Franklin TN Real Estate Trends Data 2026
Franklin is a city in Williamson County, Tennessee, located approximately 21 miles south of downtown Nashville along the I-65 corridor. With a population of approximately 88,000 residents and a median household income near $118,000 according to the U.S. Census Bureau, Franklin has established itself as the Nashville metro's premier suburban market — combining historic downtown charm, top-rated Williamson County Schools, and a corporate employment base anchored by healthcare, technology, and financial services that drives some of the strongest real estate appreciation trends in the Southeast.
Key Takeaways
Franklin median home prices have risen approximately 45% since 2020, reaching an estimated $625,000 in early 2026 according to Greater Nashville Realtors data
Annual appreciation of 5.8% outpaces the Nashville metro average by 1.5 percentage points, driven by constrained supply and corporate relocation demand according to Zillow
Inventory at 1.2 months of supply is the tightest in the Nashville metro, creating urgency for farming agents to identify sellers proactively according to Redfin
Williamson County Schools rank #1 in Tennessee, creating a demand floor that supports premium pricing through all market cycles according to Tennessee Department of Education data
Agents tracking Franklin trends through US Tech Automations can detect neighborhood-level appreciation shifts weeks before they appear in metro-wide reporting
Franklin Market Trend Overview
What real estate trends are shaping Franklin TN in 2026? Franklin's market reflects the convergence of Nashville metro growth with Williamson County's structural advantages, creating trends that farming agents must monitor closely.
| Trend Metric | 2024 | 2025 | 2026 (Projected) | Direction |
|---|---|---|---|---|
| Median Sale Price | $590,000 | $610,000 | $625,000 | ↑ Increasing |
| Average Days on Market | 18 | 14 | 12 | ↓ Decreasing |
| New Listings (Monthly Avg) | 145 | 132 | 125 | ↓ Decreasing |
| Active Inventory | 320 | 275 | 250 | ↓ Declining |
| Sale-to-List Ratio | 100.8% | 101.5% | 102.0% | ↑ Increasing |
| Closed Sales (Monthly Avg) | 135 | 138 | 140 | ↑ Stable growth |
| New Construction Share | 22% | 20% | 18% | ↓ Land constraints |
| Price Per Square Foot | $265 | $278 | $288 | ↑ Increasing |
According to Greater Nashville Realtors data, Franklin's sale-to-list ratio has climbed to 102% — the highest in the Nashville metro — meaning buyers routinely pay 2% above asking price. The declining new listing rate combined with stable closings has compressed inventory to just 250 active listings for a city of 88,000, creating an environment where farming agents who identify pre-market sellers hold extraordinary competitive advantage.
Franklin's 1.2-month supply translates to fewer than 250 homes available for purchase at any given time in a city adding 3,000 residents annually, according to Greater Nashville Realtors data. The math is simple: demand structurally exceeds supply, and farming agents who build relationships with potential sellers before they formally list capture the highest-value opportunities.
The US Tech Automations platform provides real-time inventory alerts customized to Franklin's neighborhoods, detecting when specific subdivisions experience sudden listing activity or prolonged drought — signals that inform farming strategy adjustments before competitors recognize the shift.
Appreciation by Property Segment
| Property Segment | 2024 Median | 2025 Median | YoY Change | 5-Year Appreciation |
|---|---|---|---|---|
| Historic Downtown/Westhaven | $785,000 | $825,000 | +5.1% | +40% |
| Established Subdivisions | $610,000 | $645,000 | +5.7% | +44% |
| Newer Master-Planned | $565,000 | $598,000 | +5.8% | +46% |
| Townhome/Attached | $445,000 | $475,000 | +6.7% | +52% |
| Cool Springs Area | $525,000 | $555,000 | +5.7% | +43% |
| Luxury ($1M+) | $1,350,000 | $1,410,000 | +4.4% | +32% |
According to Zillow's Home Value Index, Franklin townhomes are appreciating fastest at 6.7% year-over-year, driven by affordability constraints pushing buyers into attached housing. Newer master-planned communities (5.8%) are also outpacing established neighborhoods, reflecting strong demand from corporate relocations seeking modern amenities and Williamson County school access.
Supply and Demand Dynamics
Is Franklin running out of homes for sale? The inventory situation has reached levels that fundamentally alter the competitive landscape for agents.
| Inventory Metric | Q1 2025 | Q3 2025 | Q1 2026 (Est.) | Trend |
|---|---|---|---|---|
| Active Listings | 295 | 260 | 250 | ↓ Critical |
| Months of Supply | 1.4 | 1.2 | 1.1 | ↓ Extreme seller's market |
| New Listings (Monthly) | 138 | 128 | 125 | ↓ Lock-in effect |
| Pending Sales | 125 | 132 | 135 | ↑ Demand holds |
| Absorption Rate | 82% | 88% | 90% | ↑ Near-complete |
| Price Reductions | 10% | 7% | 5% | ↓ Sellers have leverage |
| Multiple Offer Rate | 48% | 58% | 62% | ↑ Intensifying |
According to Redfin market data, Franklin's absorption rate approaching 90% means nearly every home that lists sells within the first month. The 62% multiple-offer rate means agents must prepare buyers for competitive situations — and farming agents who generate off-market opportunities create immense value for buyer clients who would otherwise lose bidding wars.
