ServiceTitan vs Workiz: Pick the Right Fit in 2026

Key Takeaways

• Neither vendor publishes a subscription price. Treat every package as Quote-based until a written quote names the seats, the term, and the add-ons.

• Workiz is the current name of the product formerly sold as SendAJob. The other platform still sells under its own name and is a public company.

• The public Workiz price page lists automation caps that rise by plan. The public package page for the other vendor lists features by package and prices each technician without a dollar amount.

• Entry lists cover the morning loop: schedule, dispatch, invoice, and a price book. Memberships, service plans, inventory, purchase orders, flat rate, and an open API show up on the higher lists only.

• A phone system is a real split, and the Workiz page marks Genius Phone as sold separately in the same grid that marks phone tools as included. Confirm that line on the quote.

• A second system above either product pays off only after the built-in automation cap is full, the plan includes API access, and a person reviews exceptions.

The buying question, answered first

Field-service software is the system a specialty contractor uses to book the call, send the technician, price the work, and collect the money. TL;DR: both products hide the subscription price behind a quote, Workiz publishes automation caps by plan, and the larger platform lists deeper reporting and memberships on its top package.

You searched this pair because the truck is already rolling and the whiteboard is failing. The useful comparison is not a trophy. It is which public package list covers the way your shop actually works: service calls before lunch, a change-out that runs past one day, a price book the technician can sell from, and a bookkeeper who will not retype invoices.

U.S. construction spending in August 2026 was estimated at a seasonally adjusted annual rate of August construction spending: $2,203.1 billion according to U.S. Census Bureau (2026). That same release puts the August rate 0.9 percent above the revised July estimate, inside a margin of ±1.0 percent, and 1.7 percent below the August 2025 estimate, inside a margin of ±1.5 percent, with private residential spending at $882.3 billion, according to U.S. Census Bureau (2026). Those are national construction totals, not your revenue and not a software price. They are the backdrop: specialty shops are selling into a large market that is not in a straight climb, so a software quote has to earn its place against cash you already understand.

Workiz, formerly SendAJob, is a private company founded in 2015, with 150 employees listed for 2024, and the company write-up treats a built-in phone system as its main difference, according to Wikipedia (2024). The other firm was not renamed and was not shut down. It is still the product on its own pricing page.

Who this is for

This guide is for the owner of a specialty trade, such as electrical, plumbing, HVAC, garage door, locksmith, or a similar service-and-install shop, who is close to signing and wants the public record before the sales call. It is also for the office lead who has to live on the board after the owner goes back to the truck. A mixed shop that does service calls and some remodel work should read it before answering a vendor form that asks which of those you do.

Red flags: your core record is a bid-build project with change orders and progress billing, and a field-service board would be a side tool; you will not sit through a quote because you want a posted checkout price; you have no one who will review exceptions if you later connect a second system.

If you are also weighing a lighter scheduling product, the construction comparison of Jobber and ServiceTitan sits beside this one. HVAC owners comparing another service platform can use the FieldEdge and ServiceTitan write-up. Those are separate decisions. They do not change the two package lists below.

How we evaluated these tools

We did not run the products, and this is not a lab score. The weights below are a buying method for a specialty owner. Each weight is the share of the decision we think that question deserves, based on what these public pages actually reveal. A miss on a high-weight row should stop a signature even if the demo felt smooth. We did not invent star ratings.

Call answer and dispatch sit at 20 percent because a missed morning call is lost work the same day. Published price and contract shape sit at 15 percent because neither vendor shows a dollar subscription and the commercial term is part of the cost. Estimates, the price book, and field payment sit at 15 percent because the technician closes the job in the driveway. Repeat work, meaning memberships or service plans, sits at 10 percent. Parts, purchase orders, and multi-day jobs sit at 15 percent because install-heavy specialty shops break simple one-visit tools. Reports, the accounting handoff, and an API sit at 15 percent. Phone and text inside the job record sit at 10 percent. The running total reaches 100 percent.

Read the table as a filter, not a winner's board. A shop that lives on the phone should not ignore the 10 percent row just because it is the smallest. A shop that lives on install projects should not ignore the 15 percent parts-and-multi-day row because a demo of the calendar looked familiar.

