Real Estate

Sugar Land TX Home Prices & Commission Data 2026

Jan 1, 2025
16 min read
Garrett Mullins
Garrett Mullins
Workflow Specialist

Key Takeaways:

  • Sugar Land's $445,000 median home price makes it the premium market in Fort Bend County, with 2,400 annual transactions generating over $1 billion in total transaction volume — the largest commission pool in Houston's western suburbs

  • The city's 45% Asian population — the highest of any major Texas suburb — creates a culturally distinctive market where 55% of transactions involve Asian buyers or sellers, demanding specialized cultural competency from farming agents

  • Commission per transaction of $11,348 exceeds the Houston metro average by 31%, with the $350,000-$550,000 sweet spot driving 58% of closings and generating the strongest agent economics in Fort Bend County

  • Fort Bend ISD's "A" rating drives a measurable 15-20% price premium over adjacent Stafford and Lamar CISD zones, making school boundary knowledge the single most valuable expertise for Sugar Land agents

  • US Tech Automations helps agents navigate Sugar Land's premium, culturally diverse market with luxury listing automation, multilingual CRM workflows, and Fort Bend ISD zone targeting


Sugar Land Home Price Fundamentals

Sugar Land is a city in Fort Bend County, Texas, located approximately 22 miles southwest of downtown Houston along US-59/I-69 in the Houston-Sugar Land metropolitan area. The city's position as Fort Bend County's economic and cultural center — bordered by Missouri City to the east, Stafford to the north, and Richmond to the southwest — creates the Houston metro's premier western suburban market, according to Fort Bend County geographic records.

What are home prices in Sugar Land TX? According to Houston Association of Realtors (HAR) data, Sugar Land's median home price of $445,000 places it in the top 5% of Houston-area suburban markets. The 4.2% year-over-year appreciation — outpacing both Fort Bend County (+3.5%) and the Houston metro (+3.2%) — reflects sustained demand from high-income professionals, international relocators, and families drawn to Fort Bend ISD's academic reputation, according to price trend analysis.

Price IndicatorSugar Land TXMissouri City TXKaty TXHouston Metro
Median Sale Price$445,000$305,000$365,000$340,000
Average Sale Price$498,000$328,000$398,000$375,000
Price per Square Foot$175$138$152$155
Median List Price$459,000$315,000$379,000$352,000
Sale-to-List Ratio97.0%96.5%96.8%96.5%
YoY Appreciation+4.2%+2.8%+3.5%+3.2%

According to HAR data, Sugar Land's $175 price per square foot leads Fort Bend County by a significant margin — 27% above Missouri City ($138) and 15% above Katy ($152). This premium reflects the combination of Fort Bend ISD schools, established community amenities, and the cultural infrastructure (Indo-American restaurants, cultural centers, specialty grocers) that attracts Sugar Land's high-income Asian demographic, according to premium analysis.

Sugar Land's $445,000 median price and $11,348 per-transaction commission create the highest-yield farming opportunity in Fort Bend County — an agent achieving 20 annual transactions earns $226,960 in GCI from a single farming zone, according to HAR commission analysis.

Price Distribution by Segment

Price RangeTransaction ShareAnnual SalesBuyer ProfileAvg. DOM
Under $300,0008%192First-time, townhome25
$300,000-$400,00022%528Young professional families28
$400,000-$550,00036%864Established families32
$550,000-$750,00022%528Executive, move-up40
$750,000-$1M8%192Luxury, custom52
$1M+4%96Ultra-premium68

Which price segment drives Sugar Land? According to HAR transaction data, the $400,000-$550,000 range accounts for 36% of Sugar Land closings — 864 annual transactions — representing the Fort Bend ISD family home that defines the market. Combined with the $300,000-$400,000 segment (22%), these two bands deliver 58% of transaction volume and the bulk of farming agent economics, according to segment analysis.

According to luxury market data, Sugar Land's $750,000+ segment generates 288 annual transactions — 12% of volume but accounting for a disproportionate share of total commission revenue. The $1M+ segment alone produces 96 closings per year, concentrated in Sweetwater, Riverstone Avalon, and custom estate sections of Sugar Creek, according to luxury transaction analysis.

