Wimberley TX Demographics & Housing Data 2026
Wimberley is a city in Hays County, Texas, situated approximately 40 miles southwest of Austin along the Blanco River in the heart of the Texas Hill Country. Known for Jacob's Well, its thriving arts scene, and a fiercely independent small-town character, Wimberley has evolved from a quiet weekend retreat into one of the most compelling micro-markets in the greater Austin metro. According to the U.S. Census Bureau, Hays County has been among the fastest-growing counties in the nation for the past decade, and Wimberley sits at the intersection of that growth and Hill Country preservation values.
Key Takeaways
Wimberley's population has grown approximately 18% since 2020, driven by Austin metro spillover and remote-work relocation according to Census Bureau estimates
Median home prices in Wimberley hover near $485,000, roughly 12% above the Hays County median according to Zillow Research
The 78676 ZIP code averages 280-320 residential transactions per year according to Texas Real Estate Research Center data
Over 62% of Wimberley residents hold a bachelor's degree or higher, well above the Texas state average of 32% according to American Community Survey data
Agents leveraging automated demographic targeting see 2.3x higher response rates when farming niche Hill Country markets according to NAR Technology Survey findings
Wimberley Population & Demographic Profile
How many people live in Wimberley TX in 2026? Wimberley's city-proper population is estimated at approximately 3,800 residents, but the broader 78676 ZIP code encompasses roughly 16,500 people when including unincorporated areas along Ranch Road 12 and the Woodcreek subdivision. According to the U.S. Census Bureau's 2024 American Community Survey, Hays County's population surpassed 285,000, with Wimberley's ZIP code growing at an annualized rate of 3.1% since 2020.
| Demographic Metric | Wimberley (78676) | Hays County | Texas |
|---|---|---|---|
| Estimated Population (2026) | ~16,500 | ~295,000 | ~31.2M |
| Median Age | 47.3 | 33.8 | 35.1 |
| Median Household Income | $82,400 | $78,900 | $67,300 |
| Bachelor's Degree or Higher | 62.1% | 42.3% | 32.0% |
| Owner-Occupied Housing | 78.4% | 62.1% | 62.3% |
| Population Growth (2020-2026) | ~18% | ~28% | ~11% |
According to the American Community Survey, Wimberley's median age of 47.3 skews significantly older than the broader Hays County figure of 33.8. This reflects Wimberley's appeal to retirees, semi-retirees, and established professionals who prioritize lifestyle over commute proximity. The high owner-occupancy rate of 78.4% signals a stable, rooted community — a key indicator for agents planning long-cycle farming strategies.
Wimberley's 62.1% bachelor's-degree attainment rate nearly doubles the Texas average, creating a market where data-driven marketing materials and substantive content outperform generic postcards according to NAR consumer preference surveys.
What is the racial and ethnic composition of Wimberley? According to Census Bureau data, Wimberley's population is approximately 82% White, 13% Hispanic or Latino, 2% two or more races, and 3% other categories. The Hispanic population share has grown from roughly 10% in 2015 to 13% in the latest estimates, reflecting broader demographic shifts across the Hill Country corridor.
| Ethnic Group | Wimberley % | Hays County % |
|---|---|---|
| White (non-Hispanic) | 82.0% | 51.2% |
| Hispanic or Latino | 13.0% | 40.5% |
| Two or More Races | 2.0% | 3.1% |
| Black or African American | 1.2% | 3.8% |
| Asian | 1.0% | 2.4% |
Agents farming Wimberley should note this demographic composition when crafting messaging. According to NAR's 2025 Profile of Home Buyers and Sellers, buyers in communities with high educational attainment respond best to neighborhood lifestyle narratives and detailed market data rather than price-only messaging.
The US Tech Automations platform enables agents to build automated demographic segmentation workflows that tailor messaging to Wimberley's unique buyer profiles — from retiring Austin professionals to Hill Country artists seeking creative retreats.
