Nolensville TN Demographics & Housing Data 2026
Nolensville is a town in Williamson County, Tennessee, located approximately 20 miles southeast of downtown Nashville along Nolensville Road (State Route 11). Originally established around a historic mill in the early 1800s, this once-rural community has transformed into one of the Nashville metro's fastest-growing residential areas while preserving its small-town character through a designated historic district. According to the U.S. Census Bureau, Nolensville's population has surged from roughly 5,900 in 2010 to over 15,000 in recent estimates, representing growth exceeding 150% in just fifteen years.
Key Takeaways:
Nolensville's median household income of $135,000 ranks among the highest in the Nashville MSA according to the U.S. Census Bureau
The median home price of $545,000 reflects Williamson County's premium positioning with 6.3% annual appreciation according to RealTracs MLS
Population growth of 7.2% annually makes Nolensville the fastest-growing community in Williamson County by percentage according to Census estimates
94% owner-occupancy rate is the highest in the Nashville metro according to the U.S. Census American Community Survey
Agents using US Tech Automations can leverage Nolensville's demographic data for precision-targeted farming campaigns in this high-income market
Population & Demographic Profile
What are the demographics of Nolensville TN? Nolensville's demographic composition reflects a young, affluent, family-oriented population that distinguishes it from both Nashville's urban core and Williamson County's more established communities like Franklin and Brentwood. According to the U.S. Census Bureau's American Community Survey, the town's rapid growth has reshaped its demographic profile significantly since 2015.
| Demographic Indicator | Value | Comparison (Nashville MSA) | Source |
|---|---|---|---|
| Population (2026 Est.) | 15,200 | — | U.S. Census Bureau |
| Population Growth (Annual) | 7.2% | 1.8% | U.S. Census Bureau |
| Median Age | 35.8 | 36.7 | U.S. Census ACS |
| Median Household Income | $135,000 | $72,500 | U.S. Census ACS |
| College Degree or Higher | 64% | 40% | U.S. Census ACS |
| Households with Children | 58% | 33% | U.S. Census ACS |
| Average Household Size | 3.2 | 2.5 | U.S. Census ACS |
| Owner-Occupied Rate | 94% | 63% | U.S. Census ACS |
According to the U.S. Census Bureau, Nolensville's 94% owner-occupancy rate stands remarkably high, indicating an extremely stable residential base with minimal rental turnover. This homeownership concentration shapes the farming opportunity: agents target move-up sellers and incoming buyers rather than tenant-occupied properties.
Nolensville's $135,000 median household income exceeds the Nashville MSA median by 86%, positioning it alongside Brentwood and Franklin as one of Middle Tennessee's wealthiest communities according to U.S. Census Bureau income data.
How has Nolensville's population changed over time?
| Year | Population | Growth Rate | Households | Median Income |
|---|---|---|---|---|
| 2010 | 5,900 | — | 2,100 | $92,000 |
| 2015 | 8,200 | +39% (5yr) | 2,900 | $108,000 |
| 2018 | 10,500 | +28% (3yr) | 3,700 | $118,000 |
| 2020 | 11,800 | +12% (2yr) | 4,200 | $125,000 |
| 2023 | 13,500 | +14% (3yr) | 4,800 | $130,000 |
| 2026 (Est.) | 15,200 | +13% (3yr) | 5,400 | $135,000 |
According to Williamson County Planning Department projections, Nolensville's growth is expected to moderate as available developable land decreases, potentially stabilizing at 20,000-22,000 residents by 2030. This transition from rapid growth to maturation will shift the real estate market from new-construction-dominated to resale-focused.
Housing Market & Property Data
What are current home prices in Nolensville TN?
| Housing Metric | Value | Source |
|---|---|---|
| Median Sold Price | $545,000 | RealTracs MLS |
| Average Sold Price | $598,000 | RealTracs MLS |
| Price Per Square Foot | $228 | RealTracs MLS |
| Annual Transactions | 380-420 | RealTracs MLS |
| Median Days on Market | 20 | RealTracs MLS |
| Months of Inventory | 1.9 | RealTracs MLS |
| New Construction Share | 45% | Building dept data |
| Year-Over-Year Appreciation | +6.3% | RealTracs MLS |
According to RealTracs MLS, Nolensville's $545,000 median represents a middle position in Williamson County, making it more accessible than Brentwood ($875,000) and Franklin ($725,000) while maintaining the school district advantage that drives premium pricing across the county.
| Price Segment | Share of Sales | Median DOM | Typical Property |
|---|---|---|---|
| $350K-$449K | 10% | 14 | Townhome/older SFR |
| $450K-$549K | 32% | 18 | New/recent subdivision |
| $550K-$649K | 28% | 22 | 4BR master-planned |
| $650K-$749K | 16% | 26 | Premium lot/upgraded |
| $750K-$899K | 10% | 32 | Custom/semi-custom |
| $900K+ | 4% | 40 | Estate/acreage |
Nolensville's $450,000-$549,000 price band captures 32% of transactions according to RealTracs MLS, representing the entry-point sweet spot for families seeking Williamson County Schools access at below-Franklin pricing.
