Teletrac Navman vs Geotab: Which Fits Small Fleets in 2027

Teletrac Navman or Geotab: the short answer for a small fleet

Fleet telematics means a GPS unit in each vehicle plus software that turns location, engine and driver events into maps, alerts and compliance records. For a small logistics business, the decision is not which brand has the longer feature list. It is which platform's compliance coverage, hardware terms and integration path fit how your dispatch and back office already work.

Two naming changes matter before you compare. Teletrac Navman is being sold to Respida, a private equity firm: Vontier agreed in May 2026 to sell a majority stake, and the sources we opened did not say whether the deal has closed. Teletrac Navman deal valuation: USD $220 million according to IT Brief (2026). Vontier keeps an interest-bearing seller note and a minority equity stake. Geotab has also retired plan names: according to Geotab, its Regulatory, Pro and ProPlus plans are legacy plans that are no longer available, and the current plans are GO Core and GO Plan.

Short answer: choose Geotab if you want compliance tiers on one platform and a documented API, and you can get the hardware terms in writing. Choose Teletrac Navman if you want the equipment utilization, routing and dispatch modules its product pages list, with a quote built from the modules you pick, and you will make ownership continuity and an unverified breach report part of your due diligence. Neither vendor publishes a price, so the written quote decides the answer.

TL;DR: Geotab publishes more of its plan and API detail, Teletrac lists more routing, dispatch and equipment modules on its own pages, and neither cost can be checked without a quote.

Key Takeaways

• Neither vendor publishes a list price. Geotab tells buyers to contact a reseller, and Teletrac's pricing page is a configurator that asks for fleet size and goals before it builds a solution.

• The only Teletrac figure we found is a third-party listing of $25 per vehicle per month, and that listing does not state hardware or installation costs.

• Geotab's current plans are GO Core and GO Plan. Only the GO Plan lists full hours-of-service and ELD compliance, video telematics and EV monitoring.

• Teletrac's ownership changed in 2026, and its CEO change took effect October 1, 2026, so put support and roadmap commitments in the contract.

• A third-party summary says Teletrac's API access is gated by request forms, so confirm access before you plan an integration.

• The Teletrac breach claim is unverified. Ask the vendor for its security and incident documentation in writing before you sign.

How we evaluated these two platforms

We built this comparison only from public sources: each vendor's own product, plan and developer pages, trade press, a government registry and review aggregators. Every number below comes from a page we opened for this review. Every score is a judgment on that public evidence, not a measured test of either system. The weights reflect what a small operator actually decides on, so compliance carries the largest share, because a missing ELD or IFTA module creates a second tool and a second bill.

The weights are our judgment. If your fleet has no hours-of-service obligations, move the compliance weight into integration and reporting before you score the two vendors.

What the vendor pages actually show

The matrix uses capabilities we found on each vendor's own plan and product pages, with a third-party summary marked where we used one. A blank cell is not a claim that a feature is missing. It means no public statement turned up.

The main difference is packaging. Geotab sells its compliance, video and EV features as plan tiers, so the plan you buy decides which ones you get. Teletrac's configurator asks you to choose up to three features and up to three goals before it builds a solution, so its quote is built from the modules you select. Teletrac's pages list equipment tracking that the Geotab plan pages we opened did not, but Geotab also sells asset-tracking hardware for trailers and equipment (for example GO Anywhere), so ask both vendors to quote trailers and equipment on the same contract. The two Geotab sources disagree on hardware. That is a reason to get both answers in the quote, not a reason to rule the vendor out.

Pricing and total cost of ownership

Neither vendor publishes a price list. Geotab's plan pages show "Get Pricing" buttons and say to contact sales, and its FAQ says to contact a reseller because Geotab does not sell direct. Teletrac's pricing link opens a five-step configurator that ends at "See your solution" without showing a price.

Pricing checked October 26, 2026. The only figure in the table that comes from outside the vendor is the Teletrac listing: Teletrac starting price: $25 per vehicle per month according to SelectHub (undated listing). The same page does not state hardware or installation costs.

Two things follow. A per-vehicle listing price is not comparable with a Geotab quote until the quote states its hardware basis. A reseller can also change the numbers, so ask both sides to price the same vehicle list, contract term and hardware terms.

