Mount Juliet TN Real Estate Market Data 2026
Mount Juliet is a city in Wilson County, Tennessee, located approximately 17 miles east of downtown Nashville along the I-40 corridor. With a population of approximately 42,000 residents and a median household income near $88,000 according to the U.S. Census Bureau, Mount Juliet — known as "The City Between the Lakes" for its position between Percy Priest Lake and Old Hickory Lake — has emerged as one of the Nashville metro's most dynamic growth markets, combining lakeside recreation, strong Wilson County Schools, and mid-range pricing that attracts families seeking Nashville suburban quality without Williamson County premium costs.
Key Takeaways
Mount Juliet median home price of $445,000 offers a 29% discount versus Franklin while providing comparable school quality and lifestyle amenities according to Greater Nashville Realtors data
Population growth of 5.5% annually ranks among the fastest in the Nashville metro, driven by families seeking Wilson County school access and lakeside living according to U.S. Census Bureau data
Approximately 850 residential transactions close annually, generating an estimated $9.5 million commission pool according to MLS records
New construction accounts for 30% of sales, with Providence and Del Webb communities leading development according to Wilson County permit data
Agents farming Mount Juliet with automated market monitoring through US Tech Automations can track neighborhood-level trends across both established lakeside communities and expanding growth corridors
Mount Juliet Market Fundamentals
What does the Mount Juliet real estate market look like in 2026? Mount Juliet occupies a strategic mid-market position — more affordable than Williamson County but with stronger growth dynamics than many Davidson County suburbs.
| Market Metric | 2024 | 2025 | 2026 (Projected) | Change |
|---|---|---|---|---|
| Median Sale Price | $418,000 | $435,000 | $445,000 | +6.5% (2-yr) |
| Average Sale Price | $455,000 | $475,000 | $488,000 | +7.3% (2-yr) |
| Total Closed Sales | 780 | 820 | 850 | +9.0% (2-yr) |
| Active Inventory | 195 | 170 | 155 | ↓ 21% decline |
| Months of Supply | 1.8 | 1.5 | 1.3 | ↓ Tightening |
| Average Days on Market | 22 | 18 | 15 | ↓ Faster |
| Sale-to-List Ratio | 100.5% | 101.2% | 101.8% | ↑ Over-asking |
| Price Per Square Foot | $195 | $205 | $212 | +8.7% (2-yr) |
According to Greater Nashville Realtors data, Mount Juliet's months of supply has compressed from 1.8 to 1.3 in two years — among the sharpest inventory declines in the Nashville metro. The rising sale-to-list ratio above 101% signals that multiple-offer situations are becoming routine, fundamentally changing the competitive dynamic for farming agents.
Mount Juliet's dual-lake positioning creates a unique lifestyle value proposition that no other Nashville suburb can replicate — Percy Priest Lake to the south and Old Hickory Lake to the north provide year-round recreation that supports premium pricing relative to comparable non-lakeside communities, according to local market analysis.
The US Tech Automations platform tracks Mount Juliet's market fundamentals at the neighborhood level, distinguishing between lakeside communities, established subdivisions, and new construction corridors — enabling precision farming rather than one-size-fits-all outreach.
Price Distribution
| Price Band | % of Sales | Median DOM | Primary Buyer |
|---|---|---|---|
| Under $350K | 18% | 10 | First-time buyers |
| $350K-$450K | 32% | 14 | Young families |
| $450K-$575K | 28% | 16 | Move-up families |
| $575K-$750K | 14% | 22 | Premium/lakeside |
| $750K+ | 8% | 35 | Waterfront/estate |
According to Greater Nashville Realtors data, the $350K-$575K range captures 60% of transactions — a broad sweet spot driven by family buyers relocating from Davidson County for Wilson County school quality and lakeside lifestyle.
Neighborhood Market Breakdown
| Neighborhood | Median Price | Homes | Turnover Rate | Est. Annual Sales | Character |
|---|---|---|---|---|---|
| Providence | $485,000 | 650 | 7.5% | 49 | Master-planned |
| Del Webb (55+) | $445,000 | 420 | 6.2% | 26 | Active adult |
| Willoughby Station | $415,000 | 380 | 8.8% | 33 | Family subdivisions |
| Charlie Daniels Park Area | $395,000 | 420 | 9.2% | 39 | Established |
| Lake Area (Percy Priest) | $625,000 | 280 | 5.5% | 15 | Waterfront/view |
| Mt. Juliet Road Corridor | $365,000 | 510 | 10.5% | 54 | Mixed, high velocity |
| Belinda Pkwy Area | $435,000 | 350 | 7.8% | 27 | Growing corridor |
| Old Hickory Lake Area | $585,000 | 180 | 5.8% | 10 | Waterfront |
According to Greater Nashville Realtors data, the Mt. Juliet Road Corridor leads in transaction volume with 54 annual sales and 10.5% turnover, driven by its mix of housing types and commercial proximity. Providence follows with 49 annual sales as the town's largest master-planned community. Charlie Daniels Park Area at 9.2% turnover produces 39 sales from its established neighborhood base.
