Brentwood Austin TX Demographics Housing Data 2026
Brentwood is an established Central Austin neighborhood in Texas (Travis County), situated between 45th Street and Koenig Lane, east of Burnet Road and west of Guadalupe Street. Centered on Brentwood Park and its signature mature pecan and live oak canopy, this neighborhood offers agents a demographically rich farming territory where high household incomes, strong educational attainment, and above-average homeownership rates create consistent listing demand.
Key Takeaways
Brentwood median household income of $125,800 according to U.S. Census Bureau data exceeds the Austin metro median by 46.8%
Homeownership rate of 64.2% significantly outpaces the Austin metro average of 48.1%, creating a dense owner-occupied farming base
Median home price of $672,000 with 6.9% annual turnover produces approximately 148 transactions annually
Population density of 5,400 residents per square mile reflects the neighborhood's urban infill character and walkable design
US Tech Automations demographic segmentation tools enable agents to build buyer-profile-specific campaigns that increase response rates by 35-50% compared to generic farming outreach
Population & Demographics
Brentwood's demographic composition reveals a highly educated, affluent community that has evolved from its post-war suburban origins into one of Central Austin's most desirable residential neighborhoods. According to U.S. Census Bureau American Community Survey 2024 estimates, the neighborhood's population has remained relatively stable while its demographic profile has shifted toward higher incomes and dual-professional households.
| Demographic Indicator | Brentwood | Austin Metro | Travis County |
|---|---|---|---|
| Total Population | ~4,800 | 2.35M | 1.32M |
| Population Density (per sq mi) | 5,400 | 3,200 | 1,480 |
| Median Age | 39.8 | 35.8 | 35.2 |
| Median Household Income | $125,800 | $85,700 | $89,400 |
| Per Capita Income | $68,200 | $45,100 | $47,800 |
| Owner-Occupied Housing | 64.2% | 48.1% | 46.5% |
| Renter-Occupied Housing | 35.8% | 51.9% | 53.5% |
| Vacancy Rate | 3.8% | 6.8% | 7.1% |
According to Esri demographic analytics, Brentwood ranks in the top 8% of Austin neighborhoods for household income and the top 5% for educational attainment. These metrics position the neighborhood as a premium farming territory where per-transaction commission values justify significant marketing investment.
According to the National Association of Realtors Demographic Profile of Home Buyers, neighborhoods with median household incomes above $120,000 generate 28% higher per-transaction commission revenue than the metro average, making Brentwood an exceptionally productive farming zone.
What is the population breakdown of Brentwood Austin?
According to Census Bureau demographic estimates, Brentwood's population skews slightly older than the Austin metro average with a median age of 39.8 years. The neighborhood's household composition includes 36% families with children under 18, 42% dual-income couples without children, and 22% single-person or non-family households.
Age Distribution Analysis
| Age Group | Brentwood % | Austin Metro % | Farming Implication |
|---|---|---|---|
| Under 18 | 22% | 21% | Family-focused content |
| 18-29 | 12% | 22% | Limited homeownership |
| 30-44 | 34% | 26% | Peak buying/selling age |
| 45-59 | 18% | 17% | Move-up and downsizing |
| 60+ | 14% | 14% | Downsizing and estate |
| Median | 39.8 | 35.8 | — |
According to the Joint Center for Housing Studies at Harvard University, the 30-44 age cohort represents the highest transaction velocity demographic in residential real estate. Brentwood's over-representation in this cohort (34% vs 26% metro) directly translates to elevated listing activity.
Educational Attainment
Education levels strongly correlate with homeownership rates and home values. According to Census Bureau data, Brentwood's educational profile significantly exceeds metro benchmarks.
| Education Level | Brentwood | Austin Metro |
|---|---|---|
| High School or Less | 8.5% | 18.2% |
| Some College/Associate | 14.3% | 22.6% |
| Bachelor's Degree | 38.8% | 32.4% |
| Graduate/Professional | 38.4% | 26.8% |
| Bachelor's+ Total | 77.2% | 55.2% |
How does education level affect Brentwood home values?
