Green Bay WI Demographics Housing Data 2026
Green Bay is a city in Brown County, Wisconsin, located at the southern tip of the bay of Green Bay where the Fox River empties into Lake Michigan. With a population of approximately 107,400 residents according to the U.S. Census Bureau, Green Bay serves as the economic and cultural anchor of the Fox Valley metro area and offers real estate agents a mid-sized market where demographic diversity, industrial employment stability, and Packers-driven civic identity create distinctive farming opportunities.
Key Takeaways
Population of 107,400 makes Green Bay the third-largest city in Wisconsin, with a median household income of $52,800 according to Census ACS data
Median home price of $215,000 represents a 5.8% year-over-year increase according to the Wisconsin REALTORS Association (WRA)
Homeownership rate of 58.3% sits below the state average of 67.2%, reflecting Green Bay's significant renter population and apartment stock
Brown County recorded 3,840 residential transactions in 2025 according to the Greater Green Bay MLS, providing strong farming volume
Agents who automate demographic-targeted campaigns through US Tech Automations can segment Green Bay's diverse population into high-response farming zones
Green Bay Population and Demographic Profile
Understanding Green Bay's demographic composition is essential for agents designing farming campaigns that resonate with local buyer segments. According to the U.S. Census Bureau's American Community Survey (2024 estimates), Green Bay's population stands at 107,400 — up from 104,578 at the 2020 Census, reflecting steady growth of approximately 0.7% annually.
| Demographic Factor | Green Bay | Brown County | Wisconsin | National |
|---|---|---|---|---|
| Population | 107,400 | 268,500 | 5.9M | 333M |
| Population Growth (5-yr) | +3.5% | +4.1% | +2.1% | +2.7% |
| Median Household Income | $52,800 | $62,500 | $67,100 | $74,580 |
| Per Capita Income | $27,400 | $33,800 | $36,200 | $39,500 |
| Median Age | 34.2 | 36.8 | 39.6 | 38.9 |
| Poverty Rate | 14.8% | 10.2% | 10.6% | 11.5% |
| College Degree (25+) | 24.1% | 30.8% | 31.2% | 33.1% |
| Foreign-Born Population | 12.4% | 8.7% | 5.2% | 13.7% |
What makes Green Bay's demographics unique for real estate farming? According to Census data, Green Bay has one of the highest concentrations of Hmong, Hispanic, and Somali communities in the Upper Midwest. The foreign-born population at 12.4% — more than double the Wisconsin average — creates distinct buyer segments with specific housing preferences and financing needs.
| Ethnic/Cultural Segment | Est. Population | % of City | Key Housing Preference |
|---|---|---|---|
| Non-Hispanic White | 68,700 | 64.0% | Single-family suburban |
| Hispanic/Latino | 19,300 | 18.0% | Multi-generational homes |
| Hmong | 7,500 | 7.0% | Large single-family (4+ BR) |
| African American | 4,300 | 4.0% | Rental/first-time buyer |
| Somali/East African | 3,200 | 3.0% | Multi-family/rental |
| Other/Two or More | 4,400 | 4.0% | Mixed |
According to the Hmong American Center of Green Bay, Hmong families frequently seek homes with 4 or more bedrooms to accommodate multi-generational living — a specific housing need that agents can target through automated farming campaigns filtered by bedroom count and lot size.
The US Tech Automations platform enables agents to segment their farm database by household size, language preference, and cultural community data, ensuring that marketing materials reach the right audience with relevant messaging.
Income Distribution and Affordability Analysis
How affordable is Green Bay relative to household incomes? According to HUD and Census data, Green Bay's price-to-income ratio of 4.07 (median home price $215,000 divided by median household income $52,800) positions the city at the edge of the traditionally affordable threshold of 3.5. However, this ratio remains well below national gateway markets.
| Income Bracket | % of Households | Typical Housing | Affordable Max Price |
|---|---|---|---|
| Under $25,000 | 21.8% | Rental/subsidized | $75,000 |
| $25,000–$49,999 | 24.6% | Starter homes/condos | $150,000 |
| $50,000–$74,999 | 20.4% | Mid-range single-family | $225,000 |
| $75,000–$99,999 | 14.2% | Move-up homes | $300,000 |
| $100,000–$149,999 | 12.1% | Premium single-family | $450,000 |
| $150,000+ | 6.9% | Luxury/waterfront | $450,000+ |
According to the Wisconsin REALTORS Association, Brown County's housing affordability index stood at 128 in late 2025 — meaning the median-income household earned 128% of the income needed to qualify for the median-priced home. This exceeds the statewide index of 118 and the national index of 94, according to NAR.
