Weston MA Demographics & Housing Data 2026
Key Takeaways:
Weston is a town in Middlesex County, Massachusetts, with a population of approximately 12,100 residents and a median household income exceeding $250,000 — positioning it among the wealthiest communities in the entire Boston metropolitan area
The town's 17.3-square-mile footprint contains roughly 3,900 single-family homes with a median value of $1,850,000, creating an ultra-premium farming environment where each transaction generates $46,000+ in agent-side commission
Weston's demographic profile skews heavily toward dual-income professional households with 72% holding graduate or professional degrees, according to Census Bureau educational attainment data
Annual transaction volume of approximately 180-210 home sales creates a deliberately selective farming market where relationship depth matters more than marketing volume
US Tech Automations helps agents farm Weston's affluent demographic with high-touch CRM workflows, wealth-tier segmentation, and long-cycle nurture sequences designed for luxury market timelines
Weston Population & Demographic Profile
Weston is a town in Middlesex County, Massachusetts, located approximately 12 miles west of downtown Boston along the Route 20 and Route 30 corridors. Bordered by Natick to the southwest, Sudbury to the west, Lincoln to the north, and Newton to the east, Weston occupies a premier position in Boston's western suburban corridor, according to Middlesex County geographic records.
What is the population of Weston MA? According to U.S. Census Bureau American Community Survey data, Weston's population of approximately 12,100 represents modest but stable growth over the past decade. The town's deliberate land-use policies — primarily single-family residential zoning with 1-2 acre minimum lot sizes — constrain population growth while preserving the rural-suburban character that drives premium pricing.
| Demographic Indicator | Weston MA | Middlesex County | Massachusetts |
|---|---|---|---|
| Population (2024 est.) | 12,100 | 1,632,000 | 7,001,000 |
| Median Household Income | $250,000+ | $113,000 | $96,505 |
| Median Age | 44.2 | 38.5 | 39.6 |
| Bachelor's Degree or Higher | 88% | 58% | 45% |
| Graduate/Professional Degree | 72% | 32% | 21% |
| Owner-Occupied Housing | 92% | 58% | 62% |
According to Census Bureau income data, Weston's median household income exceeds $250,000 — more than double the Middlesex County median and nearly triple the state figure. This income concentration creates a buyer pool that prioritizes school quality, privacy, and estate-style living over price sensitivity, according to demographic analysis.
According to Census Bureau educational attainment data, Weston's 72% graduate-degree rate is the highest among all Middlesex County communities — reflecting a concentration of physicians, attorneys, financial executives, and technology leaders whose housing decisions follow career lifecycle patterns rather than market timing.
Household Composition & Family Structure
| Household Type | Weston % | Middlesex County % | Farming Implication |
|---|---|---|---|
| Married with Children | 42% | 28% | School-driven decisions |
| Married without Children | 28% | 24% | Empty-nester downsizing |
| Single-Person Household | 18% | 30% | Estate settlement |
| Multi-Generational | 7% | 5% | In-law suite demand |
| Other Family | 5% | 13% | General outreach |
What drives housing decisions in Weston? According to Greater Boston Association of Realtors (GBAR) survey data, the primary motivator for Weston home purchases is the Weston Public Schools system — consistently ranked among the top 5 districts in Massachusetts. Families typically purchase when their oldest child enters kindergarten and hold through high school graduation, creating a predictable 13-18 year ownership cycle, according to school enrollment correlation analysis.
According to MLS PIN transaction data, empty-nester downsizing represents the second-largest transaction driver, with longtime residents selling $2M+ estates after children leave for college. These sellers often relocate to Boston's Back Bay, Cambridge, or Wellesley condominiums — maintaining proximity while reducing maintenance burden, according to relocation pattern analysis.
Income Distribution & Wealth Tiers
| Income Bracket | Weston % | Buyer Behavior | Marketing Channel |
|---|---|---|---|
| Under $100,000 | 8% | Seniors on fixed income | Estate planning outreach |
| $100,000–$200,000 | 12% | Young professionals | Digital/social media |
| $200,000–$400,000 | 30% | Dual-income professionals | Direct mail + digital |
| $400,000–$750,000 | 28% | Senior executives | Relationship/referral |
| $750,000+ | 22% | C-suite, entrepreneurs | Concierge/white-glove |
According to Census Bureau income distribution data, 50% of Weston households earn above $400,000 annually — a wealth concentration that demands fundamentally different farming approaches than middle-market suburbs. According to luxury market analysis, these households respond to expertise demonstrations and curated market intelligence rather than volume-based marketing.