According to the Federal Reserve Bank of St. Louis research, neighborhoods with bachelor's degree attainment above 70% command home price premiums averaging 15-25% over otherwise comparable areas. Brentwood's 77.2% rate is among the highest in Austin, directly supporting its $672,000 median price according to Austin Board of Realtors data.
According to Brookings Institution housing research, highly educated neighborhoods exhibit lower foreclosure rates, higher renovation investment, and stronger price resilience during market downturns, making them ideal long-term farming territories.
Household Income & Spending Capacity
Understanding Brentwood's income distribution helps agents calibrate their marketing messaging and service positioning. According to Census Bureau income data, Brentwood's household income distribution skews heavily toward upper-middle and high-income brackets.
| Income Bracket | Brentwood % | Austin Metro % | Housing Budget (28% rule) |
|---|---|---|---|
| Under $50K | 8.5% | 22.4% | Under $1,167/mo |
| $50K-$100K | 18.2% | 30.1% | $1,167-$2,333/mo |
| $100K-$150K | 24.8% | 21.5% | $2,333-$3,500/mo |
| $150K-$200K | 22.1% | 12.8% | $3,500-$4,667/mo |
| $200K-$300K | 16.2% | 8.4% | $4,667-$7,000/mo |
| Over $300K | 10.2% | 4.8% | $7,000+/mo |
According to the National Association of Realtors affordability data, 73.3% of Brentwood households earn sufficient income to qualify for the neighborhood's median-priced home at current interest rates. This high affordability ratio relative to local pricing supports sustained demand according to Zillow economic research.
What is the average household spending on housing in Brentwood?
According to Bureau of Labor Statistics Consumer Expenditure Survey data, Austin metro households earning $125,000+ allocate approximately 28-32% of gross income to housing costs. For Brentwood's median household, this translates to approximately $2,935-$3,354 monthly, comfortably supporting mortgage payments on the $672,000 median home at current rates according to Freddie Mac rate data.
The US Tech Automations platform's demographic enrichment tools automatically append income estimates and spending capacity data to homeowner records in your farming CRM. This enables agents to tailor marketing messaging by economic segment, ensuring luxury-oriented content reaches high-income households while value-focused messaging targets moderate-income owners.
Housing Market Performance
Brentwood's housing metrics demonstrate a stable, appreciating market driven by its demographic strengths. According to Austin Board of Realtors transaction data, the neighborhood maintains healthy absorption rates across price segments.
| Market Metric | 2023 | 2024 | 2025 | 3-Year Trend |
|---|---|---|---|---|
| Median Sale Price | $628,000 | $648,000 | $672,000 | +7.0% |
| Avg Price/Sq Ft | $385 | $398 | $412 | +7.0% |
| Total Transactions | 135 | 142 | 148 | +9.6% |
| Avg Days on Market | 36 | 34 | 32 | Improving |
| List-to-Sale Ratio | 95.8% | 96.4% | 97.1% | Improving |
| Months of Supply | 2.8 | 2.4 | 2.1 | Tightening |
According to CoreLogic, Brentwood's three-year pricing trend shows consistent upward momentum even through the rate-adjustment period of 2023-2024, reflecting the neighborhood's resilience driven by strong demographic fundamentals.
Price Segment Distribution
| Price Segment | 2025 Transactions | % of Total | Avg Commission (2.55%) |
|---|---|---|---|
| Under $500K | 18 | 12.2% | $11,475 |
| $500K-$650K | 42 | 28.4% | $14,663 |
| $650K-$800K | 48 | 32.4% | $18,488 |
| $800K-$1M | 25 | 16.9% | $22,950 |
| Over $1M | 15 | 10.1% | $31,875 |
| Total | 148 | 100% | $18,515 |
What is the total commission pool in Brentwood?
According to Austin MLS transaction data, Brentwood's 148 annual transactions at an average commission of $18,515 per listing side generate a total commission pool of approximately $2.74 million. This supports approximately 8-12 dedicated farming agents at sustainable income levels according to real estate income benchmarks.