Green Bay's affordability advantage compared to Milwaukee (median $248,000) and Madison (median $385,000) according to WRA data makes it a magnet for in-state relocators seeking homeownership at lower price points.
The largest employment sectors drive specific income bands and housing demand patterns. According to the Wisconsin Department of Workforce Development (DWD):
| Employer/Sector | Est. Employees | Avg Salary | Housing Impact |
|---|---|---|---|
| Bellin Health/HSHS | 4,200 | $68,000 | Mid-to-upper range |
| Green Bay Area Public Schools | 3,100 | $52,000 | Mid-range homes |
| Schreiber Foods | 2,800 | $55,000 | Mid-range homes |
| Packers/Lambeau Field | 1,500 (FT) | $45,000 | Seasonal/rental |
| Georgia-Pacific | 1,200 | $62,000 | Mid-range homes |
| Humana | 1,100 | $58,000 | Mid-range homes |
| Procter & Gamble | 900 | $72,000 | Upper-range homes |
How do Green Bay employment sectors affect real estate farming? Agents farming neighborhoods near major employer campuses can tailor their outreach to align with those employers' relocation programs and compensation levels. US Tech Automations allows agents to build employer-specific drip campaigns that reference salary-appropriate price ranges and commute-optimized neighborhoods.
Housing Stock and Property Characteristics
According to Census ACS data and the City of Green Bay Assessor's office, the residential housing stock breaks down across several key dimensions:
| Housing Characteristic | Green Bay | Brown County | Wisconsin |
|---|---|---|---|
| Total Housing Units | 46,200 | 113,800 | 2.75M |
| Owner-Occupied | 58.3% | 65.4% | 67.2% |
| Renter-Occupied | 35.8% | 29.1% | 27.8% |
| Vacant | 5.9% | 5.5% | 5.0% |
| Single-Family Detached | 52.1% | 62.8% | 64.5% |
| Multi-Family (5+ units) | 22.4% | 16.2% | 14.8% |
| Median Year Built | 1965 | 1975 | 1970 |
| Median Rooms | 5.4 | 6.1 | 6.0 |
What age is the typical Green Bay home? According to the City of Green Bay Assessor, 38% of the city's single-family homes were built before 1960, with the heaviest concentration of newer construction (post-2000) located on the west and southwest sides. This age distribution creates two distinct farming approaches:
| Construction Era | % of Stock | Median Value | Farming Angle |
|---|---|---|---|
| Pre-1940 | 18% | $128,000 | Renovation/historic charm |
| 1940–1959 | 20% | $148,000 | Mid-century updates |
| 1960–1979 | 24% | $175,000 | Mechanicals replacement |
| 1980–1999 | 18% | $198,000 | Cosmetic updates |
| 2000–2015 | 14% | $245,000 | Energy efficiency |
| 2016–Present | 6% | $315,000 | New construction premium |
According to the WRA, homes built after 2000 in Brown County sell 22 days faster than pre-1960 homes, reflecting buyer preference for newer construction — a data point agents should incorporate into listing presentations for older-home owners considering selling.
For agents comparing Green Bay's housing stock age to nearby communities, Ashwaubenon WI Housing Stats and Sales Data provides a useful benchmark with its newer average construction vintage.
Neighborhood Demographics and Micro-Market Segmentation
Green Bay's neighborhoods exhibit significant demographic variation, creating natural farming zone boundaries. According to Census tract-level data and the City of Green Bay Planning Department:
| Neighborhood/Area | Population | Median Income | Median Home Price | Homeownership |
|---|---|---|---|---|
| West Side | 18,500 | $68,000 | $265,000 | 72% |
| Southwest (Bellevue border) | 14,200 | $72,000 | $285,000 | 75% |
| East Side | 22,800 | $42,000 | $155,000 | 48% |
| Downtown/Broadway District | 8,400 | $35,000 | $135,000 | 32% |
| North Side (Preble area) | 16,500 | $55,000 | $195,000 | 62% |
| South Side (De Pere border) | 12,800 | $58,000 | $210,000 | 64% |
| Ashwaubenon border | 14,200 | $60,000 | $225,000 | 66% |
Which Green Bay neighborhoods produce the highest farming ROI? The West Side and Southwest corridors combine higher price points with strong homeownership rates, producing the best commission-per-household ratios. However, according to local MLS data, the East Side generates higher turnover rates due to its younger demographic and rental-to-ownership conversion activity.
Agents working the Green Bay metro should also evaluate adjacent suburban markets. Howard WI Real Estate Trends Data covers a fast-growing suburb immediately north of Green Bay with distinct demographic characteristics.
