service titan vs housecall pro: 2026 buyer guide

The buying answer

service titan vs housecall pro is a weight-class choice between a public company that prices per technician and does not print a dollar amount, and a private Denver company that prints three plans with user caps. A field service platform, in plain terms, is the system that holds the customer, the visit, the price, and the payment for a home service company. TL;DR: pick Housecall Pro when you need a number on the page and your logins fit 1, 5, or 8 users, and pick ServiceTitan when you will buy call booking, dispatch, and a higher package of estimates, payroll, reporting, and memberships on a quote. Neither name has been discontinued. ServiceTitan still sells the ServiceTitan packages, and Housecall Pro still sells Housecall Pro.

ServiceTitan also sells other product names that are not those three packages. The pricing site labels Field Pro as formerly Sales Pro, and the company has acquired Aspire, FieldRoutes, Convex, and Conduit Tech as separate products. Housecall Pro's top plan is named Max. ServiceTitan's March 2026 earnings release talks about doubling capacity of a pilot also called Max. Those are not the same product. If you are comparing a very small contractor stack, read Joist versus Housecall Pro for a small contractor beside this page, and if the short list is really Housecall Pro against Jobber, read Housecall Pro and Jobber for plumbing crews.

Key Takeaways

• Housecall Pro prints the Basic plan at $59 per month billed annually or $79 month to month for 1 user, the Essentials plan at $149 or $189 for 5 users, and the Max plan at $299 or $329 for 8 users, then $35 per month for each extra user.

• ServiceTitan lists Starter, Essentials, and The Works as per-technician packages with Request Pricing and no dollar amount, so the price here is Quote-based.

• QuickBooks Online sync is listed from the Essentials plan upward on Housecall Pro. Open API access is listed on the Max plan, and the webhook help article limits webhooks to the MAX plan.

• ServiceTitan's fiscal 2026 revenue was $961.0 million, with about 10,800 active customers. Its pricing page separately says it is trusted by over 100,000 contractors. Those counts are not the same statistic.

• Card processing on Housecall Pro is published as low as 2.59%, and bank payments carry a 1% fee. On many shops that fee line is larger than the subscription.

• A reviewed handoff from a paid job into the books is a separate design. The built-in sync, a Zapier or Make or n8n build, or a configured review step each fit a different shop.

How we evaluated these platforms

We read each vendor's public pricing page on October 15, 2026, plus ServiceTitan's fiscal 2026 earnings exhibit, Housecall Pro's webhook help article, Wikipedia's company history, and CB Insights' company profile. We did not run the software, and we did not treat a third-party per-technician rumor as a price. Weights below are a buying order for an owner who is close to signing. They sum to 100%. They are not a lab score.

Contractor count claim: over 100,000 according to ServiceTitan (2026), on a page that also states a 15% average yearly increase in revenue. That page lists Starter, Essentials, and The Works with per-technician pricing and Request Pricing, and it prints no dollar amount, so this guide marks the price Quote-based. The product menu there labels Field Pro as formerly Sales Pro. Pro products, including Marketing Pro, Contact Center Pro, Pricebook Pro, Fleet Pro, Scheduling Pro, Dispatch Pro, Field Pro, and an AI virtual agent, are separate from the three packages, and their prices are not printed on that page.

The price row is heaviest because a small shop can be finished before features matter. Dispatch is next because Housecall Pro bills by plan and included users, while ServiceTitan bills per technician. Estimates and memberships matter once the crew is selling replacements and maintenance, not only single repairs. Payments matter because a low subscription beside a card rate can still be the larger check. Calls and marketing stay at 15% because both vendors put pieces of that work outside the core list. Setup is last among the six because it decides the handoff, not the system of record.

Who this is for

This comparison is for an owner or operations lead at a home service company, including HVAC, plumbing, electrical, cleaning, or a similar trade, who will choose one system of record for scheduling, estimates, invoices, and payment. It is also for the person who has to say what happens to a paid job after the tech leaves. It is a poor fit if you want landscaping-only or pest-only software and have not checked Aspire or FieldRoutes, which ServiceTitan owns as separate products.

Red flags: you will not continue without a printed ServiceTitan dollar rate; you need open API access or webhooks on the Basic plan or the Essentials plan; you are buying FieldRoutes, Aspire, or Conduit and treating the ServiceTitan package grid as that product.

Recorded funding: $145.05 million according to CB Insights (2026), with the last round shown at $125 million. That profile lists Housecall Pro as a private Series D company, founded in 2013 and based in Denver, and it lists ServiceTitan among competitors rather than as an owner. Housecall Pro has not been rolled into ServiceTitan under a new name.

Package contents side by side

The cells below use only what the public package page or the webhook help article states. "Not listed" means that page did not show the item. It is not a claim that the product can never do the thing after a sales call.

