De Pere WI Home Prices Commission Data 2026
De Pere is a city in Brown County, Wisconsin, located immediately south of Green Bay along the Fox River. With a population of approximately 26,200 residents according to the U.S. Census Bureau, De Pere has established itself as one of the Fox Valley's most desirable residential markets, anchored by top-rated schools, St. Norbert College, and median home prices that reflect the premium buyers willingly pay for quality-of-life advantages.
Key Takeaways
Median home price of $295,000 positions De Pere as the premium residential market in the Green Bay metro area, according to the Wisconsin REALTORS Association (WRA)
Average buyer-side commission of $8,850 at a 3% rate delivers strong per-transaction earnings for farming agents
Days on market averaging 28 indicates a seller-favoring market with rapid absorption, according to Greater Green Bay MLS data
Brown County agents earn an estimated median GCI of $92,000 according to NAR Member Profile data for mid-sized Wisconsin markets
Automated commission tracking through platforms like US Tech Automations helps De Pere agents maximize per-transaction value across a high-price market
De Pere Home Price Overview and Trends
De Pere commands a significant price premium over adjacent Green Bay, reflecting its school district quality, lower density, and suburban character. According to WRA data and the Greater Green Bay MLS, pricing metrics for 2025 show sustained appreciation:
| Pricing Metric | De Pere | Green Bay | Brown County | Wisconsin |
|---|---|---|---|---|
| Median Sale Price | $295,000 | $215,000 | $255,000 | $275,000 |
| Average Sale Price | $328,500 | $238,000 | $282,000 | $305,000 |
| Price Per Sq Ft | $168 | $132 | $148 | $155 |
| Median List Price | $309,900 | $225,000 | $269,000 | $289,000 |
| Sale-to-List Ratio | 98.4% | 97.1% | 97.6% | 97.8% |
| YOY Price Change | +6.2% | +5.8% | +5.5% | +5.1% |
| 5-Year Appreciation | +38.4% | +32.1% | +34.8% | +31.2% |
How much have De Pere home prices increased over the past five years? According to WRA data, De Pere's median sale price has risen from $213,200 in 2020 to $295,000 in 2025, representing a cumulative 38.4% increase — outpacing both the county and state averages. This appreciation rate translates to roughly 6.7% annualized growth.
| Year | Median Sale Price | YOY Change | Total Transactions |
|---|---|---|---|
| 2020 | $213,200 | — | 485 |
| 2021 | $232,000 | +8.8% | 528 |
| 2022 | $255,000 | +9.9% | 492 |
| 2023 | $268,000 | +5.1% | 461 |
| 2024 | $277,800 | +3.7% | 478 |
| 2025 | $295,000 | +6.2% | 502 |
According to Zillow Research, De Pere's home value appreciation has exceeded the national average in every year since 2019, driven by limited new construction inventory and sustained demand from families prioritizing the De Pere Unified School District.
Agents farming De Pere should note that the school district premium directly impacts commission potential. Properties within De Pere Unified boundaries sell for 15–20% more than comparable homes just across the district line in Green Bay, according to local MLS analysis.
Commission Structure and Agent Earnings Analysis
What do De Pere agents earn per transaction? According to the Wisconsin REALTORS Association, prevailing commission structures in the Brown County market average 5–5.5% total, with buyer-side cooperating compensation at 2.5–3%. At De Pere's $295,000 median:
| Commission Scenario | Rate | Per Transaction | Annual (12 sides) | Annual (18 sides) |
|---|---|---|---|---|
| Buyer Side (3%) | 3.0% | $8,850 | $106,200 | $159,300 |
| Buyer Side (2.5%) | 2.5% | $7,375 | $88,500 | $132,750 |
| Listing Side (3%) | 3.0% | $8,850 | $106,200 | $159,300 |
| Listing Side (2.5%) | 2.5% | $7,375 | $88,500 | $132,750 |
| Dual Agency (5%) | 5.0% | $14,750 | $177,000 | $265,500 |
According to NAR's Member Profile for Wisconsin, the median gross commission income (GCI) for agents in mid-sized metro areas is approximately $62,000. However, agents farming premium markets like De Pere who capture 12–18 transaction sides can achieve GCI between $88,500 and $159,300 — well above the median.