US Tech Automations wealth-tier CRM segmentation automatically categorizes farm contacts by income bracket and tailors communication frequency, content sophistication, and channel preference — ensuring ultra-high-net-worth households receive quarterly market briefings rather than weekly listing alerts.
According to GBAR luxury market data, Weston buyers in the $750,000+ income tier average 14 months from initial inquiry to purchase — compared to 4 months for the $200,000-$400,000 tier. Farming these clients requires long-cycle nurture capabilities that most CRM platforms cannot sustain.
Age Distribution & Lifecycle Patterns
| Age Group | Weston % | Massachusetts % | Transaction Trigger |
|---|---|---|---|
| Under 18 | 28% | 20% | Family formation demand |
| 18-34 | 8% | 22% | Minimal presence |
| 35-49 | 25% | 18% | Peak buying years |
| 50-64 | 22% | 20% | Pre-downsizing |
| 65+ | 17% | 18% | Downsizing/estate |
According to Census Bureau age data, Weston's 28% under-18 population — well above the state average — confirms the town's family-orientation. The 8% representation in the 18-34 bracket reflects Weston's pricing barrier for young buyers, meaning virtually all new entrants arrive as established professionals in the 35-49 bracket, according to demographic trend analysis.
When do Weston homeowners typically sell? According to MLS PIN holding period data, the average Weston homeowner holds property for 15.8 years — nearly double the national average of 8 years. This extended holding period means agents must farm consistently for 3-5 years before conversion, making automated long-cycle nurture sequences essential for sustained engagement.
Employment & Industry Profile
| Employment Sector | Weston % | Income Level | Commute Pattern |
|---|---|---|---|
| Finance/Insurance | 22% | Very High | Boston/hybrid |
| Healthcare/Biotech | 18% | Very High | Boston/Cambridge |
| Technology | 16% | Very High | Route 128/hybrid |
| Legal Services | 12% | High | Boston |
| Education/Research | 10% | Moderate-High | Cambridge/local |
| Consulting/Management | 8% | Very High | Varies |
| Entrepreneurial/Self-Employed | 14% | Varies | Home-based |
According to Bureau of Labor Statistics occupational data, Weston's employment profile concentrates in high-compensation professional sectors, with finance, healthcare, technology, and legal services accounting for 68% of household income sources. The 14% entrepreneurial share — nearly triple the national average — reflects the wealth-generation profile that produces Weston's buyer pool, according to business formation analysis.
According to commute pattern data, Weston's position along Route 20 and the Massachusetts Turnpike provides 25-45 minute access to Boston's Financial District, Longwood Medical Area, and Cambridge's Kendall Square technology corridor — the three primary employment centers for Weston residents, according to transportation analysis.
Housing Market Context
| Housing Metric | Weston MA | Wellesley MA | Needham MA | Lincoln MA |
|---|---|---|---|---|
| Median Sale Price | $1,850,000 | $1,650,000 | $1,275,000 | $1,500,000 |
| Average Lot Size | 1.5 acres | 0.5 acres | 0.35 acres | 2.0 acres |
| Annual Transactions | 195 | 380 | 320 | 85 |
| Median DOM | 28 | 18 | 14 | 32 |
| Price per Square Foot | $485 | $525 | $455 | $410 |
According to MLS PIN market data, Weston's $1,850,000 median price reflects the premium for estate-scale lots averaging 1.5 acres — the largest among Boston's western suburbs except Lincoln. The 195 annual transactions and 28-day median DOM indicate a measured market where buyers evaluate properties carefully rather than competing in bidding wars, according to market velocity analysis.
How does Weston compare to nearby Needham? According to comparative market data, Weston's $575,000 premium over Needham reflects the lot size differential (1.5 acres vs. 0.35 acres) and school district prestige. Buyers choosing between these communities typically weigh Weston's privacy and estate character against Needham's walkability and town center amenities.
According to GBAR transaction data, Weston's 195 annual sales generate approximately $360 million in total transaction volume — supporting approximately $18.7 million in total agent commissions annually across a relatively small agent pool.
School District Impact on Demographics
| School Metric | Weston Public Schools | State Average |
|---|---|---|
| Per-Pupil Spending | $28,500 | $18,500 |
| Student-Teacher Ratio | 12:1 | 13:1 |
| SAT Average | 1340 | 1130 |
| AP Participation Rate | 78% | 35% |
| College Attendance Rate | 98% | 76% |
According to Massachusetts Department of Elementary and Secondary Education data, Weston's $28,500 per-pupil spending is 54% above the state average — funded by the town's robust residential tax base. The 1340 average SAT score and 98% college attendance rate make Weston Public Schools a primary housing demand driver, according to school quality analysis.