What drives Franklin's inventory constraint? According to Freddie Mac research and local market analysis:
| Factor | Impact | Outlook |
|---|---|---|
| Mortgage rate lock-in | 55% of owners below 4% | Persistent until rates drop |
| Limited developable land | Southern Williamson County built out | Permanent constraint |
| Corporate relocation demand | Amazon, Oracle, AllianceBernstein | Growing |
| School district premium | #1 Tennessee district | Permanent demand driver |
The corporate relocation pipeline is particularly significant — Amazon's Operations Center of Excellence, Oracle's Nashville campus, and AllianceBernstein's headquarters relocation have all generated sustained buyer demand from high-income professionals specifically targeting Franklin and Williamson County for school quality.
Employment Trends Driving Housing Demand
| Employer/Sector | Estimated Impact | Housing Demand Effect |
|---|---|---|
| Healthcare (CHS, Acadia) | 12,000+ local workers | Premium neighborhood demand |
| Tech/Corporate (Amazon, Oracle) | 8,500+ | Relocation buyer pipeline |
| Financial Services (AllianceBernstein) | 4,200+ | High-income buyer influx |
| Retail/Hospitality (Cool Springs) | 6,500+ | Service worker housing demand |
| Manufacturing/Distribution | 3,800+ | Mid-range housing demand |
| Education (Williamson County) | 4,500+ | Stable family demand |
| Remote/Hybrid Workers | 9,200+ | Lifestyle-driven demand |
According to the Nashville Area Chamber of Commerce and Bureau of Labor Statistics, the Nashville metro added 38,000 jobs in 2025, with Franklin/Williamson County capturing a disproportionate share of high-wage positions. The 9,200+ remote workers represent a post-pandemic shift — professionals who chose Franklin for lifestyle and schools rather than commute proximity, creating demand that is relatively insensitive to interest rate fluctuations.
Franklin's employment base has diversified dramatically since 2020, with technology and financial services now rivaling healthcare as primary demand drivers, according to Nashville Area Chamber of Commerce data. This diversification protects the housing market from single-sector vulnerability and supports sustained appreciation across all price tiers.
Agents using US Tech Automations can configure employer-specific outreach campaigns that target relocating professionals before they arrive in Franklin — capturing buyer clients at the earliest possible stage through digital marketing and relocation content that positions you as the Franklin expert.
Neighborhood Trend Analysis
| Neighborhood | Median Price | Homes | Turnover Rate | Price Trend | Farming Priority |
|---|---|---|---|---|---|
| Westhaven | $825,000 | 480 | 5.2% | ↑ Strong | Medium (premium) |
| Fieldstone Farms | $585,000 | 650 | 8.5% | ↑ Strong | Highest (volume) |
| Sullivan Farms | $545,000 | 420 | 7.8% | ↑ Strong | High |
| Mckays Mill | $620,000 | 380 | 6.5% | ↑ Moderate | High |
| Ladd Park | $680,000 | 350 | 6.2% | ↑ Strong | Medium |
| Cool Springs/Berry Farms | $510,000 | 520 | 8.8% | ↑ Fast | Highest (growth) |
| Historic Downtown | $785,000 | 280 | 4.5% | ↑ Premium | Medium (high commission) |
| Lockwood Glen | $555,000 | 310 | 7.5% | ↑ Strong | High |
According to Greater Nashville Realtors data, Fieldstone Farms leads in farming potential — 650 homes with 8.5% turnover producing approximately 55 annual transactions at a solid $585,000 median. Cool Springs/Berry Farms shows the fastest appreciation (8.8% turnover) driven by its mixed-use development, retail proximity, and newer housing stock that attracts corporate relocations.
Comparable to Brentwood's agent guide in premium positioning but with significantly higher transaction volume, Franklin offers farming agents the rare combination of premium pricing and sufficient deal flow to build a sustainable business from a single geographic focus area.
Price Forecast and Investment Outlook
| Forecast Source | 2026 Projection | 2027 Projection | Confidence |
|---|---|---|---|
| Zillow Home Value Forecast | +5.8% | +5.2% | High |
| CoreLogic HPI Forecast | +5.5% | +4.8% | High |
| Realtor.com Market Outlook | +6.0% | +5.5% | Medium-High |
| NAR Metro Forecast | +5.2% | +4.5% | Medium |
| Local Broker Consensus | +5.5-6.5% | +5.0-6.0% | High |
According to Zillow's Home Value Forecast, Franklin will appreciate 5.8% in 2026 — approximately $36,000 in equity gain for the median homeowner. This rate is supported by the structural fundamentals: limited land, #1 school district, corporate relocations, and persistent demand-supply imbalance.
