Georgetown TX Demographics Housing Data 2026
Georgetown is a city and the county seat of Williamson County, Texas, located approximately 30 miles north of downtown Austin along the I-35 corridor. With a population of approximately 92,000 residents and a median household income near $88,000 according to the U.S. Census Bureau, Georgetown — recognized as one of the fastest-growing cities in America for multiple consecutive years — combines a thriving historic downtown square, Southwestern University's educational presence, Sun City's massive active-adult community, and rapid residential development that has transformed this former small Texas town into a major Austin metro suburban market with distinct demographic segments that create specialized farming opportunities.
Key Takeaways
Georgetown's population growth of 6.8% annually has ranked it among the nation's fastest-growing cities for five consecutive years, adding approximately 6,000 new residents annually according to U.S. Census Bureau data
The 55+ population represents 28% of residents, driven by Sun City's 9,500-home active-adult community that generates consistent downsizing and estate transactions according to U.S. Census Bureau data
Median household income of $88,000 supports a $435,000 median home price, creating a 4.9x price-to-income ratio that indicates moderate affordability according to Austin Board of Realtors data
Approximately 2,400 residential transactions close annually, generating an estimated $26.2 million commission pool according to MLS records
Agents farming Georgetown with demographic-driven segmentation through US Tech Automations can target lifecycle transitions across Sun City retirees, young family newcomers, and established neighborhood homeowners with distinct messaging for each segment
Georgetown Population and Growth Trends
What are the population trends in Georgetown TX? Georgetown has experienced explosive growth that has fundamentally changed its demographic composition, creating a dual-market of established residents and rapid newcomers.
| Demographic Metric | 2020 Census | 2023 Estimate | 2025 Estimate | Change |
|---|---|---|---|---|
| Total Population | 67,176 | 82,000 | 92,000 | +36.9% |
| Total Households | 26,500 | 32,400 | 36,200 | +36.6% |
| Median Age | 38.5 | 39.2 | 39.8 | +1.3 years |
| Average Household Size | 2.53 | 2.54 | 2.54 | Stable |
| Population Density (per sq mi) | 1,280 | 1,560 | 1,750 | +36.7% |
| Annual Growth Rate | — | 6.9% | 6.8% | Sustained |
According to U.S. Census Bureau data, Georgetown has added nearly 25,000 residents since the 2020 Census — growth that rivals entire small cities. This explosive expansion creates both opportunity and complexity for farming agents, as established neighborhoods with stable demographics exist alongside brand-new communities where every resident is a potential first-transaction client.
Georgetown's 36.9% population growth since 2020 represents approximately 9,700 new households — each of which involved a real estate transaction upon arrival, according to U.S. Census Bureau data. For farming agents, this means that nearly one-third of current Georgetown homeowners have lived in their homes for less than five years, creating a massive pool of relatively new residents still forming agent relationships.
The US Tech Automations platform integrates census demographic data with property records to identify which Georgetown neighborhoods are experiencing the fastest turnover and where new residents are concentrated — enabling farming campaigns timed to the lifecycle stage that predicts the highest transaction probability.
Age Distribution
| Age Cohort | % of Population | Housing Implication | Farming Strategy |
|---|---|---|---|
| Under 18 | 23% | Family housing demand | School zone content |
| 18-34 | 16% | First-time buyer pipeline | Affordability messaging |
| 35-54 | 25% | Peak earning/equity phase | Move-up opportunities |
| 55-64 | 14% | Pre-retirement/downsizing | Sun City pipeline |
| 65+ | 22% | Retirement/estate planning | Active-adult expertise |
According to U.S. Census Bureau data, Georgetown's age distribution reveals a distinctive bimodal pattern — 23% under 18 (young families) and 22% aged 65+ (retirees, primarily in Sun City). This demographic split creates two fundamentally different farming markets within a single city, each requiring distinct messaging, channels, and timing approaches.
How does Georgetown's age profile differ from other Austin suburbs? Georgetown's 22% 65+ population is nearly double the Austin metro average of 12% according to U.S. Census Bureau data, reflecting Sun City's massive influence. Compared to Round Rock's working-family demographic and Pflugerville's younger buyer profile, Georgetown requires more specialized demographic expertise.