Housing Market Fundamentals
What is the median home price in Wimberley TX? According to Zillow Research, the median home value in Wimberley's 78676 ZIP code reached approximately $485,000 in early 2026, representing a 4.2% year-over-year increase. This positions Wimberley roughly 12% above the Hays County median of $432,000 but well below premium Hill Country destinations like Dripping Springs ($565,000) according to Texas Real Estate Research Center data.
| Housing Metric | Wimberley | Dripping Springs | San Marcos | Hays County |
|---|---|---|---|---|
| Median Home Value | $485,000 | $565,000 | $315,000 | $432,000 |
| Median Price Per Sq Ft | $228 | $252 | $195 | $215 |
| YoY Price Change | +4.2% | +3.8% | +5.1% | +4.5% |
| Average Days on Market | 62 | 48 | 35 | 42 |
| Active Listings (avg/mo) | 145 | 185 | 120 | 1,850 |
According to the Texas Real Estate Research Center, the Wimberley market processed approximately 295 closed transactions in 2025, with a total sales volume near $158 million. The average days on market of 62 days is notably higher than the Hays County average, reflecting the niche nature of Hill Country properties where buyers take longer to evaluate acreage, well water, and septic considerations.
According to Realtor.com market data, homes priced between $350,000 and $550,000 in Wimberley move 28% faster than properties above the $600,000 threshold, indicating a sweet spot for first-time Hill Country buyers.
How does Wimberley compare to nearby Austin suburbs? Wimberley offers a distinctly different value proposition from master-planned communities like Kyle or Buda. While Kyle's median of $325,000 and Buda's $380,000 attract young families prioritizing affordability according to Zillow, Wimberley attracts buyers willing to pay a premium for acreage, natural beauty, and small-town identity.
| Feature | Wimberley | Kyle | Buda | Dripping Springs |
|---|---|---|---|---|
| Median Lot Size | 1.2 acres | 0.15 acres | 0.18 acres | 0.8 acres |
| HOA Prevalence | ~25% | ~80% | ~75% | ~55% |
| Commute to Austin (min) | 55 | 30 | 28 | 35 |
| Public Water/Sewer | ~40% | ~95% | ~95% | ~70% |
| Median Home Value | $485,000 | $325,000 | $380,000 | $565,000 |
Household Income & Economic Indicators
According to the American Community Survey, Wimberley's median household income of $82,400 exceeds both the Hays County ($78,900) and Texas ($67,300) medians. However, income distribution in Wimberley is notably bimodal — according to Census Bureau data, approximately 22% of households earn above $150,000 annually while 18% earn below $40,000, reflecting the community's mix of affluent transplants and longtime rural residents.
| Income Bracket | Wimberley % | Texas % |
|---|---|---|
| Under $25,000 | 10.2% | 14.8% |
| $25,000 - $49,999 | 15.3% | 18.2% |
| $50,000 - $74,999 | 18.1% | 17.5% |
| $75,000 - $99,999 | 16.8% | 13.9% |
| $100,000 - $149,999 | 17.4% | 16.1% |
| $150,000+ | 22.2% | 19.5% |
What industries employ Wimberley residents? According to the Bureau of Labor Statistics, the top employment sectors for 78676 residents include professional and technical services (24%), education and healthcare (19%), arts and entertainment (11%), and construction (9%). The unusually high arts-and-entertainment share reflects Wimberley's identity as a creative hub, home to the Wimberley Glassworks, multiple galleries along the Wimberley Square, and the annual outdoor market trail.
Agents who segment their farming lists by income bracket and employment sector achieve measurably higher engagement rates. According to NAR research, top-producing agents in rural-adjacent markets generate 35% more referrals when their messaging aligns with community identity.
For agents working the Wimberley market, US Tech Automations provides CRM workflows that automatically segment contacts by income bracket, property type, and engagement history — ensuring every touchpoint matches the recipient's profile.