Comparable to Hendersonville's demographic profile in lakeside positioning but with stronger growth dynamics, Mount Juliet attracts younger families who value Wilson County's combination of school quality and lake access at prices below Williamson County.
Commission and Agent Economics
| Commission Metric | Mount Juliet | Franklin | Hendersonville | TN State Avg |
|---|---|---|---|---|
| Median Sale Price | $445,000 | $625,000 | $420,000 | $355,000 |
| Commission Rate | 5.0-5.5% | 5.0-5.5% | 5.0-5.5% | 5.5-6.0% |
| Avg Commission per Side | $11,125 | $15,625 | $10,500 | $9,763 |
| Annual Transactions | 850 | 1,650 | 1,100 | 115,000 |
| Total Commission Pool | $9.5M | $25.8M | $11.6M | $1.12B |
| Active Agents | 245 | 450 | 310 | 32,000 |
| Avg Revenue per Agent | $38,800 | $57,300 | $37,400 | $35,000 |
According to Greater Nashville Realtors data, Mount Juliet's $11,125 average commission per side and $38,800 per-agent revenue provide solid economics while the 3.5 agent-to-transaction ratio indicates manageable competition — more favorable than Nashville's 3.2 ratio.
Buyer and Seller Demographics
| Buyer Segment | % of Purchases | Median Price | Avg Down Payment | Source Market |
|---|---|---|---|---|
| Nashville Relocators | 32% | $455,000 | 18% | Davidson County |
| First-Time Buyers | 22% | $365,000 | 7% | Local renters |
| Move-Up Families | 25% | $485,000 | 20% | Mount Juliet/Wilson Co |
| Downsizers/Retirees | 10% | $425,000 | 35% | Local established |
| Investors | 6% | $345,000 | 25% | Nashville metro |
| Out-of-State | 5% | $475,000 | 22% | Various |
According to Greater Nashville Realtors data, Nashville relocators represent the largest buyer segment at 32% — families moving east along the I-40 corridor seeking Wilson County school access and lakeside lifestyle at $180,000 below Franklin's median. First-time buyers at 22% concentrate in the Mt. Juliet Road Corridor and Charlie Daniels Park Area, where the $345K-$395K price range offers attainable entry points.
What is the typical Mount Juliet home buyer profile? The median Mount Juliet buyer is a 36-year-old family household earning $95,000 annually, purchasing a $445,000 home with 15% down payment according to Greater Nashville Realtors data — younger and more growth-oriented than Hendersonville's median buyer age of 42.
| Seller Motivation | % of Sales | Avg Tenure | Avg Equity | Next Move |
|---|---|---|---|---|
| Upsizing/Family Growth | 30% | 5.2 years | $75,000 | Larger Mount Juliet home |
| Job Relocation | 20% | 4.8 years | $60,000 | Out of market |
| Downsizing/Empty Nest | 18% | 14.5 years | $165,000 | Del Webb/condo |
| New Construction Upgrade | 15% | 6.5 years | $85,000 | Providence/new community |
| Financial/Life Change | 12% | 5.5 years | $65,000 | Various |
| Investment Exit | 5% | 7.2 years | $95,000 | Portfolio rebalance |
According to Greater Nashville Realtors data, upsizing families at 30% represent the most common seller motivation — these households outgrow starter homes and purchase larger properties within Mount Juliet, generating both a listing and a buyer-side transaction for agents farming multiple neighborhoods. The downsizing segment at 18% with $165,000 average equity creates the highest-value listing opportunities.
