ShowingTime Alternatives for Team Brokers: 3 Steps (2027)

Key Takeaways

• Your MLS and office rules decide which showing services a listing can use, so check those before you compare features.

• ShowingTime's agent subscription has a published monthly price, but team and office pricing is quote-based.

• ShowMojo prices by unit or listing and sells access hardware, which fits rental operators more than listing-side sales teams.

• Aligned Showings and Supra's showing management publish no price in the pages we could open, so get a written quote before you switch.

• Calendly publishes per-seat prices, but any showing workflow built on it is yours to design, own and maintain.

A showing management platform takes tour requests, routes them to the listing's agent and access rules, and records the appointment. TL;DR: if your MLS or office already names a showing service, start with that list. If you have a choice, compare a ShowingTime team quote with the MLS-backed option, and treat Calendly as a booking layer rather than a replacement for showing software.

Start with the MLS and office rules, not the feature list

For a team broker, the first question is not which app has the most features. It is which showing service the MLS allows on each listing, and whether the office sets one default that agents cannot change. The Arizona MLS's own page says "Aligned Showings is the preferred showing service chosen for your office," and that brokers set that default and decide whether agents can override it, according to ARMLS's preferred showing service page.

Launch market: roughly 20,000 members according to Real Estate News (2023). That first launch was for UtahRealEstate.com's members, and MLS Aligned is owned by six MLSs, so the showing choice on your listings can depend on your MLS as much as on your brokerage.

The rules can also change under a team that has already signed up. Zillow sued in December 2023 after two MLSs moved away from ShowingTime toward Aligned Showings, and a court filing dated June 13, 2024 reported an agreement in principle without disclosed terms, according to Real Estate News (2024).

Three steps settle most of the choice:

1. Ask your MLS which showing service each listing uses, and whether agents can override your office default.

2. Decide the scope. Listing-side sales showings and rental self-tours need different tools, and the vendors below split along that line.

3. Get written team and office quotes, then compare them with the per-agent list prices in the pricing section.

How we evaluated these tools

This guide is built from public vendor pages, MLS pages and trade-press reports. We did not run, test or buy any of these products. Each option is judged against five weighted criteria, set for a team broker choosing a showing service rather than a solo agent or a rental portfolio.

The weights are our judgment for this buyer. A rental operator would weight scope much higher, and a single-MLS office would weight the MLS rule higher still.

Feature matrix: what each vendor publishes

The table separates what each vendor's own pages say from our reading of them. "Not described" means the page we opened did not mention the feature, not that the product lacks it.

Pricing and the 10-agent math

Pricing checked October 21, 2026, from the vendor pages cited below.

ShowingTime agent subscription: $15 per month according to ShowingTime (2026). That subscription includes showing management, a dedicated mobile app, ShowingCart and access to appointment specialists. It lists Offer Manager as "Subject to market availability." Team and office pricing is not on the page, which says to "Contact sales to learn about other plans including team and office pricing."

Lowest unit price on ShowMojo: $1.30 per unit per year according to ShowMojo (2026), where annual plans start at that figure. The Pro tier is also listed at $50 per listing, and the Ultra tier at $2.70 per unit and $110 per listing. Access hardware starts at $64 for MojoBox lockboxes and $85 for MojoLock smartlocks, with a $3.50 monthly fee per ShowMojo device, according to ShowMojo (2026). The page does not state which billing period applies to the per-listing price.

Calendly seat price on Teams: $16 per month according to Calendly (2026). The same page lists Standard at $10 per seat per month, a free plan labeled "Always free," and Enterprise starting at $15k per year for at least 50 seats, according to Calendly (2026).

The table reuses the figures cited above. "Not published" means the pages we opened gave no price, and "Quote-based" means the vendor asks for a quote before it will name one.