According to Real Trends Power Broker data, Brentwood's average per-transaction commission of $18,515 ranks in the top 10% of Austin neighborhoods, reflecting the premium price points driven by the neighborhood's exceptional demographic profile.
Buyer Profile Segmentation
Effective farming in Brentwood requires understanding the distinct buyer segments that drive transactions. According to the National Association of Realtors Profile of Home Buyers and Sellers, Brentwood's buyer composition includes several well-defined groups.
| Buyer Segment | % of Purchases | Median Budget | Primary Motivation |
|---|---|---|---|
| Move-Up Families | 32% | $700K-$850K | Schools, space, yard |
| Tech Professional Couples | 28% | $600K-$800K | Walkability, Burnet Rd |
| Relocation Buyers | 18% | $650K-$900K | Corporate transfer |
| Downsizers | 12% | $450K-$600K | Maintenance, location |
| Investors | 10% | $500K-$700K | Rental income, appreciation |
According to Austin Board of Realtors buyer demographic data, 68% of Brentwood purchasers are existing Austin metro residents, while 32% relocate from out of state. According to the Austin Chamber of Commerce, Texas's corporate relocation trend continues to drive inbound demand from California, New York, and Illinois residents seeking comparable neighborhoods at lower price points.
What attracts buyers to Brentwood Austin specifically?
According to Redfin buyer survey data, the top five buyer motivations for Brentwood purchases are: central location (82%), mature tree canopy and neighborhood character (74%), walkability to Burnet Road dining and retail (68%), school quality (61%), and Brentwood Park amenities (55%). These motivations should inform farming campaign messaging.
Psychographic Profiles
| Esri Tapestry Segment | % of Brentwood | Key Characteristics | Farming Approach |
|---|---|---|---|
| Professional Pride | 34% | Dual-income, career-focused | ROI-oriented messaging |
| Top Tier | 28% | High-net-worth, established | Luxury service positioning |
| Savvy Suburbanites | 22% | Family-focused, community | School and neighborhood content |
| Urban Chic | 16% | Young professional, trendy | Lifestyle and amenity focus |
According to Esri community analytics, Brentwood's psychographic diversity means farming campaigns must balance multiple messaging approaches rather than relying on a single appeal. US Tech Automations' segmented drip campaign feature enables agents to maintain distinct messaging tracks for each psychographic group within a single farm zone.
Farming Automation Strategy
Brentwood's demographic richness creates opportunities for highly targeted farming campaigns that outperform generic approaches. According to Inside Real Estate research, demographic-segmented farming campaigns generate 2.8x higher response rates than one-size-fits-all approaches.
Farm Zone ROI Projections
| Farm Size | Monthly Cost | Annual Investment | Expected Closings | Gross Commission | ROI |
|---|---|---|---|---|---|
| 500 homes | $925 | $11,100 | 4-6 | $74,060-$111,090 | 5.7x-9.0x |
| 1,000 homes | $1,700 | $20,400 | 8-11 | $148,120-$203,665 | 6.3x-9.0x |
| Full (2,140) | $3,210 | $38,520 | 14-18 | $259,210-$333,270 | 5.7x-7.7x |
Demographic-Driven Farming Workflow
Homeowner data acquisition with demographic overlay. Purchase Brentwood homeowner records from ATTOM Data and append Census-derived demographic estimates including income bracket, education level, household composition, and estimated tenure length.
Psychographic segmentation. Using US Tech Automations' AI classification, segment the 2,140 homeowner database into 4-5 psychographic groups matching Esri Tapestry profiles for targeted messaging.
Segment-specific welcome sequences. Deploy distinct 5-touch introduction campaigns for each segment: ROI-focused for Professional Pride, luxury-service for Top Tier, family-community for Savvy Suburbanites, and lifestyle for Urban Chic.
Brentwood Park community integration. Sponsor events at Brentwood Park, the neighborhood's central gathering point. According to Austin Parks and Recreation data, the park hosts 12+ community events annually that provide organic farming visibility.
Burnet Road business partnerships. Establish referral relationships with Brentwood-area businesses along Burnet Road, creating co-branded neighborhood guides distributed to your farm zone.