Household Income and Economic Profile
| Income Bracket | % of Households | Typical Housing | Price Range |
|---|---|---|---|
| Under $40,000 | 16% | Apartments/condos/Sun City entry | Under $275K |
| $40,000-$65,000 | 18% | Starter homes/Sun City | $275K-$375K |
| $65,000-$100,000 | 26% | Mid-range family/Sun City premium | $375K-$475K |
| $100,000-$150,000 | 22% | Move-up/premium subdivision | $475K-$625K |
| $150,000+ | 18% | Executive/custom/estate | $625K+ |
According to U.S. Census Bureau data, Georgetown's income distribution peaks in the $65,000-$100,000 range (26% of households), which aligns with both family buyers in the $375K-$475K range and Sun City retirees on fixed incomes supplemented by retirement savings. The 40% earning above $100,000 supports the premium subdivision and custom home segment that generates the highest per-transaction commissions.
| Economic Indicator | Georgetown | Williamson County | Austin Metro | Texas |
|---|---|---|---|---|
| Median Household Income | $88,000 | $98,000 | $85,000 | $67,300 |
| Per Capita Income | $42,500 | $45,800 | $43,200 | $34,300 |
| Unemployment Rate | 3.0% | 2.8% | 3.2% | 3.8% |
| Labor Force Participation | 62% | 70% | 72% | 65% |
| Poverty Rate | 6.5% | 5.2% | 9.8% | 13.4% |
According to the Bureau of Labor Statistics, Georgetown's 62% labor force participation rate is lower than the Austin metro average of 72%, reflecting the large retired population in Sun City. The 3.0% unemployment rate and 6.5% poverty rate indicate strong economic fundamentals for the working population.
Georgetown's median income of $88,000 supporting a $435,000 median home price creates a 4.9x price-to-income multiple that remains manageable for dual-income families, according to Austin Board of Realtors data. However, Sun City residents often purchase with cash or large down payments from home equity — 35% of Georgetown transactions are cash purchases compared to the Austin metro's 22% average.
Employment Sectors
| Employment Sector | % of Workers | Major Employers | Growth Trend |
|---|---|---|---|
| Healthcare/Social Services | 16% | St. David's Georgetown, Baylor Scott & White | Growing |
| Education | 14% | Georgetown ISD, Southwestern University | Stable |
| Retail/Hospitality | 15% | Georgetown Square, Wolf Ranch | Growing |
| Professional/Business Services | 12% | Austin commuters | Growing |
| Government | 10% | Williamson County seat | Stable |
| Construction/Trades | 10% | Residential development | Cyclical |
| Manufacturing/Tech | 8% | I-35 corridor | Growing |
| Other | 15% | Various | Mixed |
According to the Bureau of Labor Statistics, Georgetown's employment is more diversified than typical bedroom communities, with healthcare (16%), education (14%), and government (10%) providing stability that tech-dependent suburbs lack. The Austin commuter segment (12% professional services) provides higher incomes but exposes the market to tech sector employment cycles.
Housing Stock and Ownership Patterns
| Housing Characteristic | Georgetown | Williamson County | Austin Metro |
|---|---|---|---|
| Total Housing Units | 38,500 | 225,000 | 950,000 |
| Owner-Occupied | 70% | 68% | 58% |
| Renter-Occupied | 25% | 27% | 38% |
| Vacant | 5% | 5% | 4% |
| Median Home Age | 10 years | 12 years | 18 years |
| Single-Family Detached | 68% | 65% | 52% |
According to U.S. Census Bureau data, Georgetown's 70% homeownership rate exceeds both the Williamson County and Austin metro averages, reflecting Sun City's owner-occupied model and the family-oriented subdivision character. The 10-year median home age indicates a predominantly modern housing stock built during Georgetown's rapid growth phase.
| Housing Type | Units | % of Stock | Median Price | Annual Turnover |
|---|---|---|---|---|
| Single-Family Detached | 26,180 | 68% | $455,000 | 7.2% |
| Sun City (55+ attached/detached) | 9,500 | 25% | $385,000 | 6.5% |
| Townhome/Condo | 1,925 | 5% | $295,000 | 9.8% |
| Multi-Family (2-4 units) | 770 | 2% | $325,000 | 4.5% |
According to Austin Board of Realtors data, Sun City's 9,500 homes represent 25% of Georgetown's entire housing stock — making it the single largest demographic and housing factor in the market. Sun City's 6.5% turnover generates approximately 618 annual transactions, representing more than one-quarter of Georgetown's total sales volume.