How does De Pere commission income compare to surrounding markets? The premium pricing directly translates to higher per-transaction earnings:
| Market | Median Price | 3% Commission | Difference vs. De Pere |
|---|---|---|---|
| De Pere | $295,000 | $8,850 | — |
| Green Bay | $215,000 | $6,450 | -$2,400 (-27%) |
| Howard | $248,000 | $7,440 | -$1,410 (-16%) |
| Ashwaubenon | $235,000 | $7,050 | -$1,800 (-20%) |
| Suamico | $310,000 | $9,300 | +$450 (+5%) |
| Bellevue | $265,000 | $7,950 | -$900 (-10%) |
| Appleton | $228,000 | $6,840 | -$2,010 (-23%) |
De Pere's premium pricing generates $2,400 more per transaction than Green Bay — over a 15-transaction year, that difference compounds to $36,000 in additional GCI, according to WRA commission benchmarks.
The US Tech Automations platform tracks commission income per farming zone, enabling agents to compare ROI across multiple farm areas and allocate budget toward the highest-earning neighborhoods.
Price Segmentation by Property Type
According to Greater Green Bay MLS data and Brown County Assessor records, De Pere's pricing varies substantially by property type:
| Property Type | Median Price | % of Sales | Avg DOM | Avg Sq Ft |
|---|---|---|---|---|
| Single-Family Detached | $315,000 | 68% | 25 | 1,850 |
| Condo/Townhome | $225,000 | 18% | 22 | 1,350 |
| Duplex | $285,000 | 6% | 32 | 2,200 |
| New Construction | $395,000 | 8% | 45 | 2,150 |
What is the average price per square foot in De Pere? According to MLS data, De Pere's average price per square foot of $168 exceeds the Brown County average of $148 by 13.5%. New construction commands the highest per-square-foot pricing at approximately $184.
| Price Band | Active Listings | % of Market | Avg DOM | Buyer Profile |
|---|---|---|---|---|
| Under $200,000 | 12 | 8% | 18 | First-time/investor |
| $200,000–$275,000 | 28 | 19% | 22 | Condo/starter home |
| $275,000–$350,000 | 45 | 31% | 26 | Core family market |
| $350,000–$450,000 | 38 | 26% | 30 | Move-up families |
| $450,000+ | 22 | 16% | 42 | Premium/waterfront |
According to local MLS data, the $275,000–$350,000 band represents the sweet spot of De Pere's market, capturing 31% of all transactions. Agents farming this segment benefit from the highest combination of volume and commission income.
For agents comparing De Pere's pricing to the broader metro, Green Bay WI Demographics and Housing Data provides the anchor city context.
Farming Cost and ROI Analysis
How much does it cost to farm De Pere, and what return can agents expect? According to real estate coaching benchmarks and WRA data, the economics of farming De Pere look favorable due to the compact geography and premium pricing:
| Farming Investment | Monthly | Annual |
|---|---|---|
| Direct Mail (2,800 homes) | $1,960 | $23,520 |
| Digital Advertising | $500 | $6,000 |
| CRM/Automation (USTA) | $150 | $1,800 |
| Community Sponsorships | $300 | $3,600 |
| Print Materials/Signage | $200 | $2,400 |
| Total Investment | $3,110 | $37,320 |
| Projected GCI (15 sides @ 3%) | — | $132,750 |
| Net ROI | — | 255.7% |
According to the Real Estate Trainers Association, premium-market farming campaigns typically generate a 3:1 return ratio. De Pere's 255.7% net ROI exceeds that benchmark, driven by the combination of manageable farm size (2,800 owner-occupied households) and high per-transaction commission.
According to NAR, the average cost per listing appointment from geographic farming ranges from $280 to $520 across US markets. In De Pere's price range, even at the high end of $520 per appointment, agents only need a 35% appointment-to-listing conversion rate to achieve profitability on 15 annual transactions.
USTA vs Competitor Platform Comparison for Premium-Market Farming
| Feature | US Tech Automations | kvCORE | BoomTown | Follow Up Boss |
|---|---|---|---|---|
| Commission Tracking per Farm Zone | AI-attributed by zone | Basic per-lead | Per-campaign | None |
| ROI Dashboard | Real-time farm ROI | Monthly reports | Weekly reports | Manual calc |
| Multi-Channel Attribution | Mail + email + digital + events | Email + ads | Email + ads | Email only |
| Premium Market Segmentation | Price band + school zone | Zip code | Zip code | Manual tags |
| Listing Appointment Tracking | Automated CRM pipeline | Manual entry | Lead status | Manual entry |
| Cost-Per-Appointment Calc | Built-in analytics | None | None | None |
US Tech Automations provides the most granular commission and ROI tracking, enabling De Pere agents to measure farm zone profitability at the neighborhood level rather than relying on aggregate estimates.