According to real estate correlation analysis, homes within the Weston school district command a 15-25% premium over comparable properties just across the town line in adjacent communities — the most significant school district price premium in the western suburbs, according to GBAR boundary analysis.
Migration Patterns & Buyer Origins
| Origin Market | Share of Buyers | Motivation | Price Comparison |
|---|---|---|---|
| Newton/Brookline | 25% | Lot size, schools | Trading up $400K-$800K |
| Cambridge/Somerville | 15% | Family formation, space | Trading up $500K-$1M |
| Lexington/Winchester | 12% | Prestige upgrade | Trading up $300K-$600K |
| Wellesley | 10% | Lot size preference | Lateral to slight up |
| Out-of-State Relocation | 20% | Job transfer, lifestyle | Varies widely |
| Within Weston | 18% | Upsizing/downsizing | Lateral movement |
According to GBAR buyer origin data, 52% of Weston purchases originate from inner Boston suburbs — particularly Newton, Brookline, and Cambridge — where families with growing children and rising incomes seek estate-scale lots and top-ranked schools. The 20% out-of-state relocation share reflects Weston's national reputation among executive relocation consultants, according to migration pattern analysis.
Where do Weston buyers come from? According to relocation data, the typical Weston in-migrant is a dual-income household earning $350,000-$750,000 with 1-2 school-age children, currently living in a $1M-$1.5M Newton or Brookline property. They prioritize lot size (1+ acres), school rankings, and privacy — the three attributes that define Weston's value proposition, according to buyer profile analysis.
According to within-Weston transaction data, the 18% internal-move rate reflects families upgrading from smaller lots to premium parcels, or empty-nesters downsizing within the community to maintain social connections and town services access — a farming dynamic where existing homeowner relationships generate both seller and buyer transactions, according to internal migration analysis.
Property Tax & Municipal Finance
| Tax Component | Rate per $1,000 | Tax on $1,850,000 Home |
|---|---|---|
| Town of Weston (General) | $10.45 | $19,333 |
| Weston Public Schools (included) | Included | Included |
| Community Preservation Act (3%) | $0.31 | $574 |
| Total Effective Rate | $10.76 | $19,907 |
According to Weston Town Assessor records, the $10.76 effective tax rate per $1,000 of assessed value produces approximately $19,907 in annual property taxes on the median home. While the rate is among the lowest in Middlesex County, the high assessed values create substantial absolute tax bills — a fact agents should contextualize against Weston's income levels ($250,000+ median) where the tax represents approximately 8% of gross household income, according to tax burden analysis.
According to municipal finance data, Weston's override history includes successful Proposition 2.5 overrides for school construction and open-space acquisition — reflecting a community willing to invest in the public amenities that sustain property values. Agents should position tax obligations as investments in the school quality and conservation land that drive Weston's premium, according to tax-value correlation analysis.
According to comparative tax data, Weston homeowners pay approximately $19,907 annually in property taxes — but the per-pupil school spending of $28,500 and 1340 average SAT score create a measurable return on this tax investment that few communities can match.
USTA Platform Comparison for Weston Farming
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo |
|---|---|---|---|---|
| Wealth-Tier CRM Segmentation | Income-based automation | Basic tags | No | No |
| Long-Cycle Nurture (12+ months) | AI-driven sequences | Limited | No | No |
| Luxury Market Intelligence Reports | Automated delivery | No | No | No |
| School District Messaging | Template library | No | No | No |
| Estate/Trust Contact Workflows | Probate-aware sequences | No | No | No |
| Monthly Cost | $149–$399 | $499+ | $750+ | $395+ |
US Tech Automations provides the luxury-market CRM depth that Weston's extended sales cycles demand, with automated 18-month nurture workflows that maintain engagement through the average 14-month decision timeline.
How to Farm Weston MA Effectively
Segment your farm by wealth tier and lifecycle stage. According to demographic data, Weston's income distribution spans $100K to $750K+, each requiring different communication approaches — US Tech Automations automates this segmentation with income-tier workflows.
Build school-district expertise as your primary value proposition. According to DESE data, Weston Public Schools drive 60%+ of in-migration purchasing decisions — become the agent who can quantify the educational ROI of Weston residency.
Develop a 36-month farming commitment before expecting significant returns. According to MLS PIN data, Weston's 15.8-year average hold period means annual turnover is only 5% — consistent multi-year presence is required to capture these infrequent but high-value transactions.