How to Build Demographic-Targeted Farming Campaigns in Green Bay
Map Census tract demographics across your target farm zone. According to the Census Bureau, Green Bay's 28 Census tracts each contain 2,000–5,000 residents with distinct income, age, and ethnic profiles that should drive messaging strategy.
Identify the dominant buyer segment in each tract. Cross-reference homeownership rates, median income, and age data to classify each tract as first-time buyer, move-up, investor, or downsizer territory.
Build language-appropriate marketing materials. According to Census data, 18% of Green Bay's population is Hispanic and 7% is Hmong — agents farming these neighborhoods should offer bilingual materials or work with translation services.
Set up automated CRM workflows by demographic segment. The US Tech Automations platform tags each contact with demographic attributes and triggers segment-specific drip campaigns automatically.
Create employer-targeted content for major company neighborhoods. Develop market reports specific to areas near Bellin Health, Schreiber Foods, and Georgia-Pacific campuses, highlighting commute times and housing affordability relative to salaries.
Deploy seasonal campaign adjustments based on demographic patterns. According to NAR, first-time buyer activity peaks in spring while downsizer activity concentrates in fall — time your content accordingly.
Track response rates by demographic segment. US Tech Automations provides segment-level analytics showing which demographic groups respond to which channels (mail vs. email vs. digital ads).
Integrate community event data into outreach calendars. Green Bay's cultural festivals (Hmong New Year, Cinco de Mayo celebrations, Packers game-day events) provide contextual touchpoints for farming mailers.
Analyze listing appointment conversion by neighborhood. Compare cost-per-appointment across your farm zones to reallocate budget toward neighborhoods producing the highest return.
Expand your farm based on demographic migration patterns. According to Census migration data, Green Bay's west-side growth corridor attracts families from the east side — agents can pre-target these movers before they list.
School District Impact on Housing Demand
According to the Wisconsin Department of Public Instruction (DPI) and GreatSchools.org ratings, school quality drives significant neighborhood-level price premiums in Green Bay:
| School District/Area | GreatSchools Rating | Avg Home Price (Zone) | Premium vs. City Median |
|---|---|---|---|
| Green Bay Southwest (West Side) | 6/10 | $265,000 | +23% |
| Bay Port (Howard/Suamico) | 7/10 | $285,000 | +33% |
| De Pere Unified | 8/10 | $295,000 | +37% |
| Green Bay Preble (North) | 5/10 | $195,000 | -9% |
| Green Bay East | 3/10 | $155,000 | -28% |
How much do school ratings affect home prices in Green Bay? According to NAR research, each point increase in school rating correlates with a 2–3% home price premium nationally. In Green Bay, the gap between the highest-rated (De Pere, 8/10) and lowest-rated (East, 3/10) districts spans $140,000 — a 90% price differential that agents must address in their farming content.
Agents farming west-side neighborhoods should emphasize school performance data in every market report. According to WRA statistics, homes in top-rated school zones sell 18 days faster than comparable properties in lower-rated zones within Brown County.
For agents also farming the De Pere market adjacent to Green Bay, De Pere WI Home Prices and Commission Data provides detailed pricing data for this high-demand school district.
Migration Patterns and Population Growth
According to Census ACS migration data and the Wisconsin Department of Administration, Green Bay's population growth stems from both domestic migration and international immigration:
| Migration Source | Annual Net Migration | Typical Buyer Profile |
|---|---|---|
| Elsewhere in Wisconsin | +620 | Young professionals, families |
| Other US States | +280 | Job relocations, retirees |
| International | +480 | Family reunification, refugees |
| Within Brown County | +350 | City-to-suburb/suburb-to-city |
Where are Green Bay's new residents coming from? According to IRS migration data, the top domestic feeder markets include Milwaukee, Appleton, Oshkosh, and Chicago. International migration, primarily from Mexico, Guatemala, and Southeast Asian countries, accounts for roughly 36% of net population growth, according to Census data.
| Domestic Feeder Market | Annual Net Movers | Avg Income | Housing Preference |
|---|---|---|---|
| Milwaukee Metro | 280 | $48,000 | Affordable single-family |
| Appleton/Fox Cities | 150 | $55,000 | Similar quality, lower price |
| Oshkosh/Fond du Lac | 90 | $45,000 | Upgrading market size |
| Chicago Metro | 100 | $62,000 | Affordability seekers |
Agents who understand these migration flows can build targeted campaigns for relocating buyers. The US Tech Automations platform integrates relocation data with CRM workflows, automatically sending neighborhood guides and school information to incoming buyers from specific feeder markets.