Worked example, hypothetical: a 10-agent office wants every showing request logged to its CRM with the listing address, the requester and the time. On ShowingTime's agent subscription at $15 per agent per month, the list cost is $150 a month, or $1,800 a year, before any team quote changes that. Building the same logging on Calendly's Teams plan at $16 per seat costs $160 a month, or $1,920 a year, and that covers the booking tool only. The office would still need an endpoint that receives Calendly's invitee.created event, checks its signature and writes the CRM row. If that upkeep takes 2 hours a month of staff time, the office has to budget that time as a cost, because no vendor invoice shows it.

Our reading: at ten agents the list prices look close, but they buy different things. A ShowingTime subscription buys a showing workflow on MLS listings where the MLS allows it, while Calendly buys booking pages and leaves the showing logic to the buyer. Choose on the workflow first and the price second.

Vendor profiles: best fit, limits and evidence

ShowingTime

Best fit: teams whose MLS keeps ShowingTime available and whose agents want a per-agent subscription with showing management and offer handling. Zillow owns ShowingTime, which matters for the 2023 to 2024 dispute described above.

Limitations: team and office features sit outside the agent plan and are sold by quote, and Offer Manager depends on market availability. The pricing page does not describe lockbox features.

Implementation: ask your MLS whether ShowingTime can be the office default, get the team quote in writing, and ask whether showing data can be exported. We found no public ShowingTime API page, so treat any integration as a vendor question.

Evidence: ShowingTime pricing page and Real Estate News on the MLS settlement.

Aligned Showings

Best fit: agents and offices in MLSs that run it. The 2023 Utah launch made it a member benefit, and members could choose Aligned Showings, ShowingTime or no service for each listing.

Limitations: availability depends on your MLS, and the pages we opened do not state fees for brokerages or other MLSs. The ARMLS page says access codes and extra instructions are available only in the listing's chosen system, so switching providers changes where access details live.

Implementation: check the office default in your MLS settings. New listings take that default, and active listings keep their previous service unless an agent edits the Showing Service field, according to ARMLS.

Evidence: ARMLS preferred showing service page and the 2023 Real Estate News launch report above.

Supra showing management

Best fit: agents who book showings from a phone, and brokerages that want built-in chat with colleagues and other brokerages. Availability is set locally by an association or MLS.

Limitations: the scheduling page says pricing is not published and that "some services and features may not be available in all areas." Lockbox, analytics and integrations are not described on that page.

Implementation: ask your association or MLS administrator whether showing management powered by BrokerBay is available, then request pricing from Supra directly.

Evidence: Supra showing management scheduling page.

ShowMojo

Best fit: rental operators and leasing teams that want automated tour scheduling, self-guided tours and rental listing syndication. The product is built around leasing, not around MLS listing showings.

Limitations: the access hardware adds cost on top of the software price, and the per-listing price's billing period is not stated. The unit price is a starting price for annual plans, so it does not show the full cost of a portfolio.

Implementation: count units and listings, decide which doors need smart locks, and ask whether access devices are required for self-guided tours.

Evidence: ShowMojo pricing page.

Calendly

Best fit: sales teams that need booking pages for buyer consultations or listing appointments, and that have someone who can build the showing flow around them.

Limitations: the pricing page describes no MLS or lockbox features. Calendly's help center lists plans as Professional, Standard, Standard Plus, Teams, Teams Plus and Enterprise, and says access "may vary based on your plan, when your account was created, and any add-ons."

Implementation: Calendly's API documentation creates a webhook subscription with a POST to /webhook_subscriptions and names events including invitee.created and invitee.canceled. Calendly's webhook help article recommends validating incoming webhook signatures and avoiding duplicate processing by checking event IDs.

Evidence: Calendly pricing and Calendly API webhook documentation.

Showdigs

Best fit: rental portfolios, where the vendor describes its tools as optimized for scale. Stated scale: 200+ doors according to Showdigs (2025). The page lists integration with AppFolio and Rentvine.

Limitations: the page is Showdigs' own comparison, so treat its claims as promotional. Pricing is quote-based, and its on-demand agent service is available only in select markets. It is not a fit for listing-side sales showings.

Implementation: confirm that your property management software is on the integration list and ask for a quote before you compare it with the rest.

Evidence: Showdigs showing scheduler page.