A 12-truck example of exception review time

Consider a 12-truck regional fleet where one dispatcher reviews an average of 40 exception alerts a week, such as speeding, late arrival or a missed inspection. If each alert takes 12 minutes to check by hand, that is 480 minutes, or 8 hours of dispatcher time a week, and 416 hours across 52 weeks. If a rule-based triage pass clears half of those alerts before the dispatcher sees them, the saving is 4 hours a week, or 208 hours a year. The one-half share is an assumption for illustration, not a measured result. On the Geotab side, each alert is an ExceptionEvent record, and its exception count is populated only when ExceptionEventSearch.includeExceptionCount is set to true, so a script that needs repeat counts per rule has to request it. On the Teletrac side, the same triage needs a scheduled export or an approved API key first, because its API access is gated.

Teletrac Navman: best fit, limits and what to verify

• Best fit: a mixed fleet that tracks trucks, trailers and equipment under one contract. Teletrac's product pages list GPS asset tracking, equipment utilization, routing and dispatch, and video telematics alongside vehicle tracking.

• Compliance: the ELD page describes an hours-of-service dashboard, a view of drivers using FMCSA exemptions and HOS forecasting. It also says "Rest assured knowing our ELD is fully compliant with the federal mandate," according to Teletrac Navman. That is a vendor claim, and the page cites no certificate or registration number, so check the exact device on FMCSA's list yourself.

• Leadership: the company announced on 9 September 2026 that Ricardo Buranello, its CFO and COO, would become CEO effective 1 October 2026, according to IT Brief (2026). Ask who your account owner is after that date.

• Security claim: a hacker's post in early July 2026 claimed telemetry from 2,988 customer organisations in Australia and New Zealand, according to Cyber Daily (2026). Cyber Daily presents the claim as unverified, and Teletrac had neither confirmed nor denied it when the article ran.

• Limits: no public list price, hardware and install costs sit outside the software line, API access requires a request, and the ownership changed in 2026. Its scores in the table below are lower than Geotab's on every measure.

• Implementation: ask for a written quote that names hardware, installation, contract length and renewal terms. Request the export format and the API access process before you sign, and ask for the security and incident-response statement in writing.

Geotab: best fit, limits and what to verify

• Best fit: fleets that want compliance tiers, video and EV options on one platform, plus a documented API. The GO plan page lists full HOS/ELD compliance and tachograph management, video telematics with AI dash cam integration, and EV monitoring on the GO Plan. GO Core covers real-time GPS tracking, live maps and basic IFTA reporting.

• Developer access: GetFeed rate: 60 requests per minute according to Geotab (undated docs). That limit applies to objects without a more specific cap, so set your sync interval before you build.

• Hardware: Geotab's FAQ describes "an upfront payment for the device and an ongoing monthly payment for the service." The GO plan page says both GO plans include Geotab hardware in the subscription price. The two statements do not match, so get the hardware basis in writing.

• Limits: Geotab does not sell direct, so support, consulting and project management run through resellers, according to the FAQ. Reseller quality is part of the decision. A third-party summary also describes Geotab as not a full transportation management system, so routing and dispatch may need a separate product.

• Implementation: ask the reseller for hardware ownership and return terms, contract length, the states in which ELD and IFTA features are supported, the scope of API access and report-builder training.

Review scores and what they can tell you

Review scores are the weakest evidence in this comparison, so use them as direction only.

These are scores from RFP.wiki's own comparison rubric, according to RFP.wiki (undated). SelectHub reports a 56% user satisfaction rating for Teletrac from 41 reviews, according to SelectHub (undated listing). We did not find a comparable SelectHub figure for Geotab on the page we opened.

Read the two sources together. Teletrac scores lower than Geotab on every measure in the RFP.wiki rubric, and its 56% SelectHub satisfaction figure from 41 reviews points the same way. Neither source independently measures uptime or support quality.

Where the workflow fits: a proposed exception and compliance design

US Tech Automations would treat exception review as a proposed, configurable workflow, not a live system. The trigger is a new batch of exception records: on Geotab, a scheduled GetFeed pull of ExceptionEvent records, and on Teletrac, a scheduled export, because API access needs an approved request. The action groups alerts by driver and rule for the week and flags any driver who breaks the same rule more than a threshold you set. The output is a one-page summary in the dispatch lead's inbox. The prerequisites are read-only API credentials, a named owner for the export and a rule list the operations team has approved. The human review point is the dispatcher, who decides any coaching or dispatch change. The workflow does not contact drivers or change schedules.