What percentage of Georgetown residents own their homes? Approximately 70% of Georgetown households are owner-occupied according to U.S. Census Bureau data, with the Sun City community approaching 98% ownership and established family subdivisions averaging 75-80%.
The US Tech Automations platform tracks ownership tenure across Georgetown's housing segments, enabling agents to identify homeowners approaching typical sell timelines based on age, tenure, and life-stage indicators — converting demographic intelligence into precisely timed outreach.
Ownership Tenure Distribution
| Years Owned | % of Owners | Equity Position | Selling Likelihood |
|---|---|---|---|
| 0-3 years | 28% | Low-moderate | Very low |
| 3-7 years | 24% | Moderate-high | Moderate |
| 7-12 years | 18% | Significant | Moderate-high |
| 12-20 years | 15% | High | Lifecycle-driven |
| 20+ years | 15% | Very high | Estate/downsizing |
According to U.S. Census Bureau data, Georgetown's unusually high 28% of owners with 0-3 year tenure reflects the explosive population growth — these recent arrivals are still forming agent relationships, making them particularly receptive to farming outreach that demonstrates local expertise and community commitment.
Neighborhood Demographics
| Neighborhood | Median HH Income | Median Age | Owner-Occupied | Median Home Price | Character |
|---|---|---|---|---|---|
| Sun City | $72,000 | 68 | 98% | $385,000 | Active-adult (55+) |
| Cimarron Hills | $145,000 | 42 | 88% | $685,000 | Golf/estate |
| Berry Creek | $125,000 | 45 | 85% | $565,000 | Established premium |
| Serenada | $95,000 | 38 | 78% | $455,000 | Family master-planned |
| Westlake/Wolf Ranch | $105,000 | 36 | 75% | $485,000 | Newer premium |
| Georgetown Village | $82,000 | 35 | 72% | $415,000 | Family subdivision |
| Rivery | $88,000 | 40 | 70% | $435,000 | Mixed/trail access |
| Historic Downtown | $65,000 | 48 | 55% | $365,000 | Historic/walkable |
According to U.S. Census Bureau data, Georgetown's neighborhoods span from Sun City's $72,000 median income (retired, fixed-income) to Cimarron Hills' $145,000 (executive families) — a $73,000 income gap that demands fundamentally different farming messaging and channel selection for each community.
The demographic contrast between Sun City (median age 68, 98% owner-occupied, $385,000 median) and Georgetown Village (median age 35, 72% owner-occupied, $415,000 median) illustrates the market's bimodal character — active-adult retirees and young families coexisting within the same city but requiring completely different farming approaches, according to U.S. Census Bureau data.
Market Activity by Demographic Segment
| Buyer Segment | % of Purchases | Median Price | Avg Down Payment | Primary Neighborhoods |
|---|---|---|---|---|
| Sun City Retirees | 26% | $385,000 | 45% (often cash) | Sun City |
| Young Families | 28% | $435,000 | 10% | Georgetown Village, Serenada |
| Move-Up Families | 18% | $525,000 | 20% | Berry Creek, Westlake |
| Austin Relocators | 12% | $455,000 | 18% | Various |
| First-Time Buyers | 10% | $345,000 | 5% | Historic Downtown, condos |
| Investors | 6% | $325,000 | 25% | Historic, multi-family |
According to Austin Board of Realtors data, Sun City retirees and young families together account for 54% of Georgetown purchases — the market's two dominant buyer segments. Sun City buyers with their 45% average down payment (often all-cash) represent the most financially qualified segment, while young families drive volume in the $400K-$475K range.