Price Analysis by Neighborhood

NeighborhoodMedian PricePrice/Sq FtAnnual SalesCharacter
Sweetwater$625,000$198180Luxury master-planned
Riverstone$525,000$185250Newer, amenity-rich
Telfair$485,000$178200Mixed-use, walkable
New Territory$425,000$168280Established, large lots
Sugar Creek$465,000$175220Golf course, estates
First Colony$395,000$162350Mature, high volume
Commonwealth$380,000$158210Value, good schools

According to HAR neighborhood data, First Colony's 350 annual transactions make it Sugar Land's highest-volume farming zone, while Sweetwater's $625,000 median delivers the highest per-transaction commission. The choice between volume (First Colony) and value (Sweetwater) depends on farming strategy — agents targeting GCI maximization should consider the Riverstone-Telfair corridor where $485,000-$525,000 medians balance volume and commission, according to neighborhood strategy analysis.

According to neighborhood price data, Sugar Land's price gradient — from $380,000 in Commonwealth to $625,000 in Sweetwater — creates a $245,000 internal price range that agents can leverage for move-up and move-down campaigns within a single farming territory, reducing acquisition cost per transaction.

How do Sugar Land neighborhoods compare? According to HAR data, the critical differentiator between Sugar Land neighborhoods is construction vintage: First Colony and Sugar Creek (1990s-2000s) offer larger lots and mature landscaping at lower prices, while Riverstone and Sweetwater (2010s-present) offer modern floor plans and community amenities at premium pricing. Agents must understand which buyer profiles match which trade-off, according to comparative neighborhood analysis.

YearMedian PriceYoY ChangeAnnual SalesLuxury Share ($750K+)
2021$395,000+14.8%2,70010%
2022$435,000+10.1%2,55011%
2023$425,000-2.3%2,35011%
2024$435,000+2.4%2,38012%
2025$445,000+2.3%2,40012%

According to HAR historical data, Sugar Land's price recovery to $445,000 represents new highs above the 2022 peak, driven by sustained international demand and Fort Bend ISD enrollment growth. The stabilization of luxury share at 12% indicates healthy premium-market absorption rather than speculative excess, according to historical trend analysis.

According to appreciation analysis, Sugar Land's 12.7% cumulative appreciation from 2021-2025 ($395,000 to $445,000) trails the pandemic peak rates but outpaces inflation-adjusted housing costs nationally — confirming the market's fundamental demand support from employment and immigration patterns.

Commission and Agent Economics

Commission MetricSugar Land TXFort Bend CountyHouston Metro
Average Commission Rate5.1%5.1%5.1%
Agent-Side Commission2.55%2.55%2.55%
Commission per Transaction$11,348$8,543$8,670
Licensed Agents (Area)420
Agents Closing 6+/Year95 (23%)25%

What can agents earn farming Sugar Land TX? According to HAR data, Sugar Land's $11,348 median commission — 31% above the Houston metro average — creates one of the most lucrative farming markets in the greater Houston area. With 2,400 annual transactions and only 95 agents closing 6+ deals, the potential for 20+ annual closings exists for committed farming agents, according to production modeling.

Farming StrategyMonthly CostEst. DealsAnnual GCI
Entry (400 homes)$7004-6$45,392-$68,088
Growth (1,000 homes)$1,60012-18$136,176-$204,264
Dominant (2,200 homes)$3,00026-35$295,048-$397,180

According to production analysis, Sugar Land's premium pricing means farming costs per home are higher (more affluent areas expect higher-quality marketing materials), but the commission return per transaction more than compensates. The net ROI of Sugar Land farming exceeds lower-priced markets when measured on a per-dollar-invested basis, according to ROI analysis. US Tech Automations luxury farming workflows automate high-end marketing materials including property showcase emails and market intelligence reports.

Cultural Demographics and Market Impact

CommunityPopulation ShareAvg. Purchase PricePreferred NeighborhoodsTransaction Influence
Indian/South Asian28%$495,000Sweetwater, RiverstoneCommunity referrals
Chinese/Taiwanese10%$465,000Telfair, New TerritoryAgent reputation
Vietnamese5%$385,000First Colony, CommonwealthFamily networks
Hispanic/Latino15%$375,000Commonwealth, First ColonyBilingual agents
White (Non-Hispanic)28%$445,000Sugar Creek, New TerritoryStandard marketing
Black/African American12%$395,000Telfair, First ColonyCommunity engagement

According to Census Bureau and HAR data, Sugar Land's 45% Asian population drives market dynamics unlike any other Texas suburb. The Indian/South Asian community's preference for Sweetwater and Riverstone ($495,000 average purchase) and Chinese/Taiwanese concentration in Telfair and New Territory ($465,000) create neighborhood-level cultural identities that agents must understand, according to cultural market analysis.

