6 Best Needs Analysis Software for Insurance Agents 2027

Key Takeaways

• Choose the category before the brand. Financial planning platforms, life-specific needs tools and carrier illustration suites each solve a different part of the same sale.

• Three of the six products publish list prices on pages we read: MoneyGuidePro, RightCapital and Dynamic Needs Analysis. eMoney, Ensight and iPipeline are quote-based.

• Dynamic Needs Analysis has the most explicit life-insurance needs report in this group, but the carriers its homepage names are Canadian. Confirm US carrier coverage before you buy.

• Planning platforms treat insurance as one part of a broader plan. Buy them for the planning workflow, not only for a needs report.

• No tool here makes the coverage recommendation. A licensed advisor does, so any workflow needs a named reviewer.

• Building the intake in Zapier, Make or n8n is workable, but then your agency owns run history, retries, access controls and audit evidence.

Needs analysis software calculates how much life, disability or other protection a client needs by comparing their income, debts, dependents, savings and existing policies against their goals. TL;DR: if your agency sells mostly life insurance and wants a client-ready report quickly, start with Dynamic Needs Analysis and check its carriers first. If you run a planning practice that also manages investments, price MoneyGuidePro and RightCapital first. If you work through a brokerage general agency (BGA) or issue carrier-style illustrations, expect a sales conversation with Ensight or iPipeline.

Start with the category decision

Most buyers searching this term are choosing between three kinds of software, and picking the wrong category costs more than picking the wrong vendor inside a category. A financial planning platform models the whole household, including retirement, tax and estate work, and treats insurance as one module. A life-specific needs tool is built around one question: how much coverage does this family need, and what should be recommended. A carrier or distributor illustration suite produces the policy projections an advisor presents, and it usually sits in the sales path between the agency and the carriers it places business with.

The six products below come from those three groups. The rest of this guide shows what each one publishes, what it costs where a price is public, and the limits we found on its pages.

How we evaluated these tools

This is a desk review. We read public vendor pages and independent sources opened on October 26, 2026. We did not run trials, load client data or check calculations, so nothing here describes hands-on results. Where a page did not describe a feature, we say so rather than assume the feature exists.

Roundup weights: 40% features, 30% ease of use, 30% value according to WifiTalents (2026). That roundup says several vendors it covers shared its funding, so we did not adopt its scoring. The weights below are ours and favor price visibility and implementation burden, which matter as much to a small agency as feature count.

We excluded four names. Insly's pricing page is quote-based and describes an MGA and insurer platform, with no needs analysis feature. We could not open current pages for Snap Projections, and we could not confirm NaviPlan's current owner or module set from pages we could read, so we did not profile either. Truth Concepts publishes prices for a calculator suite, but its page does not describe needs analysis or income replacement analysis.

Why the category matters for the sale

The demand side is large and mostly unmet. 74 million Americans lack life insurance but say they need it according to LIMRA (2025). LIMRA's page adds 25 million Americans who recognize they are underinsured. Those are raw counts with no stated denominator, so read them as scale rather than as a rate.

Deloitte gives a rate from an older survey. About 40% of adults say they are uninsured or underinsured according to Deloitte (2020 survey of 2,800 consumers). Deloitte also writes that advice channels may be pivotal to market penetration, which is the case for putting a needs report in front of the client rather than a rate table.

What each product documents

The table lists only what the vendor pages we opened say. A blank or "not stated" cell means the page did not describe the feature, not that the product lacks it.

What the prices show

Pricing checked October 26, 2026. Nine of the rows below carry a published figure from the vendor's own pricing page. The other three vendors are quote-based on the pages we read.

The MoneyGuidePro rows are annual subscriptions, and the page's per-month figures apply when the subscription is paid monthly. MoneyGuide plan: $175 per advisor per month according to MoneyGuidePro (2026). State and local taxes are added at purchase, on top of the list price.

Basic plan: $149.95 per advisor per month, plus $40 per assistant per month according to RightCapital (2026). That page requires an annual commitment in the first year and does not publish an annual price.

Pro plan: $99 per month for unlimited clients according to Dynamic Needs Analysis (2026). The same page lists a Starter plan at $0 per month for three clients, and its Team plan at $99 per seat per month.

Worked example (illustrative; the volumes are assumptions, not customer data). An agency with four licensed advisors on RightCapital's Basic plan at the $149.95 price cited above pays 4 × $149.95 = $599.80 per month, or $7,197.60 a year, before assistant seats. Two assistants at $40 each add 2 × $40 = $80 per month. The labor line is the bigger question: if the agency handles 40 new prospects a month and each intake takes 45 minutes of manual data gathering, that is 40 × 45 = 1,800 minutes, or 30 staff hours a month. A HubSpot-connected intake would need an app with the crm.contacts.read scope.