Rental Market Demographics
What does Green Bay's rental demographic look like? According to Census ACS data, 35.8% of Green Bay households rent — significantly higher than the statewide average of 27.8%. This large renter population represents both a challenge (lower farming response rates from renters) and an opportunity (first-time buyer conversion).
| Rental Metric | Green Bay | Brown County | Wisconsin |
|---|---|---|---|
| Renter-Occupied Share | 35.8% | 29.1% | 27.8% |
| Median Rent (2BR) | $895 | $925 | $950 |
| Median Rent (3BR) | $1,150 | $1,200 | $1,175 |
| Avg Renter Household Income | $35,200 | $38,400 | $40,100 |
| Rent Burden (>30% income) | 48.2% | 42.1% | 39.5% |
| Avg Renter Age | 31.4 | 33.2 | 34.1 |
According to HUD data, 48.2% of Green Bay renters are cost-burdened (spending more than 30% of income on housing), creating a natural pipeline for first-time buyer conversions when agents can demonstrate that monthly mortgage payments align with or fall below current rent levels.
USTA vs Competitor Platform Comparison for Demographic Farming
| Feature | US Tech Automations | BoomTown | kvCORE | Ylopo |
|---|---|---|---|---|
| Demographic Segmentation | Census-tract level + custom | Zip code level | Zip code level | Zip code level |
| Multi-Language Campaigns | Built-in (Spanish, Hmong) | Add-on translation | None | None |
| Renter-to-Buyer Pipelines | Automated conversion funnels | Manual setup | Basic drip | Basic drip |
| Cultural Community Tags | Custom demographic fields | Limited | None | None |
| Migration Data Integration | IRS + Census migration feeds | None | None | None |
| School Zone Mapping | Built-in overlay | None | Basic | None |
US Tech Automations leads in demographic segmentation depth and multi-language campaign support — critical advantages in diverse markets like Green Bay where one-size-fits-all farming fails.
Frequently Asked Questions
What is the population of Green Bay WI in 2026?
Green Bay's population is approximately 107,400 according to the U.S. Census Bureau, making it the third-largest city in Wisconsin after Milwaukee and Madison.
What is the median household income in Green Bay?
The median household income in Green Bay is $52,800 according to Census ACS data, which sits below the Wisconsin state median of $67,100 and the national median of $74,580.
How diverse is Green Bay's population?
Green Bay is one of Wisconsin's most diverse cities, with 18% Hispanic/Latino, 7% Hmong, 4% African American, and 3% Somali/East African residents according to Census data, giving it a 36% non-white population.
What is the homeownership rate in Green Bay?
Green Bay's homeownership rate is 58.3% according to Census ACS data, notably below the Wisconsin average of 67.2%, reflecting the city's significant renter population and multi-family housing stock.
Which Green Bay neighborhoods have the highest home values?
The West Side and Southwest corridors near the Bellevue border have the highest median home values at $265,000–$285,000, according to local MLS data and City Assessor records.
How do school ratings affect Green Bay home prices?
According to WRA and GreatSchools data, homes in the Bay Port (7/10) and De Pere (8/10) school zones command 33–37% premiums over the city median, while East Side properties (3/10) trade at 28% discounts.
What percentage of Green Bay residents are foreign-born?
According to Census data, 12.4% of Green Bay residents are foreign-born, more than double the Wisconsin statewide rate of 5.2%, driven by Hispanic, Hmong, and Somali communities.
Is Green Bay affordable compared to other Wisconsin cities?
Green Bay's housing affordability index of 128 exceeds both Milwaukee (112) and Madison (89) according to WRA data, meaning median-income households can comfortably afford the median-priced home.
What employers drive housing demand in Green Bay?
Major employers including Bellin Health (4,200 employees), Green Bay Area Public Schools (3,100), Schreiber Foods (2,800), and Georgia-Pacific (1,200) drive mid-range housing demand according to DWD data.
How fast is Green Bay's population growing?
Green Bay grew 3.5% over the past five years according to Census estimates, gaining roughly 700 net new residents annually through a combination of domestic migration and international immigration.
Conclusion: Leverage Demographics for Smarter Farming
Green Bay's demographic diversity, stable employment base, and growing population create a rich environment for agents who move beyond generic farming and build segment-specific campaigns. With 107,400 residents spanning multiple cultural communities, income levels, and housing preferences, the one-size-fits-all approach guarantees mediocrity.
The US Tech Automations platform gives Green Bay agents the demographic segmentation, multi-language campaign tools, and migration data integration needed to farm effectively across the city's varied neighborhoods. Build your demographic-targeted farm zones today and start converting Green Bay's diversity into a competitive advantage.
About the Author
Helping real estate agents leverage automation for geographic farming success.