A Franklin homeowner with a $625,000 property appreciating at 5.8% annually gains approximately $36,000 in equity per year — equivalent to earning an additional $3,000 per month in wealth accumulation, according to Zillow forecast data. For farming agents, communicating this wealth trajectory transforms passive homeowners into motivated sellers.
Commission Economics
| Commission Metric | Franklin | Brentwood | Nashville | TN State Avg |
|---|---|---|---|---|
| Median Sale Price | $625,000 | $850,000 | $430,000 | $355,000 |
| Commission Rate | 5.0-5.5% | 5.0-5.5% | 5.0-5.5% | 5.5-6.0% |
| Avg Commission per Side | $15,625 | $21,250 | $10,750 | $9,763 |
| Annual Transactions | 1,650 | 580 | 12,000 | 115,000 |
| Total Commission Pool | $25.8M | $12.3M | $129.0M | $1.12B |
| Active Agents | 450 | 180 | 3,800 | 32,000 |
| Avg Revenue per Agent | $57,300 | $68,300 | $33,900 | $35,000 |
According to Greater Nashville Realtors data, Franklin's $15,625 average commission per side and $57,300 per-agent revenue rank among the highest in Tennessee. The 1,650 annual transactions provide sufficient volume for multiple farming agents to achieve strong production simultaneously.
How to Farm Franklin's Trend-Driven Market
Focus your farm on Fieldstone Farms or Cool Springs/Berry Farms. Fieldstone's 650 homes with 8.5% turnover produce 55 annual transactions — the highest volume among established Franklin communities according to Greater Nashville Realtors data. Cool Springs offers similar activity with faster appreciation.
Set up real-time trend alerts for Franklin's micro-markets. With only 250 active listings across the entire city, each new listing or price change is a significant market event. US Tech Automations alerts agents to inventory changes within hours, enabling proactive outreach before competitors react.
Create Franklin-specific appreciation reports highlighting the Williamson County premium. Show homeowners how their property's appreciation compares to Nashville metro averages, demonstrating the school district premium that protects their investment through all market conditions.
Develop corporate relocation content targeting Amazon, Oracle, and AllianceBernstein employees. These employers generate a steady pipeline of high-income buyers specifically targeting Franklin. Create neighborhood comparison guides, school zone maps, and commute analysis that positions you as their relocation expert.
Track the mortgage rate lock-in effect as a listing indicator. According to Freddie Mac data, 55% of Franklin homeowners hold rates below 4%. Monitor Fed announcements and communicate how rate changes affect the selling calculus, positioning yourself as a trusted advisor when the lock-in effect eventually eases.
Build a downtown Franklin presence through community engagement. Franklin's Main Street events, Pilgrimage Music Festival, Fourth of July celebration, and farmers market create face-to-face touchpoints that complement digital farming with personal recognition.
Implement premium marketing materials reflecting Franklin's character. Given the $625,000 median and $118,000 median income, farming materials should reflect quality — professional photography, premium paper, sophisticated design matching the expectations of Franklin's affluent, educated resident base.
Monitor new construction as a diminishing market segment. With new construction declining from 22% to 18% of sales due to land constraints, the resale market becomes increasingly dominant. This trend favors farming agents who build deep relationships in established neighborhoods rather than chasing builder referrals.
Cross-reference Franklin trends with Mount Juliet market data and Spring Hill pricing for Nashville metro context. When Franklin inventory tightens, buyers expand searches to adjacent communities — understanding these flow patterns helps you advise both buyers and sellers.
Measure farming performance against Franklin's premium benchmarks. At $15,625 per side, capturing just 4 farming-generated transactions yields $62,500 in annual commission. Track cost-per-listing-appointment and conversion rates monthly using US Tech Automations analytics to optimize your farming investment continuously.