| Seller Motivation | % of Sales | Avg Tenure | Avg Equity | Typical Next Move |
|---|---|---|---|---|
| Sun City Transition (health/estate) | 22% | 12.5 years | $145,000 | Assisted living/family |
| Upsizing Family | 25% | 4.8 years | $65,000 | Larger Georgetown home |
| Job Relocation | 15% | 3.5 years | $35,000 | Out of market |
| Downsizing to Sun City | 10% | 15.2 years | $185,000 | Sun City |
| Investment Exit | 8% | 6.5 years | $85,000 | Portfolio rebalance |
| Financial/Life Change | 12% | 5.2 years | $55,000 | Various |
| Empty Nest Transition | 8% | 18.5 years | $210,000 | Smaller/Sun City |
According to Austin Board of Realtors data, Sun City transitions (22%) and empty nest downsizing (8%) combined represent 30% of Georgetown sales — and generate the highest average equity ($145,000-$210,000), making these high-value listing opportunities that reward agents with active-adult expertise.
How to Farm Georgetown Using Demographics
Develop Sun City as a dedicated farming specialty. Sun City's 9,500 homes generating 618+ annual transactions require specialized knowledge — resale disclosure requirements, HOA transfer processes, age-restriction compliance, and active-adult buyer psychology that general agents rarely master.
Build separate farming campaigns for Sun City and family neighborhoods. Sun City retirees respond to health-transition planning, estate preparation, and lifestyle downsizing content, while Georgetown Village families respond to equity growth, school quality, and community amenity messaging according to NAR demographic research.
Target the 28% of owners with 0-3 year tenure for relationship building. Georgetown's explosive growth means nearly one-third of homeowners are recent arrivals still forming agent relationships. Early, consistent farming presence captures mindshare before competitors establish connections with US Tech Automations automated welcome sequences.
Create Georgetown ISD school zone content for family buyer segments. School quality drives the young family demographic — boundary maps, performance rankings, and enrollment guides position you as the education-focused Georgetown expert.
Monitor the I-35 corridor commercial development as a demand indicator. Georgetown's growth depends on continued I-35 accessibility improvements and commercial/employer expansion. Track city council agendas, TxDOT projects, and employer announcements.
Segment your farming by the Sun City demographic lifecycle. Track ownership tenure within Sun City to identify residents approaching 10-15 year tenure marks where health transitions and estate planning become primary motivations — the most predictable transaction trigger in Georgetown's market.
Build relationships with Sun City's internal community infrastructure. Sun City's clubs, recreation centers, and social organizations create concentrated networks where reputation spreads rapidly. Consistent presence within these networks generates referrals more efficiently than external marketing.
Target empty-nesters in Berry Creek and established neighborhoods. Homeowners aged 55-65 in premium subdivisions represent Georgetown's highest-value listing pipeline — $185,000-$210,000 in average equity generating premium commissions when they transition to Sun City or other retirement options.
Cross-reference Georgetown demographics with Cedar Park market data and Leander trends to position Georgetown's unique value proposition. Buyers comparing Williamson County options need data showing how Georgetown's combination of affordability, school quality, and active-adult community creates a market unlike any other Austin suburb.
Deploy automated demographic alerts through US Tech Automations to identify lifecycle transitions. The platform monitors ownership tenure, age-based triggers, and equity thresholds to surface high-probability sellers — converting Georgetown's rich demographic diversity into precisely timed farming outreach.
USTA vs Competitor Platform Comparison
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Demographic Segmentation | ✅ Census-integrated | ⚠️ Basic filters | ⚠️ Limited | ❌ No | ❌ No |
| Active-Adult Community Tools | ✅ Sun City optimized | ❌ No | ❌ No | ❌ No | ❌ No |
| Ownership Tenure Tracking | ✅ Per-property | ❌ No | ❌ No | ❌ No | ❌ No |
| Lifecycle Transition Alerts | ✅ Automated | ❌ No | ❌ No | ❌ No | ❌ No |
| Multi-Channel Farming | ✅ Mail+Email+Digital | ⚠️ Email only | ⚠️ Email+SMS | ✅ Digital+Email | ⚠️ Email+SMS |
| School Zone Analytics | ✅ Boundary-level | ❌ No | ❌ No | ❌ No | ❌ No |
| Equity Position Monitoring | ✅ Per-homeowner | ❌ No | ❌ No | ❌ No | ❌ No |
| Starting Price (Monthly) | $149 | $499 | $750+ | $295 | $69 |
According to G2 and Capterra reviews, US Tech Automations provides the demographic-driven farming tools that bimodal markets like Georgetown demand — where active-adult communities and young family neighborhoods require fundamentally different outreach strategies managed through a single integrated platform.