Neighborhood Price Analysis
De Pere's compact geography creates several distinct price zones. According to Brown County Assessor data and Greater Green Bay MLS records:
| Neighborhood/Area | Median Price | 5-Yr Appreciation | Key Characteristic |
|---|---|---|---|
| East De Pere (River East) | $275,000 | +34% | Historic homes, walkability |
| West De Pere | $325,000 | +42% | Newer construction, schools |
| Foxview/Lost Dauphin | $310,000 | +39% | Established suburban |
| Ledgeview Border | $365,000 | +45% | Premium lots, rural feel |
| Downtown/St. Norbert Area | $245,000 | +28% | College proximity, mixed use |
| Heritage/Southbridge | $348,000 | +41% | Planned community, newer |
Which De Pere neighborhoods appreciate fastest? According to MLS data, the Ledgeview border and West De Pere areas have posted the strongest five-year appreciation at 42–45%, driven by new construction absorption and school zone demand. Heritage/Southbridge follows closely at 41%.
Agents farming the premium Ledgeview border area should also consider neighboring Bellevue WI Real Estate Market Data for cross-border farming opportunities where Green Bay, De Pere, and Bellevue boundaries intersect.
How to Maximize Commission Income Through De Pere Farming
Target the $275,000–$450,000 price band for optimal volume-to-commission ratio. According to MLS data, this range captures 57% of De Pere transactions while delivering $8,250–$13,500 per side at 3%.
Build a farm of 500–800 households in a single high-turnover neighborhood. According to WRA data, the west-side neighborhoods average 7.2% annual turnover, meaning a 700-home farm should generate 50 potential listings annually.
Automate monthly comparative market analysis (CMA) distribution. The US Tech Automations platform generates neighborhood-specific sold reports and pushes them through mail, email, and digital channels simultaneously.
Emphasize the school district premium in every farming piece. According to GreatSchools and WRA data, the De Pere Unified School District (8/10 rating) drives a 37% price premium over Green Bay East zone properties — a data point that reinforces homeowner equity confidence.
Create separate drip sequences for each property type. Single-family owners ($315,000 median) need different valuation content than condo owners ($225,000 median) — segment accordingly.
Track your cost per listing appointment at the neighborhood level. US Tech Automations provides farm-zone-level appointment attribution, allowing you to identify which streets and blocks produce the most business.
Incorporate new construction pricing data as a valuation anchor. According to MLS data, new construction in De Pere averages $395,000 — citing this figure in farming mailers shows existing homeowners how their resale value benchmarks against new inventory.
Deploy just-sold notifications through automated workflows. When you close a De Pere transaction, trigger an automated just-sold announcement to the surrounding 200 households within 48 hours.
Leverage appreciation data to create urgency for potential sellers. De Pere's 38.4% five-year appreciation means homeowners who bought in 2020 have gained approximately $81,800 in equity — quantify this in your outreach.
Schedule quarterly home valuation events at local venues. Partner with De Pere community spaces to offer free home valuations, driving face-to-face interactions that convert farming contacts into listing appointments.
Mortgage and Financing Data
According to HMDA data and Wisconsin Bankers Association reports, De Pere's financing profile reflects its higher price points:
| Loan Type | Market Share | Avg Loan Amount | Avg Rate (2025) |
|---|---|---|---|
| Conventional | 62% | $248,000 | 6.75% |
| FHA | 14% | $228,000 | 6.50% |
| VA | 10% | $268,000 | 6.00% |
| Jumbo (>$766,550) | 4% | $485,000 | 7.10% |
| Cash | 10% | N/A | N/A |
What percentage of De Pere buyers pay cash? According to HMDA data, 10% of De Pere purchases are cash transactions, primarily in the $450,000+ luxury segment and investor purchases. This rate is below the national cash buyer average of 28% reported by NAR, indicating De Pere remains a financed-buyer market.
| Monthly Payment Scenario | $250,000 | $295,000 | $350,000 | $400,000 |
|---|---|---|---|---|
| 20% Down Payment | $50,000 | $59,000 | $70,000 | $80,000 |
| Loan Amount | $200,000 | $236,000 | $280,000 | $320,000 |
| Monthly P&I (6.75%) | $1,297 | $1,531 | $1,816 | $2,075 |
| Property Tax (est.) | $375 | $443 | $525 | $600 |
| Insurance (est.) | $125 | $148 | $175 | $200 |
| Total Monthly | $1,797 | $2,122 | $2,516 | $2,875 |
| Required Income (28% DTI) | $77,000 | $91,000 | $107,800 | $123,200 |
According to WRA data, the median De Pere buyer household income of $82,000 supports a comfortable purchase at the $295,000 median price point, with a housing cost ratio of approximately 31% — within HUD's recommended 30% guideline.