Who owns the product you would actually log into

The product on the pricing page is a public company. It was founded in 2007, began Nasdaq trading under the ticker TTAN on December 12, 2024, lists 2,870 employees for 2024, and the same account records Aspire in 2021, FieldRoutes in January 2022, Convex in April 2024, and Conduit Tech in September 2025, according to Wikipedia (2024). Those acquired names are other products. FieldRoutes is aimed at lawn and pest routes. Aspire is aimed at landscapers. Do not let a demo of those products stand in for the package list you are comparing here. The platform you would buy for a plumbing or electrical service shop is the one whose pricing page lists Starter, Essentials, and The Works.

The pricing page says the company is trusted by Listed contractor reach: over 100,000 according to ServiceTitan (2026). That is the vendor's own reach claim, not an audit by this guide. Use it as scale, then go back to your own truck count.

Workiz remains a private company, headquartered in the San Diego story the encyclopedia records, and it is the name you would put on the contract today. The old name SendAJob is history, not a second product you can still buy. Its about page is marketing. This comparison uses the pricing page, the billing help page, and the developer docs for anything that would change a signature.

The work a specialty shop does every morning

Both vendors list scheduling, dispatch-style job control, invoicing, and a price book on the entry public list. That is the loop that replaces the notebook: the call becomes a job, the job hits a person and a time, the technician prices from a book, and an invoice exists before the truck leaves. On that narrow loop, either product can be the system of record. The split shows up in what the pages attach to the higher packages, and in what they refuse to price.

The dispatch feature page for the public company describes a drag-and-drop board, texts between the office and the field, job confirmations that land on the job record, capacity planning, a project filter, multi-day jobs, and a route map. It does not say which of the three packages includes each of those. The dispatch setup walkthrough is about how a board gets configured after you already have the product. It is not a price. If your week includes a panel change or a boiler that takes two trips, ask the quote to name multi-day jobs in writing, because the package page and the dispatch page do not tie that feature to a tier.

Workiz marks scheduling, jobs, invoices, estimates, and clients as unlimited on every plan, marks a price book on every plan, and marks QuickBooks Online sync on every plan. It marks flat rate, inventory, purchase orders, equipment tracking, service plans, multi-day jobs, franchise tools, and the open API as included only on the Ultimate plan. Performance pay and custom reports start on the Pro plan. That is a cleaner map than a feature page that never names the tier. It is also a hard gate: a shop that needs purchase orders and an open API is not buying the entry plan, no matter how the demo is framed.

Our reading of that grid: the entry rows are for a shop whose week is calls, a price book, and invoices. The top rows are for a shop that also sells repeat agreements, and, on the Workiz side, for a shop that must push data out through an API. Payroll is a separate line from repeat work. The Essentials package lists payroll management, and The Works lists configurable payroll, commission tracking, and advanced reporting. Workiz lists performance pay on Pro and Ultimate, which is not the same sentence as a full payroll module. Ask each quote which of those words you are actually buying.

Phone and text are the other morning split. The Workiz comparison grid marks an integrated phone system, two-way texting, call flows, and call masking on every plan, and the same grid labels Genius Phone as sold separately. Genius Answering and Genius Marketing are also labeled sold separately. Until the quote splits "included phone tools" from "the phone add-on," do not treat the phone as free. Marketing attribution is a different purchase from the board itself. The public site lists Marketing Pro as a separate Pro product, and the Podium and Marketing Pro comparison is the page for that question.

Pricing checked against the public pages

Pricing checked October 13, 2026. Neither pricing page prints a subscription dollar amount. The public company says its price is per technician and designed to fit the business at any size, then offers a request-pricing button on Starter, Essentials, and The Works. Workiz offers a request-pricing button on Standard, Pro, and Ultimate, and it notes that subscription prices exclude sales tax where tax applies. Card readers are sold separately. This guide therefore prints Quote-based for every package. Third-party dollar guesses are not used here.

On the Standard plan, the Pro plan, and the Ultimate plan, in that order, the pricing page lists Automation caps: 5, 10, and 30 according to Workiz (2026). The same page labels Standard for growing teams, Pro for a mid-size team, and Ultimate for a multi-location larger team and franchises. The billing help page states that every plan is purchased on an annual contract, that you may pay monthly or annually, and that removing a user during the term does not lower the seat charge. Seat count is whatever the contract says. The help text uses a sample seat count only as an example, so this guide does not treat that sample as a published cap.