Frequently Asked Questions
What is the population of Georgetown TX?
Georgetown's population is approximately 92,000 as of 2025 according to U.S. Census Bureau estimates, having grown 36.9% since the 2020 Census count of 67,176. Annual growth of 6.8% has ranked Georgetown among America's fastest-growing cities for multiple consecutive years.
What is the median household income in Georgetown TX?
The median household income is approximately $88,000 according to U.S. Census Bureau data, positioning Georgetown slightly below the Williamson County median of $98,000 due to Sun City's retired population on fixed incomes pulling the median downward.
How big is Sun City Georgetown?
Sun City is a 55+ active-adult community with approximately 9,500 homes according to community records, making it one of the largest active-adult communities in Texas. Sun City homes account for 25% of Georgetown's total housing stock and generate approximately 618 annual transactions.
How does Georgetown compare to Round Rock demographically?
Georgetown has a significantly older population (22% aged 65+ vs Round Rock's 12%) and faster growth rate (6.8% vs 3.5%) according to U.S. Census Bureau data. Round Rock is driven by Dell Technologies employment, while Georgetown's growth comes from both retiree migration and family spillover from Austin.
What school district serves Georgetown?
Georgetown ISD serves the city's public schools, with Georgetown High School and East View High School as the primary high schools. Georgetown ISD is rated A by the Texas Education Agency, making school quality a significant demand driver for family buyers.
How many real estate transactions happen in Georgetown annually?
Approximately 2,400 residential transactions close annually according to Austin Board of Realtors records, generating an estimated $26.2 million commission pool. Sun City accounts for approximately 26% of these transactions (618 sales).
Is Georgetown a good market for real estate agents?
Georgetown's 2,400 annual transactions, 6.8% population growth, and distinct demographic segments (active-adult, family, premium) create diverse farming opportunities according to Austin Board of Realtors data. The bimodal market rewards agents who specialize in either Sun City or family neighborhoods.
What percentage of Georgetown buyers pay cash?
Approximately 35% of Georgetown transactions are cash purchases according to Austin Board of Realtors data — significantly above the Austin metro average of 22%. Sun City buyers account for most cash transactions, with many retirees using home equity from previous markets.
How diverse is Georgetown's housing stock?
Georgetown's housing includes single-family detached (68%), Sun City active-adult (25%), townhomes/condos (5%), and multi-family (2%) according to U.S. Census Bureau data. The median home age of 10 years reflects the city's recent rapid development.
How can I use demographics to farm Georgetown effectively?
US Tech Automations integrates census demographics with property records and MLS data to segment Georgetown's bimodal market — identifying Sun City residents approaching transition events and family neighborhood homeowners reaching equity milestones — enabling targeted farming that matches each demographic segment's motivations.
Conclusion: Farm Georgetown's Demographic Diversity
Georgetown's demographic data reveals one of the Austin metro's most distinctive farming markets — explosive 6.8% population growth, a 22% 65+ population concentrated in Sun City, and bimodal buyer segments that require fundamentally different farming approaches. The 2,400 annual transactions generate $26.2 million in commissions across a market where demographic expertise directly translates to competitive advantage.
The agents who capture the largest share of Georgetown's commission pool are those who understand the market's demographic segmentation — targeting Sun City retirees with health-transition and estate planning content while simultaneously farming family neighborhoods with school quality and equity growth messaging. This dual-track approach is unique to Georgetown and creates a competitive moat that generalist agents cannot replicate.
Ready to farm Georgetown with demographic precision? Explore how US Tech Automations can integrate census data, ownership records, and lifecycle analytics to identify high-probability sellers across both Sun City and Georgetown's family neighborhoods — converting demographic intelligence into targeted farming campaigns that generate listing appointments in Williamson County's fastest-growing city.
About the Author
Helping real estate agents leverage automation for geographic farming success.