Household Composition & Family Data
What is the typical Nolensville family like? According to the U.S. Census Bureau, Nolensville's household composition skews dramatically toward married-couple families with children, distinguishing it from more demographically diverse Nashville suburbs.
| Household Type | Percentage | National Average | Source |
|---|---|---|---|
| Married with Children | 48% | 20% | U.S. Census ACS |
| Married without Children | 28% | 28% | U.S. Census ACS |
| Single Parent | 8% | 9% | U.S. Census ACS |
| Single/No Children | 12% | 35% | U.S. Census ACS |
| Multi-Generational | 4% | 4% | U.S. Census ACS |
| Average Children per Family | 2.1 | 1.9 | U.S. Census ACS |
According to the U.S. Census Bureau, Nolensville's 48% married-with-children household rate is more than double the national average of 20%. This family concentration creates predictable housing demand patterns: four-bedroom homes with dedicated home offices sell fastest, according to RealTracs MLS data showing 4BR properties averaging just 16 days on market versus 24 days for 3BR homes.
The US Tech Automations platform enables agents to create family-lifecycle marketing sequences triggered by household composition data. Automated campaigns can target families approaching school-age milestones, empty nesters considering downsizing, and move-up buyers whose current home no longer fits their growing family.
Education & School Impact
How do Nolensville schools affect home values?
| School | Grades | Rating | Enrollment | Zone Impact |
|---|---|---|---|---|
| Nolensville Elementary | K-4 | A | 850 | +7% premium |
| Mill Creek Elementary | K-4 | A | 720 | +6% premium |
| Sunset Middle | 5-8 | A | 680 | +5% premium |
| Nolensville High School | 9-12 | A | 1,200 | +8% premium |
| Mill Creek Middle | 5-8 | A | 600 | +5% premium |
According to the Tennessee Department of Education, all Nolensville-area public schools earned A ratings in the most recent accountability framework. Nolensville High School, which opened in 2016, has quickly established itself as one of Williamson County's top-performing schools. According to Zillow research on school proximity and home values, A-rated school zones consistently command 5-10% premiums over comparable properties in lower-rated districts.
Income, Employment & Economic Profile
Where do Nolensville residents work? According to the U.S. Census Bureau's LEHD Origin-Destination Employment Statistics, the majority of Nolensville residents commute to employment centers in Nashville, Franklin, and Brentwood.
| Employment Sector | Share of Residents | Median Income | Source |
|---|---|---|---|
| Healthcare/Medical | 22% | $145,000 | U.S. Census ACS |
| Finance/Insurance | 15% | $155,000 | U.S. Census ACS |
| Technology | 14% | $160,000 | U.S. Census ACS |
| Management/Professional | 12% | $140,000 | U.S. Census ACS |
| Education | 10% | $85,000 | U.S. Census ACS |
| Sales/Marketing | 8% | $120,000 | U.S. Census ACS |
| Self-Employed | 8% | Variable | U.S. Census ACS |
| Construction/Trades | 5% | $75,000 | U.S. Census ACS |
| Other | 6% | Variable | U.S. Census ACS |
According to NAR's Profile of Home Buyers and Sellers, dual-income professional households represent the dominant buyer profile in communities with Nolensville's income characteristics. The high concentration of healthcare and technology workers aligns with Nashville's major employment sectors, including HCA Healthcare, Vanderbilt University Medical Center, and the growing tech corridor.
Racial & Ethnic Composition
What is the racial and ethnic makeup of Nolensville? According to the U.S. Census Bureau, Nolensville has become increasingly diverse as its population has grown, though it remains less diverse than the Nashville MSA overall.
| Race/Ethnicity | Nolensville | Nashville MSA | Source |
|---|---|---|---|
| White (Non-Hispanic) | 72% | 63% | U.S. Census ACS |
| Asian | 10% | 4% | U.S. Census ACS |
| Hispanic/Latino | 8% | 11% | U.S. Census ACS |
| Black/African American | 5% | 16% | U.S. Census ACS |
| Two or More Races | 4% | 3% | U.S. Census ACS |
| Other | 1% | 3% | U.S. Census ACS |
According to the U.S. Census Bureau, Nolensville's Asian population share of 10% is notably higher than the Nashville MSA's 4%, reflecting the community's appeal to professional families in healthcare and technology sectors. This demographic pattern influences local commerce, cultural activities, and community preferences that agents should understand for effective farming.