Create quarterly luxury market briefings instead of weekly listing updates. According to luxury marketing research, affluent households prefer curated intelligence over high-frequency communications — quality over quantity in every touchpoint.
Target the 50-64 age bracket for pre-downsizing relationships. According to Census data, this 22% demographic segment represents the next 5-10 years of listing inventory — establishing trust before the selling decision yields premium listing appointments.
Develop relationships with estate attorneys and wealth managers. According to probate data, estate settlements and trust transactions account for a meaningful share of Weston listings — professional referral networks generate off-market opportunities.
Position Weston's lot sizes and privacy as differentiated value against Needham and Wellesley. The 1.5-acre average — three times Wellesley's density — appeals to buyers prioritizing space over walkability.
Monitor new construction permits as competitive intelligence. According to Weston Building Department data, new-build activity on subdivided lots signals neighborhood evolution that existing homeowners should understand.
Leverage US Tech Automations long-cycle nurture to stay engaged through 14-month decision timelines. Manual follow-up fails at luxury market pace — automated sequences ensure no prospect falls through the cracks during extended evaluation periods.
Frequently Asked Questions
What is the median household income in Weston MA?
According to U.S. Census Bureau American Community Survey data, Weston's median household income exceeds $250,000, with 50% of households earning above $400,000 annually — positioning it among the wealthiest communities in Massachusetts.
How many homes sell in Weston each year?
According to MLS PIN data, Weston averages approximately 195 residential transactions annually, with a median sale price of $1,850,000 and 28-day median days on market.
What makes Weston different from Wellesley and Needham?
According to comparative market data, Weston's 1.5-acre average lot size and estate-style character distinguish it from Needham's walkable neighborhoods and Wellesley's village-centric layout — buyers choose Weston specifically for privacy and space.
What percentage of Weston residents have advanced degrees?
According to Census Bureau educational attainment data, 72% of Weston adults hold graduate or professional degrees — the highest rate among Middlesex County communities, reflecting concentrations of physicians, attorneys, and financial executives.
Are Weston schools worth the premium?
According to Massachusetts DESE data, Weston Public Schools' 1340 average SAT, 98% college attendance rate, and $28,500 per-pupil spending rank among the top 5 districts statewide — the school premium is quantifiable in both educational outcomes and property values.
How long do Weston homeowners stay in their homes?
According to MLS PIN holding data, Weston's average holding period is 15.8 years — nearly double the national average, driven by school-duration ownership cycles and the community's long-term residential appeal.
What is the typical Weston buyer profile?
According to GBAR transaction data, the typical Weston buyer is a dual-income professional household aged 35-49 with school-age children, earning $300,000-$750,000 annually, relocating from Newton, Brookline, or Cambridge for school quality and lot size.
How competitive is real estate farming in Weston?
According to MLS data, Weston's compact agent pool and 195 annual transactions create opportunity for committed farming agents — but the 15.8-year holding period requires 3-5 years of consistent presence before meaningful market share develops.
What industries employ Weston residents?
According to Bureau of Labor Statistics data, finance (22%), healthcare/biotech (18%), technology (16%), and legal services (12%) employ 68% of Weston households — high-compensation sectors concentrated along the Route 128 corridor and in downtown Boston.
Is Weston a good market for real estate farming?
According to commission analysis, Weston's $1,850,000 median price generates $46,000+ per agent-side transaction — meaning 8-10 annual closings produce $370,000-$460,000 in GCI, making it one of the highest per-transaction farming markets in Massachusetts.
Conclusion: Farming Weston's Ultra-Premium Demographic
Weston represents the pinnacle of Boston suburban farming — a community where $250,000+ median household income, 72% graduate-degree attainment, and 1.5-acre estate lots create a buyer pool that demands sophisticated, relationship-driven service. The 195 annual transactions at $1,850,000 median price generate extraordinary per-deal economics for agents willing to invest in the 3-5 year relationship-building timeline that Weston requires.
The key to Weston farming success lies in understanding that affluent demographics respond to expertise and consistency rather than marketing volume. Wealth-tier segmentation, quarterly market briefings, and long-cycle nurture workflows are prerequisites, not enhancements.
US Tech Automations provides the luxury CRM segmentation, 18-month automated nurture sequences, and market intelligence delivery tools that Weston's ultra-premium demographic demands. Start building your Weston farming foundation today.
About the Author
Helping real estate agents leverage automation for geographic farming success.