A second proposed workflow covers the compliance file. The trigger is a monthly ELD or DVIR export. The action is a checklist that records each vehicle's device model, the date its FMCSA registration was checked against the current list and who checked it. The output is that checklist, routed to the compliance owner. Registered ELD devices: 1,133 as of October 2025 according to FreightWaves (2025). FMCSA removed five devices that month and gave fleets until December 16, 2025 to switch, so the checklist must be dated. The review point is a named person's sign-off. The workflow records the check; it does not make the compliance decision.

Could Zapier, Make or n8n do this instead?

Yes, and a fair comparison starts there. Zapier, Make and n8n can keep run histories, retry failed steps, send errors down a separate branch and keep an audit trail when they are configured that way. What you still own is the design: making a replayed feed idempotent so duplicate tickets are not created, setting escalation rules, controlling who holds the API keys and maintaining the flow when a vendor changes an endpoint. A proposed design from US Tech Automations would configure those pieces as part of the build. The buyer would confirm the retention period for run logs, the escalation list and the key-access policy before anything goes live.

When NOT to use US Tech Automations

Skip this kind of build in three cases. If all you want is a map of where trucks are, the vendor's own dashboard already does that, and a workflow adds nothing. If you run a handful of vehicles and one manager reads every alert each morning, a shared inbox rule costs less to keep running than a flow you have to maintain. If the reseller's built-in reports already answer your weekly question, use the report and automate only what it cannot answer.

Who this is for

Choose Teletrac Navman if you want the equipment utilization, routing and dispatch modules Teletrac's product pages list, with a quote built from the modules you pick, and you will negotiate hardware, support and renewal terms before signing. Choose Geotab if you want compliance tiers, video and EV options on one platform, a documented API and a reseller you can hold to written terms.

Red flags: a seller who will not put hardware, installation and renewal terms in writing; an ELD you cannot confirm on the FMCSA list; an integration plan that assumes self-serve API access on day one.

Common mistakes

• Comparing a third-party per-vehicle figure with a full quote that includes hardware, installation and cameras.

• Treating a listing's starting price as the vendor's own price.

• Signing before you confirm the exact ELD model on the FMCSA list.

• Ignoring an owner change in a multi-year agreement.

• Assuming an API is open because the vendor offers one.

Decision checklist

1. Request written quotes from Teletrac and from a Geotab reseller for the same vehicle list and contract term.

2. Confirm which Geotab plan includes HOS/ELD, IFTA and video, and whether hardware sits inside the subscription.

3. Check the exact ELD model against the current FMCSA list before sign-off.

4. Ask Teletrac for its security and incident-response statement in writing.

5. Confirm the API and export format you will use, and whether access needs a request.

6. Get a named support contact and a renewal price cap written into the contract.

Frequently asked questions

Does Teletrac Navman still belong to Vontier?

Not as majority owner, once the sale closes. Vontier agreed in May 2026 to sell a majority stake to Respida Capital, and Vontier keeps a seller note and a minority equity stake, as IT Brief reported. The announcement expected closing in late Q2 2026, but we did not find a report confirming that the deal has closed.

Does Geotab publish a price?

No. Geotab's FAQ tells buyers to contact a reseller, and its plan pages send buyers to a sales contact for pricing.

What is the only Teletrac price we found?

The only figure we found is a third-party listing of $25 per vehicle per month, which does not include hardware or installation costs.

Is the Teletrac breach confirmed?

No. The claim is unverified, and Cyber Daily reported that Teletrac had neither confirmed nor denied it.

Does Geotab's GO Plan include hours-of-service compliance?

Yes. The GO plan page lists full HOS/ELD compliance and tachograph management on the GO Plan, while GO Core does not list ELD.

Can I build this in Zapier, Make or n8n instead?

Yes, if you own the design, the run logs and the maintenance. Those tools can keep run histories, retries and audit trails when configured, but idempotency, escalation and key access remain your job.

Bottom line

Pick Geotab when you want a documented API and compliance tiers on one platform, and make the hardware basis a written condition of the quote. Pick Teletrac Navman when its listed equipment utilization, routing and dispatch modules fit your needs and its module-based quote holds up, and make ownership continuity and security documentation conditions of signing. Either way, the written quote decides the answer, and a check of the exact ELD model against the FMCSA list settles registration before you commit. To see how the exception review and compliance checklist could be configured for your fleet, see how US Tech Automations configures this.