Build it yourself or buy showing software?

For many small teams, the real alternative is not another showing vendor. It is stitching the workflow together in Zapier, Make or n8n, or building it in-house. Those tools can keep run histories, retry failed steps and send errors down a separate branch when they are configured that way. The buyer still designs and owns idempotency, so a repeated booking event does not create two CRM rows. The buyer also owns escalation to a person, access controls on CRM and lockbox data, and maintenance when a vendor changes its API.

A proposed design for this decision starts with a trigger: a booking event from the team's scheduler, such as Calendly's invitee.created, or a showing request forwarded into a shared inbox. The action matches the request to a listing record, writes one CRM row with the property, requester and time, and sends the listing agent a confirmation to approve. The output is a logged appointment with a named human reviewer, because the design routes any request outside the listing's stated showing rules to a person. Prerequisites are API access or a scheduled CSV export from the showing platform and write access to the CRM. For ShowingTime, we found no public API page, so that prerequisite must be confirmed with the vendor. US Tech Automations would configure that routing as a proposed design, not a live deployment.

A second proposed step covers access. When a request mentions a lockbox or smartlock, the workflow would flag it and hold the code for the listing agent instead of sending it automatically, since the listing's access rules live in the listing's chosen system. The human review point is the listing agent, who confirms the seller's access rules before any code leaves the office. The office owns the rule set, and the configured workflow only enforces it. US Tech Automations would not decide those rules.

When NOT to use US Tech Automations: if your MLS mandates one showing service and your office already gets appointment details from it, a standard vendor workflow is simpler and leaves less to maintain. A rental team already using ShowMojo's tour scheduling for self-guided tours should keep that workflow instead of adding a layer. A two-agent team that only needs buyer consultation links can start with Calendly's free plan.

Teams in other lending and freight brokerages face similar choices. Lending teams can compare Blend and Encompass for mortgage brokers, and freight operations can see freight broker software set against manual work.

Who this is for

This guide is for a team broker or operations lead at a residential brokerage who manages a shared showing calendar and must pick a showing service that the MLS or office will support. Red flags: your MLS requires one provider and will not change it; most of your showings are rental self-tours; no one on staff can own a CRM or API connection.

Common mistakes when switching

• Comparing agent list prices and skipping the team quote, which is exactly where ShowingTime's pricing goes quote-based.

• Assuming agents can override the office default. The ARMLS page says brokers decide that setting.

• Choosing a rental platform for sales showings because its price looks lower.

• Building a webhook without signature checks or duplicate handling, which causes double bookings in the CRM.

• Moving listings to a new provider mid-listing without checking where access codes will live.

Lending teams facing the same vendor-lock questions can also review loan document software for mortgage brokers before committing to a platform.

Frequently asked questions

Is ShowingTime the only showing service for team brokers?

No. Which service you can use depends on your MLS and office, and in some MLS markets Aligned Showings is the preferred service.

What does ShowingTime cost for a whole team?

Team and office pricing is quote-based, so the published $15 monthly agent subscription is not a team price. Ask for a written quote that covers every agent.

Can an MLS showing service replace ShowingTime in my market?

Only if your MLS offers it. Aligned Showings is owned by MLSs and is available where an MLS adopts it, and the 2023 Utah launch was offered as a free member benefit.

Is Calendly enough for showing requests?

For buyer consultations and listing appointments, often yes. For MLS showings it is only a booking layer, because its pricing page describes no MLS or lockbox features.

Do I need an API to log showings in a CRM?

For automatic logging, yes, or a scheduled CSV export. At small volume, a manual entry step can work, but it puts the logging burden on an agent.

Which option should a 10-agent office start with?

Start with whatever your MLS and office already allow, then get written team quotes before you sign. Compare the ShowingTime quote with an MLS-backed option only if you have a free choice.

Bottom line

For most team brokers, MLS and office rules settle the choice first, and a written team quote settles the price. Use the three steps above to narrow the list. If you need a proposed design for a showing-to-CRM flow with named review points, see how our team configures this.