Pearland TX Demographics & Housing Data 2026
Key Takeaways:
Pearland's 130,000 population makes it the second-largest city in Brazoria County and one of Houston's fastest-growing suburbs, with 2,100 annual residential transactions generating $703 million in total transaction volume
The city's exceptional demographic diversity — 32% Asian, 22% Hispanic, 20% Black, 25% White — creates a multicultural farming environment where culturally informed marketing is a competitive necessity
Median household income of $105,000 positions Pearland as an upper-middle-class market where the $335,000 median home price maintains a healthy 3.2x price-to-income ratio
The Texas Medical Center employment corridor drives 28% of buyer demand, with healthcare professionals representing the single largest identifiable buyer segment
US Tech Automations helps agents navigate Pearland's multicultural, high-income market with demographic-segmented CRM workflows, multilingual outreach automation, and culturally tailored farming sequences
Pearland Demographic Profile
Pearland is a city primarily in Brazoria County with portions extending into Fort Bend and Harris counties, Texas, located approximately 20 miles south of downtown Houston along the SH-288 corridor in the Houston-Galveston metropolitan area. The city's position as a direct Texas Medical Center commuter suburb — bordered by Missouri City to the west, Manvel to the south, and Friendswood to the east — creates one of Houston's most demographically diverse suburban communities, according to Brazoria County geographic records.
What are the demographics of Pearland TX? According to Census Bureau American Community Survey data, Pearland's population of approximately 130,000 represents one of Houston's most ethnically diverse suburbs, with no single demographic group exceeding 32% of the population. This diversity — uncommon in Texas suburban markets — creates a farming environment where agents must develop multicultural competency to access the full market, according to demographic analysis.
| Demographic Indicator | Pearland TX | Brazoria County | Houston Metro | Texas |
|---|---|---|---|---|
| Population (2025 est.) | 130,000 | 395,000 | 7.3M | 30.5M |
| Median Household Income | $105,000 | $85,000 | $72,000 | $67,000 |
| Median Age | 36.2 | 35.5 | 34.8 | 35.1 |
| College Degree (Bachelor's+) | 48% | 32% | 34% | 31% |
| Homeownership Rate | 75% | 72% | 58% | 63% |
| Median Home Price | $335,000 | $295,000 | $340,000 | $315,000 |
According to Census Bureau data, Pearland's $105,000 median household income — 46% above the Houston metro average — drives the purchasing power that sustains a $335,000 median home price. The 48% bachelor's degree rate indicates a highly educated population concentrated in professional and technical fields, particularly healthcare and engineering, according to income and education analysis.
Pearland's $105,000 median household income and 75% homeownership rate create one of Houston's most affluent suburban farming markets — where the average household can afford a $420,000 home with conventional financing, positioning the entire $275,000-$425,000 inventory as accessible to the typical Pearland buyer, according to affordability analysis.
Racial and Ethnic Composition
| Demographic Group | Pearland % | Population | Houston Metro % | Marketing Approach |
|---|---|---|---|---|
| Asian (incl. South Asian) | 32% | 41,600 | 8.5% | Community networks, cultural events |
| White (Non-Hispanic) | 25% | 32,500 | 42.8% | Standard digital + mail |
| Hispanic/Latino | 22% | 28,600 | 37.8% | Bilingual Spanish/English |
| Black/African American | 20% | 26,000 | 17.5% | Church and community engagement |
| Two or More Races | 1% | 1,300 | 3.5% | General campaigns |
What makes Pearland's demographics unique? According to Census Bureau data, Pearland's 32% Asian population — nearly 4x the Houston metro average — is the defining demographic characteristic of the market. The South Asian community (Indian, Pakistani, Bangladeshi) represents the largest Asian subgroup, concentrated in Shadow Creek Ranch and Silverlake neighborhoods, according to community organization data.
According to cultural community data, Pearland's Asian population includes substantial Indian (18%), Vietnamese (5%), Chinese (4%), Filipino (3%), and Pakistani (2%) communities — each with distinct cultural practices around real estate transactions, multigenerational housing preferences, and community networks that drive referral patterns, according to ethnic community analysis.
Age and Lifecycle Demographics
| Age Group | Pearland % | Population | Housing Preference | Transaction Impact |
|---|---|---|---|---|
| Under 18 | 28% | 36,400 | Family homes, good schools | School-driven purchases |
| 18-34 | 18% | 23,400 | Starter homes, apartments | First-time buyer segment |
| 35-49 | 26% | 33,800 | Move-up, 4+ bedrooms | Largest buyer segment |
| 50-64 | 18% | 23,400 | Established, downsizing starts | Potential seller segment |
| 65+ | 10% | 13,000 | Active adult, downsizing | Seller + downsizer buyer |
According to Census Bureau age data, Pearland's 28% under-18 population — the highest in Brazoria County — confirms the city's family-oriented market positioning. The 35-49 age group at 26% represents Pearland's most active buyer demographic — mid-career professionals with Texas Medical Center employment moving into larger homes as families grow, according to lifecycle analysis.