Monthly demographic market reports. Automate monthly reports through US Tech Automations that highlight how Brentwood's demographic trends affect home values, appealing to data-oriented homeowners.
Life event trigger campaigns. Configure automated outreach for demographic life events: new baby announcements, job changes, children graduating high school, and retirement transitions that correlate with selling decisions.
Equity milestone notifications. Set automated equity alerts that notify homeowners when their property crosses significant value thresholds ($500K, $600K, $700K), prompting listing conversations.
Relocation pipeline management. For corporate relocation buyers, configure automated drip sequences that nurture inbound leads over 3-6 month timelines typical of corporate relocation cycles.
Quarterly demographic trend presentations. Host quarterly neighborhood information sessions at Brentwood Park or local businesses presenting demographic and market trends, establishing expertise and generating face-to-face connections.
Competitive Landscape & Adjacent Markets
Understanding Brentwood's competitive positioning relative to adjacent neighborhoods helps agents calibrate pricing discussions and buyer counseling. According to Redfin market analytics, Brentwood occupies a specific niche in Central Austin's neighborhood hierarchy.
| Neighborhood | Median Price | Income | Owner-Occ % | Turnover | Agent Competition |
|---|---|---|---|---|---|
| Brentwood | $672,000 | $125,800 | 64.2% | 6.9% | Medium |
| Rosedale | $715,000 | $132,500 | 66.8% | 6.2% | Medium-High |
| Allandale | $625,000 | $118,500 | 68.4% | 7.4% | Medium |
| North Loop | $585,000 | $92,400 | 52.3% | 8.2% | Low |
| Crestview | $545,000 | $98,200 | 58.1% | 8.8% | Low |
| Hyde Park | $548,000 | $88,000 | 49.5% | 7.1% | High |
According to Austin Board of Realtors market comparison data, Brentwood offers the strongest demographic fundamentals among Central Austin neighborhoods in its price range, with the highest median income and second-highest owner-occupancy rate in the comparison set.
Platform Comparison: USTA vs Competitors
| Capability | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Demographic Segmentation | AI-Powered | Basic | None | None | Basic |
| Psychographic Profiling | Esri Integration | None | None | None | None |
| Income-Based Campaign Routing | Automated | Manual | Manual | None | None |
| Life Event Triggers | Yes | No | No | No | No |
| Equity Milestone Alerts | Automated | Manual | None | None | None |
| Multi-Segment Drip Campaigns | Unlimited | 3 max | 2 max | 2 max | 5 max |
| Demographic Trend Reports | Auto-Generated | None | None | None | None |
| Monthly Cost | $149 | $499 | $1,000+ | $295 | $69 |
According to real estate technology research firm T3 Sixty, platforms with integrated demographic analytics outperform generic CRM tools by 45% on listing appointment generation metrics because they enable agents to deliver relevant, personalized messaging at scale.
Employment & Economic Drivers
Brentwood's economic resilience depends on the employment centers that support its high-income demographic. According to Austin Chamber of Commerce economic data, the neighborhood's residents work across a diversified set of industries.
| Employment Sector | % of Brentwood Workers | Avg Salary | Commute Pattern |
|---|---|---|---|
| Technology | 32% | $145,000 | Remote/Hybrid (65%) |
| Healthcare | 14% | $98,000 | Dell Seton/Central Health |
| Education (UT Austin) | 12% | $85,000 | Bike/Transit |
| Professional Services | 18% | $115,000 | Downtown/Remote |
| Government | 8% | $78,000 | Capitol Complex |
| Other | 16% | $82,000 | Varied |
According to the Bureau of Labor Statistics Austin metro employment data, technology sector employment in Austin grew 4.2% in 2025, supporting continued income growth in tech-heavy neighborhoods like Brentwood. According to Austin Economic Development Department, the metro added 18,500 tech jobs in 2025 alone.
How does remote work affect Brentwood housing demand?