Property Tax & Cost of Living
What are property taxes and living costs in Nolensville? According to the Williamson County Trustee, Nolensville benefits from Williamson County's low property tax rates while residents also enjoy Tennessee's zero state income tax policy.
| Cost Component | Nolensville | Nashville MSA Avg | Source |
|---|---|---|---|
| Effective Property Tax Rate | 0.55% | 0.82% | County Trustee |
| Annual Tax on $545K Home | $2,998 | $4,469 | Calculated |
| Homeowner Insurance | $2,100/yr | $2,000/yr | TN Dept of Commerce |
| HOA Fees (Typical) | $75-$200/mo | $50-$150/mo | Local HOA data |
| Monthly PITI (10% down, 6.5%) | $4,280 | — | Calculated |
| State Income Tax | None | None | Tennessee law |
| Sales Tax Rate | 9.75% | 9.25% avg | TN Dept of Revenue |
According to the Tax Foundation, Tennessee's overall state and local tax burden ranks 45th nationally at 7.6% of household income. For Nolensville's $135,000 median household income, the zero state income tax saves approximately $6,750-$10,800 annually compared to states like California or New York, according to Tax Foundation interstate comparison data.
Nolensville's combination of Williamson County's 0.55% effective tax rate and Tennessee's zero state income tax creates an annual tax savings of $15,000-$20,000 compared to a similarly priced home in New Jersey or Connecticut according to Tax Foundation data, a key migration driver for relocating professionals.
US Tech Automations vs Competitors
| Feature | US Tech Automations | kvCORE | BoomTown | Follow Up Boss |
|---|---|---|---|---|
| Demographic Overlay Data | Census integrated | Not available | Not available | Not available |
| Family Lifecycle Triggers | Automated campaigns | Manual | Manual | Manual |
| School Zone Integration | WCS ratings + zones | Not available | Not available | Not available |
| Williamson County MLS | RealTracs direct | IDX only | IDX only | No MLS |
| Affluent Market Templates | Luxury tier | Generic | Generic | Generic |
| Farming Zone Builder | Polygon precision | Radius only | Radius only | No farming |
| Price per Month | $149-$299 | $499+ | $1,000+ | $69/user |
| Household Income Data | Integrated | Third-party | Not available | Not available |
US Tech Automations provides Nolensville agents with census-integrated demographic overlays that no competing platform offers natively. The family lifecycle campaign triggers and school zone integration create automated marketing sequences tailored to Nolensville's unique buyer composition.
Commute Patterns & Work-From-Home Impact
Where do Nolensville residents commute to work? According to the U.S. Census Bureau's LEHD data, Nolensville's commute patterns reveal a dispersed employment base concentrated in Nashville, Franklin, and Brentwood.
| Commute Destination | Share | Travel Time | Route |
|---|---|---|---|
| Nashville (Downtown/Midtown) | 28% | 35-45 min | Nolensville Rd/I-65 |
| Franklin/Cool Springs | 25% | 15-25 min | Nolensville Rd/I-65 |
| Brentwood | 18% | 20-30 min | Nolensville Rd |
| Murfreesboro | 8% | 25-35 min | SR-840 |
| Work From Home | 20% | — | — |
| Other | 1% | Variable | Variable |
According to the U.S. Census Bureau, Nolensville's 20% work-from-home rate significantly exceeds the Nashville MSA average of 12%, reflecting the community's high-income professional demographic. This remote work concentration supports premium pricing by expanding the pool of buyers who prioritize school quality and community amenities over commute distance.
How to Farm Nolensville Using Demographic Data
Map Nolensville's subdivisions by age and turnover potential. According to Williamson County Assessor data, communities built 2015-2019 are entering the 7-10 year ownership window where listing probability peaks. Target these neighborhoods first.
Create school-transition campaigns for families with children entering kindergarten or high school. According to Williamson County Schools enrollment data, school transitions are major move motivators. The US Tech Automations platform automates these milestone-based campaigns.
Build a relocation guide specifically for healthcare and tech professionals. According to U.S. Census employment data, these two sectors represent 36% of Nolensville households. Tailored content about commute times to major employers differentiates your marketing from generic neighborhood guides.