On ServiceTitan, Starter lists dispatching, scheduling, call booking, invoicing, and a price book. Essentials adds mobile estimates and payroll management. The Works adds advanced reporting, commission tracking, customizable memberships, and configurable payroll. The grid shows mobile estimates, payroll, advanced reporting, commissions, and memberships as outside Starter. Housecall Pro's Basic plan lists online booking, scheduling and dispatch, estimates and invoicing, payments and consumer financing, a price book, job costing, and review management. Essentials adds routes, flat-rate pricing, checklist automations, photo reports, phone GPS with no extra hardware, commissions, and QuickBooks Online sync. The sync blurb says it imports existing QuickBooks data. This guide does not upgrade that sentence into a promise of every accounting direction. The Max plan adds a sales proposal tool the page labels as a $40 per month value, recurring service plans, route optimization that reorders stops from drive time and live traffic, open API access, a dedicated onboarding specialist, and escalated phone support. Routes on Essentials and route optimization on Max are different lines.

Every Housecall Pro plan on that page also lists phone and chat support, an iOS and Android app, English and Spanish, offline viewing, access to business and consumer financing, and AI team members. The page does not spell out which tasks those AI team members perform. CSR AI, Pipeline, Payroll, an accounting service, coaching, Voice, Campaigns, vehicle GPS and dashcams, Tap to Pay, and websites appear as separate blocks. Their prices are not on the three-plan grid, so they are not published here. A trade-specific bundle is a different page from this core grid. If HVAC packaging is the question, read what the Housecall Pro HVAC package changes before you assume the core plan already includes it.

Published prices and the quote gap

Pricing checked October 15, 2026.

Annual Basic price: $59 per month according to Housecall Pro (2026), and that page also lists $79 month to month for the Basic plan with 1 user, $149 per month billed annually or $189 month to month for the Essentials plan with 5 users, and $299 per month billed annually or $329 month to month for the Max plan with 8 users, plus $35 per month for each user past eight, a first-month offer of $26 on the Basic and Essentials plans, and $99 per month for three months on the Max plan. Year columns below are the monthly rate times 12. They are arithmetic, not a second fee printed as a lump sum.

First-year revenue claim: 35% according to Housecall Pro (2026). The same page pairs that claim with 8+ hours saved per week and job growth of over 25% after the first year, states card processing as low as 2.59% and a 1% fee on bank payments, says it does not require a long-term contract, puts a 14-day trial in the page title, and lists a community of 30,000+ home service pros. The revenue, hours, and job figures are the vendor's own averages for use of the platform. They are not an independent audit, and they are not a promise for your shop. The page also shows promo labels of $53, $163, and $690 beside the three plans. Those offers move. Read the live grid again before you pay.

ServiceTitan's price stays Quote-based on every package. The pricing form asks for industry, technician count, whether you have at least one full-time office employee, and whether the work is residential or commercial and service or construction. That is a screening form, not a rate card. Implementation fees are not published on that page. Do not fill the blank with a number from a blog. The 15% average yearly increase in revenue on that page is a customer-outcome line in ServiceTitan's own marketing. It is not the company's corporate growth rate, which is a different figure in the next section.

Who owns the product you think you are buying

Fiscal 2026 revenue: $961.0 million according to SEC (2026), a 24% rise from $771.9 million in fiscal 2025, with about 10,800 active customers and gross dollar retention above 95%. The fiscal year ended January 31, 2026. The release is ServiceTitan's, filed as an SEC exhibit, and it names Ara Mahdessian as co-founder and CEO and Vahe Kuzoyan as co-founder and president. About 10,800 active customers and over 100,000 contractors are different counts. This guide does not average them and does not treat the larger marketing line as the paying-customer count.

IPO proceeds: about $625 million according to Wikipedia (2024), at $71 per share on December 12, 2024, when the company listed on Nasdaq as TTAN. That history also records the later acquisitions of Aspire, FieldRoutes, Convex, and, in September 2025, Conduit Tech. The core package names on the pricing page are still Starter, Essentials, and The Works. If a salesperson moves you to FieldRoutes or Aspire, you are no longer in this comparison.

Fiscal 2026 GTV: $82.1 billion according to SEC (2026), up 20% from $68.5 billion a year earlier. ServiceTitan defines gross transaction volume as dollars invoiced by its customers through the platform. It is a scale marker for the vendor, not your ticket size. The same release says leadership is doubling capacity of a pilot called Max. Ask which Max you are being shown before you compare it with the Max plan on Housecall Pro.