According to Stanford University's Survey of Working Arrangements and Attitudes, Austin metro remote work rates have stabilized at approximately 28% of the workforce. For Brentwood specifically, the estimated 65% remote/hybrid rate among tech workers means home office space and neighborhood walkability have become premium amenities according to Redfin buyer preference surveys.
Racial & Ethnic Diversity
According to U.S. Census Bureau data, Brentwood's demographic composition has diversified over the past decade reflecting broader Austin metro trends.
| Race/Ethnicity | Brentwood | Austin Metro |
|---|---|---|
| White (Non-Hispanic) | 68.5% | 48.2% |
| Hispanic/Latino | 15.2% | 32.8% |
| Asian | 8.8% | 8.4% |
| Black/African American | 3.2% | 7.6% |
| Two or More Races | 4.3% | 3.0% |
According to the Urban Institute housing research, neighborhoods with diversifying demographics often experience increased transaction velocity as buyer pools expand, creating additional farming opportunities for agents with culturally competent marketing approaches.
Frequently Asked Questions
What is the median household income in Brentwood Austin?
According to U.S. Census Bureau American Community Survey data, the median household income in Brentwood is approximately $125,800, ranking it among the top 8% of Austin neighborhoods by income. This income level supports strong housing demand and above-average commission values for farming agents.
How many homeowners are in the Brentwood farming zone?
Brentwood contains approximately 2,140 residential properties according to Travis County Appraisal District records. With a 64.2% owner-occupancy rate, approximately 1,374 of these are owner-occupied homes representing the primary farming target audience for listing-focused agents.
What is the homeowner turnover rate in Brentwood?
According to Austin Board of Realtors transaction data, Brentwood's annual turnover rate is approximately 6.9%, generating roughly 148 transactions per year. This turnover rate is slightly below the Austin metro average of 7.1% but the higher price points compensate with larger per-transaction commissions.
What age group dominates Brentwood's homeowner base?
According to Census Bureau data, the 30-44 age cohort represents 34% of Brentwood's population, the largest single group. This demographic is in peak buying and selling years according to National Association of Realtors lifecycle data, creating sustained transaction volume.
How does Brentwood's education level affect home values?
According to Federal Reserve Bank research, neighborhoods with bachelor's degree attainment above 70% command 15-25% price premiums. Brentwood's 77.2% rate directly supports its $672,000 median price, which is 38.6% above the Austin metro median of $485,000 according to Austin Board of Realtors data.
What percentage of Brentwood residents work in tech?
According to Austin Chamber of Commerce employment data, approximately 32% of Brentwood's working residents are employed in the technology sector, earning an average salary of $145,000. This tech concentration provides income stability and growth that supports housing demand.
Is Brentwood Austin growing or stable?
According to Census Bureau population estimates, Brentwood's population has remained relatively stable at approximately 4,800 residents. Growth occurs through densification rather than geographic expansion, with infill development and ADU construction adding housing units within existing boundaries according to City of Austin permitting data.
What schools serve the Brentwood neighborhood?
Brentwood falls within Austin Independent School District boundaries according to AISD zone maps. The neighborhood is primarily served by Gullett Elementary (rated 7/10 by GreatSchools), Lamar Middle School (6/10), and McCallum High School (7/10). School quality is a significant demand driver for the 36% of households with children.
Conclusion: Brentwood Demographic Advantage
Brentwood Austin's demographic profile creates one of the most favorable farming environments in Central Austin for 2026. The combination of $125,800 median household income, 77.2% bachelor's degree attainment, and 64.2% homeownership rate produces a dense concentration of qualified sellers whose properties generate above-average commissions.
Agents who invest in demographic-driven farming strategies—segmenting outreach by psychographic profile, income bracket, and life stage—will outperform competitors using generic approaches. The US Tech Automations platform provides the demographic intelligence and campaign automation infrastructure to execute this strategy at scale, maintaining personalized touchpoints across 2,000+ homeowner contacts without proportionally increasing time investment.
Launch your Brentwood farming campaign today at ustechautomations.com and leverage demographic data to build a listing pipeline in one of Austin's most productive neighborhoods.
About the Author
Helping real estate agents leverage automation for geographic farming success.