How does age distribution affect Pearland real estate? According to demographic analysis, Pearland's heavy concentration in the 35-49 family formation years drives demand for 4-5 bedroom homes with dedicated home office space — a floor plan preference that accelerated after the pandemic remote work shift. According to builder data, 65% of new Pearland construction includes home office or flex room features, reflecting this demographic demand.
According to lifecycle analysis, Pearland's 10% 65+ population represents approximately 13,000 residents, many of whom purchased homes 15-20 years ago during Pearland's initial growth phase. This cohort creates an emerging downsizer seller pipeline — agents who build relationships now will capture listing opportunities as this segment transitions over the next 5-10 years.
Income and Employment Profile
| Employment Sector | Pearland Share | Median Income | Commute Pattern |
|---|---|---|---|
| Healthcare/Medical | 28% | $115,000 | TMC via SH-288 |
| Engineering/Technology | 18% | $125,000 | Energy Corridor/Downtown |
| Oil & Gas | 10% | $120,000 | Downtown/Galveston |
| Education | 8% | $68,000 | Local PISD/AISD |
| Finance/Business Services | 12% | $95,000 | Downtown/Galleria |
| Government/Military | 5% | $78,000 | Ellington/Local |
| Other/Diverse | 19% | $85,000 | Various |
According to Bureau of Labor Statistics data, Pearland's healthcare-dominant employment profile — 28% of working residents — reflects the city's strategic position along SH-288, which provides a 25-minute commute to the Texas Medical Center. The $115,000 median income for healthcare professionals exceeds the city average, making this sector the highest-value farming target, according to employment analysis.
According to commute data, the SH-288 toll lanes completed in 2020 reduced Pearland-to-TMC commute times by 15-20 minutes, triggering a measurable appreciation boost in homes within 2 miles of SH-288 on-ramps. Agents who can quantify this commute advantage — and identify which neighborhoods benefit most — provide the location intelligence that employment-focused buyers require. US Tech Automations commute-based targeting helps agents segment farming campaigns by proximity to major transportation corridors.
Housing Stock by Neighborhood
| Neighborhood | Median Price | Demographic Character | Annual Sales | Key Feature |
|---|---|---|---|---|
| Shadow Creek Ranch | $375,000 | 40% Asian, family-oriented | 350 | Master-planned, amenities |
| Silverlake | $345,000 | 35% Asian, professionals | 220 | Lakes, community center |
| Southfork | $295,000 | Mixed, established | 180 | Older stock, value |
| Lakes of Highland Glen | $355,000 | Diverse, families | 160 | Golf course community |
| Pearland Town Center Area | $320,000 | Mixed, walkable | 140 | Retail proximity |
| West Pearland/Country Place | $285,000 | Mixed, starter market | 200 | Affordable entry |
| Southern Trails | $365,000 | Diverse, newer | 130 | New construction |
According to HAR neighborhood data, Shadow Creek Ranch's 350 annual transactions and $375,000 median make it the single most productive farming micro-market within Pearland — generating $131 million in annual transaction volume from one master-planned community. The 40% Asian demographic concentration in Shadow Creek Ranch creates culturally specific networking opportunity, according to community data.
Historical Population Growth
| Year | Population | Growth Rate | Housing Units | Median Income |
|---|---|---|---|---|
| 2010 | 91,252 | — | 31,500 | $82,000 |
| 2015 | 108,000 | +18.4% | 37,800 | $91,000 |
| 2020 | 119,940 | +11.1% | 42,200 | $98,000 |
| 2023 | 126,000 | +5.1% | 44,800 | $102,000 |
| 2025 | 130,000 | +3.2% | 46,500 | $105,000 |
According to Census Bureau estimates, Pearland has grown 42% since 2010 — from 91,252 to approximately 130,000. The growth rate has decelerated from 18.4% (2010-2015) to 3.2% (2023-2025) as the city approaches buildout in established areas. Remaining growth capacity is concentrated in southern Pearland and western annexation areas, according to population growth analysis.
Is Pearland still growing? According to growth trend data, Pearland's population growth is transitioning from rapid suburban expansion to mature infill and redevelopment. The city's remaining undeveloped land can support 8,000-12,000 additional homes, suggesting population growth toward 155,000-165,000 before reaching effective buildout, according to land capacity analysis.