Best fit, limits, and what implementation pages actually say

Choose the Starter package on ServiceTitan when the shop mainly needs dispatch, scheduling, call booking, invoicing, and a price book, and it can accept a per-technician quote. Choose the Essentials package on ServiceTitan when mobile estimates and payroll management have to be in the core package rather than a later argument. Choose The Works on ServiceTitan when advanced reporting, commission tracking, and customizable memberships are the reason you are leaving a lighter tool. The limit is the same on all three: the dollar price, the contract length, and the implementation fee are not published, and Pro products are extra with unpublished prices. The pricing page does not say how many weeks a go-live takes. Anyone who quotes you a week count or a setup dollar amount is not quoting this page.

Choose the Basic plan on Housecall Pro when one user needs booking, dispatch, estimates, invoices, payments, a price book, job costing, and review requests, and you can live without QuickBooks sync and without the API. Choose the Essentials plan on Housecall Pro when the crew needs up to 5 users, phone GPS, flat-rate pricing, commissions, routes, and the QuickBooks Online sync. Choose the Max plan on Housecall Pro when you need up to 8 users, recurring service plans, route optimization, the proposal tool, an onboarding specialist, or the open API. Past eight users the page adds $35 per month each. The limit is the cap, then the add-on list. Voice, payroll, CSR AI, vehicle hardware, and the separate accounting service are not given prices on the plan grid. A shop that only needs a simpler published tool for a one or two person crew should also look at other Housecall Pro alternatives before treating these two brands as the only market.

Implementation evidence is thin on purpose. Housecall Pro says the Max plan includes a dedicated onboarding specialist and that lower plans include phone and chat support, and its FAQ says there is no long-term contract. ServiceTitan's public step is Request Pricing plus the screening form. Budget a human project owner either way. The software does not staff your price book, your membership rules, or your tax mapping by itself.

A paid job, the fee math, and a reviewed handoff

Use an illustrative month so the published rates have a denominator. A shop that pays month to month for the Essentials plan pays $189. Across 12 months that subscription is $189 times 12, or $2,268. The same plan billed annually is $149 a month, or $1,788 over 12 months, a $480 gap. The plan includes 5 users and lists QuickBooks Online sync, and it does not include open API access. Card processing is published as low as 2.59%. On an illustrative $8,000 of card payments, 2.59% is $207.20, which is more than that month's $189 subscription. Bank payments at 1% on the same illustrative $8,000 would be $80. If the shop later needs webhooks, the Max plan is $299 per month billed annually, and each user past 8 is $35. Housecall Pro's webhook article lists job.paid among events the MAX plan can send. That identifier is a real event name from the help article. The $8,000 is only a stand-in so you can see the rate. It is not a reported average ticket.

A proposed workflow from US Tech Automations starts when Housecall Pro emits job.paid to a URL the shop controls. The plan prerequisite is the MAX plan, because the help article says webhooks are only available there, plus the signing secret the screen returns and a stored API credential. The action checks that this payment event has not already been drafted, maps the customer and the amount into a held entry for the books tool the shop already uses, and stops. The output is either a draft a person approves or an exception list the office fixes. That design is configurable. It is not a live customer, and it is not a measured time saving.

A second proposed US Tech Automations design uses invoice.paid when the payment is recorded on the invoice rather than only on the job. The help article lists both events. The action still builds one draft, and a named reviewer posts it or sends it back. Partial payments need a rule before anyone turns the path on, or a second event can look like a second full payment. Prerequisites are the same MAX-plan webhook, the signing secret, and a person who owns the exception list. For a plumbing shop mapping that path into QuickBooks, the companion walkthrough is Housecall Pro to QuickBooks for plumbing companies. Nothing in these paragraphs claims the path is already running.

Zapier, Make, n8n, or a configured handoff

Zapier, Make, and n8n can receive a webhook, keep a run history, retry a failed step, and branch on an error when someone builds those controls. They are a fair alternative for a shop with a builder on staff. The buyer then owns idempotency, which means a replayed job.paid must not create a second draft, plus access control, escalation, and maintenance when Housecall Pro or the books tool changes a field. A proposed US Tech Automations design can be set so the accounting write stays held until a person approves it, with the retry and the exception list in one configured path. Prerequisites do not get softer: the MAX plan, a signing secret, API access, and a named reviewer. If all you need is one chat message when a job is paid, the lighter tool is the better buy.

Mistakes that cost a year

• Treating a blog's per-technician range as ServiceTitan's price. The vendor page we opened has no dollar amount. The honest cell is Quote-based.

• Buying the Essentials plan on Housecall Pro because a demo mentioned the API. Open API access is on the Max plan, and the webhook article says the MAX plan.

• Hearing "Max" in a ServiceTitan pilot conversation and comparing it to the Max plan on Housecall Pro. The earnings release and the Housecall Pro grid are different products.

• Comparing $149 with a quote and ignoring 2.59% card fees. On the illustrative $8,000 month, processing at that floor is $207.20.