Leverage the 94% owner-occupancy rate in your farming messaging. According to the U.S. Census Bureau, this exceptional homeownership rate signals community stability. Use this data point in mailers to reinforce why Nolensville attracts and retains quality families.
Develop empty-nester outreach for the earliest Nolensville subdivisions. Communities established 2005-2012 are reaching the 15-20 year mark where families often downsize. According to NAR's generational data, 25% of sellers over 55 cite "too large" as their primary move motivation.
Create culturally inclusive marketing that reflects Nolensville's diversity. According to Census data, the community's 10% Asian population and growing Hispanic community respond to agents who demonstrate cultural awareness in their communications.
Track new construction permit data as a leading indicator of competition and supply. According to the Town of Nolensville planning records, monitoring approved subdivisions helps agents anticipate inventory additions that affect resale pricing in adjacent communities.
Use income data to segment your marketing by price tier. US Tech Automations demographic overlays let agents create separate campaigns for the $450K-$550K entry segment and the $700K+ move-up segment, each with messaging calibrated to buyer priorities.
Sponsor and attend Nolensville community events centered on families. The Nolensville Fourth of July celebration, farmers market, and school fundraisers provide visibility among the 58% of households with children that represent your primary buyer and seller pool.
Monitor Williamson County reappraisal cycles for equity conversation triggers. According to Williamson County Assessor records, reappraisal notifications prompt homeowner awareness of property value gains. Time your farming outreach to coincide with these mailings.
Frequently Asked Questions
What is the population of Nolensville TN?
According to the U.S. Census Bureau's most recent estimates, Nolensville's population has reached approximately 15,200 residents, up from 5,900 in 2010. The 7.2% annual growth rate makes it Williamson County's fastest-growing community by percentage.
What is the median household income in Nolensville TN?
The median household income in Nolensville is $135,000 according to the U.S. Census Bureau's American Community Survey, exceeding the Nashville MSA median of $72,500 by 86% and reflecting the community's concentration of professional dual-income households.
Is Nolensville TN a good place to raise a family?
Nolensville ranks among Middle Tennessee's top family communities with a 58% rate of households with children, A-rated Williamson County Schools, a 94% owner-occupancy rate, and a $135,000 median household income according to the U.S. Census Bureau.
What school district is Nolensville TN in?
Nolensville falls within the Williamson County Schools district, consistently rated Tennessee's top-performing school system according to the Tennessee Department of Education. Nolensville High School, Sunset Middle, and Nolensville Elementary serve the core community.
How does Nolensville compare to Brentwood TN?
Nolensville's $545,000 median home price sits 38% below Brentwood's $875,000 median according to RealTracs MLS. Both communities share Williamson County Schools access, but Nolensville offers newer housing stock while Brentwood provides more established infrastructure and larger lots.
What percentage of Nolensville residents are renters?
According to the U.S. Census Bureau, only 6% of Nolensville households are renter-occupied, making it the most owner-concentrated community in the Nashville metro. This 94% owner-occupancy rate reflects the family-oriented buyer demographic.
Is Nolensville still growing?
According to U.S. Census Bureau estimates, Nolensville continues growing at 7.2% annually. However, Williamson County Planning Department projections indicate growth will moderate as developable land decreases, with the population potentially stabilizing near 20,000-22,000 by 2030.
What is the average age of Nolensville residents?
The median age in Nolensville is 35.8 according to the U.S. Census Bureau, reflecting the community's concentration of young families with children. This median is slightly below the Nashville MSA median of 36.7.
How diverse is Nolensville TN?
According to the U.S. Census Bureau, Nolensville's population is 72% White, 10% Asian, 8% Hispanic/Latino, 5% Black/African American, and 4% two or more races. The Asian population share is notably above the Nashville MSA average.
Conclusion: Use Nolensville's Demographics to Drive Farming Success
Nolensville's explosive growth, $135,000 median income, and 94% owner-occupancy rate create a farming market where demographic precision translates directly to transaction success. Understanding the community's family-centric composition, school-driven demand, and income profile allows agents to craft targeted campaigns that resonate with Nolensville's buyer and seller motivations.
Start farming Nolensville with US Tech Automations to access census-integrated demographic overlays, family lifecycle campaign triggers, and Williamson County School zone data that competing platforms cannot provide. The platform's precision targeting tools help you connect with the right households at the right time in one of Nashville's most affluent growth markets.
Related: Nolensville TN Real Estate Trends & Data 2026 | Franklin TN Real Estate Trends & Data 2026 | Brentwood TN Real Estate Agent Guide 2026
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Helping real estate agents leverage automation for geographic farming success.