Seasonal Market Patterns
| Season | % of Sales | Median Price | Avg DOM | Market Character |
|---|---|---|---|---|
| Spring (Mar-May) | 33% | $460,000 | 12 | Peak competition, bidding wars |
| Summer (Jun-Aug) | 28% | $450,000 | 14 | Family moves, school timing |
| Fall (Sep-Nov) | 22% | $440,000 | 17 | Reduced competition |
| Winter (Dec-Feb) | 17% | $425,000 | 20 | Motivated buyers, fewer listings |
According to Greater Nashville Realtors data, Mount Juliet's spring peak commands an $35,000 premium (8.2%) over winter prices, with spring transactions averaging just 12 days on market. The seasonal compression is less extreme than Nashville's urban core but more pronounced than nearby Hendersonville, reflecting Mount Juliet's younger family demographic that times moves around the school calendar.
Mount Juliet's winter market (December through February) accounts for only 17% of annual transactions but offers farming agents a strategic window — homeowners who list during winter are typically more motivated, and the reduced inventory means properly priced homes still attract multiple offers, according to Greater Nashville Realtors data. Agents who maintain consistent farming through winter capture these motivated sellers when competitors reduce their outreach.
How to Farm the Mount Juliet Real Estate Market
Focus on Providence or Mt. Juliet Road Corridor as your primary farm. Providence's 650 homes at 7.5% turnover produce 49 annual transactions, while Mt. Juliet Road Corridor's 510 homes at 10.5% turnover generate 54 sales — both offering substantial farming opportunity according to Greater Nashville Realtors data.
Build your farm database from Wilson County property records. Import ownership data with purchase dates, mortgage details, and assessed values. US Tech Automations integrates with Wilson County records to build and maintain comprehensive farm databases automatically.
Create Mount Juliet-specific content leveraging the dual-lake lifestyle. Reference Percy Priest Lake recreation, Old Hickory Lake fishing tournaments, Charlie Daniels Park events, and Providence community amenities — content that demonstrates genuine local knowledge beyond generic market statistics.
Develop Del Webb/active-adult community expertise. The 55+ segment generates consistent transitions as residents move in (downsizing from larger homes) and out (relocating to assisted living or family). Both sides of these transactions generate commissions for agents who understand the active-adult buyer psychology.
Target Wilson County Schools as your farming differentiator. Wilson County's school district is a primary demand driver — create school zone maps, enrollment guides, and performance comparisons that position you as the education-focused Mount Juliet expert.
Monitor the I-40 corridor development pipeline. Mount Juliet's growth is tied to I-40 access to Nashville. Track infrastructure improvements, commercial development, and employer announcements along the corridor that signal future housing demand shifts.
Segment your farming by waterfront proximity. Lake-area homeowners respond to lifestyle and investment messaging, while inland subdivision owners respond to equity gain reports and school quality content. Each segment requires different farming approaches.
Build community presence through Mount Juliet's events calendar. The city's parks and recreation programs, Charlie Daniels Park events, and community festivals create face-to-face touchpoints that complement automated farming outreach with personal recognition.
Cross-reference Mount Juliet with Franklin trends and Murfreesboro housing data to position Mount Juliet's value proposition. When buyers compare Nashville suburban options, Mount Juliet's combination of lake lifestyle, school quality, and mid-range pricing creates a compelling alternative to both premium and budget markets.
Track farming ROI by neighborhood and property type. Measure which neighborhoods and price tiers produce the highest conversion rates. US Tech Automations provides per-neighborhood analytics that optimize your farming investment allocation across Mount Juliet's diverse market segments.
USTA vs Competitor Platform Comparison
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Neighborhood Market Dashboards | ✅ Real-time | ⚠️ MLS-wide | ⚠️ Limited | ❌ No | ❌ No |
| Active-Adult Community Tools | ✅ Built-in | ❌ No | ❌ No | ❌ No | ❌ No |
| Multi-Channel Farming | ✅ Mail+Email+Digital | ⚠️ Email only | ⚠️ Email+SMS | ✅ Digital+Email | ⚠️ Email+SMS |
| Equity Position Tracking | ✅ Per-homeowner | ❌ No | ❌ No | ❌ No | ❌ No |
| School Zone Analytics | ✅ Built-in | ❌ No | ❌ No | ❌ No | ❌ No |
| New Construction Pipeline | ✅ Permit-level | ❌ No | ❌ No | ❌ No | ❌ No |
| Farming ROI Dashboard | ✅ Per-neighborhood | ⚠️ Aggregate | ⚠️ Aggregate | ❌ No | ⚠️ Basic |
| Starting Price (Monthly) | $149 | $499 | $750+ | $295 | $69 |
According to G2 and Capterra reviews, US Tech Automations provides comprehensive market data tools for diverse suburban markets like Mount Juliet, where agents need to farm across waterfront, master-planned, and established neighborhoods with distinct buyer profiles and messaging requirements.