• Assuming the QuickBooks line is a full two-way close. The Essentials blurb we read says the sync imports existing QuickBooks data.

• Skipping the screening question on ServiceTitan's form. It asks whether you have at least one full-time office employee. That is a clue about who they expect to run the tool.

Checklist before you say yes

1. Count people who need a login, not trucks. Match 1, 5, or 8 users, or price $35 past eight on the Max plan.

2. Ask which ServiceTitan package is in the quote: Starter, Essentials, or The Works. Ask which Pro products are extra.

3. Ask for the contract term and the implementation fee in writing. If ServiceTitan will not print them, the price stays Quote-based.

4. Confirm whether QuickBooks work is an import, an ongoing sync, or a job you still do by hand.

5. Confirm API and webhook access is on the plan you will actually buy, not on a higher tier.

6. Put the card rate and the 1% bank fee on the same page as the subscription.

7. Name the person who may approve a payment draft before it hits the books.

Glossary for the sales call

• Per-technician pricing means the vendor's public page says the bill is calculated per technician. ServiceTitan says this and does not print the rate.

• Quote-based means no dollar amount was on the vendor pricing page we opened, so this guide does not invent one.

• A price book is the list of services and prices the tech sells from. Both package pages list one on the entry tier.

• A membership on ServiceTitan's Works package and a recurring service plan on Housecall Pro's Max plan are the maintenance-agreement tools each vendor names. They are not automatically the same rules.

• Gross transaction volume is ServiceTitan's term for dollars its customers invoice through the platform. Fiscal 2026 GTV was $82.1 billion.

• A webhook is a message the software sends when something happens. job.paid and invoice.paid are two event names on Housecall Pro's help article.

• Gross dollar retention above 95% is ServiceTitan's fiscal 2026 figure for how much customer revenue it keeps. It is not your shop's retention.

Questions owners ask

Is the Basic plan on Housecall Pro the cheapest published option?

Yes. The Basic plan on Housecall Pro is $59 per month billed annually, or $79 month to month, for 1 user. ServiceTitan does not print a competing dollar price, so a fair sheet marks ServiceTitan Quote-based rather than cheaper or costlier.

Does ServiceTitan publish package prices?

No. Starter, Essentials, and The Works show Request Pricing and are described as per-technician pricing. Any specific dollar figure you have seen elsewhere was not on the pricing page opened for this guide.

Which Housecall Pro plan includes QuickBooks and the API?

QuickBooks Online sync is listed on the Essentials plan and above. Open API access is listed on the Max plan, and the webhook help article says webhooks are only on the MAX plan. The Basic plan includes scheduling, estimates, invoices, and payments, not those two connections.

Did either product get renamed or shut down?

No. Both still sell under these names. ServiceTitan has been public since the December 12, 2024 Nasdaq listing, and it also owns separate products such as FieldRoutes, Aspire, Convex, and Conduit Tech. Field Pro on its menu was formerly Sales Pro. Housecall Pro remains a private company on the CB Insights profile.

When does the built-in tool beat an outside handoff?

When NOT to use US Tech Automations: stay with the Essentials QuickBooks sync if importing and syncing is the whole job; stay inside ServiceTitan if the office already closes the books there and does not want a second queue; or use one Zapier, Make, or n8n alert if you do not need a held approval, a replay guard, and an access rule. An outside workflow adds a reviewer and a credential you must maintain.

What does the 15% line on ServiceTitan's pricing page mean?

It is ServiceTitan's statement of a 15% average yearly increase in revenue, printed beside its contractor claim. It is not the 24% corporate revenue growth in the fiscal 2026 results, and it is not Housecall Pro's separate 35% first-year platform claim. Do not add those percentages together.

Can card fees cost more than the subscription?

They can, at the published floor, once card volume is high enough. At 2.59%, an illustrative $8,000 month is $207.20, against $189 for the Essentials plan billed month to month. Your volume will differ. The rate to check on the pricing page is "as low as 2.59%," plus 1% on bank payments.

After you pick the system of record

Pick the system that matches how you sell and how you are willing to be billed. Housecall Pro is the published-price path, with a real jump at the Max plan if you need the API, webhooks, recurring service plans, or route optimization. ServiceTitan is the quote path, with call booking in every listed package and reporting, commissions, and memberships held for The Works, while the company's own filing shows fiscal 2026 revenue of $961.0 million and about 10,800 active customers. After that choice, the remaining work is the paid-job handoff: who sees job.paid, who may post it, and what happens when the same event arrives twice. See how US Tech Automations configures this only after the system of record is chosen and the plan actually exposes the events. Until those prerequisites are true, the simpler sync or a small Zapier, Make, or n8n alert is the honest build.