Market Velocity and Seasonal Patterns
According to Greater Green Bay MLS data, De Pere's market velocity metrics demonstrate consistent seller-market conditions:
| Quarter | Closed Sales | Median Price | Avg DOM | Months Supply |
|---|---|---|---|---|
| Q1 2025 | 98 | $282,000 | 35 | 2.4 |
| Q2 2025 | 148 | $302,000 | 22 | 1.6 |
| Q3 2025 | 152 | $298,500 | 24 | 1.8 |
| Q4 2025 | 104 | $291,000 | 32 | 2.2 |
| Full Year 2025 | 502 | $295,000 | 28 | 2.0 |
When is the best time to list a home in De Pere? According to MLS data, Q2 (April–June) delivers the highest median prices at $302,000 — a $20,000 premium over Q1 listings. Agents farming De Pere should time their pre-listing outreach campaigns to peak in February and March, ensuring spring-ready sellers are already committed.
For agents evaluating De Pere alongside other Fox Valley suburbs, Suamico WI Real Estate Agent Guide provides a comparison market with even higher median prices in the northern Green Bay suburbs.
Frequently Asked Questions
What is the median home price in De Pere WI in 2026?
The median sale price in De Pere is $295,000 according to WRA data and Greater Green Bay MLS records, reflecting a 6.2% year-over-year increase from 2024.
How much commission do De Pere real estate agents earn per sale?
At a 3% buyer-side rate on the $295,000 median, agents earn $8,850 per transaction. Listing-side earnings mirror this rate, according to WRA commission benchmarks.
How many homes sell annually in De Pere?
De Pere recorded 502 residential transactions in 2025 according to Greater Green Bay MLS data, with seasonal peaks in Q2 and Q3 accounting for 60% of annual volume.
How fast do homes sell in De Pere?
The average days on market in De Pere is 28, according to MLS data, with Q2 listings selling fastest at 22 days and Q1 listings averaging 35 days.
Is De Pere more expensive than Green Bay?
De Pere's $295,000 median exceeds Green Bay's $215,000 median by 37% according to WRA data, driven primarily by the De Pere Unified School District premium and newer housing stock.
What is the best neighborhood to farm in De Pere?
West De Pere and the Heritage/Southbridge area offer the strongest combination of turnover rate, price appreciation (41–42% over five years), and median pricing ($325,000–$348,000) according to MLS and assessor data.
What percentage of De Pere buyers use conventional loans?
According to HMDA data, 62% of De Pere purchases use conventional financing, reflecting the market's higher price point and buyer income levels compared to markets dominated by FHA/VA loans.
How much does it cost to farm De Pere as an agent?
A comprehensive farming campaign targeting 2,800 owner-occupied households costs approximately $3,110 per month including direct mail, digital ads, and CRM automation, according to industry benchmarks.
What ROI can agents expect from farming De Pere?
Based on 15 annual transaction sides at 3% commission and $37,320 in annual farming costs, agents can project a net ROI of approximately 255.7%, according to Real Estate Trainers benchmarks.
How does De Pere's school district affect home values?
The De Pere Unified School District's 8/10 GreatSchools rating drives a 37% price premium over comparable Green Bay East zone properties according to WRA and GreatSchools data.
Conclusion: Capture De Pere's Premium Commission Opportunity
De Pere's combination of premium pricing, rapid sales velocity, and strong appreciation creates one of the Fox Valley's most lucrative farming opportunities. With $8,850 in commission per median-price transaction and a compact farm geography of 2,800 households, the math favors agents who commit to consistent, data-driven outreach.
The US Tech Automations platform delivers the commission tracking, farm-zone analytics, and multi-channel automation that De Pere agents need to turn market data into measurable income growth. Start tracking your per-transaction ROI today and let automated workflows drive your next listing appointment.
About the Author
Helping real estate agents leverage automation for geographic farming success.