Six profiles, with the evidence behind each

Each profile separates what the vendor publishes from our read of it.

MoneyGuidePro

Published: The products page lists the MoneyGuide plan as goal-based planning, and the Platform plan as a bundle of MoneyGuide, Wealth Studios, Dash and MyBlocks. Its add-ons are Dash at $500, MyBlocks at $600, Yodlee at $400, MX at $400 and Morningstar Risk Profiler at $739, each priced annually per user, according to MoneyGuidePro (2026). The page does not name insurance needs analysis as a feature. Older MoneyGuidePro pages that appear in search show different tier names and prices, so we used only the products page.

Our read: Best fit for agencies that already run goal-based planning reviews and want the needs conversation inside a planning suite. The limit is that the needs component is not described by name, so the MoneyGuide plan's risk management and lifetime protection modules need a demo before you rely on them. Implementation is per advisor and annual, with add-ons billed separately. Evidence: MoneyGuidePro products page.

RightCapital

Published: The Basic plan includes insurance in core planning, and the Premium plan adds risk assessment and prospecting tools. Enterprise is quote-based. Assistant access carries its own fee, and the page offers a free trial.

Our read: Best fit for planning-led firms that want insurance in the core plan at a published per-advisor price. The limit is that the needs output you care about may sit in a higher tier, so verify the tier before budgeting. Implementation requires an annual commitment in the first year, and consolidated billing is available for larger advisor groups. Evidence: RightCapital pricing page.

eMoney Advisor

Published: The public homepage lists Plus, Premier, Pro and Enterprise tiers. Its Decision Center is described as an experience that will "uncover the needs and potential pitfalls for every type of client." The homepage shows no prices, only a free trial and a demo request. The Life Insurance Gap Analysis module is dated August 29, 2019, according to WealthManagement.com (2019), and that article describes it as identifying shortfalls in a client's life insurance coverage.

Our read: Best fit for firms that already plan on cash flow and want a needs discovery step inside a larger planning platform. The limits are that the homepage does not name a life insurance tool, the gap module dates from 2019 and may have changed, and the platform is described for banks, broker-dealers and RIAs, which may make it heavy for an insurance-only agency. Budget conversations start with eMoney's sales team. Evidence: the trade press article linked above, plus eMoney's own homepage, which does not name the module.

Dynamic Needs Analysis

Published: The homepage describes the output in detail: risks sized from income loss for each spouse, estate tax liability, personal debt and education funding; a policy plan with reasons for term 25, term 15 and term to age 100 options; and a client-ready report showing total need and the amount not yet covered. The carriers it shows are Sun Life, Manulife, Canada Life and iA Financial Group. The built-in assistant, Helix, drafts notes and reads uploaded statements. Its Starter, Pro and Team prices appear in the pricing table above.

Our read: Best fit for life-focused advisors who want a client-ready needs report and carrier term quotes in one flow. The limit is that all four carriers named are Canadian-headquartered, and we did not find a US carrier panel on the pages we read. A reviewer must check any figure Helix extracts before it reaches a client. Implementation is easy to start: the free Starter plan covers three clients, so you can see the report format without buying a seat. Evidence: Dynamic Needs Analysis pricing page.

Ensight

Published: Ensight describes an advisor illustration and needs analysis experience that "can be configured for the unique needs of any distributor," covering life and LTC product classes including IUL, VUL and hybrid LTC. Ensight reports that over 200,000 financial professionals use it through more than 600 BGAs, IMOs, institutions and agencies. Over 200,000 financial professionals use Ensight according to Ensight (vendor claim, undated). The page invites visitors to schedule a demo and does not publish prices.

Our read: Best fit for brokerage general agencies and distributors that need illustrations and needs analysis configured for their own product shelf. The limit is that the needs analysis description is brief, and the page does not explain the calculations. Expect a distributor-led rollout rather than a self-serve start. Evidence: Ensight broker general agency page.

iPipeline WELiS

Published: The WELiS page lists "advanced sales and needs analysis features to support complex use cases," and names retirement income planning, premium financing, 1035 exchanges and multi-life setups. Its benefit sections are written for carriers, and separately for distributors and BGAs. The page publishes no price and offers a call request.

Our read: Best fit for carriers, distributors and BGAs that need advanced sales and needs analysis for complex cases on one platform. The limit is audience: an independent agency may be a secondary customer, so ask on the first call whether a single-agency license exists. Expect a longer sales cycle with carrier-side questions about products and e-app connections, and verify those before you commit. Evidence: WELiS product page.

Who this is for

Start from your sales motion, not the feature list.