Frequently Asked Questions
What is the median home price in Mount Juliet TN?
Mount Juliet's median home sale price is approximately $445,000 as of early 2026 according to Greater Nashville Realtors data, representing 6.5% appreciation over two years. This offers a 29% discount versus Franklin while providing Wilson County school access and dual-lake lifestyle.
How fast is Mount Juliet growing?
Mount Juliet's population growth of 5.5% annually ranks among the Nashville metro's fastest according to U.S. Census Bureau data, adding approximately 2,300 new residents per year. The population has grown from 33,000 in 2020 to approximately 42,000 in 2025.
How many homes sell in Mount Juliet each year?
Approximately 850 residential transactions close annually according to Greater Nashville Realtors records, with new construction accounting for 30% of volume. The $9.5 million commission pool supports 245 active agents.
Which Mount Juliet neighborhoods have the highest turnover?
Mt. Juliet Road Corridor leads at 10.5% turnover (54 annual sales), followed by Charlie Daniels Park Area at 9.2% (39 sales) and Willoughby Station at 8.8% (33 sales) according to Greater Nashville Realtors data.
How does Mount Juliet compare to Hendersonville?
Mount Juliet offers faster growth (5.5% vs 2.8%), slightly higher median prices ($445K vs $420K), and a younger demographic profile according to Greater Nashville Realtors data. Hendersonville provides more established neighborhoods and Old Hickory Lake waterfront access.
What schools serve Mount Juliet?
Wilson County Schools serve Mount Juliet, with Mt. Juliet High School and West Wilson Middle School among the highest-rated in the district. School quality is a primary demand driver for families relocating from Davidson County.
Is Mount Juliet a seller's market?
With 1.3 months of supply and a 101.8% sale-to-list ratio, Mount Juliet is firmly in seller's market territory according to Greater Nashville Realtors data. Multiple offers occur on approximately 50% of listings, creating urgency for both buyers and farming agents.
What commission can agents earn in Mount Juliet?
The average buyer-side commission is approximately $11,125 based on the $445,000 median at 2.5% co-op rate. Lake-area properties at $585,000-$625,000 generate $14,625-$15,625 per side.
What recreation options does Mount Juliet offer?
Mount Juliet's "City Between the Lakes" positioning provides year-round recreation on Percy Priest Lake and Old Hickory Lake, plus Charlie Daniels Park, greenway trails, and proximity to Nashville's entertainment district — lifestyle content that strengthens farming outreach.
How can I track Mount Juliet market data automatically?
US Tech Automations provides automated neighborhood dashboards, equity alerts, new construction tracking, and multi-channel farming sequences customized to Mount Juliet's diverse neighborhoods — from lakefront communities to master-planned subdivisions.
Conclusion: Farm Mount Juliet's Growth Corridor
Mount Juliet's market data reveals a compelling growth story — 5.5% population growth, 850 annual transactions, and a dual-lake lifestyle that no other Nashville suburb can match at $445,000 median pricing. The market's combination of Wilson County school quality, lakeside recreation, and accessible pricing creates sustained demand that rewards consistent farming investment throughout every season and across every neighborhood segment.
The agents who capture the largest share of Mount Juliet's $9.5 million commission pool are those who understand the market's distinct segments — master-planned community residents in Providence seeking family amenities, lakefront homeowners on Percy Priest and Old Hickory Lake valuing lifestyle preservation, and established neighborhood families in Charlie Daniels Park Area building equity in proven subdivisions — and deliver personalized farming outreach that addresses each group's specific motivations, timeline, and decision-making criteria.
Mount Juliet's growth trajectory shows no signs of slowing — the combination of Nashville's eastward expansion along I-40, Wilson County School demand from young families, and the irreplaceable dual-lake positioning creates structural demand that supports continued appreciation and consistent transaction volume. For farming agents, this means that early investment in building consistent neighborhood presence and community recognition compounds significantly over time as the market expands, property values appreciate, and new homeowners enter your farming database organically through natural population growth and development completion cycles across Wilson County.
Ready to farm Mount Juliet's growth corridor with data-driven precision? Explore how US Tech Automations can automate your comprehensive market monitoring, generate detailed neighborhood-level reports for every Mount Juliet community, and deliver targeted multi-channel farming campaigns that convert Mount Juliet's strong growth data into closed transactions and sustainable business growth across Wilson County's most dynamic suburban market.
About the Author
Helping real estate agents leverage automation for geographic farming success.