Education and School Impact
| School District | Pearland Area Served | Rating | Price Premium | Annual Sales |
|---|---|---|---|---|
| Pearland ISD | Central/North Pearland | B+ | Baseline | 1,100 |
| Alvin ISD | South/West Pearland | B | -8% | 650 |
| Fort Bend ISD (portion) | Far West Pearland | A | +12% | 200 |
| Private Schools | City-wide | Varies | N/A | 150 |
According to TEA accountability data, Pearland is split between three public school districts — Pearland ISD, Alvin ISD, and a small Fort Bend ISD portion — creating the same boundary-driven price differentials seen in League City. Fort Bend ISD zones command a 12% premium while Alvin ISD zones trade at an 8% discount to the Pearland ISD baseline, according to school district price analysis.
According to school enrollment data, 38% of Pearland's Asian community enrolls children in supplemental academic programs (Kumon, Mathnasium, tutoring centers) — creating community gathering points where agents can build relationships through educational event sponsorships rather than traditional cold farming approaches.
Commission and Agent Economics
| Commission Metric | Pearland TX | Brazoria County | Houston Metro |
|---|---|---|---|
| Average Commission Rate | 5.1% | 5.15% | 5.1% |
| Agent-Side Commission | 2.55% | 2.58% | 2.55% |
| Commission per Transaction | $8,543 | $7,613 | $8,670 |
| Licensed Agents (Area) | 320 | — | — |
| Agents Closing 6+/Year | 75 (23%) | — | 25% |
What can agents earn farming Pearland TX? According to HAR data, Pearland's 2,100 annual transactions and $8,543 median commission create a $17.9 million annual commission pool. With only 75 agents closing 6+ deals, the math strongly favors systematic farming over casual prospecting, according to production analysis.
| Farming Strategy | Monthly Cost | Est. Deals | Annual GCI |
|---|---|---|---|
| Entry (400 homes) | $600 | 4-6 | $34,172-$51,258 |
| Growth (1,000 homes) | $1,400 | 12-18 | $102,516-$153,774 |
| Dominant (2,200 homes) | $2,600 | 24-32 | $205,032-$273,376 |
Property Tax and Carrying Cost Analysis
| Taxing Entity | Rate per $100 | Annual Tax on $335,000 Home |
|---|---|---|
| City of Pearland | $0.6200 | $2,077 |
| Brazoria County | $0.3150 | $1,055 |
| Pearland ISD / Alvin ISD | $1.1200-$1.2800 | $3,752-$4,288 |
| Brazoria County Drainage | $0.0750 | $251 |
| Pearland MUD (varies) | $0.15-$0.55 | $503-$1,843 |
| Total Effective Rate | $2.28-$2.86 | $7,638-$9,514 |
According to Brazoria County Tax Assessor records, Pearland's property tax burden varies by school district and MUD zone — with Alvin ISD zones generally carrying higher MUD rates than established Pearland ISD areas. The $1,876 annual spread between lowest and highest tax scenarios creates neighborhood-level cost differences that agents should communicate during buyer consultations, according to tax analysis.
How do Pearland property taxes compare to nearby cities? According to comparative tax data, Pearland's $7,638-$9,514 annual tax burden on a $335,000 home falls between Friendswood ($7,087-$8,113 on $380,000) and League City ($6,624-$8,660 on $345,000) on a per-dollar basis. Pearland's slightly higher effective rates reflect the city's investment in infrastructure to support rapid population growth, according to comparative municipal finance analysis.
Housing Affordability and Purchasing Power
| Affordability Metric | Pearland TX | Houston Metro | National |
|---|---|---|---|
| Price-to-Income Ratio | 3.2x | 4.7x | 5.5x |
| Monthly Mortgage (20% down, 6.5%) | $1,698 | $1,730 | $1,985 |
| Required Income for Median Home | $82,000 | $85,000 | $98,000 |
| Affordable to Median Household | Yes ($105K) | Marginal ($72K) | No ($67K) |
According to affordability analysis, Pearland's 3.2x price-to-income ratio — the result of $335,000 median price divided by $105,000 median income — makes it one of the most affordable upper-middle-class suburbs in the Houston metro when measured by purchasing power. The median Pearland household can comfortably afford the median Pearland home with conventional financing, creating broad demand support, according to affordability modeling.
According to purchasing power data, Pearland's $105,000 median income qualifies the typical household for a $420,000 purchase — $85,000 above the $335,000 median price. This headroom means 65-70% of Pearland households can participate in the move-up market without stretching financially, creating robust internal demand for the $350,000-$450,000 segment.
USTA Platform Comparison for Pearland
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo |
|---|---|---|---|---|
| Multicultural CRM Segmentation | Demographic-specific workflows | Basic tags | No | No |
| Multilingual Outreach | English/Spanish/Hindi/Vietnamese | English/Spanish | English only | English only |
| Community Event Tracking | Cultural calendar integration | No | No | No |
| TMC Employment Targeting | Healthcare professional workflows | No | No | No |
| School District Mapping | PISD/AISD/FBISD boundaries | No | No | No |
| Monthly Cost | $149-$399 | $499+ | $750+ | $395+ |
How to Farm Pearland TX Effectively
Develop multicultural marketing competency as a foundational skill. According to Census data, Pearland's four-way demographic split (32% Asian, 25% White, 22% Hispanic, 20% Black) means any single-culture approach misses 68-80% of the market — US Tech Automations demographic-segmented workflows address all communities simultaneously.