Red flags: you expect the software to make the coverage recommendation without a licensed advisor; you have no written intake template or CRM to connect; the vendor cannot show the US carriers you actually place business with.

Where intake work piles up after the first meeting

The first pain point is intake. A prospect's income, debts, dependents and policies arrive as email attachments and CRM notes, and an advisor retypes them before the needs tool can run. A proposed US Tech Automations design would start when a HubSpot contact moves into a needs-analysis stage. It would read the contact fields through a connected HubSpot app with the crm.contacts.read scope, pull figures from uploaded statements, and write a draft intake sheet in Google Sheets with each extracted figure flagged for review. Prerequisites are the HubSpot connection, Google Sheets access, a written intake template the agency owns, and a named reviewer. The human review point comes before any number reaches the licensed needs tool: an Approval Queue holds the draft until that reviewer approves, edits or rejects it.

The second pain point is the follow-up after the needs analysis. A second proposed workflow would start when the advisor marks the analysis complete in the licensed tool. Its output would be a follow-up draft that copies the uncovered amount and recommended products from that tool, without recalculating them, and sends the draft to the approval step. Escalation Routing would send any draft with a missing or conflicting field to a named reviewer instead of the client. Prerequisite: an export or API from the licensed tool, which none of the vendor pages we read describes for needs output, so ask each vendor directly. The workflow does not compute coverage, and a compliance reviewer should check product language before anything leaves the agency. The US Tech Automations homepage does not describe audit features, so ask for logging and access-control documentation in writing before you rely on it.

Build it yourself or buy the workflow

Stitching the same intake together in Zapier, Make or n8n is a fair alternative, and it is often the cheaper place to start. Those platforms can keep run histories, retry failed steps, branch on errors and keep audit evidence when they are configured for it. The buyer still designs and owns what breaks in practice: idempotency, so a repeated trigger does not create a second intake; escalation to a human; access controls on client data; and upkeep when a CRM field name changes. Those are the parts that take the most time, and they do not appear in any tool's sticker price.

A proposed US Tech Automations design could configure the approval step, the escalation routing and the field-level review in one place. It would still need the same owner decisions: who approves, which fields are required, and who can see client data. Before you choose it over a DIY build, get the audit and access-control details in writing, and count the cost of one more vendor to manage. When NOT to use US Tech Automations: skip a workflow build if you are a single advisor who only needs a calculator for quick questions, because a calculator or a needs module you already pay for is simpler; skip it if your planning platform's built-in needs report already produces the client document and intake is not your bottleneck; and skip it if your carrier illustration system is the record of truth and you have no CRM to connect, because the workflow would have nothing to read.

Terms used in this guide

• Needs analysis: a calculation of the protection a client needs, usually life, disability or both, based on the client's figures and goals.

• Coverage gap: the amount a family would need beyond the coverage it already holds.

• Capital needs: lump sums such as debts, final expenses and education funding.

• Income replacement: the share of household income that would need replacing if an earner died or became disabled.

• Illustration: a carrier-based projection of how a policy could perform under stated assumptions.

• Term quote: a carrier's price for a term policy at a given coverage amount, term length and health class.

• Brokerage general agency (BGA): a distributor that places carrier products through independent agents.

• Approval queue: a holding step where a named person approves, edits or rejects a draft before it leaves the system.

Questions buyers ask before signing

Is needs analysis software the same as financial planning software?

No, needs analysis software sizes one specific protection gap, while financial planning software models the household's whole plan. Several of the planning platforms here include a needs or insurance component, so the difference is one of scope rather than kind.

Do I need carrier illustration software as well?

You need one only if you present policy projections to clients. A needs report can show the gap without an illustration, but a client who wants to see how a policy performs will need one, from the carrier or from a suite such as Ensight or iPipeline.

Which products publish prices?

Three of the six publish list prices on the pages we opened: MoneyGuidePro, RightCapital and Dynamic Needs Analysis. eMoney, Ensight and iPipeline are quote-based on those pages.

Can the software make the coverage recommendation?

No, every tool here leaves the recommendation to a licensed advisor. The workflow designs above assume a named reviewer signs off on every needs figure before a client sees it.

How big is the market for these tools?

The LIMRA and Deloitte figures cited above use different definitions, one a raw count and the other a survey share. Use them to judge scale, not to forecast your own book of business.

Choosing one this quarter

Pick the category first, then the vendor that publishes the price, carriers and needs output you can verify. For the planning-platform group, that means checking the tier before the price. For life-specific or distributor tools, it means a carrier and product check before a demo. If the bottleneck is the intake between the first call and the needs report, see how US Tech Automations configures this, with the approval, escalation and export prerequisites written down before any build starts.