The pricing page also states a Yearly revenue claim: 15% according to ServiceTitan (2026), worded there as an average yearly increase in revenue. That is the vendor's claim on the same page as the missing price. It is not a result this guide measured, and it should not be typed into a payback spreadsheet as if it were your number.

A total cost you can defend needs four lines the public pages do not finish for you: the subscription, the implementation or onboarding invoice, the phone or marketing add-on, and the payment-processing rate. Collect those on the quote. Do not fill the blanks from a blog that is not the vendor.

One office week, counted against the caps

Picture an illustrative office, not a customer of ours, that wants six automatic steps: a new-job alert, an on-the-way text, an invoice reminder, a review request, an estimate follow-up, and a parts-hold notice. The public pricing page lists 5 automations on the Standard plan, 10 on the Pro plan, and 30 on the Ultimate plan, according to Workiz (2026). Five of those steps use 5 of the 5 Standard slots, which is 100 percent of that cap, so the sixth step does not fit. Moving to the Pro plan raises the cap from 5 to 10, and 10 minus 5 leaves 5 open slots, enough for the sixth step and four spares. The Ultimate cap of 30 is six times the Standard cap of 5, which matters only if you will actually build that many automations. The Workiz developer API names the new-job webhook type job_created, so a step that has to leave the product would start from that event, and only after a person confirms the job is real. The same docs name invoice_sent for an invoice automation. Neither identifier is a promise that your plan includes the API. The pricing page lists Open API on the Ultimate plan only.

Figures this comparison actually uses

The rows below repeat figures already cited above. They are here so the quote review has one sheet. They are not a score, and they are not your shop's results. The spending rows are national construction totals. The automation rows are plan caps, not a count of workflows you must create.

Which shop should pick which package

Choose the public company's Starter list if the shop is a service desk that needs dispatch, scheduling, call booking, invoicing, and a price book, and you can accept a per-technician quote with mobile estimates and payroll left off that list. Choose Essentials if the quote must include mobile estimates and payroll management. Choose The Works if you also want advanced reporting, commission tracking, customizable memberships, and configurable payroll on the included list. Best fit is a multi-truck residential or light commercial service company that will use the board every day and will staff someone to build the price book. The limitation is commercial, not cosmetic: there is no public price, the pricing page does not name an API, and several tools owners assume are standard show up only on the higher included lists. Implementation, from the pages we opened, starts with a quote form that asks technician count, whether you have a full-time office employee, and whether the work is service and replacement or construction or remodel. Answer that last question honestly. A remodel-heavy shop that clicks the service box will be scoped for the wrong package. Primary pages: the pricing page and the dispatch feature page.

Choose the Workiz Standard plan if you are a growing single-location shop and 5 automations cover the texts you actually send, with QuickBooks Online sync and a price book included. Choose Pro if you need 10 automations, performance pay, custom reports, or the Genius leads and scheduling tools. Choose Ultimate if you need service plans, inventory, flat rate, purchase orders, multi-day jobs, franchise tools, or the open API. Best fit is a specialty shop that wants the office and the field in one login and will confirm the phone add-on in writing. The limitations are the cap, the annual contract that does not shrink when you remove a user mid-term, and the long list of tools parked on Ultimate. Implementation is still a quote, not a posted checkout, plus a seat count you should set at renewal rather than hoping a deletion cuts the bill. Primary pages: the pricing page and the billing help page.

Who should walk away from both as the only system: a general contractor whose day is bids, schedules of values, and change orders. These package lists are built for field service. A specialty contractor who also does project work can still buy one of them for the service half, then keep project accounting elsewhere, as long as someone owns the handoff between the two.

Sitting above the board you already run

The pain shows up the week the built-in cap is full and the bookkeeper still retypes. A proposed configuration from US Tech Automations would start when Workiz posts a job webhook whose trigger type is job_created. The action would check that a dispatcher has already accepted the job, then write an internal handoff record with the job id and the scheduled window. The output is a review queue for the office, not a customer text and not a charge. Prerequisites are an API key or a webhook auth key on an account whose plan lists Open API, which the pricing page places on the Ultimate plan only, plus a named person who clears exceptions before anything goes to the customer. This is a proposed design, not a live deployment and not a measured result.