Build relationships within the South Asian professional community. According to community data, Pearland's Indian and Pakistani communities — concentrated in Shadow Creek Ranch — make purchase decisions heavily influenced by community referral networks and cultural trust relationships.
Target Texas Medical Center commuters with SH-288 advantage messaging. According to commute data, Pearland's 25-minute TMC commute via SH-288 toll lanes is the fastest of any comparable suburban market — quantify the time savings versus Sugar Land (40 min) and Katy (45 min).
Sponsor educational events and academic competition programs. According to community engagement data, Pearland's high-education households respond to agents who support STEM competitions, spelling bees, and academic enrichment programs — not just sports sponsorships.
Create school district boundary guides for each demographic community. The PISD vs. AISD vs. FBISD boundaries affect different neighborhoods differently — agents who can map boundaries to cultural community centers provide distinctive value.
Track multigenerational housing demand patterns. According to housing preference data, 15-20% of Pearland's Asian community seeks homes accommodating parents or in-laws — a 5+ bedroom, multi-suite floor plan preference that requires specialized search criteria.
Monitor Shadow Creek Ranch as a market indicator. According to transaction data, Shadow Creek's 350 annual closings represent a bellwether for the broader Pearland market — trends appearing in Shadow Creek typically spread citywide within 6-12 months.
Build a healthcare professional referral pipeline through TMC networking. According to employment data, Texas Medical Center employs 120,000+ workers — even a small networking presence generates referral volume disproportionate to investment.
Leverage Friendswood and League City comparison data for cross-market positioning. Pearland's $335,000 median versus Friendswood ($380,000) creates a value narrative for school-quality-focused buyers willing to trade school district prestige for $45,000 in savings.
Frequently Asked Questions
What is the population of Pearland TX?
According to Census Bureau estimates, Pearland's population is approximately 130,000, making it the second-largest city in Brazoria County and one of Houston's top-ten suburbs by population size.
What is the median household income in Pearland?
According to Census Bureau data, Pearland's median household income is approximately $105,000 — 46% above the Houston metro average and reflecting the city's concentration of healthcare, engineering, and energy-sector professionals.
How diverse is Pearland TX?
According to Census data, Pearland is one of Houston's most ethnically diverse suburbs with 32% Asian, 25% White, 22% Hispanic, and 20% Black populations — no single group exceeds one-third of the total population, creating a uniquely multicultural community.
What school districts serve Pearland?
According to district boundary records, Pearland is split between Pearland ISD (central/north), Alvin ISD (south/west), and a small Fort Bend ISD portion (far west). FBISD zones carry a 12% price premium, while AISD zones trade at an 8% discount to the PISD baseline.
How many homes sell in Pearland annually?
According to HAR data, Pearland averages approximately 2,100 residential transactions per year, making it the highest-volume market in Brazoria County and one of the top-ten suburban markets in the Houston metro area.
Is Pearland a good place to live?
According to multiple quality-of-life rankings, Pearland consistently ranks among Texas's top-10 suburbs for families, citing strong schools, low crime, parks and recreation facilities, retail amenities, and proximity to the Texas Medical Center and downtown Houston.
What is the average home price in Pearland TX?
According to HAR data, Pearland's median home price is approximately $335,000, with neighborhood prices ranging from $285,000 in established West Pearland to $375,000 in Shadow Creek Ranch, according to neighborhood-level pricing analysis.
How far is Pearland from the Texas Medical Center?
According to commute data, Pearland is approximately 20 miles from the Texas Medical Center via SH-288, with toll lane commute times of 22-28 minutes — the fastest of any comparable Houston suburban market.
Conclusion: Pearland's Multicultural Market Advantage
Pearland's 130,000 population, $105,000 median household income, and exceptional demographic diversity create a farming market where culturally informed agents dramatically outperform generalists. The 2,100 annual transactions and $8,543 median commission deliver strong economics, while the multicultural composition demands a sophistication that most competitors fail to develop.
The Texas Medical Center commute advantage, dual-school-district dynamics, and diverse neighborhood character reward agents who invest in deep demographic understanding and culturally appropriate outreach. Shadow Creek Ranch alone generates enough transaction volume to sustain a dedicated farming practice.
US Tech Automations provides the multicultural CRM segmentation, multilingual outreach automation, and demographic-targeted farming workflows that Pearland's diverse market demands. Start farming Pearland's multicultural opportunity today.
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Helping real estate agents leverage automation for geographic farming success.