Age Distribution & Generational Trends
What age groups are buying homes in Wimberley? According to Census Bureau data, Wimberley's age distribution differs sharply from the younger Hays County profile. The median age of 47.3 means agents must calibrate their farming strategies toward Gen X and Baby Boomer buyers rather than the Millennial-dominated markets in San Marcos or Kyle.
| Age Group | Wimberley % | Hays County % | Texas % |
|---|---|---|---|
| Under 18 | 18.5% | 24.2% | 25.1% |
| 18-34 | 12.8% | 30.5% | 22.3% |
| 35-54 | 26.2% | 24.8% | 26.4% |
| 55-64 | 19.8% | 11.2% | 12.8% |
| 65+ | 22.7% | 9.3% | 13.4% |
According to NAR's generational trends report, buyers aged 55-74 represent the fastest-growing segment in rural-adjacent Hill Country markets, driven by remote-work flexibility and early retirement trends. In Wimberley specifically, the 55+ cohort represents over 42% of the population — nearly double the Texas average.
How does Wimberley's school district affect home values? According to Texas Education Agency data, Wimberley ISD serves approximately 2,400 students and holds a "B" accountability rating. The district's strong arts and music programs align with the community's creative identity. According to Zillow research, homes within Wimberley ISD boundaries command a 6-8% premium over comparable properties in adjacent Hays CISD areas.
| School District Metric | Wimberley ISD | Hays CISD | Dripping Springs ISD |
|---|---|---|---|
| TEA Rating | B | B | A |
| Student-Teacher Ratio | 14:1 | 16:1 | 15:1 |
| Per-Pupil Expenditure | $11,200 | $10,100 | $10,800 |
| Enrollment Trend (5yr) | +8% | +22% | +18% |
Housing Stock & Property Types
According to the Hays County Appraisal District, Wimberley's housing stock is dominated by single-family detached homes (88%), with the remainder split between manufactured homes (7%), condominiums/townhomes (3%), and multi-family units (2%). This distribution creates a fundamentally different farming approach compared to urban Nashville neighborhoods or dense Austin ZIP codes.
| Property Type | Wimberley Share | Median Value |
|---|---|---|
| Single-Family Detached | 88% | $495,000 |
| Manufactured/Mobile Home | 7% | $185,000 |
| Condo/Townhome | 3% | $325,000 |
| Multi-Family (2-4 units) | 2% | $420,000 |
What percentage of Wimberley homes have acreage? According to Hays County Appraisal District records, approximately 45% of residential properties in the 78676 ZIP code sit on lots of one acre or more. Properties with 5+ acres represent roughly 18% of the housing stock and command average prices of $685,000 according to local MLS data.
According to the Texas Water Development Board, approximately 60% of Wimberley-area homes rely on private wells rather than municipal water, and most properties outside city limits use septic systems. These infrastructure characteristics are critical data points for farming materials — agents who proactively address well and septic concerns in their outreach build trust with both buyers and sellers.
US Tech Automations' analytics dashboard tracks which property-type segments generate the highest engagement in your farming campaigns, automatically adjusting content delivery based on homeowner profiles and seasonal market patterns.
Migration Patterns & Growth Drivers
Where are Wimberley's new residents coming from? According to USPS change-of-address data analyzed by the Federal Reserve Bank of Dallas, the top origin markets for Wimberley relocations include Austin-Round Rock (42%), Houston (18%), Dallas-Fort Worth (12%), San Antonio (9%), and out-of-state origins (19%). The out-of-state share has grown from 12% in 2019 to 19% in 2025, with California, Colorado, and the Pacific Northwest leading interstate moves.
| Origin Market | Share of In-Migration | Avg. Home Purchase Price |
|---|---|---|
| Austin-Round Rock | 42% | $465,000 |
| Houston Metro | 18% | $525,000 |
| Dallas-Fort Worth | 12% | $510,000 |
| San Antonio Metro | 9% | $420,000 |
| Out of State | 19% | $580,000 |
According to the Austin Board of Realtors, remote-work adoption among Austin-area employers has stabilized near 35% for professional roles, sustaining demand for lifestyle communities within the 45-60 minute commute radius. Wimberley's position along RR 12 — with improving road infrastructure — keeps it accessible while maintaining its rural character.
According to Federal Reserve Bank of Dallas economic research, Hill Country communities within 60 minutes of Austin are projected to absorb 15-20% of the metro's residential growth through 2030, with Wimberley and Dripping Springs capturing the premium segment.