A second proposed US Tech Automations workflow would listen for invoice_sent and would open a follow-up task only when the office has not marked the invoice paid. The action stops at the task. A person decides whether to call, to resend, or to leave the balance. The output is an audit line that shows who reviewed it. Prerequisites are the same API access, QuickBooks Online sync if the books must match, which the pricing page lists on every current Workiz plan, and a rule that no balance changes without that review.

When NOT to use US Tech Automations, stay inside the product you already bought if the whole list fits in the built-in automation cap, if the plan does not include API access, or if nobody will review a queue. Zapier, Make, and n8n can support run histories, retries, error branches, and audit evidence when you configure them. You still have to design and own observability, idempotency, escalation, access controls, and maintenance. The proposed design can set the review step and the exception path before the first live event, and it still fails if the API prerequisite or the human reviewer is missing. Workiz lists a Zapier integration on the Ultimate plan only, so a connector path is not a way around that tier.

Mistakes that waste the first quarter

• Treating a third-party dollar estimate as if it were the vendor's price. If it is not on the vendor page, it is not the quote.

• Assuming the phone is inside the Workiz subscription because one row says included while the header says Genius Phone is sold separately.

• Assuming the open API, inventory, purchase orders, flat rate, or service plans are on the Standard plan. The pricing page marks them on Ultimate.

• Assuming memberships, advanced reporting, and mobile estimates are on the Starter package. The included list does not put them there.

• Comparing FieldRoutes, Aspire, or Conduit to Workiz and thinking you compared the service platform. Those are other products under the public company.

• Adding a second automation layer before you have used the 5 or 10 automations you would already be paying for.

• Signing an annual seat count and planning to cut the bill next month by deleting users. The billing help page says the charge stays through the term.

• Leaving "construction or remodel" versus "service and replacement" blank on the quote form, then being surprised by the package you are shown.

Short glossary

• Price book: the list of tasks and prices a technician sells from in the field, instead of inventing a number in the driveway.

• Flat rate: a fixed price for a defined task. On the Workiz grid it is an Ultimate item, not an entry item.

• Dispatch board: the office screen that assigns a person and a time to a job. Both vendors sell a version of this.

• Service plan: Workiz's name for a repeating visit agreement. The pricing page includes it on Ultimate.

• Membership: the public company's name for a customizable repeating agreement. The pricing page includes it on The Works.

• Quote-based: no dollar subscription is published. You get a number only after a scoped quote.

• Open API: a documented way for another system to read or write records. Workiz lists it on Ultimate. The other pricing page does not name it.

• Webhook: an automatic message a system sends when something happens, such as job_created or invoice_sent in the Workiz developer docs.

Questions owners ask at the quote stage

Is there a public price for either product?

No. Both pricing pages ask you to request pricing, so each package in this guide is Quote-based. A real comparison starts when both quotes use the same truck count, the same term, and the same add-ons.

Which plan fits a single-location specialty shop?

The Standard plan, which Workiz labels for growing teams, if 5 automations, a price book, invoicing, and QuickBooks Online sync cover the week. The Starter package is the matching entry list on the other pricing page, with mobile estimates and payroll left off that included list. Move up only when a named feature is missing, not because a higher badge sounds safer.

Is the phone included, or is it an add-on?

You cannot settle it from the grid alone. Workiz marks phone tools on every plan and labels Genius Phone as sold separately. Put the question on the quote in one sentence: which phone numbers, minutes, and texts are inside the subscription, and which are billed on demand.

Where do memberships and service plans show up?

Not on the entry lists. Customizable memberships are on the included list for The Works. Service plans are marked included only on the Ultimate plan. If repeat agreements are how you smooth the winter, you are shopping the top list, not the starter list.

When does a second system on top make sense?

Only after the built-in automation cap is already full, the plan includes the API, and a named person will review exceptions. If five texts cover the shop, another system adds a login and a failure point. If you want that layer configured with a review step, see how US Tech Automations configures this.

Did either product get renamed or shut down?

Workiz is the current name of the former SendAJob product, and it is still for sale. The other product is still sold under its own name. Separate brands under that same company, including FieldRoutes and Aspire, are not the package list in the tables above.

The decision is a package list plus a quote, not a logo. Match the list to the week you actually run, force every add-on into the written price, and keep a person between any outside workflow and the customer.