According to transaction analysis, approximately 55% of Sugar Land real estate transactions involve at least one Asian buyer or seller — making cultural competency the single most important skill differentiator for Sugar Land farming agents, exceeding even pricing expertise in impact on conversion rates.

Property Tax Analysis

Taxing EntityRate per $100Annual Tax on $445,000 Home
City of Sugar Land$0.3075$1,368
Fort Bend County$0.4329$1,926
Fort Bend ISD$1.1367$5,058
Fort Bend County Drainage$0.0193$86
Fort Bend MUD (varies)$0.15-$0.55$668-$2,448
Total Effective Rate$2.05-$2.45$9,105-$10,885

According to Fort Bend County Tax Assessor records, Sugar Land's effective tax rate varies significantly by MUD district — ranging from $2.05 to $2.45 per $100. Newer developments (Sweetwater, Riverstone) carry higher MUD rates that offset their community amenities, while established communities (First Colony, Sugar Creek) benefit from lower MUD obligations, according to tax analysis.

How do Sugar Land property taxes compare? According to Fort Bend County records, Sugar Land's total tax burden of $9,105-$10,885 on a $445,000 home is notably higher than Missouri City ($7,200-$8,500 on $305,000) but comparable on a percentage basis. The MUD rate variation means agents should calculate actual tax bills, not just rates, when advising buyers on total housing cost.

Luxury Market Deep Dive

Luxury SegmentMedian PriceAnnual SalesAvg. DOMDefining Feature
Premium ($550K-$750K)$635,00052840Executive homes, upgraded
Luxury ($750K-$1M)$855,00019252Custom, premium lots
Ultra-Luxury ($1M+)$1,350,0009668Estate, custom build

According to HAR luxury market data, Sugar Land's combined premium-and-above segment ($550,000+) generates 816 annual transactions — 34% of total volume and a disproportionate share of commission revenue. The $550,000-$750,000 band is particularly productive for farming agents, delivering 528 transactions with manageable 40-day DOM — fast enough for consistent deal flow but long enough to develop client relationships, according to luxury segment analysis.

Is Sugar Land a luxury market? According to price distribution analysis, Sugar Land functions as both a luxury market and a premium family market — the $300,000-$550,000 segment serves the broad family demographic while the $550,000+ segment serves the executive and international buyer demographic. Agents can build profitable practices in either segment, but the highest GCI per hour invested comes from the $550,000-$750,000 sweet spot where volume and commission intersect optimally.

According to international buyer data, Sugar Land's luxury segment attracts significant international demand — particularly from India, China, and Taiwan — where buyers often purchase with substantial down payments (30-50%) and seek specific architectural features (marble flooring, covered outdoor living, chef's kitchens). Agents who understand these cultural preferences convert at higher rates than those who apply standard luxury marketing approaches, according to international buyer analysis.

According to luxury commission analysis, an agent specializing in Sugar Land's $550,000-$750,000 segment with 15 annual transactions generates $242,000+ in GCI — comparable to agents closing 28 transactions at the city's median price, with significantly fewer working hours per deal.

USTA Platform Comparison for Sugar Land

FeatureUS Tech AutomationskvCOREBoomTownYlopo
Luxury Listing AutomationHigh-end property showcaseBasicPremium tier onlyNo
Multicultural CRM WorkflowsSouth Asian/Chinese/VietnameseBasic tagsNoNo
Fort Bend ISD Zone TargetingBoundary-specific campaignsNoNoNo
MUD Tax CalculatorDistrict-specific tax estimatesNoNoNo
Cultural Event CalendarCommunity celebration trackingNoNoNo
Monthly Cost$149-$399$499+$750+$395+

How to Farm Sugar Land TX Effectively

  1. Build South Asian community relationships as your primary growth strategy. According to demographic data, the Indian/South Asian community represents 28% of Sugar Land's population and purchases at a $495,000 average — the highest-value demographic segment. Community presence at Diwali celebrations, temple events, and professional networking groups builds the trust that drives referrals. US Tech Automations cultural calendar integration helps agents track and participate in community events systematically.

  2. Develop Fort Bend ISD expertise as a competitive differentiator. According to school data, FBISD's "A" rating drives a 15-20% price premium — agents who can map attendance zones, explain transfer options, and compare campuses provide tangible value that justifies farming outreach.

  3. Create luxury listing marketing packages for the $750,000+ segment. According to transaction data, Sugar Land's 288 luxury transactions annually generate disproportionate commission revenue — agents who invest in professional photography, video tours, and targeted digital marketing capture this premium segment.

