

Primary evidence: FieldEdge pricing.

FieldPulse

Facts: Pricing is seat-based and the page calls to "Get a Custom Quote." Maverick is listed as "Included on all plans." Engage (line and license-based), Operator AI, Chat AI, Pricebook, FieldPulse Payments, FieldPulse Financing, Fleet Tracking and Custom Forms are all priced on request. The page's FAQ questions appear without answers in the content we read, and the product is not in the buyer's review ranking.

Best fit: shops that want pricing set after a discovery call and can wait for a custom quote.

Limitations: no plan names and no seat price on the page, so you cannot estimate the total before a call.

Implementation: quote-led, with no setup timeline on the page.

Our read: ask for a quote only when you are ready to share a headcount and an add-on list.

Primary evidence: FieldPulse pricing.

Service Fusion

Facts: The plans are Starter, Plus and Pro, each with unlimited users, and all are month-to-month. ServiceCall.ai and GPS Fleet Tracking are add-ons with no price shown. The buyer's review lists unlimited users, flat-rate pricing and QuickBooks integration as strengths, and says GPS fleet tracking is an add-on and that costs rise on higher tiers. The review's annual starting figure differs from the vendor's page, so we used the vendor's page.

Best fit: crews that expect headcount growth and want no per-seat math.

Limitations: costs rise on higher tiers, GPS tracking is extra, and we did not check its API documentation in this session.

Implementation: month-to-month billing, with no setup details on the pricing page.

Our read: the simplest price story in this group, because the decision is about the tier rather than the seat count.

Primary evidence: Service Fusion pricing.

Workiz

Facts: The plans are Standard, Pro and Ultimate, all quote-based, and Ultimate is marked "Most popular." Genius Phone, Genius Answering and Genius Marketing are sold separately with no prices shown. The FAQ describes a 7-day free trial that needs no card. Workiz is not in the buyer's review ranking.

Best fit: owner-operators and small teams whose work comes in by phone. The phone and answering add-ons suggest the product is built around that inbound flow, which is our inference from the add-on list.

Limitations: no public prices, unpriced add-ons, and no independent rank in our sources.

Implementation: the 7-day trial without a card lets you test the call-to-job flow.

Our read: test real call scenarios before you rely on the automation count in the plan table.

Primary evidence: Workiz pricing.

Sera Systems

Facts: ServiceMag's third-party listing shows a Sera base price and describes "one clear rate for full access." The listing also says there is an onboarding fee and lists no amount. Its integrations page names QuickBooks and Zapier, plus partners for call tracking, payments, financing and review management, but states no connection method for most of them. Its comparison pages make vendor claims about onboarding, including an assigned specialist and 5 to 6 training sessions, and about results it reports without independent verification.

Best fit: HVAC, plumbing and electrical contractors who want unlimited admins and can plan for technician growth.

Limitations: the onboarding fee amount is not published, cost rises per technician beyond the base crew, the platform has no public API according to Supergood, and its competitor comparisons are self-published.

Implementation: a demo request on the pricing page, followed by onboarding that Sera describes as specialist-led.

Our read: Sera's price is easy to find in a third-party listing but not on its own pages, so confirm the $399 base, the per-technician add-on and the onboarding fee in writing, and press on the integration questions before you commit.

Primary evidence: ServiceMag's Sera page, a third-party listing that is the source of Sera's price figures here, and Sera integrations.

Worked example: 6 technicians and 2 office staff

Take a plumbing company with 6 technicians and 2 office staff, which is 8 users in all. On Sera, the Core Essentials plan is $399 per month and includes unlimited admins and up to 4 technicians, so the 2 extra technicians add 2 × $149 = $298, for $697 per month or $8,364 a year at monthly billing (ServiceMag's Sera page). On Housecall Pro, the Max plan is $329 per month on monthly billing and includes 8 users, so the same 8 people need no add-on, for $3,948 a year at monthly billing (Housecall Pro's pricing page). The difference is $368 a month, or $4,416 a year, before Sera's onboarding fee, which is not published, and before payment processing. The Max plan is also the only tier that receives webhooks, so an event such as job.completed (Housecall Pro Help Center) works only on that tier. Run the math with your own headcount, because Sera counts technicians only while Housecall Pro counts every user, and because these are list prices, not quotes.

Who this is for

This comparison fits owners and operations leads at small HVAC, plumbing and electrical companies who want a price they can check before a demo. It also fits a buyer who must decide between paying per technician and paying per user.

Red flags: a vendor that will not state a monthly price for the plan you would buy; a proposal that leaves out onboarding fees or add-ons; a plan that gates the webhook or API your workflow needs.

When NOT to use US Tech Automations: skip a managed build if one of these describes you. If your only need is scheduling, dispatch and invoicing inside one platform, Housecall Pro, Jobber or Service Fusion already covers that without a second vendor. If your need is one trigger into one app, a native connector such as Sera's QuickBooks link or a single Zapier flow is simpler to run and easier to fix. If nobody on your team can own the approval step for outbound customer messages, a workflow with human review points has no reviewer.

Decision checklist

1. Choose the billing unit first: per technician, per user, or unlimited users.

2. Ask each vendor for the all-in monthly price for your headcount, including onboarding and add-ons.

3. Confirm the integration you need is included in the plan you would buy. Webhooks on Housecall Pro require the Max plan.

4. Ask whether the integration runs through a public API, a webhook, or a packaged connector.

5. For quote-based vendors, get the written proposal before the demo ends.

6. Name the person who approves any workflow that messages customers or changes billing.

Frequently asked questions

Which Sera Systems competitors publish monthly prices?

Housecall Pro, Jobber and Service Fusion publish monthly prices on their own pricing pages. Sera's price appears only in a third-party ServiceMag listing, while ServiceTitan, FieldEdge, FieldPulse and Workiz are quote-based on the pages we opened.

Does Sera Systems offer a public API?

The pages we opened do not show one: Sera's integrations page lists packaged connectors, and Supergood's report card says the platform has no open or public API.

Is ServiceTitan a good fit for a small shop?

Usually it is not a first pick, because a 2026 buyer's review finds its per-seat cost hard to justify for smaller crews and every quote is sales-led.

Can Zapier replace a field service platform?

Not as the system of record for schedules, dispatch and job history. Zapier can move data between tools when it is configured, but you then own the error handling, access control and upkeep.

What should I get in writing before I sign?

Get the monthly price for your actual headcount, the onboarding fee amount, the add-on list, and confirmation that the integration you need is on the plan you are buying.

Making the call

Choose the billing model first, because it decides how your total moves as you hire. Then confirm that the integration you need is on the exact plan you would buy, and get the all-in price in writing before the demo ends. If the workflow you need spans several tools, see how US Tech Automations configures this, and ask for the scope, prerequisites and approval points in writing before you commit.