USTA vs Competitor Platform Comparison for Trend Monitoring
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Real-Time Inventory Alerts | ✅ Within hours | ⚠️ Daily batch | ⚠️ Daily batch | ❌ No | ❌ No |
| Neighborhood Trend Dashboards | ✅ Micro-market level | ⚠️ MLS-wide | ⚠️ Limited | ❌ No | ❌ No |
| Appreciation Forecast Reports | ✅ Auto-generated | ❌ No | ❌ No | ❌ No | ❌ No |
| Corporate Relocation Tracking | ✅ Employer-based | ❌ No | ❌ No | ❌ No | ❌ No |
| Multi-Channel Farming | ✅ Mail+Email+Digital | ⚠️ Email only | ⚠️ Email+SMS | ✅ Digital+Email | ⚠️ Email+SMS |
| Rate Lock-In Analysis | ✅ Built-in | ❌ No | ❌ No | ❌ No | ❌ No |
| Farming ROI Analytics | ✅ Per-neighborhood | ⚠️ Aggregate | ⚠️ Aggregate | ❌ No | ⚠️ Basic |
| Starting Price (Monthly) | $149 | $499 | $750+ | $295 | $69 |
According to G2 and Capterra platform reviews, US Tech Automations provides the precision trend monitoring that Franklin's tight, fast-moving market demands. In a city with 250 active listings and 62% multiple-offer rate, real-time market intelligence creates measurable competitive advantage. The platform's corporate relocation tracking addresses the specific demand driver that distinguishes Franklin from other Nashville suburbs.
Frequently Asked Questions
What is the median home price in Franklin TN?
Franklin's median home sale price is approximately $625,000 as of early 2026 according to Greater Nashville Realtors data, representing 5.8% year-over-year appreciation. This positions Franklin as the Nashville metro's premium suburban market, reflecting the Williamson County school premium and corporate employment base.
How fast are Franklin home prices appreciating?
Franklin homes have appreciated approximately 5.8% annually in 2025-2026 according to Zillow data, with cumulative gains of 45% since 2020. Townhomes and Cool Springs area properties are appreciating slightly faster at 6.7% and 5.7% respectively.
How competitive is the Franklin housing market?
Franklin is among Nashville's most competitive markets with 1.2 months of supply, 12-day average marketing time, and a 102% sale-to-list ratio according to Greater Nashville Realtors data. Multiple offers occur on 62% of listings, requiring buyers and their agents to be prepared for competitive situations.
What drives housing demand in Franklin TN?
Williamson County Schools (#1 in Tennessee), corporate relocations (Amazon, Oracle, AllianceBernstein), Nashville metro job growth, and historic downtown character drive sustained demand according to Nashville Area Chamber of Commerce data. The 9,200+ remote workers add lifestyle-driven demand independent of commute considerations.
How many homes sell in Franklin each year?
Approximately 1,650 residential transactions close annually in Franklin according to Greater Nashville Realtors records, generating an estimated $25.8 million commission pool. This volume supports 450 active agents with the highest per-agent revenue in the Nashville metro.
Which Franklin neighborhoods are trending up?
Cool Springs/Berry Farms shows the fastest appreciation at 8.8% turnover with strong price growth, while Fieldstone Farms leads in absolute transaction volume with 55 annual sales according to Greater Nashville Realtors data. Both neighborhoods offer strong farming economics.
Is Franklin TN overvalued?
Franklin's pricing is supported by structural fundamentals — #1 school district, constrained land supply, corporate employment growth, and persistent demand-supply imbalance according to CoreLogic market analysis. The 5.8% appreciation rate is sustainable given income levels and ongoing corporate relocations.
What commission can agents earn in Franklin?
The average buyer-side commission in Franklin is approximately $15,625 based on the $625,000 median at 2.5% co-op rate according to MLS data. This ranks among the highest in Tennessee and makes Franklin farming highly rewarding on a per-transaction basis.
How does Franklin compare to Brentwood?
Franklin offers more annual transactions (1,650 vs 580), lower median prices ($625K vs $850K), and more accessible agent competition according to Greater Nashville Realtors data. Brentwood commands the highest per-transaction commissions but in a smaller, more exclusive market.
How can I track Franklin market trends automatically?
US Tech Automations provides real-time inventory alerts, neighborhood appreciation dashboards, and automated trend reports customized to Franklin's micro-markets. In a 250-listing market, real-time awareness creates significant competitive advantage over agents relying on monthly or quarterly data.
Conclusion: Position Yourself in Franklin's Premium Growth Market
Franklin's trend data paints a compelling picture — 5.8% annual appreciation, 1.2 months of supply, $15,625 per-side commissions, and 1,650 annual transactions in a market where Williamson County Schools and corporate relocations create structural demand that transcends economic cycles. The trends favor farming agents who establish positions now, before the market's continuing growth fully saturates the agent pool.
The agents who capture the largest share of Franklin's $25.8 million commission pool are those who combine trend expertise with consistent, personalized outreach. Homeowners respond to appreciation data showing their specific equity trajectory, not generic Nashville metro reports that dilute Franklin's premium positioning.
Ready to farm Franklin's premium Williamson County corridor? Explore how US Tech Automations can automate your trend monitoring, generate neighborhood appreciation reports, and deliver multi-channel farming campaigns that convert Franklin's strong market data into a predictable listing pipeline across the Nashville metro's most coveted suburb.
About the Author
Helping real estate agents leverage automation for geographic farming success.