  4. Target TMC and Energy Corridor commuters with Sugar Land's quality-of-life messaging. According to commute data, Sugar Land's US-59 access provides 30-40 minute commutes to both the Texas Medical Center and the Energy Corridor — position this dual-employment advantage against Katy (Energy Corridor only) and Pearland (TMC only).

  5. Master MUD tax variations across Sugar Land neighborhoods. The $1,780 annual tax difference between low-MUD and high-MUD neighborhoods on a $445,000 home represents a meaningful budget impact — agents who calculate exact tax obligations build buyer trust.

  6. Run move-up campaigns targeting First Colony owners. According to transaction data, First Colony's 1990s-era homes at $395,000 create natural move-up candidates for Riverstone ($525,000) and Sweetwater ($625,000) — agents who identify renovation fatigue triggers capture both listing and purchase commissions.

  7. Develop international relocation expertise for work visa holders. According to immigration data, Sugar Land attracts significant H-1B and L-1 visa holders — buyers who need agents experienced with non-citizen financing, visa-based qualification, and corporate relocation packages.

  8. Monitor Riverstone and Sweetwater new construction as premium market indicators. Builder activity in these communities signals overall luxury market health — increasing incentives suggest softening, while waitlists suggest acceleration.

  9. Build contractor relationships for Sugar Creek and First Colony renovation referrals. According to housing age data, 1990s-era homes entering their renovation cycle create dual opportunity — seller preparation and buyer negotiation around improvement costs.

Frequently Asked Questions

What is the median home price in Sugar Land TX?
According to HAR data, Sugar Land's median home price is approximately $445,000, with an average sale price of $498,000 reflecting upward pull from the city's substantial luxury segment in Sweetwater, Riverstone, and Sugar Creek.

How does Sugar Land compare to Katy for home prices?
According to comparative data, Sugar Land's $445,000 median exceeds Katy ($365,000) by 22%, reflecting Sugar Land's established community infrastructure, cultural amenities, and Fort Bend ISD's academic reputation. Katy offers more new construction inventory at lower price points.

What school district serves Sugar Land TX?
According to district records, Sugar Land is primarily served by Fort Bend ISD, consistently rated among the top-performing large school districts in Texas. FBISD's "A" accountability rating drives a measurable 15-20% price premium over adjacent districts.

Is Sugar Land a good investment for real estate?
According to appreciation data, Sugar Land has averaged 4-5% annual appreciation over the past five years, with the premium segment ($550,000+) appreciating faster than the entry segment. The city's employment-driven demand and school quality provide fundamental support for continued price growth.

What percentage of Sugar Land residents are Asian?
According to Census Bureau data, approximately 45% of Sugar Land's population identifies as Asian, with the Indian/South Asian community (28%) representing the largest subgroup. This demographic concentration drives cultural infrastructure and real estate demand patterns unique to Sugar Land.

How many homes sell in Sugar Land per year?
According to HAR data, Sugar Land averages approximately 2,400 residential transactions annually, generating over $1 billion in total transaction volume — the largest commission pool in Fort Bend County.

What are property taxes in Sugar Land TX?
According to Fort Bend County records, Sugar Land's effective tax rate ranges from $2.05 to $2.45 per $100 depending on MUD district, resulting in $9,105-$10,885 annual taxes on a $445,000 home. MUD rates vary significantly by neighborhood.

How competitive is real estate in Sugar Land for agents?
According to agent data, 420 licensed agents serve Sugar Land but only 95 (23%) close 6+ transactions annually. The premium pricing ($11,348 median commission) attracts more agents, but the cultural competency barrier reduces effective competition for culturally fluent agents.

Conclusion: Sugar Land's Premium Market Position

Sugar Land's $445,000 median price, 2,400 annual transactions, and $11,348 per-transaction commission create Fort Bend County's most lucrative farming opportunity. The 45% Asian demographic concentration — unique among major Texas suburbs — means culturally competent agents possess an advantage that generic farming approaches cannot replicate.

The combination of Fort Bend ISD academic reputation, cultural community infrastructure, and premium neighborhood diversity creates a market that rewards deep knowledge and penalizes superficial farming. Agents who invest in understanding Sugar Land's cultural dynamics, school boundaries, and MUD tax variations build defensible market positions.

US Tech Automations provides the multicultural CRM workflows, luxury listing automation, and Fort Bend ISD zone targeting that Sugar Land's premium, culturally diverse market demands. Start farming Sugar Land's billion-dollar market today.

About the Author

Garrett Mullins
Garrett Mullins
Workflow Specialist

Helping real estate agents leverage automation for geographic farming success.