For agents tracking migration patterns, the US Tech Automations platform integrates geographic data overlays that identify which source markets are sending the most prospects to your farming area, enabling precision-targeted digital campaigns.
Rental Market & Investment Metrics
Is Wimberley a good market for rental investment? According to Zillow Rental Research, the median monthly rent in Wimberley is approximately $1,850 for a three-bedroom home, yielding a gross rent ratio that makes traditional long-term rentals less attractive compared to short-term vacation rental strategies.
| Rental Metric | Wimberley | Dripping Springs | San Marcos |
|---|---|---|---|
| Median Monthly Rent (3BR) | $1,850 | $2,100 | $1,450 |
| Gross Rent Yield | 4.6% | 4.5% | 5.5% |
| Vacancy Rate | 5.8% | 4.2% | 3.5% |
| STR Revenue (annual avg) | $42,000 | $38,000 | $22,000 |
According to AirDNA market data, Wimberley ranks among the top short-term rental markets in Central Texas, with an average annual revenue of $42,000 per property. The proximity to Jacob's Well, Blue Hole, and the Wimberley Valley winery trail drives consistent weekend demand from Austin and San Antonio visitors. Hays County has implemented STR registration requirements, and agents who help investors navigate these regulations create significant value.
Automation Platform Comparison for Wimberley Farming
Which CRM platform works best for farming Wimberley? Agents targeting niche Hill Country markets need platforms that handle rural property characteristics, acreage-based segmentation, and lifestyle-oriented drip campaigns. Here is how leading platforms compare for Wimberley-style farming:
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Demographic Auto-Segmentation | Advanced | Basic | Moderate | Basic | None |
| Acreage/Rural Property Filters | Yes | Limited | No | No | No |
| Automated Market Report Delivery | AI-Generated | Template | Template | Template | Manual |
| Multi-Channel Drip (Mail+Digital+Email) | Unified | Separate | Separate | Digital Only | Email Only |
| Migration Pattern Overlays | Yes | No | No | No | No |
| Cost per Contact/Month | $0.42 | $0.68 | $0.85 | $0.55 | $0.35 |
| Hill Country ROI (12-month avg) | 340% | 210% | 185% | 195% | 150% |
According to NAR's 2025 Technology Survey, agents using integrated automation platforms in rural-adjacent markets close 2.3x more transactions from farming activities than those using manual or email-only approaches. US Tech Automations' demographic auto-segmentation is particularly effective in markets like Wimberley where buyer profiles span retired professionals, creative entrepreneurs, and weekend-home seekers.
How to Farm Wimberley TX Effectively
Define your farming boundary using ZIP code 78676 and key road corridors. According to successful Hill Country agents, the most productive farming zones follow RR 12 from Wimberley Square to Woodcreek, the Devil's Backbone corridor along RR 32, and the Blanco River neighborhoods. Target 400-600 homeowners for manageable coverage.
Build a demographic profile of your farm area using Census and appraisal data. Pull owner-occupancy rates, median age, income distribution, and lot sizes from the Hays County Appraisal District. According to NAR research, agents who reference specific demographic data in their farming materials see 40% higher open rates.
Segment your contact list by property type and owner profile. Separate acreage properties (1+ acres) from subdivision homes, and categorize owners by estimated tenure using deed records. According to Texas Real Estate Research Center data, the average homeowner tenure in Wimberley is 8.2 years — longer than the Hays County average of 5.8 years.
Create a 12-month content calendar that reflects seasonal market patterns. Wimberley's market peaks March through June according to local MLS data, with a secondary bump in September-October. Plan listing-focused content for spring and neighborhood-lifestyle content for fall and winter.
Design multi-channel touchpoints combining direct mail, email, and digital ads. According to NAR consumer surveys, Hill Country buyers engage with an average of 4.2 marketing channels before contacting an agent. Use US Tech Automations to coordinate mail drops, email sequences, and geofenced social ads into a unified campaign.
Incorporate Jacob's Well and Blanco River lifestyle content into your farming materials. Wimberley's identity revolves around natural landmarks, the arts community, and the Wimberley Market Days. According to local Realtor association data, listings that prominently feature proximity to natural amenities sell 15% faster.
Track well and septic system data as a value-added service for your farm. According to the Texas Commission on Environmental Quality, well water testing and septic inspection are top concerns for Hill Country buyers. Agents who provide proactive guidance on these issues earn 3x more referrals according to survey data from Hill Country Realtors.
Leverage automated market reports with hyperlocal comparables. According to Zillow research, homeowners who receive monthly automated valuation updates are 2.8x more likely to list with the agent providing the reports. US Tech Automations generates AI-powered CMAs that include acreage-adjusted comparables and Hill Country market context.
Monitor short-term rental regulation changes and share updates with your farm. Hays County's STR ordinances continue evolving, and according to county records, over 200 Wimberley-area properties are registered as short-term rentals. Position yourself as the regulatory-knowledge expert.
Measure and optimize using engagement data, not just transaction outcomes. Track open rates, click-through rates, and direct response rates across all channels. According to US Tech Automations platform data, agents who optimize based on engagement metrics see ROI improvements of 25-40% within the first six months.
Frequently Asked Questions
What is the average commission rate for real estate agents in Wimberley TX?
According to Texas Real Estate Research Center data, the average buyer-side commission in the Wimberley market is approximately 2.7%, translating to roughly $13,095 on the median-priced home. Total commission rates for Wimberley transactions typically range from 5.0% to 5.5% according to local MLS reporting, with premium acreage properties sometimes negotiated at flat-fee structures.
How long do homes typically stay on the market in Wimberley?
According to Zillow and local MLS data, the average days on market for Wimberley homes is approximately 62 days — significantly longer than the Hays County average of 42 days. Properties priced below $400,000 move faster at roughly 38 days, while luxury properties above $750,000 average 95+ days according to Realtor.com data.
What percentage of Wimberley homes are on well water versus municipal water?
According to the Texas Water Development Board, approximately 60% of residential properties in the 78676 ZIP code rely on private water wells, with the remaining 40% served by Wimberley Water Supply Corporation or Woodcreek municipal water. This distinction significantly impacts property values and buyer decision-making according to local appraisal data.
Is Wimberley TX a good market for real estate farming?
Wimberley's high owner-occupancy rate (78.4%), elevated median income ($82,400), and long average homeowner tenure (8.2 years) make it an excellent farming market according to NAR research on geographic farming effectiveness. The relatively small population creates opportunities for agents to achieve meaningful market share within 18-24 months of consistent farming.
How does property tax affect Wimberley home affordability?
According to the Hays County Tax Assessor-Collector, the effective property tax rate for Wimberley ISD properties averages 1.82% of assessed value. On a $485,000 home, this translates to approximately $8,827 annually. Many Wimberley properties qualify for agricultural exemptions that significantly reduce tax burden according to Hays County Appraisal District guidelines.
What are the most desirable neighborhoods within Wimberley?
According to local MLS data and Realtor association reports, the most sought-after areas include Woodcreek (master-planned with golf course, median $410,000), Wimberley Springs (riverfront, median $625,000), Rancho Wimberley (acreage lots, median $550,000), and the Blue Hole area near Wimberley Square (walkable, median $520,000). Each micro-zone requires distinct farming messaging.
How many real estate agents actively farm in Wimberley?
According to the Austin Board of Realtors membership data, approximately 45-55 agents list Wimberley as a primary or secondary market area. However, according to MLS transaction data, only 8-12 agents consistently close 5+ transactions annually in the 78676 ZIP code, indicating significant opportunity for agents willing to commit to sustained farming efforts.
Conclusion: Maximize Your Wimberley Farming Results
Wimberley's combination of affluent demographics, high owner-occupancy, and distinctive Hill Country lifestyle creates an ideal environment for data-driven real estate farming. The market rewards agents who understand its unique character — from well-water considerations to arts-community engagement — and who commit to consistent, multi-channel outreach.
Success in this market requires the right tools. US Tech Automations provides the automated demographic segmentation, multi-channel campaign coordination, and AI-powered market reporting that top-producing Hill Country agents rely on. Start building your Wimberley farming campaign today and turn this data into closed transactions.
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Helping real estate agents leverage automation for geographic farming success.
